--- title: 'Senior Data Analyst at Zeta Global' canonical: 'https://feeny.ai/job/senior-data-analyst-zeta-global-hyderabad-vb1cdxd34ebt' type: 'job' last_seen: '2026-10-15' --- # Senior Data Analyst at Zeta Global - **Company:** Zeta Global - **Location:** Hyderabad, India - **Posted:** 2026-06-05 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/zetaglobal/jobs/6008972004 ## Job description Senior Data Analyst Location: Hyderabad, India (WFO) Reporting / Hours: 6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone. Primary Job Responsibilities: Zeta is looking for an exceptional Senior Business Analyst, Marketing Effectiveness to join our team in Hyderabad, India. This role is ideal for a business-minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions. The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes, and identify the drivers behind business performance. This role requires strong business judgment, comfort working with data, and the ability to turn complex measurement findings into clear recommendations that help stakeholders make informed decisions. Responsibilities: - Partner with marketing and cross-functional stakeholders to define business questions, shape test-and-learn plans, and ensure measurement approaches are aligned to decision-making needs. - Support the design and evaluation of marketing tests, including A/B tests, holdout strategies, geo tests, and other structured approaches to understand what is driving performance. - Build a strong understanding of marketing measurement practices, including incrementality, attribution, and performance tracking, to assess campaign effectiveness with confidence. - Analyze campaign and channel performance across audiences, offers, and customer journeys to identify trends, explain outcomes, and highlight opportunities for improvement. - Help establish causal understanding by connecting test results, measurement frameworks, and business context to determine what is truly driving outcomes. - Translate analytical findings into clear business insights, executive-ready summaries, and actionable recommendations that support optimization and investment decisions. - Work across analytics, marketing, client success, and operations teams to improve consistency in measurement, reporting, and interpretation of results. - Contribute to the development of best practices, frameworks, and repeatable approaches for evaluating marketing performance and business impact. Requirements: - Strong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions. - Ability to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business. - Comfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs. - Strong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non-technical audiences. - Structured problem-solving mindset, strong attention to detail, and the ability to manage multiple priorities in a fast-paced, cross-functional environment. Experience: - Bachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field. - 5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams. - Experience working with marketing performance data, test design, campaign analysis, and measurement frameworks in a business environment. - Experience partnering with cross-functional and global teams is preferred; flexibility to collaborate with stakeholders in the USA is expected. Company Summary: Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007by entrepreneur David A. Steinbergand John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combinestheindustry’s3rdlargestproprietary dataset (2.4B+identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth. Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise in compassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Zeta Global is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans’ status, or any other basis protected by law. Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm. [https://www.forbes.com/sites/shelleykohan/2024/0c/1S/amazon-partners-with-zeta-global-to-deliver-gen-](https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/) [ai-marketing-automation/](https://www.forbes.com/sites/shelleykohan/2024/06/19/amazon-partners-with-zeta-global-to-deliver-gen-ai-marketing-automation/) [https://www.cnbc.com/video/2024/05/0c/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-](https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html) [conference.html](https://www.cnbc.com/video/2024/05/06/zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milken-conference.html) [https://www.businesswire.com/news/home/20240S04c22808/en/Zeta-Increases-3Ǫ24-Guidance](https://www.businesswire.com/news/home/20240904622808/en/Zeta-Increases-3Q24-Guidance) [https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-](https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html) [300S45353.html](https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html) [https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-](https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html) [cross-channel-campaign-management-reports-by-independent-research-firm-300S38241.html](https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html) ## About Zeta Global ## Company Overview - **One-liner**: Zeta Global is an AI-powered marketing cloud platform that unifies identity, intelligence, and omnichannel activation to help enterprise brands acquire, grow, and retain customers. - **Entity Type**: Public (NYSE: ZETA) - **Headquarters**: New York, NY, USA - **Founded**: 2007 - **Founders**: David A. Steinberg and John Sculley (former Apple CEO and Pepsi President) ## Core Business - Primary industry/industries: Marketing technology (MarTech), Advertising technology (AdTech), Artificial Intelligence - Target customers: Enterprise brands and scaled enterprises (defined as customers generating at least $100,000 in trailing twelve-month revenue); over 450 such customers across diverse verticals - Mission or purpose statement: "Accelerate Brand Growth" by enabling brands to build repeatable and scalable programs that drive higher ROI on marketing investments ## Products & Services - **Zeta Marketing Platform (ZMP)**: The core omnichannel marketing platform that leverages proprietary AI and trillions of consumer signals. It unifies identity, intelligence, and activation into a single platform, enabling personalized experiences across email, social media, web, SMS, connected TV, video, and more. - **Athena by Zeta™**: An agentic AI solution that puts AI at the center of every marketing decision, enabling automated workflows, spend optimization, and scaling of impact across the customer journey. - **Data & Analytics**: A proprietary opt-in database of unique global identifiers, providing deterministic attribution, real-time intent data, and interest/intent audiences for precise targeting and measurable outcomes. ## Market Standing - **Valuation/Market Cap**: Publicly traded on NYSE; market cap fluctuates (latest data not specified in search results) - **Key Metric**: Over 450 scaled enterprise customers; over 1,700 employees globally (as of investor relations page), with recent headcount exceeding 2,000 (as of life-at-Zeta page) - **Notable Investors/Partners**: Co-founded by John Sculley (former Apple CEO); recent strategic partnership announced with Palantir (June 2026) to build unified data and AI infrastructure for marketing - **Growth Signals**: Strategic partnership with Palantir; launch of Athena by Zeta™ for agencies; consistent expansion of enterprise customer base; global office presence across 12+ locations ## Competitive Advantages - **Proprietary Identity Data**: One of the industry’s largest proprietary opt-in databases, providing a unique foundation for deterministic attribution and real-time intent targeting. - **Unified Platform**: Combines identity, intelligence, and activation into a single platform, eliminating the need for multiple point solutions and vendor silos—directly addressing a key pain point for CMOs. - **AI-First Approach**: Leverages advanced AI and agentic AI (Athena) to automate and optimize marketing workflows, making sophisticated marketing simple and scalable. - **Founding Leadership**: Co-founded by a former Apple CEO, bringing deep industry credibility and strategic vision. ## Strategic Focus - **AI and Automation**: Deepening investment in agentic AI (Athena by Zeta) to automate marketing decisions and workflows, reducing manual effort for marketers. - **Partnership Ecosystem**: Expanding strategic partnerships (e.g., Palantir) to build unified data and AI infrastructure, opening new capabilities for enterprise clients. - **Agency Channel**: Bringing Athena by Zeta to agencies, extending the platform’s reach beyond direct enterprise customers. - **Global Expansion**: Maintaining and growing a global footprint with offices in the US, India, Europe, and South America to serve multinational clients. ## Why Work Here - **Culture & Values**: Emphasizes "Achieving the Impossible™" with virtues like "Curiosity Beats Certainty," "Fearless Exploration," "Always Learning," and "Humanize." The culture is described as collaborative, innovative, and supportive of individual growth. - **Diversity & Inclusion**: Active Employee Resource Groups (ERGs) for LGBTQIA+, women, Hispanic/Latinx, Asian & Pacific Islander, Black community, neurodiverse employees, and sustainability-focused groups. - **Work Policy**: Offers hybrid and remote work options, with in-office events and virtual engagement. Specific policies vary by role and location. - **Benefits**: Competitive pay equity, 401k with company match, Employee Stock Purchase Plan, flexible time off, generous parental leave, wellness programs (Caravan app, gym discounts), commuter benefits, and adoption assistance. In the US, includes medical, dental, vision, STD/LTD, life insurance. EMEA offices offer pensions, work-from-home allowances, and lunch vouchers. - **Career Growth**: Emphasizes "Always Learning" as a core virtue, with opportunities for mentorship, cross-functional collaboration, and internal mobility. Hiring process includes a first chat with Talent, team interviews, and an onboarding program designed for connection. - **Global Presence**: Opportunity to work in major hubs like New York, San Francisco, Los Angeles, Nashville, London, Paris, Prague, Hyderabad, Bangalore, and more. ## Sources 1. [Zeta Global Official Site](https://zetaglobal.com/) 2. [Zeta Global - Our Story and Mission](https://zetaglobal.com/about/our-story/) 3. [Zeta Global - Benefits and Hiring](https://zetaglobal.com/about/benefits-and-hiring/) 4. [Zeta Global - Investor Relations](https://investors.zetaglobal.com/overview/default.aspx) 5. [Zeta Global - Life at Zeta](https://zetaglobal.com/about/life-at-zeta/) 6. [Zeta Global - Careers Page (Greenhouse)](https://job-boards.greenhouse.io/zetaglobal) ## Other roles at Zeta Global - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-zeta-global-new-york-wtfz8a88688f) — New York, NY - [Director of Product Management, Acquisition Intelligence](https://feeny.ai/job/director-of-product-management-acquisition-intelligence-zeta-global-atlanta-qxj1fk2mqqxh) — Atlanta, GA - [Director of Product Management, Acquisition Intelligence](https://feeny.ai/job/director-of-product-management-acquisition-intelligence-zeta-global-new-york-an226fxt93e8) — New York, NY - [Lead Sr. Business System Analyst](https://feeny.ai/job/lead-sr-business-system-analyst-zeta-global-denver-fak1jehbbn4k) — Denver, CO - [Lead Sr. Business System Analyst](https://feeny.ai/job/lead-sr-business-system-analyst-zeta-global-california-s1xvxx9wf4dz) — California - [Director, Customer Success](https://feeny.ai/job/director-customer-success-zeta-global-atlanta-z0has6sp0534) — Atlanta, GA - [Lead Analyst, Programmatic Analytics](https://feeny.ai/job/lead-analyst-programmatic-analytics-zeta-global-new-york-saq31etsxdgd) — New York, NY - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-zeta-global-berlin-19b5w0hdqs44) — Berlin, Germany - [Senior Manager, Data Analytics and Revenue Forecasting](https://feeny.ai/job/senior-manager-data-analytics-and-revenue-forecasting-zeta-global-new-york-wfwxv0r5j9qz) — New York, NY - [Manager, Analytics & Insights - Programmatic](https://feeny.ai/job/manager-analytics-insights-programmatic-zeta-global-fort-lauderdale-p3y1a7337vr6) — Fort Lauderdale, FL / -, United States