--- title: 'Senior CRM Manager at Moonpig' canonical: 'https://feeny.ai/job/senior-crm-manager-moonpig-london-fsz7rjyswyf5' type: 'job' last_seen: '2026-11-06' --- # Senior CRM Manager at Moonpig - **Company:** Moonpig - **Location:** London, United Kingdom - **Work type:** hybrid - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-11-06 - **Apply:** https://jobs.lever.co/moonpig/a1c740a9-05e5-430a-9ffe-18219fc1c4fa ## Job description We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles. We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care. We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive. If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷 Senior CRM Manager - Growth (14-Month Maternity Cover) |📍London – Hybrid (1-2 days) |💰Competitive Salary + Benefits ## About the Role The CRM team's mission is to engage Moonpig customers through relevant, timely and personalised communications, helping them remember and celebrate important moments while driving customer engagement, retention and lifetime value. As Senior CRM Manager - Growth, you will shape and deliver the CRM Growth strategy. You will identify new opportunities to engage customers, reactivate inactive customers and turn customer insight into impactful initiatives that improve engagement and drive incremental growth. This is a 14-month maternity cover role where you will balance strategic direction with hands-on delivery, using a test-and-learn mindset to create measurable results and grow customer lifetime value. This role is 34.5 hours (9.00-17.30 Mon-Thurs & 9.00-12.30 Fri) ## Key Responsibilities - Own the CRM reactivation strategy, developing targeted win-back journeys through segmentation, personalisation and testing to re-engage inactive customers and reduce attrition. - Own the strategy, planning and delivery of Peak, Seasonal and Monthly Reminder programmes across CRM channels. - Develop and deliver a test-and-learn roadmap to optimise reminder timing, audience targeting, content and conversion. - Explore new CRM growth opportunities, such as WhatsApp, overlays, Tell a Friend initiatives and predictive targeting capabilities, and develop business cases to test and scale opportunities that demonstrate incremental value. - Own and develop the strategy for the newly launched SMS channel, including customer data and consent collection, audience targeting and campaign optimisation. - Advance the use of dynamic content, customer segmentation and predictive capabilities to deliver more relevant and personalised customer communications. - Partner with Analytics and Data Science to establish robust measurement frameworks, evaluate campaign effectiveness and translate results into actionable recommendations. - Work closely with Product, Commercial, Buying, Marketing, Content and Design teams to align CRM initiatives with wider business objectives. - Bring external insights, competitor learnings and new ideas into the CRM team to continuously improve customer experiences and business performance. ## About You - Strong experience in CRM or lifecycle marketing, with a proven track record of developing and delivering strategies that drive customer engagement, retention and commercial growth. - Commercially minded and comfortable taking ownership of strategic initiatives, identifying opportunities and translating them into measurable business results. - Experience managing CRM campaigns across multiple channels, with a strong understanding of email, push notifications and emerging channels such as SMS. - Hands-on experience with Email Service Providers, customer segmentation, automation and personalisation. - A passion for customer lifecycle marketing and an understanding of how CRM can influence customer behaviour, improve retention and grow customer lifetime value. - A data-driven approach to decision-making, including developing test-and-learn programmes, interpreting results and applying insights to optimise performance. - Confidence collaborating with cross-functional stakeholders, influencing decisions and bringing teams together to deliver shared objectives. - The ability to balance strategic thinking with hands-on delivery, prioritise effectively and manage multiple initiatives in a fast-paced environment. - A proactive, curious approach to improving CRM performance through new channels, technologies, personalisation and customer experiences. - The ability to bring insights and learnings from external sources and demonstrate how they could add value to the business and customers. - A confident communication style, with the ability to translate complex performance data into clear insights, recommendations and actions. - Desirable: 6+ years' experience in a CRM-focused role; experience launching, scaling or optimising new CRM channels including SMS; experience with predictive analytics, customer lifetime value models or advanced personalisation; experience partnering with Product teams; familiarity with Sailthru or a similar CRM marketing platform. What's in it for you? We believe in empowering our team to do their best work. Enjoy: 💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts. 💆🏽 Wellbeing First: Private healthcare (UK) and mental health support 🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working. 📈 Career Growth: Learning allowances, coaching & development programs. Want to know more? Explore our full benefits package: here Our Ways of Working: We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process. Moonpig Group's Commitment to Equality, Diversity, and Inclusivity: At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us. From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we. We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place. We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves. If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter. ## About Moonpig ## Company Overview - **One-liner**: Moonpig Group is a leading online destination for personalised greeting cards, gifts, and flowers, powered by a proprietary data and technology platform. - **Entity Type**: Public (LSE: MOON) - **Headquarters**: London, United Kingdom - **Founded**: 2000 - **Founders**: Nick Jenkins (Moonpig), Stefan Barden (Moonpig) ## Core Business - Primary industry/industries: Online retail, gifting, greeting cards, experiences - Target customers: B2C (individual consumers), primarily in the UK, Netherlands, and expanding into Ireland, Australia, and the US - Mission/purpose statement: "To create better, more personal, connections between people that care about each other." ## Products & Services - **Moonpig (UK)**: The flagship brand offering personalised greeting cards, gifts, and flower bouquets with same-day or next-day delivery. - **Greetz (Netherlands)**: The leading online card and gift platform in the Netherlands. - **Buyagift (UK)**: Digital gift experience platform offering activities, breaks, and experiences. - **Red Letter Days (UK)**: Digital gift experience platform offering a wide range of experiences, from driving days to spa breaks. ## Market Standing - **Valuation/Market Cap**: Market cap of approximately £1.2 billion (FY26). _Note: Market cap fluctuates; verify current value on exchange._ - **Key Metric (Revenue)**: £373.0 million in FY26 (up from £350.1m in FY25), with Adjusted EBITDA of £104.6m (FY25: £96.8m). - **Key Metric (Market Position)**: - 70% market share in the UK online card market — nearly 6x larger than the nearest competitor. - ~65% market share in the Netherlands via Greetz. - Only 15% of all card purchases are online, indicating significant growth runway. - **Notable Investors/Partners**: Moonpig Group is a publicly traded company. Major institutional shareholders include funds like BlackRock, Fidelity, and Baillie Gifford (as of recent filings). - **Growth Signals**: - FY26 revenue growth of 8.6%, marking a second consecutive year of strong growth. - New Markets (Ireland, Australia, US) grew 33% in FY26 to £15.7m. Australia is the primary focus for investment. - Moonpig Plus / Greetz Plus membership grew 29.3% to 1.2m members. - Customer occasion reminder database hit 113m (up 11.2% YoY), with ~40% of orders placed within 7 days of a reminder. - Launched a £65m share buyback program for FY27. ## Competitive Advantages - **Proprietary Data Moat**: Captures nearly 6x more customer data daily than the nearest competitor, with 113m occasion reminders and 374m+ cumulative transactions. Self-learning algorithms drive personalisation and customer retention. - **Asset-Light, High Cash Generation**: A technology platform at heart with an integrated fulfilment network (Tamworth, UK and Almere, Netherlands) that enables high-volume, rapid personalisation and delivery. - **High Customer Loyalty**: Nearly 90% of Moonpig and Greetz revenue comes from existing customers. Plus membership is deepening engagement. - **Structural Market Opportunity**: The online card market is only 15% penetrated, with the market itself remaining large and culturally entrenched. ## Strategic Focus - **Data-Driven Personalisation**: Deepening the use of proprietary data to drive customer frequency and loyalty (e.g., occasion reminders, personalised recommendations). - **Geographic Expansion**: Scaling in Australia, Ireland, and the US as priority markets, with a focus on establishing a repeatable growth model. - **Subscription & Loyalty Programs**: Expanding Moonpig Plus / Greetz Plus membership to lock in recurring revenue and higher lifetime value. - **Sustainability**: Reducing packaging intensity by 10% by 2030, achieving zero waste to landfill at the Tamworth facility, and reducing Scope 1 & 2 emissions. ## Why Work Here - **Data-First Technology Culture**: Moonpig is a "technology platform at heart" with a strong focus on data engineering, analytics, and AI. Roles like Analytics Engineering Lead are central to the business. - **Impact at Scale**: You’d be working on a platform that handles 36m+ orders annually and operates at scale in a market-leading position. - **Hybrid Working**: Roles are advertised as “Hybrid — Permanent” with offices in London and Manchester, offering flexibility. - **Inclusive & Caring Culture**: The company explicitly states a commitment to “an inclusive and caring culture with brilliant people who feel a real sense of belonging.” [moonpig.group](https://www.moonpig.group/careers/) - **AI & Tech Use**: The company is transparent that it uses AI tools to support parts of the hiring process (e.g., reviewing applications, analysing resumes) but emphasises that final decisions are made by humans. [jobs.lever.co](https://jobs.lever.co/moonpig?commitment=Permanent) - **Stability & Growth**: A profitable, publicly traded company with consistent cash flow and a clear growth strategy in an underpenetrated market provides a strong mix of stability and opportunity. ## Sources 1. [Moonpig Group Careers Page](https://www.moonpig.group/careers/) 2. [Moonpig Group At a Glance](https://www.moonpig.group/about-us/at-a-glance/) 3. [Moonpig Group Annual Report FY26](https://www.moonpig.group/media/qxchirs2/moonpig-group-plc-annual-report-2026-full-version.pdf) 4. [Moonpig Group Investment Case](https://www.moonpig.group/investors/investment-case/) 5. [Moonpig Jobs on Lever](https://jobs.lever.co/moonpig?commitment=Permanent) ## Other roles at Moonpig - [Senior Category Manager](https://feeny.ai/job/senior-category-manager-moonpig-london-7y7pe7tpmp59) — London, United Kingdom - [Senior Business Development Manager](https://feeny.ai/job/senior-business-development-manager-moonpig-london-35xbm1b42qxn) — London, United Kingdom - [Category Manager](https://feeny.ai/job/category-manager-moonpig-london-vapcx87tg2tn) — London, United Kingdom - [Operations & Project Coordinator](https://feeny.ai/job/operations-project-coordinator-moonpig-london-89rk464j6cwx) — London, United Kingdom - [Head of Group FP&A](https://feeny.ai/job/head-of-group-fp-a-moonpig-london-dgh1emf320jk) — London, United Kingdom - [Senior Software Engineer (Search)](https://feeny.ai/job/senior-software-engineer-search-moonpig-manchester-bjjph59jbd1r) — Manchester, United Kingdom - [Office Manager - 9 Month Fixed term contract](https://feeny.ai/job/office-manager-9-month-fixed-term-contract-moonpig-london-s4xt2xvpaxez) — London, United Kingdom - [Fulfilment Operations Manager](https://feeny.ai/job/fulfilment-operations-manager-moonpig-almere-9xpcvt7kpnv8) — Almere, Netherlands - [Software Engineer – Fulfilment](https://feeny.ai/job/software-engineer-fulfilment-moonpig-manchester-6e0vd2yah3xr) — Manchester, United Kingdom - [Director of Technology](https://feeny.ai/job/director-of-technology-moonpig-london-vy86g6e4mb8q) — London, United Kingdom