---
title: 'Senior Creative Strategist at Lunar Solar Group'
canonical: 'https://feeny.ai/job/senior-creative-strategist-lunar-solar-group-united-states-kkehf7dywbev'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Creative Strategist at Lunar Solar Group

- **Company:** Lunar Solar Group
- **Location:** United States
- **Compensation:** $90k–$110k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/lunar-solar-group/33f11f3f-8250-4d77-ba7d-f11843a3e361

## Job description

About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Position Overview The Senior Creative Strategist is responsible for owning creative strategy and performance across a portfolio of high-priority client accounts. This role sits at the intersection of Media and Creative, translating performance data, consumer insights, and business objectives into actionable strategic creative direction, testing strategies, and compelling client narratives.

The Senior Creative Strategist works closely with Creative, Media, Growth, and Account teams to develop high-performing creative strategies and contribute to shared best practices across the Performance Creative team.

## What You’ll Do

Creative Strategy & Direction

- Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, execution, and performance analysis of testable creative assets.
- Establish strategic direction for evergreen creative development, testing methodologies, and performance frameworks across accounts.
- Translate complex performance data into clear, compelling narratives that articulate creative impact, learnings, and next steps to clients and internal stakeholders.
- Turn performance insights, customer research, brand positioning, and cultural trends into differentiated creative concepts, messaging angles, and hypotheses.

Collaboration & Creative Excellence

- Collaborate with fellow Creative Strategists and cross-functional partners to strengthen strategic thinking and creative output.
- Contribute to shared best practices, frameworks, and learnings across the Creative Strategy team.
- Provide thoughtful peer feedback and share account-level insights that can help improve work across the broader team.
- Support onboarding and training initiatives as the Creative Strategy team scales.

Testing & Optimization

- Design and oversee creative testing roadmaps tailored to client goals and funnel stages, ensuring tests are strategically sequenced and structured to maximize learning and performance impact.
- Partner with Media teams to align creative testing volume and cadence with client budgets, performance goals, and learning priorities.
- Ensure paid creative messaging aligns with the broader customer journey, including landing pages, offers, and relevant lifecycle touchpoints.

Performance Analysis & Reporting

- Lead deep-dive creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging.
- Translate creative performance and consumer behavior insights into clear hypotheses, iterations, and new creative concepts.
- Surface creative wins, cross-account trends, and strategic learnings that can inform broader Creative and Media teams.

Cross-Functional Strategy & Collaboration

- Own and lead performance creative strategy across assigned brands, including creative planning, briefing, testing, iteration, and performance analysis.
- Provide strategic input on launches, promotions, and key moments, shaping messaging, positioning, and offer strategy.
- Serve as a senior creative thought partner to internal teams and clients.

Internal Strategy & Process Improvement

- Translate successful client-level learnings into reusable frameworks and best practices for the broader team.
- Contribute to the development and maintenance of SOPs, playbooks, training, and documentation for creative strategy, testing, and analysis.
- Share relevant learnings, tools, and approaches that can improve team effectiveness.
- Collaborate with department leaders to identify workflow improvements and opportunities to strengthen creative operations.

## What You’ll Bring

- 3-5 years of experience in performance creative strategy or a closely related digital marketing discipline, with deep experience in paid social.
- Experience collaborating with and providing constructive feedback to creative and strategic partners.
- Deep experience in direct-response marketing, performance creative, briefing, and/or copywriting.
- Strong portfolio demonstrating performance-focused creative strategy across CPG, DTC, and/or eCommerce brands.
- Advanced analytical skills with the ability to translate data into strategic insights and recommendations.
- Hands-on experience with Motion or comparable creative analytics tools; Motion experience strongly preferred.
- Strong understanding of Meta and/or TikTok advertising ecosystems, with experience navigating Ads Manager and interpreting campaign performance is preferred. Previous experience media buying across search and/or social experience is a plus.
- Experience collaborating closely with media buyers, video editors, designers, and developers.
- Strong communication skills and confidence presenting insights and recommendations to clients.
- Ability to provide clear, constructive feedback and collaborate effectively across creative disciplines.
- Comfort navigating ambiguity, solving complex problems, and driving initiatives forward independently.
- Highly organized, detail-oriented, and capable of managing multiple workstreams in a fast-paced environment.
- A collaborative working style with a passion for strong creative thinking, continuous learning, and scalable creative systems.

Top Reasons You’ll Love It Here:

- Accelerated career growth and leadership opportunities.
- Direct mentorship and collaboration with senior leaders across departments.
- A talented, supportive, and passionate team that loves what we do.
- Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
- 401K with company match.
- Generous PTO and holidays, plus a day off during your birthday week!

## About Lunar Solar Group

## Company Overview
- **One-liner**: Lunar Solar Group is a globally recognized growth consultancy that combines marketing expertise with proprietary commerce and AI-driven technology to help DTC and omnichannel brands scale.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2017
- **Founders**: Not publicly listed (the company was born from frustration with traditional agencies; leadership includes Managing Partner and Chief Growth Officer, but founder names are not disclosed on primary sources)

## Core Business
- **Primary Industry**: Advertising Services / Digital Marketing & Ecommerce Growth Consulting
- **Target Customers**: Direct-to-consumer (DTC) brands, omnichannel retailers, and high-growth ecommerce companies (enterprise and mid-market)
- **Mission or Purpose Statement**: “Grow Beyond” – helping brands break growth barriers at the intersection of technology innovation and digital strategy.

## Products & Services
- **Mission Control**: Proprietary omnichannel data and measurement platform providing attribution, financial forecasting, consumer insights, channel performance, and brand health tracking.
- **Loyalty Landers**: No-code landing page and experience builder that allows teams to deploy personalized post-click experiences for every ad and email in under an hour.
- **Stay AI**: Subscription, retention, and LTV platform that turns subscription programs into performance channels with unique features for CPG and DTC brands.
- **KnoCommerce**: Post-purchase surveying tool to better understand customers and improve attribution.
- **VTagz**: Digital-to-retail marketing solution that delivers shopper rewards via SMS, connecting digital engagement with in-store sales.
- **Service Groups**:
  - **Acquisition (MuteSix)**: Full-funnel acquisition including paid social (Meta, TikTok, influencer), paid search (Google, YouTube), performance creative, and production.
  - **Retention (Enkore)**: Omnichannel lifecycle & loyalty strategy, email & SMS management, loyalty & rewards programs, referral & ambassador programs, subscription/membership programs, mobile apps & push, data & technology management.
  - **Web Experience (No Sleep Studio)**: Ecommerce website design, UX wireframing & UI design, development (Shopify Partner), conversion rate optimization (CRO), landing page development & testing, technology management, website maintenance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $6M Series A in October 2024 from venture partners and angel investors.
- **Notable Investors/Partners**: Venture partners and angel investors (not named individually in public sources); strategic partners include Sharma Brands (a known talent source).
- **Growth Signals**:
  - Employee headcount of 101 (+37.1% YoY) as of 2026.
  - LinkedIn followers: 15,729 (+90% yearly growth).
  - Acquired MuteSix from Dentsu in October 2024.
  - Operates in 8 countries (US, Argentina, Canada, Philippines, Ghana, Indonesia, India, Bangladesh).
  - Claims to have driven $1.7B in revenue for clients and achieved 95% client satisfaction.
  - Active job postings up 300% year-over-year (8 open roles as of mid-2026).

## Competitive Advantages
- **Proprietary Technology Stack**: A suite of in-house built marketing intelligence, landing page, subscription, surveying, and retail-attribution tools that differentiate Lunar from traditional agencies.
- **Integrated Model**: Combines full-service agency execution (creative, media buying, web development) with its own tech studio and an early-stage investment fund – creating a “system” for growth rather than point solutions.
- **Data-First Approach**: Mission Control platform provides real-time attribution and financial forecasting, enabling data-driven decision making across all channels.
- **Track Record of Innovation**: Incubated multiple successful products (Stay AI, KnoCommerce, VTagz) and made strategic acquisitions (MuteSix) to expand capabilities.

## Strategic Focus
- **AI and Commerce Innovation**: Investing in AI applications for digital-to-retail media buying and marketing automation (funding earmarked for AI projects).
- **Expanding Proprietary Tooling**: Continuing to build Mission Control, VTagz, and other internal platforms to deepen competitive moats.
- **Talent and Scale**: Rapidly hiring (300% increase in job postings) and expanding geographically to support global client base.
- **Integration Post-Acquisition**: Fully integrating MuteSix’s acquisition and media-buying expertise into the broader Lunar platform.

## Why Work Here
- **Remote-First Workspace**: Fully remote environment with flexible hours.
- **Benefits**: Strong industry-aligned salaries, comprehensive health/dental/vision insurance, 401k with matching, and professional development/training opportunities.
- **Culture**: Described as a place for “builders, thinkers, and doers” with a fast-paced, innovative, and entrepreneurial ethos. The company values loyalty to the mission and is not “just another agency.”
- **Growth Trajectory**: Rapidly scaling (37% headcount growth YoY) with opportunities for career advancement in marketing, engineering, design, and data roles.
- **Meaningful Work**: Employees build proprietary tools and work directly with high-growth DTC brands like Olipop and ARMRA, with real impact on client revenue.

## Sources
1. [lunarsolargroup.com](https://lunarsolargroup.com/) – Company website (product descriptions, press releases, values)
2. [linkedin.com](https://www.linkedin.com/company/the-lunar-solar-group) – Employee count, growth, locations, leadership
3. [builtin.com](https://builtin.com/company/the-lunar-solar-group) – Perks, culture, remote workspace, number of employees
4. [lunarsolargroup.com press release](https://lunarsolargroup.com/press-releases/the-lunar-solar-group-raises-6m-series-a/) – Series A announcement
5. [lunarsolargroup.com press release](https://lunarsolargroup.com/press-releases/lunar-acquires-mutesix/) – MuteSix acquisition
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/lunar-solar-group) – Current open positions (8 roles)
7. [getincredible.data (via Apollo)](https://app.apollo.io/#/companies/65b0d3a1b68a2f2e8a9f8b1c) – Employee demographics, departures, salary ranges (as referenced in search results)

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