---
title: 'Senior Creative Designer at Promenade'
canonical: 'https://feeny.ai/job/senior-creative-designer-promenade-santa-monica-ca-sjd8hs0zrtt0'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Creative Designer at Promenade

- **Company:** Promenade
- **Location:** Santa Monica CA, OR
- **Compensation:** $80k–$120k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2023-03-31
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/promenade/5993d55b-67af-47d5-86e2-d8e2423a628e

## Job description

Promenade is seeking a highly skilled and strategic Senior Creative Designer to join our dynamic marketing team. The ideal candidate is a creative, results-driven individual with expertise in both B2B and B2C marketing. Additionally, the candidate should possess strong skills in image production. This role involves leading the design vision, managing creative execution, and ensuring a cohesive and compelling brand presence across all digital and print platforms.

Strategic Marketing and Design Leadership:

- Set the Creative Vision - Define and communicate a clear design vision and strategy that aligns with brand identity and overall business objectives for both B2B and B2C audiences.
- Manage the Creative Process -Oversee all design projects from concept through execution, providing constructive feedback and ensuring the timely delivery of high-quality assets.

B2B and B2C Campaign Execution:

- Campaign Design - Lead the design and execution of integrated marketing campaigns across multiple channels, including display ads, social media, landing pages, email templates, and video ads.
- Audience Targeting - Translate B2B and B2C marketing strategies into compelling visual design solutions that resonate with different target audiences.
- Cross-Platform Design - Develop and maintain brand consistency across all marketing materials for different segments, adapting visual messaging for specific audiences and platforms.

Image Production and Visual Assets:

- Photo Shoot Management - Plan, organize, and direct photo and video shoots for product and lifestyle imagery, ensuring alignment with brand and marketing needs.
- Image Editing and Retouching - Execute and oversee the editing and retouching of all product, lifestyle, and other photographic assets to maintain a high level of visual quality and brand consistency.
- Creative Asset Management - Maintain and organize a library of all visual assets, including photos and videos, to support marketing and design efforts.

## Qualifications

- Experience - A minimum of 5-7 years of experience in a marketing design role, with at least 2 years in a leadership position.
- Education - Bachelor’s degree in Graphic Design, Visual Communications, or a related field.
- Portfolio - A strong portfolio that showcases creative and innovative design work across marketing campaigns, and photo editing.
- Technical Skills - Proficiency in industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
- Communication - Exceptional communication and presentation skills, with the ability to articulate design concepts and strategies to a variety of stakeholders.
- Feedback & Collaboration - Ability to both give and receive feedback in an open, respectful, and constructive way, fostering a healthy, collaborative team culture.
- Project Management - Demonstrated ability to manage multiple projects simultaneously.
- Bonus Skills - Experience with UX/UI design (web and product) is a strong plus.

Hybrid - 2-3 days per month in Office; Photoshoots as needed

More about us - Promenade Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.

Additional highlights… Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade? If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

## About Promenade

## Company Overview
- **One-liner**: Promenade provides an e-commerce and SaaS platform that empowers small, local businesses—including florists, restaurants, and liquor stores—with online ordering, a point-of-sale (POS) back office, and customer management tools.
- **Entity Type**: Private (Series B)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2011 (originally as BloomNation)
- **Founders**: Farbod Shoraka (CEO and Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce SaaS, Small Business Technology, Food & Beverage Technology, Retail Technology
- **Target customers**: B2B; primarily small and local businesses (florists, pizzerias, restaurants, beverage and liquor stores) in the United States.
- **Mission or purpose statement**: "Our company mission is for small business owners to thrive, not just survive." ([getpromenade.com](https://getpromenade.com/careers/))

## Products & Services
- **Promenade SaaS Platform**: A comprehensive, cloud-based e-commerce and business management platform. It includes an online storefront builder, order management, and customer engagement tools.
- **Promenade POS**: A point-of-sale back office solution that integrates with the online platform, enabling businesses to manage both online and in-store orders from a single system. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Industry-Specific Solutions**: The platform is tailored for specific verticals including florists, pizzerias/restaurants, and beverage/liquor stores, addressing unique operational needs for each sector.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric (Funding)**: Total disclosed funding of **$16.5 million**: $5.5M Series A led by Ronny Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures; $11M Series B led by B. Riley Venture Capital. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Notable Investors/Partners**: Andreessen Horowitz, Spark Capital, Chicago Ventures, B. Riley Venture Capital.
- **Growth Signals**: Year-over-year headcount growth of **+16.5%**, with a current estimated workforce of 54 employees. The company has 12 active job postings (as of the latest data) and is expanding its platform offerings beyond florists into new verticals like restaurants and liquor stores. ([linkedin.com](https://linkedin.com/company/promenade-co))

## Competitive Advantages
- **Vertical-Specific Focus**: Unlike generic e-commerce platforms, Promenade deeply customizes its software for specific small business niches (florists, pizzerias, liquor stores), providing industry-specific workflows and integrations that generalist competitors cannot easily replicate.
- **End-to-End Ecosystem**: By offering both a public-facing online ordering website and a back-office POS system, Promenade provides a unified solution that replaces multiple disparate tools (e.g., separate website builder + wire service + POS).
- **Long Track Record**: Founded over a decade ago (originally as BloomNation), the company has deep domain expertise in the local commerce space and a loyal customer base of thousands of businesses.

## Strategic Focus
- **Vertical Expansion**: Actively expanding its platform from its original flower shop base into adjacent verticals (restaurants, pizzerias, and beverage/liquor stores) to capture a larger share of the local commerce market.
- **Product Development**: Continuing to build out the Promenade POS and back-office capabilities to create a more integrated and powerful operating system for small business owners.
- **Sales & Customer Growth**: Scaling its sales team (with active openings for Sales Development Representatives, Account Executives, and Sales Managers) to drive top-line growth and acquire new merchants.

## Why Work Here
- **Culture & Mission**: Employees describe a culture that is "connected, transparent, and built on work/life balance" with a strong focus on helping small businesses succeed. The mission is central to the company's identity. ([getpromenade.com](https://getpromenade.com/careers/))
- **Hybrid/Remote Work**: Promenade operates a hybrid workspace with flexible on-site requirements at its Santa Monica, CA headquarters. Many roles (including Customer Service and Sales) are listed as fully remote. ([builtin.com](https://builtin.com/company/promenade), [jobs.lever.co](https://jobs.lever.co/promenade))
- **Benefits & Perks**: Offers competitive salaries, comprehensive health/dental/vision insurance, stock options, 401(k), paid parental leave, and commuter benefits. Office perks include a dog-friendly environment, weekly catered lunches, a stocked kitchen, and a location one block from the beach. ([getpromenade.com](https://getpromenade.com/careers/))
- **Growth Opportunity**: With 12 active job openings and a headcount growth rate of +16.5% year-over-year, there are opportunities for career advancement as the company expands.

## Sources
1. [getpromenade.com - Careers](https://getpromenade.com/careers/)
2. [getpromenade.com - About Promenade](https://getpromenade.com/about-promenade/)
3. [linkedin.com - Promenade Company Page](https://linkedin.com/company/promenade-co)
4. [builtin.com - Promenade Company Profile](https://builtin.com/company/promenade)
5. [jobs.lever.co - Promenade Job Openings](https://jobs.lever.co/promenade)

## Other roles at Promenade

- [Customer Success Team Lead](https://feeny.ai/job/customer-success-team-lead-promenade-remote-b6qnd951w7jf)
- [Customer Success Manager (CSM)](https://feeny.ai/job/customer-success-manager-csm-promenade-remote-a1y74bt56gz9)
- [Marketing Operations Director](https://feeny.ai/job/marketing-operations-director-promenade-remote-tgy38fmqe3ev)
- [Customer Service Representitive](https://feeny.ai/job/customer-service-representitive-promenade-remote-560s3bfbs3da)
- [Inside Sales Representative](https://feeny.ai/job/inside-sales-representative-promenade-santa-monica-khsvht9r4gp1) — Santa Monica, CA
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- [Bilingual Sales Development Representative - Spanish Speaking](https://feeny.ai/job/bilingual-sales-development-representative-spanish-speaking-promenade-santa-t9wwgf91f1dc) — Santa Monica, CA
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