---
title: 'Senior CRM Manager at Envato'
canonical: 'https://feeny.ai/job/senior-crm-manager-envato-australia-pseng8x5tx8v'
type: 'job'
last_seen: '2026-09-09'
---

# Senior CRM Manager at Envato

- **Company:** Envato
- **Location:** Australia &, New Zealand
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-03-17
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/envato-2/4711b92e-7438-4913-950e-60ea5d9015d4

## Job description

## About Envato

At Envato, we empower creative pros to thrive.

We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.

We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.

You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.

## About the role

The Senior CRM Manager is responsible for leading Envato’s CRM and lifecycle marketing strategy, with a strong focus on elevating email marketing performance and customer engagement. This role owns the end-to-end CRM content strategy, including segmentation, campaign planning, execution and optimisation, ensuring a data-driven and customer-centric approach. As a people leader, the role develops and empowers a team of CRM specialists while partnering cross-functionally to deliver personalised, high-impact customer experiences. Through technical expertise and strategic thinking, this role plays a key part in shaping lifecycle initiatives that support Envato’s broader marketing and growth objectives.

## What you'll be doing

- Lead, coach and develop a team of CRM specialists, fostering high performance, accountability and collaboration
- Own and manage the email marketing calendar, ensuring alignment with brand, product and business priorities
- Define and execute a data-driven CRM and lifecycle strategies to improve customer acquisition, activation and retention
- Design and optimise customer segmentation frameworks to deliver targeted, personalised communications
- Oversee the strategy, execution and continuous optimisation of CRM campaigns across the customer lifecycle
- Continually evolve existing CRM processes to improve efficiency, scalability and impact
- Champion the use of AI, automation and emerging technologies to enhance personalisation, experimentation and operational effectiveness
- Leverage Iterable and other CRM technologies to build scalable, automated and technically robust lifecycle programs
- Analyse campaign performance and customer data to generate insights and drive continuous improvement
- Partner closely with Research to understand customer behaviour, motivations and drivers of engagement
- Collaborate with Brand to ensure messaging, tone of voice and creative execution align with Envato’s brand standards
- Work cross-functionally with Marketing, Product, Tech and Customer Success to align CRM initiatives with broader business goals
- Ensure best practice in email marketing, including deliverability, compliance, testing and optimisation frameworks
- Contribute to broader marketing strategy discussions and planning as a senior member of the Marketing division

## About you

Essential

- Minimum of 8 years  experience in CRM and lifecycle marketing, with a strong focus on email marketing
- Demonstrated experience leading and developing high-performing teams with strong attention to detail
- Deep understanding of email marketing best practices, including segmentation, automation, testing and optimisation
- Hands-on experience with Iterable or similar marketing automation platforms, with strong technical aptitude across CRM systems
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent copywriting and editing skills, with the ability to craft compelling, customer-focused messaging
- Strong stakeholder management skills, with experience partnering across Marketing, Product and Customer Success
- Demonstrated experience leveraging AI and automation to improve CRM performance, scalability and personalisation
- Proven ability to review and optimise existing processes, identifying opportunities for innovation and continuous improvement
- Strong understanding of data privacy and marketing compliance regulations, including the SPAM Act and GDPR etc

Desirable

- Experience working in a global, digital or subscription-based business
- Familiarity with customer research methodologies and applying insights to lifecycle strategy
- Knowledge of CDP’s including data unification and audience segmentation
- Experience contributing to broader marketing strategy and planning at a senior level

Life at Envato

- Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
- Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
- Connection Budget: an annual budget to connect with the team IRL where and when possible.
- Learning Budget: study leave and an annual budget for you to put towards your learning and development.
- Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
- Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
- Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
- Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.

We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.

By submitting your application you are agreeing to our Privacy Policy. If you would like to understand how we handle personal information before submitting your application, please read through our Privacy Policy.

Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on lived experience, so if you’re keen to apply and need reasonable adjustments please let us know.

#LI-Remote

## About Envato

## Company Overview
- **One-liner**: Envato is a creative technology company that provides an all-in-one subscription platform combining the world’s broadest range of stock assets with purpose-built AI tools for creative professionals.
- **Entity Type**: Private (subsidiary of Shutterstock Group, which is publicly traded)
- **Headquarters**: Melbourne, Victoria, Australia (with an office in Guadalajara, Mexico)
- **Founded**: 2006
- **Founders**: Collis Ta’eed (co-founder, former CEO; stepped down in 2020)

## Core Business
- **Primary industry/industries**: Creative technology, digital assets, stock media, AI-powered creative tools
- **Target customers**: B2B and B2C – creative professionals, designers, marketers, video editors, agencies, and enterprises
- **Mission or purpose statement**: Empowering creatives to thrive by providing unlimited creative resources and AI tools with a lifetime commercial license, so they can create more, worry less, and show the world their talent.

## Products & Services
- **[Envato (formerly Envato Elements)](https://elements.envato.com)** – A subscription‑based platform offering unlimited downloads of 29+ million premium creative assets (videos, music, sound effects, graphics, templates, fonts, 3D assets, photos, presentation templates, add‑ons) plus a full suite of generative AI tools (image, video, music, voiceover, graphics, mockup, sound effect generators). Available in three tiers: Core, Plus, and Ultimate (with AI credits). Enterprise plans also available.
- **[Envato Market](https://market.envato.com)** – A set of pay‑per‑item marketplaces (ThemeForest, AudioJungle, GraphicRiver, etc.) for buying individual digital assets such as WordPress themes, plugins, audio, graphics, photos, and 3D print files.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (acquired by Shutterstock in mid‑2024; terms not disclosed)
- **Key Metric**: Annual revenue of $186M (LinkedIn, 2026 estimate); community earnings have exceeded $1.3 billion since founding
- **Notable Investors/Partners**: Part of the Shutterstock group; previously bootstrapped; partners include a global community of over 27 million creatives
- **Growth Signals**: Headcount of 1,374 employees (down 5% YoY); distributed across 82 countries; continues to invest heavily in AI tooling and subscription model; launched new tiered pricing (Core, Plus, Ultimate) in February 2026

## Competitive Advantages
- **Unmatched asset library**: 29+ million premium assets across all media types, with new content added daily by a global creator community
- **Integrated AI suite**: Purpose‑built generative AI tools (image, video, music, voice, etc.) powered by cutting‑edge models, all available within one subscription
- **Lifetime commercial license**: All assets (including AI‑generated ones) come with a perpetual commercial license, even after cancellation – a strong differentiator for professionals
- **Scale and trust**: Nearly two decades of operation, $1.3B+ paid to creators, and a large, loyal subscriber base

## Strategic Focus
- **AI‑first product development**: Deepening the integration of generative AI into every creative workflow, with regular model updates and new tools
- **Subscription growth**: Driving adoption of tiered plans (Core, Plus, Ultimate) to match different user needs, from occasional stock users to heavy AI adopters
- **Enterprise expansion**: Tailored solutions for large teams, including SSO, custom licensing, broadcasting rights, and dedicated account management
- **Global reach**: Continuing to serve a remote‑first workforce across 82 countries and expanding into new markets (e.g., Mexico office)

## Why Work Here
- **Remote‑first culture**: Home‑office based with a presence in 82 countries; permanent remote roles available (e.g., Mexico‑based positions)
- **Work‑life balance & compensation**: Employee reviews on LinkedIn rate Work‑Life 4.2/5.0 and Compensation 4.3/5.0; overall culture rated 3.8/5.0
- **Career growth & perks**: Diverse teams, purpose‑driven environment, and opportunities to work on cutting‑edge AI products; perks include a lifetime commercial license for all assets
- **Engineering culture**: Emphasis on impact, creativity, and innovation – the company describes itself as “driven by our purpose and values”

## Sources
1. [elements.envato.com](https://elements.envato.com/about)
2. [jobs.lever.co](https://jobs.lever.co/envato-2)
3. [linkedin.com](https://linkedin.com/company/envato)
4. [elements.envato.com](https://elements.envato.com/learn/the-story-of-envato)
5. [elements.envato.com](https://elements.envato.com/llm-info)

## Other roles at Envato

- [Senior Reviewer - Code & Web Templates](https://feeny.ai/job/senior-reviewer-code-web-templates-envato-mexico-z25pg4h0wfdq) — Mexico
- [Production Lead](https://feeny.ai/job/production-lead-envato-australia-ac1et8x54ht0) — Australia &, New Zealand
- [Senior CRM Manager](https://feeny.ai/job/senior-crm-manager-qonto-paris-tebs6j5fz1rf) — Paris, France