---
title: 'Senior CRM Project Manager - Personalized promotions & Wallet  (F/M/X) - Permanent at Veepee'
canonical: 'https://feeny.ai/job/senior-crm-project-manager-personalized-promotions-wallet-f-m-x-permanent-tsqx6xavmbny'
type: 'job'
last_seen: '2026-10-17'
---

# Senior CRM Project Manager - Personalized promotions & Wallet  (F/M/X) - Permanent at Veepee

- **Company:** Veepee
- **Location:** Saint-Denis, France
- **Work type:** hybrid
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/veepee/231e8df8-cf64-4a38-b8ce-1ce11c379d4d

## Job description

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

As Senior CRM Project Manager for Personalized Promotions & Wallet reporting to the CRM Group Director, you will drive Veepee's promotional strategy across all six European markets (France, Benelux, Germany, Spain, Italy & Switzerland) and business scopes (Flash Sales, Brandsplace, Clearance, Media, Le Club).

You own two interconnected mandates :

1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.

2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams). You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.

## 🎯 TASKS

Promotional Budget Strategy & ROI Optimisation

- Own the strategy and allocation of the voucher marketing budget across all lifecycle stages — acquisition, activation, engagement, reactivation.
- Define well-framed and scoped problems, linked to concrete business OKRs, based on evidence (expertise, data, feedback, etc.), and define functional features to answer these problems.
- Lead the execution with contribution of tech, data and operational teams
- Define the right promotional mechanics for the right moment: welcome offers, cashback, brand-funded vouchers, targeted incentives, win-back promos.
- Build and maintain a promotional performance framework: track ROI by mechanic, by market, by lifecycle stage, and by funding source (Veepee vs. brand partners).
- Identify optimisation levers and challenge the status quo — push toward more targeted, more personalised and more cost-efficient promotional strategies.
- Work closely with our CRM Data Steward to leverage the Voucher Performance tracking tools and A/B test dashboard; design and run structured tests on promotional mechanics.

Wallet & Promotional Products — CRM Product Owner

- Act as the CRM lead on the Wallet & Promo Products project — Veepee's strategic initiative to reinvent the promotional experience for members.
- Translate CRM strategy and member insights into concrete product requirements for the Front/Growth PM team.
- Define and champion the gamification vision for the promotional wallet: mechanics, member journey, engagement loops — this is a blank page and yours to write.
- Contribute actively to the product roadmap: challenge priorities, validate UX directions, and ensure CRM objectives are embedded in every sprint.
- Coordinate with our Head of CRM Engagement & Conversion and our Head of CRM Traffic & Recruitment to ensure promotional mechanics are consistently integrated into lifecycle journeys and traffic plans.
- Monitor the live rollout of product-specific promotions (currently in test) and drive the scaling strategy across markets.

Cross-functional Influence & Alignment

- Serve as the single point of contact for promotional topics within the CRM team and toward external stakeholders (Finance, Brand Partnerships, Product, Tech).
- Participate in CRM leadership discussions and contribute to the CRM team's collective roadmap — promotional levers are a shared enabler across all lifecycle strategies.
- Document everything: strategy, decisions, test results, roadmap contributions. Documentation is a deliverable, not an afterthought.

👉 MUST HAVE skills

- 7–8 years of experience in CRM, promotional marketing, loyalty or incentive strategy — ideally in e-commerce or retail.
- Proven track record of managing and optimising a significant promotional or incentive budget with demonstrated ROI impact.
- Strong analytical profile: comfortable with performance data, A/B testing frameworks and KPI-driven decision making.
- Experience working at the intersection of marketing and product: able to translate business needs into product requirements and engage credibly with PM and Tech teams.
- Excellent cross-functional collaboration skills — you influence, align and drive without hierarchical authority.
- Structured thinker with strong project management discipline: you handle complexity, prioritise well and deliver on time.
- Fluent in English (working language). French is a strong plus.

👉 NICE TO HAVE skills

- Experience designing loyalty or gamification mechanics (even if called something else).
- Familiarity with CRM platforms (Salesforce Marketing Cloud, Adobe Campaign or equivalent).
- Experience in a B2B2C or marketplace environment.
- Knowledge of brand co-funding / trade marketing mechanics.

## BENEFITS

👉Variable bonus

👉The dynamic and creative environment within international teams

👉The variety of self-education courses on our e-learning platform

👉Participation in meetups and conferences locally and internationally

👉Flexible Office with up to 2 days at home

👉Health insurance

## ⚙️ RECRUITMENT PROCESS

- 1️⃣ HR interview
- 2️⃣ Manager interview

For more information about our ecosystem :  https://careers.veepee.com/en/home-page-en/

## ❓ WHO WE ARE

Veepeeᵀᵉᶜʰ is a tech community of 500 collaborators who play a key role in Veepee’s innovative strategy. From Warsaw to Sevilla, through Brussels, Amsterdam, Paris, Lyon, Nantes, Nice, Barcelona, Madrid and Lausanne all our projects are developed in an agile environment with a wide skills variety where you’ll be sure to find your place, no matter the technology you work with. If you love to try things why don’t you jump on this new adventure?

Need more info > https://careers.veepee.com/en/

Vente-privee.com processes the collected data to handle the recruitment process, and to evaluate your ability to carry out the job offered and your professional skills. You can learn more about our use of your data and your rights by reading our recruiting privacy policy.

## About Veepee

## Company Overview
- **One-liner**: Veepee is a European online flash-sales platform that partners with over 7,000 brands to offer limited-time, deeply discounted products across fashion, home, beauty, sports, and travel.
- **Entity Type**: Private (established, no recent funding rounds disclosed)
- **Headquarters**: Saint-Denis, France (249 Avenue du Président Wilson)
- **Founded**: 2001 (as vente-privee.com; rebranded to Veepee in 2019)
- **Founders**: Jacques-Antoine Granjon, Mickaël Benabou, Julien Sorbac

## Core Business
- **Primary industry**: E-commerce, flash sales, online marketplace
- **Target customers**: B2C (consumers via membership) and B2B (brands seeking inventory liquidation and promotional sales)
- **Mission/purpose**: To give products a second life while delivering exceptional value to members and helping brands manage excess inventory in a sustainable, circular economy model.

## Products & Services
- **Veepee Marketplace** – B2C flash-sales platform offering time-limited (3–5 days) sales events with discounts of 50–70% on branded products. Free membership for consumers.
- **B2B Inventory Solutions** – Services for brands to manage stock, promotions, and traffic, including white-label or branded flash-sale events.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (privately held)
- **Key Metric**: €3.3 billion net volume of business in 2024; 5,000 employees globally; 2.3 million unique visitors per day; 7,000+ partner brands; 22,000 flash sales annually
- **Notable Investors/Partners**: Not funded (self-sustaining); partners include leading European brands across fashion, home, beauty, sports, and travel.
- **Growth Signals**: Operates in 10 European countries and Brazil; 1.5 billion products sold over 25 years; 82 million products sold in 2024; continued expansion and logistics automation.

## Competitive Advantages
- **Scale & Brand Trust**: Largest European flash-sales platform with 7,000 brand partners and 25 years of market presence.
- **Logistics Network**: 10 logistics platforms totaling 160,000 m²; ships 150,000 parcels daily; second-largest client of the French Post Office.
- **Member Loyalty**: 2.3 million daily unique visitors; award-winning customer service (voted best for 9 consecutive years by multiple organizations).
- **Circular Economy Focus**: CSR strategy built on giving products a second life, reducing carbon footprint, and promoting responsible consumption.

## Strategic Focus
- **Sustainability & CSR**: Deepening circular economy practices, carbon footprint reduction, and diversity promotion internally and across the value chain.
- **European Integration**: Unifying regional brands (Privalia, Designer & Friends, eboutic, etc.) under the Veepee umbrella to achieve operational efficiencies.
- **Technology & AI**: Investing in data science, personalization, and AI-driven hiring processes to improve customer experience and talent acquisition.

## Why Work Here
- **Culture of Diversity**: 60% of the French workforce are women; 40% of the Executive Committee are women. Gender Equality Index score of 89/100 (2024). Commitment to non-discrimination embedded in company DNA.
- **Large, Cross-Functional Teams**: Opportunities in sales (250+), marketing (150+), sales production (800+), logistics, customer service (700+), tech, and data science.
- **International Exposure**: Presence in 10+ countries with offices in France, Spain, Italy, Switzerland, Poland, Belgium, and Brazil. English is used as a working language in marketing.
- **Hybrid/Office Policy**: Not explicitly stated, but given logistics and production centers, on-site presence is likely for certain roles. Tech and corporate roles may offer flexibility.
- **Notable Perks**: Part of a pioneering e-commerce company with a strong CSR mission; continuous learning and growth opportunities in a multi-country environment.

## Sources
1. [careers.veepee.com/en-company/](https://careers.veepee.com/en-company/)
2. [careers.veepee.com/en-careers/](https://careers.veepee.com/en-careers/)
3. [jobs.lever.co/veepee](https://jobs.lever.co/veepee)
4. [pressroom.veepee.com/home](https://www.pressroom.veepee.com/home)
5. [linkedin.com/company/veepee](https://linkedin.com/company/veepee)

## Other roles at Veepee

- [Stage - Data Scientist - H/F/X - Janvier 2027](https://feeny.ai/job/stage-data-scientist-h-f-x-janvier-2027-veepee-saint-denis-78qbpd7hjxr4) — Saint-Denis, France
- [Stage – Assistant(e) commercial(e) Pôle voyage international H/F/X - Janvier 2027](https://feeny.ai/job/stage-assistant-e-commercial-e-pole-voyage-international-h-f-x-janvier-2027-4dgc85hc1nv1) — Saint-Denis, France
- [Stage – Assistant(e) commercial(e) Pole voyage H/F/X - Janvier 2027](https://feeny.ai/job/stage-assistant-e-commercial-e-pole-voyage-h-f-x-janvier-2027-veepee-saint-denis-ak5b08qbka6z) — Saint-Denis, France
- [Stage – Assistant(e) commercial(e) voyage France H/F/X - Janvier 2027](https://feeny.ai/job/stage-assistant-e-commercial-e-voyage-france-h-f-x-janvier-2027-veepee-saint-cbyky3a2jvkt) — Saint-Denis, France
- [Stage - Sales Analyst & Support - Home - H/F/X - Janvier 2027](https://feeny.ai/job/stage-sales-analyst-support-home-h-f-x-janvier-2027-veepee-saint-denis-1avmt6y3krvv) — Saint-Denis, France
- [Stage - Chargé(e) de Recrutement & Projet RH (H/F/X)](https://feeny.ai/job/stage-charge-e-de-recrutement-projet-rh-h-f-x-veepee-saint-denis-193qzp3qd5cy) — Saint-Denis, France
- [Stage- Media Campaign Manager H/F/X - Janvier 2027](https://feeny.ai/job/stage-media-campaign-manager-h-f-x-janvier-2027-veepee-saint-denis-yypb4qaveamt) — Saint-Denis, France
- [Stage - Chargé(e) de contenu digital - secteur voyage H/F/X - Janvier 2027](https://feeny.ai/job/stage-charge-e-de-contenu-digital-secteur-voyage-h-f-x-janvier-2027-veepee-6xhvw32mqtbe) — Saint-Denis, France
- [Stage - Responsable de comptes  - Voyage H/F/X - Janvier 2027](https://feeny.ai/job/stage-responsable-de-comptes-voyage-h-f-x-janvier-2027-veepee-saint-denis-x6jtj7mxk50z) — Saint-Denis, France
- [Stage - Fiscaliste H/F/X - Janvier 2027](https://feeny.ai/job/stage-fiscaliste-h-f-x-janvier-2027-veepee-saint-denis-hc2kkzjycsh2) — Saint-Denis, France