---
title: 'Senior CRM Lifecycle Marketing Manager at Inkitt'
canonical: 'https://feeny.ai/job/senior-crm-lifecycle-marketing-manager-inkitt-san-francisco-msdcjy138cp5'
type: 'job'
last_seen: '2026-09-07'
---

# Senior CRM Lifecycle Marketing Manager at Inkitt

- **Company:** Inkitt
- **Location:** San Francisco, CA
- **Compensation:** $147k–$190k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-01
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/inkitt/711f189d-2bfd-4860-8735-6c53a202a508

## Job description

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into CandyJar is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You’ll Do: We are looking for a top-tier Senior CRM Lifecycle Marketing Manager who is both a strategist and a hands-on executor, to drive exceptional revenue growth for our flagship apps, Galatea and CandyJar. This role is tailor-made for a CRM expert who thrives on data, analytics, and automation. You’ve mastered the advanced features of platforms like Iterable—going beyond high-level analytics to build sophisticated customer segmentation and automated, personalized lifecycle flows that drive revenue. You will lead the charge in analyzing current CRM data, testing customer segmentation, and planning and executing cutting-edge lifecycle campaigns that deliver personalized experiences and turn installs into loyal, paying subscribers.

Core Responsibilities:

- Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue.

- Behavioral Segmentation & Content Targeting: Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints.

- Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks.

- Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.

- Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.

- A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.

- Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.

- Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.

What You’ll Bring:

- Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth.
- Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale.
- You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact.
- Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps.
- Knowledge of SQL and ability to make your own queries.
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams.
- You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results.
- You move fast and are willing to roll up your sleeves and do it yourself to get the job done.

Who We Are Looking For:

- Autonomous
- Bring solutions instead of problems
- Highly data driven
- Quick to action
- A high functioning workaholic
- Looking for exponential career growth
- Have lots of fun building a generational AI x Entertainment company

What We'll Offer:

- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and Galatea TV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices in Berlin and San Francisco

## About Inkitt

## Company Overview
- **One-liner**: Inkitt is a data-driven, AI-powered entertainment company that discovers unknown authors, turns their stories into blockbuster ebooks through its Galatea app, and adapts them into TV series via its CandyJar TV platform.
- **Entity Type**: Private (Series C backed; $117M total funding)
- **Headquarters**: San Francisco, California, United States (additional offices in Berlin, Germany and Krakow, Poland)
- **Founded**: 2014 (conflicting reports cite 2013)
- **Founders**: Ali Albazaz (CEO)

## Core Business
- **Primary industry**: Entertainment / Digital Publishing / Streaming Media
- **Target customers**: B2C readers and viewers (direct-to-consumer via Galatea and CandyJar TV); B2B author acquisition through the Inkitt writing platform
- **Mission**: "We believe every author should have an equal opportunity to succeed. Our mission is to discover hidden talents and turn them into globally successful authors." — Inkitt describes itself as building "the Disney of the 21st century" as the most data-driven, most AI-driven company in entertainment.

## Products & Services
- **Galatea (App)**: A mobile reading app delivering serialized, interactive ebooks optimized through AI and predictive algorithms. Inkitt produces a new $1M ebook every 4 weeks and sells directly to consumers through this channel.
- **CandyJar TV**: A short-form streaming platform that adapts Inkitt's million-dollar ebook hits into TV series, sold episode by episode directly to consumers.
- **Inkitt (Author Platform)**: A free writing and publishing platform where authors upload stories; Inkitt's algorithm analyzes reader behavior to identify potential hits, removing subjectivity from the traditional publishing gatekeeping process. Over 50% of published authors achieve $100,000+ in sales.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual revenue of approximately $40M; total funding of $117M across 5+ rounds
- **Notable Investors/Partners**: Kleiner Perkins (led Series A), New Enterprise Associates / NEA Ventures (led Series B), Khosla Ventures, redalpine (led early seed), and Henry Kravis (venture round)
- **Growth Signals**:
  - Headcount grew 26.1% YoY (+66 people) to 207 employees, distributed across 34 countries
  - Ranked the 11th most bestseller-generating publisher in the world
  - Claims a 40x higher hit-rate than traditional publishers
  - Launched CandyJar TV, expanding from publishing into original streaming content
  - LinkedIn following grew 83.3% year-over-year to 21,440 followers
  - Actively hiring across engineering, product, marketing, finance, and creative roles

## Competitive Advantages
- **Proprietary AI hit-prediction engine**: Uses reader behavior analytics to identify breakout stories before publication, achieving a 40x higher success rate than traditional publishers.
- **Vertical integration**: Controls the full content lifecycle — discovery (Inkitt platform), publishing (ebooks/audiobooks), and distribution (Galatea app), plus monetization of IP through TV adaptation (CandyJar TV).
- **Direct-to-consumer model**: Bypasses traditional publishing and streaming middlemen, selling content directly to end users.
- **Global, remote-first talent base**: A workforce spanning 34 countries enables round-the-clock content operations and diverse market insight.

## Strategic Focus
- **Scaling CandyJar TV**: Turning proven ebook hits into original TV series is the company's stated next growth frontier.
- **AI-native content production**: Inkitt is hiring for "AI Narrative Film" producer roles, signaling investment in AI-generated or AI-assisted film production.
- **International expansion**: With teams in San Francisco, Berlin, and Krakow, and a distributed workforce across 34 countries, Inkitt is building global content production and distribution capabilities.
- **Talent acquisition**: Active hiring for senior engineering, growth/product leadership, and creative strategy roles indicates continued scaling.

## Why Work Here
- **Hybrid & flexible work**: Employees work in a combination of remote and on-site; flexible schedules with the option to work from Berlin or San Francisco offices depending on location.
- **Compensation**: Competitive salaries — recent postings include Senior Software Engineer, Mobile at $175k–$215k; Senior CRM Lifecycle Marketing at $147k–$190k; People and Office Coordinator at $80k–$110k.
- **Benefits**: Generous parental leave, mental health benefits, 401(K), generous PTO, paid holidays and sick days, pet-friendly offices, and employee discounts.
- **Culture signals**: Employer rating of 3.7/5.0 across 143 reviews (culture 3.4, career 3.5, compensation 3.3, work-life 3.2); Indeed reviews are more mixed (3.2 work-life, 3.0 compensation, 2.6 job security).
- **Mission-driven environment**: Employees work directly on disrupting the traditional publishing industry with a data-driven approach — a rare blend of creative storytelling and AI engineering.
- **Growth trajectory**: 26% YoY headcount growth and a newly launched streaming platform mean employees can have outsized impact in a fast-scaling organization.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/inkitt)
2. [linkedin.com](https://linkedin.com/company/inkitt)
3. [cbinsights.com](https://www.cbinsights.com/company/inkitt)
4. [builtin.com](https://builtin.com/company/inkitt)
5. [indeed.com](https://www.indeed.com/cmp/Inkitt?campaignid=mobvjcmp&from=mobviewjob&fromjk=51e076b9259ec222&tk=1jskme4dik3ea800)

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