---
title: 'Senior CRM Strategist at DEPT®'
canonical: 'https://feeny.ai/job/senior-crm-strategist-dept-toronto-eqk3kzdafch2'
type: 'job'
last_seen: '2026-09-13'
---

# Senior CRM Strategist at DEPT®

- **Company:** DEPT®
- **Location:** Toronto, Canada
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/dept/jobs/8100182

## Job description

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

## JOB PURPOSE

In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan.

As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

## KEY RESPONSIBILITIES

- Create end-to-end digital marketing strategies following the DEPT® Planning Methodology.
- Research products, services and current strategies to identify new opportunities.
- Analyse and interpret research and reporting; and use this information to inform and improve strategies.
- Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively.
- Supporting on New Business efforts; through research and insights.
- This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement and test and measure.
- Taking client briefs; you will work hand in hand with Account Managers to cascade to the wider team and provide the ideal environment for creative development.
- This is an omni-channel digital role covering email, web, display and social, but the core focus will be CRM, so an in-depth understanding of email marketing is essential.

## WHAT WE ARE LOOKING FOR

- Demonstrable experience in a similar role with proven success.
- An understanding of how to turn business goals into actionable marketing goals.
- Knowledge of how to use data and insight to create profiles and personas.
- Experience of creating and optimising user journeys, including automated journeys is desirable but not essential.
- An understanding of how to interpret data to improve results.
- Channel expertise in email, web, display and social; with an emphasis on innovation and possibility.
- Understanding of A/B and multivariate testing methodologies.
- Understanding of and ability to articulate best practice in digital marketing.
- Excellent presentation skills.
- Natural problem solver.
- Excellent written and communication skills as this is a client-facing role.
- Inquisitive nature to learn and understand how things work.

## WE OFFER

- A flexible, hybrid working policy
- Mental health support, and company sick pay scheme.
- 15 days paid holiday (plus Public Holidays).
- Refreshments are provided in the office all week
- Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
- Inspirational Talks, bringing the outside in with regular guest speakers and events.
- Learning and Development, supporting your growth with continuous opportunities to learn and advance.
- Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
- A reputation for doing good. DEPT® has been a Certified [B Corp® since 2021](https://www.deptagency.com/en-gb/insight/dept-is-a-certified-b-corporation/) and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual [DEPT® Cares Month](https://www.deptagency.com/dept-cares-day-2023/) in which employees come together and donate their skills to support local charities.

The anticipated annual salary range for this position is $60,000 – $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.

This posting reflects an existing vacancy at DEPT®.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

## DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts [here](https://www.deptagency.com/the-good-company/).

## About DEPT®

## Company Overview
- **One-liner**: DEPT® is a global digital agency that combines technology and marketing to help ambitious brands grow faster.
- **Entity Type**: Private (backed by The Carlyle Group)
- **Headquarters**: Amsterdam, Netherlands (global HQ; 30+ offices across 5 continents)
- **Founded**: 1996 (founded as TamTam; rebranded to DEPT® in 2019)
- **Founders**: Paul Manuel and Bart Manuel (founded TamTam, the predecessor agency)

## Core Business
- **Primary industry/industries**: Digital Agency, Technology, Marketing, Commerce, AI
- **Target customers**: B2B, Enterprise (clients include Google Store, KFC, Beats by Dre, Patagonia, Lego, YouTube, National Geographic, Meta, Adidas, Microsoft, Hulu, Supercell, Tomorrowland)
- **Mission or purpose statement**: To be the best agency for the world, not just in the world. A certified B Corporation, they aim to pioneer tech and marketing while balancing purpose and profit.

## Products & Services
- **Integrated Agency Services**: A 50-50 blend of technology and marketing services, including strategy, creative, data, and media.
- **DEPT®/AI**: A dedicated AI practice launched in 2023, with 50% of revenue now AI-enabled.
- **Commerce Services**: Recognized by Forrester as a top 10 Commerce Services Provider.
- **Specialized Studios**: Includes BASIC/DEPT®, Hello Monday/DEPT®, STUDIO DUMBAR/DEPT®, and Dogstudio/DEPT®—each with unique creative and technical specialties.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; backed by The Carlyle Group (partnership announced in 2023).
- **Key Metric**: Over 4,000 employees (Depsters) across 30+ offices in 5 continents.
- **Notable Investors/Partners**: The Carlyle Group (strategic partner), Waterland Private Equity (historical partner). Key clients include Google, Meta, Microsoft, Lego, Adidas, Patagonia, and KFC.
- **Growth Signals**: 30 acquisitions since 2015; named Webby Agency of the Year 2022, 2023, 2024; Campaign Digital Innovation Agency of the Year 2023; launched Asia Pacific operations in 2021; 50% AI-enabled revenue; 85+ nationalities and 50+ languages spoken in-house.

## Competitive Advantages
- **Partner-led model**: 200+ owners with "skin in the game," ensuring entrepreneurial accountability and long-term client relationships.
- **Global scale with craft depth**: 4,000+ digital specialists available as one integrated team across all time zones.
- **B Corp & Climate Label certified**: First global agency to become a Certified B Corporation, with a strong focus on sustainability and social impact.
- **Award-winning track record**: Consistently recognized as Agency of the Year by Webby and Lovie Awards.
- **50-50 tech/marketing split**: Rarer in the industry, enabling full 360-degree client solutions.

## Strategic Focus
- **AI integration**: Deep investment in DEPT®/AI to embed AI into all service lines (50% of revenue already AI-enabled).
- **Global expansion**: Continued growth through acquisitions and new market entries (e.g., Asia Pacific, Americas).
- **Sustainability & Impact**: Active impact strategy focused on four pillars: Impactful Work, Diversity Equity & Inclusion, Community, and Climate.
- **Talent development**: Heavy investment in learning ("DEPT®/YOU" curated learning experiences) and internal mobility.

## Why Work Here
- **Culture**: Described as "inclusive, supportive, open" with a strong emphasis on diversity (85+ nationalities), equity, and inclusion. Certified B Corporation with a clear purpose.
- **Flexibility**: Open to discussing flexible and hybrid working arrangements to achieve work/life balance.
- **Benefits**: Health and wellness benefits, DEPT®/CARES (annual day of giving), DEPT® Festival (all-expenses-paid global gathering), and DEPT®/YOU (curated learning experiences for personal and professional growth).
- **Global opportunities**: Ability to work from offices across 5 continents, with a strong internal mobility ethos.
- **Engineering culture**: Emphasis on pioneering, innovation, and craft; 50-50 tech/marketing split means engineers and technologists are core to the business.
- **Notable perks**: Climate Label company (100% climate neutral, 37% renewable energy), strong sustainability focus, and community impact programs.

## Sources
1. [DEPT® Careers Page](https://www.deptagency.com/careers/)
2. [DEPT® Homepage](https://www.deptagency.com/)
3. [DEPT® About Us](https://www.deptagency.com/about-us/)
4. [DEPT® Culture Page](https://www.deptagency.com/en-in/culture/)
5. [DEPT® Job Board (Greenhouse)](https://job-boards.greenhouse.io/dept)

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