---
title: 'Senior Customer Onboarding Specialist at Mudflap'
canonical: 'https://feeny.ai/job/senior-customer-onboarding-specialist-mudflap-austin-ecc7z3qt8ksz'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Customer Onboarding Specialist at Mudflap

- **Company:** Mudflap
- **Location:** Austin, TX
- **Employment:** full-time
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/mudflap/a855d965-88b1-41e1-aeed-d8fd624e7e09

## Job description

At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume. We're accelerating our outbound sales motion and looking for a Senior Customer Onboarding Specialist to help turn that momentum into active, fueling customers. Working closely with Sales, you'll own the critical first eight weeks of the customer journey, getting fleets onboarded, fuel cards activated, and drivers fueling as quickly and seamlessly as possible. You'll build relationships with fleet owners, understand their operations, remove roadblocks, and drive meaningful adoption. At Mudflap, customer growth doesn't stop at signup. As a consumption based business, our growth is fueled by customer usage. Getting fleets onboarded quickly, drivers fueling, and gallons flowing is where this role makes a real impact. We're looking for someone who takes ownership of ambitious goals, moves quickly, and knows how to understand each customer's needs to help them get the most out of Mudflap. Work Location: This role is based in Austin, TX, and follows a hybrid schedule, with in-office collaboration required on Tuesdays, Wednesdays, and Fridays and the flexibility to work remotely on Mondays and Thursdays. To support our team, we offer:

- Commuter benefits to ease your travel
- Lunches and snacks to keep you fueled when at the office
- A collaborative, high-growth environment where you’ll work closely with talented teammates across the company

Expectations (In this role, you will):

- Own the onboarding experience: Guide outbound-sourced fleet customers from Sales handoff through card activation, first swipe, and their first eight weeks of adoption.
- Drive fast, seamless activation: Proactively identify and remove roadblocks, coordinate across teams, and help customers start fueling as quickly as possible.
- Build strong customer relationships: Work directly with fleet owners and managers to understand their operations, educate them on Mudflap, and create a great onboarding experience.
- Drive meaningful adoption: Monitor customer activity and fuel usage, identify opportunities to increase adoption, and help fleets progress toward their expected fuel volume.
- Partner closely with Sales: Maintain momentum after the handoff, communicate customer needs, and ensure a smooth transition from prospect to active customer.
- AI-First Mindset: You're comfortable using AI tools in your daily workflow, constantly experimenting with new ways to work smarter, move faster, and improve results.
- Manage multiple accounts with precision: Stay organized, prioritize effectively, and maintain clear visibility into each customer's onboarding progress, risks, and next steps.
- Help us scale: Identify opportunities to improve onboarding processes, reduce friction, and build repeatable workflows as our outbound business grows.

Experience (What we look for):

- Bachelor’s degree required.
- Customer Onboarding Experience: 2+ years experience owning customer onboarding, activation, or account management, ideally in a high-growth B2B environment.
- High-Volume Account Management: Proven ability to manage a portfolio of 50–80+ accounts simultaneously, balancing competing priorities while maintaining exceptional organization and follow-through.
- Speed to Activation: Experience driving customers through fast onboarding cycles, removing friction, and accelerating time to first use and ongoing adoption.
- Commercial & Business Acumen: Understands how customer activation, product usage, and retention drive revenue. Experience in consumption-based or usage-driven business models is a plus.
- Consultative Customer Engagement: Skilled at conducting discovery, understanding customer operations, overcoming objections, and building trusted relationships.
- Data-Driven Execution: Comfortable using CRM tools, customer activity data, and performance metrics to identify gaps, prioritize outreach, and drive measurable results.
- Builder Mentality: Thrives in fast-paced, evolving environments with ambitious goals, high ownership, and a bias toward action.

Perks and Benefits (What we offer):

- Competitive salary and equity in a high-growth startup
- Multiple health benefit options
- Responsible Time Off
- 401(k) matching
- Opportunities and support for major career growth
- Annual Company offsite event (Mudfest!)

The salary range for this role is $100,000-$115,000, plus a target annual variable equal to 25% of base. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. Company Overview (Who we are): Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex. Here are the core values that we believe in and look for in new teammates:

- Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
- Make it Count: Act like an owner by focusing on the impact of your work
- Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
- Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
- Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible

## About Mudflap

## Company Overview
- **One-liner**: Mudflap provides a mobile app and fuel card that gives truck drivers and fleets instant discounts on diesel at thousands of truck stops across the United States.
- **Entity Type**: Private (venture-backed, Series B)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2020 (company site states "Since 2020"; PitchBook lists 2016 as founding year – conflicting reports)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Transportation / Trucking / Railroad; logistics and fuel payments.
- **Target customers**: Owner-operators, small to mid-size fleets (B2B), and individual truck drivers (B2C). Also serves truck stop merchants.
- **Mission or purpose**: Help truckers save on fuel costs through deep discounts and a modern, easy-to-use platform, especially during volatile fuel price and freight rate environments [mudflapinc.com](https://www.mudflapinc.com/).

## Products & Services
- **Mudflap App**: Free mobile app (iOS/Android) that provides instant diesel discounts at 3,600+ in-network truck stops. Includes truck-safe GPS navigation. Drivers can use their existing debit or credit card to save.
- **Mudflap Card (Visa Fleet Card)**: A physical and virtual Visa card issued by Celtic Bank or Community Federal Savings Bank. Offers discounts at 70,000+ fuel stops nationwide, plus credit terms, spend controls, and fraud prevention for fleets. Requires credit approval.
- **Merchant Dashboard**: A platform for truck stop operators to manage their participation in the Mudflap discount network.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding of **$50 million** (Series B led by QED and 9Yards Capital in August 2022). Over **$1 billion saved** by Mudflap drivers. More than **515,000 drivers** use the platform.
- **Notable Investors / Partners**: QED, 9Yards Capital, Matrix Partners, Commerce Ventures, Ascend Vietnam Ventures. Issuing banks: Celtic Bank, Community Federal Savings Bank. Visa network partner.
- **Growth Signals**: Headcount grew ~10% year-over-year (LinkedIn reports 125 employees; PitchBook reports 157 – conflicting data). Active job postings increased 220% year-over-year (16 open roles). Monthly web traffic up 43%. The network expanded to 70,000+ fuel stops for the Mudflap Card.

## Competitive Advantages
- **Network depth**: Exclusive partnerships with independent truck stops and regional groups, not just major chains, enabling discounts up to $1.00/gallon.
- **Dual approach**: App for instant savings without a card, plus a Visa fleet card for credit and broader acceptance – covers both owner-operators and fleets.
- **Customer loyalty**: 94% of owner-operators and fleets would recommend Mudflap (2023 customer satisfaction survey).
- **Tech stack**: Modern SaaS/Fintech infrastructure (Snowflake, Stripe, Braze, dbt, etc.) allowing rapid iteration and data-driven discount optimization.

## Strategic Focus
- **Card adoption & fraud prevention**: Expanding the Mudflap Card program with credit terms, spend controls, and fraud detection to capture fleet customers.
- **Network growth**: Adding more truck stops and fuel locations to increase discount density.
- **Product expansion**: Building out risk, payments, and growth teams (evidenced by open roles for Senior PMs in Risk, Payments, and Growth).
- **Data & personalization**: Using data science to tailor discounts and improve driver experience.

## Why Work Here
- **Remote-first culture**: 100% remote roles, "Responsible Time Off" (unlimited PTO), work-from-home stipend, and annual company offsite ("Mudfest") to build connection [builtin.com](https://builtin.com/company/mudflap/faq/workplace-perception).
- **Benefits**: Health coverage, 401(k) match, equity, and equipment support.
- **Engineering culture**: Modern tech stack, ownership of ambiguous problems, fast iteration in a real-world marketplace with tangible impact on truckers’ livelihoods.
- **Considerations**: 24/7 support model can lead to irregular hours and potential burnout. Frequent leadership and strategy shifts create ambiguity. Best suited for resilient self-starters who thrive in a high-ownership, customer-obsessed environment.

## Sources
1. [mudflapinc.com](https://www.mudflapinc.com/)
2. [linkedin.com](https://www.linkedin.com/company/mudflap)
3. [pitchbook.com](https://pitchbook.com/profiles/company/178717-33)
4. [builtin.com](https://builtin.com/company/mudflap/faq/workplace-perception)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/mudflap)

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