---
title: 'Senior CRM Manager - Transformation (all genders) at HelloFresh'
canonical: 'https://feeny.ai/job/senior-crm-manager-transformation-all-genders-hellofresh-berlin-vwf1zzjz5eck'
type: 'job'
last_seen: '2026-11-10'
---

# Senior CRM Manager - Transformation (all genders) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8258137?gh_jid=8258137

## Job description

## The role

We are looking for a Senior CRM Manager - Transformation to make CRM Self-Service at HelloFresh a reality.

Our central Growth function has a clear vision: Enabling our local marketing and product teams to reach our customers directly, via push notifications, in-app messaging and emails. For this to work in an efficient and customer-centric way, the right guardrails, tools and knowledge need to be in place.

Your first mission is to design, launch and scale our CRM self-service model. You’ll do this hand in hand with our CreativeTech squad (Product and Engineering), who are building the future CRM environment in an AI-native way. You’ll work closely with the squad, and potentially be embedded in it. You’ll be the voice of CRM and of our internal users, helping define what this environment needs to look like so teams can send communications safely and independently.

This is 0-to-1 work in a highly ambiguous space where no one has been before: no playbook, no rules. AI and LLMs change fast and often, so you’ll think about what we need in the future, even if today’s models aren’t ready yet, and be prepared for when they catch up. The learning curve will be steep, but you’ll climb it on the go, together with the team. Our goal: protect our environment from the agents, and protect the agents from our environment.

From there, your focus will follow where CRM needs it most. You’ll take on further transformation projects, so this role is for someone who enjoys building something new and then moving on to the next challenge.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

## What you’ll do

- Lead the self-service rollout: Take end-to-end ownership of the programme, from framing the scope and aligning stakeholders to launching and tracking adoption
- Shape the future CRM platform: Collaborate with Product and Engineering to define how our agentic CRM environment should work, bringing in the needs of users and helping prioritise what gets built next
- Steer CRM Agents: Build the skills and context agents need to create campaigns reliably, on brand and within our guardrails
- Build frameworks and playbooks: Develop the documentation, training and processes that let teams send safely without central support
- Enable the teams: Design and run user centric training and onboarding for local marketing and product teams, and turn user feedback into improvements
- Make performance visible: Define and create reportings to measure success
- Scale what works: Identify new use cases to move to self-service and manage each transition end to end
- Drive the next CRM initiatives: Once self-service is established, take ownership of further cross-functional projects that make our CRM team more scalable and efficient
- Modernize processes with AI: Collaborate with the CreativeTech squad and CRM Operations to adapt AI use cases within our CRM workflows
- Influence the CRM product roadmap: Collaborate with Product and Engineering to shape the future CRM platform, bringing in the needs of users and helping prioritise what gets built next

## What you’ll bring

- Strong project or programme management skills, with experience driving complex initiatives across many cross-functional stakeholders, including Tech, Product and local teams
- Experience working in or closely with product and engineering teams, ideally in agile or sprint-based ways of working
- Experience applying AI to real workflows, such as automating processes, creating content or analysing data, and the ability to help non-technical colleagues do the same
- Solid CRM operations experience (4+ years): you have built and sent campaigns on at least one major CRM platform (ideally Iterable)  and know how things can go wrong
- Experience training non-specialist users and explaining technical topics in plain language
- A natural instinct for documentation, process design and knowledge sharing
- A detail-oriented approach to governance: you spot risks before they become incidents
- Comfort with ambiguity and changing priorities: you can switch between projects and build structure where none exists yet

## What we offer

## Compensation & Financial Wellbeing

- You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
- Enjoy savings on your weekly HelloFresh box.
- Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

- Support your mental wellbeing with access to platforms like Headspace and Spill.
- Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

- Balance your life with our flexible hybrid model.
- Recharge with sabbatical leave options in addition to standard time off.
- Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

- Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

- Enjoy tasty in-office meal deals and fresh food options.
- We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [Manager, Indirect Accounting](https://feeny.ai/job/manager-indirect-accounting-hellofresh-boulder-8zb4kecn6b1t) — Boulder, CO / New York, NY
- [Senior Manager, Global Direct Procurement](https://feeny.ai/job/senior-manager-global-direct-procurement-hellofresh-amsterdam-north-holland-jefn64v4n7cd) — Amsterdam North Holland, Netherlands / Berlin, Germany / London, United Kingdom / New York, NY / Toronto, Canada / Warszawa Masovian Voivodeship, Poland
- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
- [Senior Manager, Growth Marketing Strategy & Operations](https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g) — New York, NY
- [PT Sorter](https://feeny.ai/job/pt-sorter-hellofresh-minneapolis-f572bjkyr2t9) — Minneapolis, MN
- [FSQA Supervisor (all genders)](https://feeny.ai/job/fsqa-supervisor-all-genders-hellofresh-verden-niedersachsen-54h8nmpkk945) — Verden Niedersachsen, Germany
- [Junior Food Stylist (All Genders)](https://feeny.ai/job/junior-food-stylist-all-genders-hellofresh-berlin-x9jkb971h8x2) — Berlin, Germany
- [Senior Global Mobility Manager (all genders)](https://feeny.ai/job/senior-global-mobility-manager-all-genders-hellofresh-berlin-z4p04189ne8r) — Berlin, Germany
- [Associate Director, Grocery Strategy](https://feeny.ai/job/associate-director-grocery-strategy-hellofresh-new-york-mbgt5wk0ejmt) — New York, NY