---
title: 'Senior Creative Director at Hypebeast'
canonical: 'https://feeny.ai/job/senior-creative-director-hypebeast-new-york-rey57s5m92wv'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Creative Director at Hypebeast

- **Company:** Hypebeast
- **Location:** New York, NY
- **Compensation:** $140k–$160k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/hypebeast/16f9b3b1-78d9-44c2-b363-af6713ab27a0

## Job description

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.

Hypebeast is seeking a Creative Director to lead creative ideation, strategy, and execution for client pitches and campaigns in the US, while also developing our creative network across the country. The role is primarily focused on branded content campaign ideation and development for Hypebeast, as well as white label client projects through Hypemaker, Hypebeast’s 360º in-house cultural and creative agency, which helps brands effectively connect to audiences within different cultural playgrounds.

Hypebeast & Hypemaker’s Creative Services Include: Cultural Insights and Data Creative & Cultural Strategy Creative Direction Digital Content Production Brand Collaborations Events and Experiential

What We’re Looking For:

- 10+ years of experience leading creative and creative teams at a culturally relevant brand, platform, publisher, or creative/media agency.
- A confident, capable leader who thrives on diverse creative challenges in a fast-paced environment.
- Proven leadership in executing world-class creative projects with teams of various sizes resulting in a variety of outputs.
- Deep understanding of all facets of the creative lifecycle from pitch to production to post and how teams contribute to them.
- A connoisseur of culture, an eye for visual trends, and an insightful, strategic, approach to projects.
- A player and a coach: somebody that can roll up their sleeves to ideate, pitch, and execute when needed, but also able to lead at a distance while providing guidance and direction.

Responsibilities:

- Lead and mentor a team of Senior, Midweight, and Junior Creatives.
- Collaborate and direct in-house and freelance designers, copywriters and production teams.
- Collaborate with Sales, Production and Account Management departments to dissect and refine client briefs.
- Oversee creative development and execution of culturally-rooted campaign proposals that win business.
- Own the end-to-end process of creating cultural or strategy-driven pitches including decks or similar pitch documents.
- Support the VP of Brand Partnerships and wider brand partnerships team in converting commercial leads into winning pitch material.
- Work in tandem with the brand partnerships team to effectively communicate the pitch proposal at in-person meetings and/or on video calls.
- Ensure productions meet both Hypebeast storytelling, visual, and cultural standards and client expectations.
- Take responsibility for the creative output and quality of projects you and your team are across.
- Provide feedback on all parts of the creative process from creative to strategy to design to copy.
- Be nimble - operating as a one-person team or as a leader of several creatives delivering on large scale projects depending on the brief or campaign.
- Oversee the delivery of all assets created by the creative team, with final sign off on all edits.
- Manage inter-departmental relations to ensure smooth and efficient working practices that deliver the best results.

Requirements:

- 10+ years of creative experience in agencies, publishers, brands etc. that are relevant to Hypebeast’s cultural space.
- A strong understanding of youth culture centered around the Hypebeast space including relevant talent, brands, trends, publishers and platforms.
- Wide understanding and affinity with the various platforms Hypebeast operates on, both established and emerging.
- Keen awareness and passion for Hypebeast’s/Hypemaker’s cultural space. Be an ambassador for the brand.
- A portfolio of successful creative work in a diverse range of formats and sectors.
- A confident communicator and leader who’s able to foster and direct talent.
- Solid understanding/experience of production costs and industry standards to help manage expectations both internally and externally.
- Creative Craft: Strong command of Adobe Creative Suite and core design and production fundamentals, the craft that turns concepts into finished, premium work.
- AI Literacy & Integration: Fluent with generative AI platforms across image, video, and copy to accelerate concepting, rapid prototyping, and campaign visualization.
- Production & Deck Craft: Exceptional storytelling and deck presentation skills, with the ability to seamlessly blend AI-generated assets with polished design to pitch and win business.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.

This position is based and located in New York. Candidate must be eligible to work in the US.

Personal data collected is for recruitment purposes only.

--- Don't see the right fit? Join our Talent Network and we'll reach out when a role matches your background: hypebeast.fillout.com/talentnetwork

## About Hypebeast

## Company Overview
- **One-liner**: Hypebeast is a leading global platform for contemporary culture and lifestyle, operating editorially-driven media, a creative agency, and an e-commerce destination.
- **Entity Type**: Public (Hong Kong Stock Exchange: 0150.HK)
- **Headquarters**: Tsuen Wan, Hong Kong
- **Founded**: 2005
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Digital Media, Fashion, E-commerce, Creative Agency Services
- **Target customers**: B2B (brands seeking creative agency and media partnerships) and B2C (consumers interested in streetwear, sneakers, art, design, music, and lifestyle)
- **Mission or purpose**: To share the most authentic aspect of culture around the globe and drive culture forward.

## Products & Services
- **[Hypemedia](https://hypebeast.com/about)**: Umbrella of online editorial and social media platforms (including Hypebeast, Hypebae, Hypegolf) delivering trendsetting content and connecting creators with audiences.
- **[Hypemaker](https://hypebeast.com/about)**: Global, award-winning full-service creative agency providing insights, creative production, content, and experiences for brands.
- **[HBX](https://hypebeast.com/about)**: Global e-commerce platform and retail destination for menswear, womenswear, and lifestyle goods, shipping to over 80 markets with a physical retail store in Hong Kong.
- **[Hyperoom](https://hypebeast.com/about)**: Platform offering strategic brand building, distribution, and merchandising services for fashion brands seeking global presence.
- **[Hypebeans](https://hypebeast.com/about)**: Coffee shop concept serving high-quality brews in a space designed for community and conversation.

## Market Standing
- **Valuation/Market Cap**: USD $449.9 million (as of October 29, 2024) [linkedin.com](https://linkedin.com/company/hypebeast)
- **Key Metric**: Annual Revenue of USD $666.5 million (latest available) [linkedin.com](https://linkedin.com/company/hypebeast)
- **Notable Investors/Partners**: Not publicly disclosed in available sources; parent company is Iron Spark I Inc. [linkedin.com](https://linkedin.com/company/hypebeast)
- **Growth Signals**: 
  - Expanded into multiple business lines (agency, e-commerce, distribution, coffee).
  - Operates in 6 countries with 11 offices globally.
  - Acquired The Berrics (skateboarding media) in 2018.
  - Headcount of 326 employees (LinkedIn data) with a yearly decline of 3.6%; another source reports 604 total employees (Built In) – conflicting reports [builtin.com](https://builtin.com/company/hypebeast) [linkedin.com](https://linkedin.com/company/hypebeast)

## Competitive Advantages
- **Editorially-driven commerce**: Combines authentic cultural journalism with a curated e-commerce platform, creating a trusted voice that directly drives sales.
- **Multi-division ecosystem**: Media, creative agency, retail, distribution, and coffee – allowing cross-pollination of audiences and services.
- **Global reach**: Strong presence in North America, Asia Pacific, Europe with localized content and partnerships.
- **Long-standing brand authority**: Founded in 2005, Hypebeast is one of the most recognized names in streetwear and contemporary culture.

## Strategic Focus
- **Expanding global footprint**: Opening offices in key markets (US, UK, Japan, Korea, China) and hiring for brand partnerships roles across regions.
- **Deepening commerce and content integration**: Leveraging HBX and Hypemedia to create seamless shopping experiences from editorial.
- **Agency growth**: Hypemaker continues to win brand partnerships, serving as a full-service creative partner.
- **Diversification**: New ventures like Hypebeans coffee shops and Hyperoom distribution services to capture adjacent lifestyle markets.

## Why Work Here
- **Culture**: A hybrid work model (flexible on-site/remote) with offices in Hong Kong, New York, Los Angeles, London, Seoul, Tokyo, and more.
- **Perks**: Employee discounts, generous parental leave, health insurance, generous PTO, and a remote work program [builtin.com](https://builtin.com/company/hypebeast).
- **Engineering & Tech**: Uses PHP and JavaScript; open roles include Software Engineer, Creative Producer, and Brand Director.
- **Talent Community**: Alumni often go to major brands like Nike, Complex NTWRK, Highsnobiety, Vogue, and Condé Nast – indicating a strong network and career mobility [linkedin.com](https://linkedin.com/company/hypebeast).

## Sources
1. [hypebeast.com/about](https://hypebeast.com/about)
2. [jobs.lever.co/hypebeast](https://jobs.lever.co/hypebeast)
3. [builtin.com/company/hypebeast](https://builtin.com/company/hypebeast)
4. [linkedin.com/company/hypebeast](https://linkedin.com/company/hypebeast)
5. [cbinsights.com/company/hypebeast](https://www.cbinsights.com/company/hypebeast)

## Other roles at Hypebeast

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- [Marketing Designer Intern](https://feeny.ai/job/marketing-designer-intern-hypebeast-new-york-3xcpwqdnysar) — New York, NY
- [Editorial Intern](https://feeny.ai/job/editorial-intern-hypebeast-london-x2937sk3e3gc) — London, United Kingdom
- [Commercial Operations Manager](https://feeny.ai/job/commercial-operations-manager-hypebeast-hong-kong-9wa6fxwfm6gc) — Hong Kong
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