---
title: 'Senior Creative Strategist, Performance Marketing at Cantina'
canonical: 'https://feeny.ai/job/senior-creative-strategist-performance-marketing-cantina-remote-gxzcxj5fv99e'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Creative Strategist, Performance Marketing at Cantina

- **Company:** Cantina
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/cantina/36b6d184-cc4c-4ede-97d5-649914d5b04e

## Job description

About Cantina: Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the Role: Cantina’s marketing team is expanding! We're looking for a Senior Creative Strategist with expertise in both traditional and AI-based performance ad production and a track record of systematically developing concept-driven ads at scale that lower CPIs. In this role, you'll manage external agencies and in-house creative teams to deliver high-impact creative that drives users to download and become engaged users in Cantina.

The Senior Creative Strategist, Performance Marketing will drive the creative quality and strategic direction of our paid performance marketing campaigns.

What You’ll Do:

- Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
- Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
- Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
- Define creative strategies and vision for AI-generated ads.
- Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
- Set the creative inputs across creative testing plans to optimize creative.
- Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
- Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
- Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
- Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

What You’ll Bring:

- 5+ years of experience in creative direction for performance marketing
- Experience building creative testing frameworks and production pipelines at scale
- Bias for clear systems and processes
- Active use of AI tools, automation, and workflows
- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
- Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
- Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
- Demonstrated experience collaborating effectively with external agencies and cross-functional teams
- Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Compensation: The anticipated annual base salary range for this role is between $150,000-$200,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits:

- Competitive salary and generous company equity
- Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month to use however you’d like
- Complimentary lunch and snacks for in-office employees
- One Medical membership, and more!

## About Cantina

## Company Overview
- **One-liner**: Cantina is a social AI platform that lets users create, chat with, and share AI characters that talk, perform, and interact in real-time.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2023
- **Founders**: Not publicly listed; key leadership includes Co-Founder Prakash Ramakrishna

## Core Business
- **Primary industry**: Social AI / Social Media / Software Development
- **Target customers**: B2C (consumers), with a creator/developer ecosystem for building AI characters
- **Mission or purpose**: "Infinite Creativity Unlocked" — bringing AI characters to life to transform how people tell stories, connect, and create.

## Products & Services
- **Cantina App**: A social media platform where users chat with friends and AI, create video messages, share with friends, and "set bots free." The flagship product is a mobile-first experience focused on real-time AI character interaction.
- **Cantina AI Models**: A suite of advanced real-time models pushing the boundaries of expression, personality, and realism for AI characters.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding — Seed Round (1 investor, amount undisclosed); 148 employees as of mid-2026
- **Notable Investors/Partners**: 1 seed investor (name not publicly disclosed); member of the Family Online Safety Institute (FOSI)
- **Growth Signals**:
  - Headcount grew 7.2% YoY (+29 people) to 148 employees
  - Monthly website traffic growth of +47.7% and yearly growth of +149.8%
  - Active job postings: 13 (yearly job posting growth of +44.4%)
  - Operates in 15 countries with 4 offices (San Francisco HQ, Sunnyvale, Brooklyn NY, and another Brooklyn location)
  - High LinkedIn follower growth (+9.9% yearly) reaching 22,462 followers

## Competitive Advantages
- **Real-time AI character technology**: Builds proprietary real-time models for expression, personality, and realism — a technical moat in the rapidly growing social AI space.
- **Creator ecosystem**: Allows users to build and release their own AI characters, creating a network effect and UGC flywheel.
- **First-mover in social AI**: One of the earliest platforms combining social networking with generative AI characters for mass consumer use.
- **Strong talent pool**: Employees recruited from top tech companies including Airtime (18), Aircore (26), Meta (4), Grammarly (4), TikTok (4), Amazon (3), and BeReal (4).

## Strategic Focus
- **Product expansion**: Actively hiring for Kotlin Multiplatform Engineer, iOS Engineer, Machine Learning Engineer (Images), and Media Software Engineer (Speech) — indicating a push toward cross-platform mobile, image generation, and speech capabilities.
- **Safety and trust**: Joined the Family Online Safety Institute (FOSI) in 2025 and invested heavily in trust & safety infrastructure, signaling a commitment to responsible AI.
- **Monetization and growth**: Hiring a Head of Product Marketing, Creator Partner Manager, and Product Managers for Video and Web — suggesting moves toward monetization, creator partnerships, and web-based experiences.
- **Research-driven**: Actively recruiting ML engineers and research talent, with 10% of workforce in Research roles.

## Why Work Here
- **Cutting-edge AI work**: Engineers work on real-time AI models for speech, images, and character interaction — at the intersection of generative AI and social media.
- **Strong technical culture**: 66 employees (15% of workforce) in Technical roles, with a tech stack including PyTorch, TensorFlow, Kubernetes, Docker, GCP, Snowflake, and modern mobile frameworks (Kotlin, Jetpack Compose, Swift).
- **Growth stage**: At 148 employees and 13 open roles, this is a growth-stage startup where new hires can have outsized impact.
- **Flexible locations**: Offices in San Francisco (HQ), Sunnyvale, and Brooklyn (two locations) — with a distributed workforce across 15 countries.
- **Creative, fun environment**: Company culture emphasizes creativity ("Minister of Bots" is a real title) and viral social experiences.
- **Notable perks**: Team has a dedicated Comedy Director and "Chief Horse Officer" — indicating a playful, unconventional culture.
- **High talent density**: Recruits from top AI and social media companies (Meta, TikTok, Grammarly, Amazon, Apple, Netflix alumni).

## Sources
1. [cantina.com](https://cantina.com/)
2. [LinkedIn - Cantina Labs](https://www.linkedin.com/company/cantinaai)
3. [Cantina Careers (Ashby)](https://jobs.ashbyhq.com/cantina)
4. [Cantina Careers Page](https://cantina.com/careers)

## Other roles at Cantina

- [Research Intern](https://feeny.ai/job/research-intern-cantina-singapore-0t2dg9nfd7y1) — Singapore
- [Machine Learning Intern](https://feeny.ai/job/machine-learning-intern-cantina-singapore-wnsca7rtewty) — Singapore
- [Product Manager, Growth - Lifecycle](https://feeny.ai/job/product-manager-growth-lifecycle-cantina-san-francisco-fs4n56y79qc2) — San Francisco, CA
- [Payments & Risk Operations Manager](https://feeny.ai/job/payments-risk-operations-manager-cantina-bay-area-8vxjey1a9qp4) — Bay Area, OR
- [Media Software Engineer, Speech (Senior-Staff Levels)](https://feeny.ai/job/media-software-engineer-speech-senior-staff-levels-cantina-sunnyvale-amr9rvpwq2gp) — Sunnyvale, CA
- [Machine Learning Engineer - Voice Conversion](https://feeny.ai/job/machine-learning-engineer-voice-conversion-cantina-united-states-europe-fpbamgtxrfs0) — United States / Europe
- [Machine Learning Engineer, Speech - Joint Audio-Video Modeling](https://feeny.ai/job/machine-learning-engineer-speech-joint-audio-video-modeling-cantina-united-81jhte7m6h5q) — United States / Europe
- [Machine Learning Engineer, Ops](https://feeny.ai/job/machine-learning-engineer-ops-cantina-united-states-europe-zr6h1nf499dk) — United States / Europe
- [Director, Brand Marketing](https://feeny.ai/job/director-brand-marketing-cantina-los-angeles-dhngs7psnehq) — Los Angeles, CA
- [Staff Software Engineer, Backend](https://feeny.ai/job/staff-software-engineer-backend-cantina-los-angeles-y3jk4ycetkqy) — Los Angeles, CA / San Francisco, CA