---
title: 'Senior Data Analyst (Marketing_CRM) at Coupang'
canonical: 'https://feeny.ai/job/senior-data-analyst-marketing-crm-coupang-taipei-9572yvjnscce'
type: 'job'
last_seen: '2026-09-04'
---

# Senior Data Analyst (Marketing_CRM) at Coupang

- **Company:** Coupang
- **Location:** Taipei, Taiwan
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8152661

## Job description

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

## Role Overview

Coupang Taiwan is looking for an Analyst to help with Performance Marketing operations. You will work within the Growth Analytics team to help enable marketing campaigns across various channels, which include Paid, Search, and CRM. You will partner closely with marketing stakeholders to build performance reporting, data feeds, and analyze user behavior to support campaign operations and WOW the customer! Furthermore, you will work closely with a dedicated manager who will provide guidance and support throughout your projects.

## What You Will Do

- Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds.
- Analyze marketing data to identify key drivers of performance and provide actionable insights to stakeholders.
- Work closely with stakeholders to deep-dive into data issues and drive actionable insight.
- Maintain a high bar for quality and accuracy. Provide clear documentation of work and code.
- Work on reporting requests and data pulls that support decision-making processes.
- Communicate effectively and proactively with internal stakeholders.

## Basic Qualifications

- Bachelor’s degree or equivalent experience
- 3+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau)
- Foundational knowledge of statistical concepts and testing methodologies
- Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data
- Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely

## Preferred Qualifications

- Master’s degree in Business Analytics, Data Science, or a related field
- Experience in Retail/E-commerce industries, Performance Marketing, or CRM functions
- Experience in data ETL (Extract, Transform, Load) and data engineering principles
- Proficiency with Python or other scripting languages for advanced data manipulation
- Experience working in a global or multinational team environment

Recruitment Process and Others

Recruitment Process

- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:

https://www.coupang.jobs/privacy-policy/​

[Applied in Coupang.Jobs] Equal Opportunities for All (Drafter: Default setting from Coupang.jobs - no need to add)

- Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

- [Global Security Operations Center Specialist](https://feeny.ai/job/global-security-operations-center-specialist-coupang-taoyuan-rxss56s12qrb) — Taoyuan, Taiwan
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- [Manager, Global Security Operations Center – Taiwan](https://feeny.ai/job/manager-global-security-operations-center-taiwan-coupang-taoyuan-nfsb0j0yq2n9) — Taoyuan, Taiwan
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- [Director, Product Management](https://feeny.ai/job/director-product-management-coupang-seoul-e8q2h1qn3dg6) — Seoul, South Korea
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- [CSOC Manager (CSOC - Cyber Security Operations Center)](https://feeny.ai/job/csoc-manager-csoc-cyber-security-operations-center-coupang-seoul-0vbrqgbh59dg) — Seoul, South Korea
- [[Coupang Logistics Service] 채용 오퍼레이션 분석가](https://feeny.ai/job/coupang-logistics-service-coupang-seoul-1bcccktk2xwc) — Seoul, South Korea
- [Director, Paid Social & Display Marketing](https://feeny.ai/job/director-paid-social-display-marketing-coupang-taipei-xt7x212ywpa4) — Taipei, Taiwan