---
title: 'Senior Data Insights Consultant at MAP'
canonical: 'https://feeny.ai/job/senior-data-insights-consultant-map-barcelona-80tadgew47pc'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Data Insights Consultant at MAP

- **Company:** MAP
- **Location:** Barcelona, Spain
- **Posted:** 2026-06-23
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/map/jobs/8603930002

## Job description

## Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

## About WPP

MAP is part of [WPP](https://urldefense.com/v3/__http:/wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like?

As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms. More specifically, your tasks will include:

- Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
- Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
- Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.
- Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
- Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
- Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
- Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
- Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
- Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
- Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

Who are you going to work with?

You will join a team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts from Strategy or Creative backgrounds.

What do you bring to the table?

As a person, you possess a strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude. You combine this with strong business acumen, allowing you to understand and anticipate client needs effectively. You are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions.

Furthermore, you have the drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership, guiding them through complex challenges and inspiring them to grow their business. It's an advantage if you have consulting, agency experience or marketing domain knowledge, but it's not a requirement.

In addition, you have:

Technical skills

- A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions. Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.
- Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.
- Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design). Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
- Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
- Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
- Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
- Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
- Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).
- Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud). Ability to build and deliver reports and insights dashboards natively within these tools is a strong advantage

Interpersonal skills

- Technical stakeholder management and influence: A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders. You can confidently navigate complex, technical stakeholder environments and influence decision-making through data-driven reasoning.
- Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
- Consultative and solutions-oriented mindset: The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
- Leadership and mentorship: Proven experience in coaching and mentoring junior team members. You actively foster a culture of technical excellence, collaboration, and continuous learning within the team.
- Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click “Apply now” below, your information is sent to MAP/VML. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our [Privacy policy](https://wt-map.com/privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.wundermanthompson.com/california-recruitment-privacy-notice).

## About MAP

## Company Overview
- **One-liner**: VML MAP is a global marketing consultancy and center of excellence specializing in marketing automation, personalization, loyalty, CRM, and Agentic AI at scale.
- **Entity Type**: Public (Subsidiary of VML, part of WPP plc – NYSE: WPP)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: Not publicly available (transitioned from Wunderman Thompson MAP to VML MAP as of January 1, 2024)
- **Founders**: Not publicly available (the MAP unit evolved within WPP)

## Core Business
- **Primary industry/industries**: Marketing Technology (MarTech), Advertising Technology (AdTech), CRM, Data & AI Consulting, Content & Creative Services
- **Target customers**: B2B, enterprise and global brands across retail, entertainment, beauty, home furnishings, and more
- **Mission or purpose statement**: “Humanize the connection between brands and consumers through data-driven, personalized content across all channels.”

## Products & Services
- **Marketing Automation & Personalization**: Advisory, strategy, and implementation of platforms (Adobe, Salesforce, Braze) to deliver omnichannel, one-to-one experiences.
- **Data & AI**: Data architecture, analytics, AI-driven segmentation, and predictive modeling to power CRM and marketing programs.
- **Content & Creative**: Creative production, copywriting, and content supply chain optimization for personalized campaigns.
- **Identity & 1:1 Paid Media**: First-party data activation, audience targeting, and paid media integration.
- **Technology & Platform**: Adobe Experience Cloud, Salesforce Marketing Cloud, and custom platform architecture and engineering.
- **Operating Models & Processes**: Marketing operations design, governance, and transformation to enable scalability.
- **Loyalty Programs**: Design and execution of loyalty and retention programs driven by CRM and analytics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (operates as a division of VML/WPP)
- **Key Metric**: 
  - **Annual Revenue**: Not publicly available
  - **Total Employees**: ~795 (+3.6% YoY) [linkedin.com](https://www.linkedin.com/company/vml-map)
- **Notable Investors/Partners**: VML (parent), WPP (parent), Adobe, Salesforce, Braze, Snowflake, Marketo, Shopify, Google Cloud Platform
- **Growth Signals**:
  - Active job postings up **530% YoY** (82 open roles) [builtin.com](https://builtin.com/company/vml-map)
  - Expanded from 5 European markets to 19 markets for a global entertainment client [vml-map.com](https://www.vml-map.com/)
  - Helped a major beauty retailer transform CRM personalization and omnichannel experience
  - Reduced marketing spend by 20% for a global home furnishings retailer while boosting marketing effect by 20% [vml-map.com](https://www.vml-map.com/)
  - Increased purchase frequency and spend by 20% in 20 months for a mobility client

## Competitive Advantages
- **Deep MarTech specialization**: One of the world’s largest dedicated centers of excellence for marketing automation, personalization, and CRM – not a generalist agency.
- **Platform partnerships**: Strategic relationships with all major marketing clouds (Adobe, Salesforce, Braze) enable deep technical expertise.
- **Consultancy + Agency hybrid**: Combines strategic consulting rigor with creative and execution capabilities (described as “the brain of a consultancy, the heart of an agency”).
- **Global but integrated**: 14 fully integrated offices across North/Central America, Europe, and Asia; operates as “one team, multiple locations” with consistent methodologies.
- **Agentic AI focus**: Early investment in Agentic AI for marketing (as featured in their services) positions them at the forefront of the next MarTech wave.

## Strategic Focus
- **Current priorities**: Scaling personalization and loyalty for global brands; operationalizing AI (Agentic AI) to automate and enhance marketing decisions; expanding first-party data capabilities for paid media; deepening Adobe and Salesforce ecosystem expertise.
- **Growth direction**: Winning larger enterprise transformation programs, expanding geographic footprint (particularly APAC and Americas), and integrating creative and data services under one roof.

## Why Work Here
- **Culture**: Diverse, global team representing over 55 nationalities; emphasis on belonging, authenticity, and inclusion. Employees describe a “connected community” across 26,000+ VML staff worldwide.
- **Work model**: Remote-friendly with a “Remote Workspace” designation on job postings; many roles are fully remote, while some offices (e.g., Austin, TX) have in-office expectations for certain positions. The company operates as “one team, multiple locations.”
- **Engineering & tech culture**: Heavy focus on Adobe (AEP, Campaign, AJO, CJA), Salesforce Marketing Cloud, and modern data stacks (Snowflake, Kubernetes, Terraform, Python). Engineers work on client-facing implementations and are encouraged to stay current with certifications and training.
- **Perks & development**: Access to VML’s “Catalyst Academy” for learning and career growth; bespoke career development platforms; emphasis on “Authentic Personal Brand” coaching; resources for mental and physical well-being.
- **Career growth**: Rapid hiring – 82 open roles across technology, data, strategy, operations, and creative. Many senior and director-level positions available, suggesting internal mobility and expansion.

## Sources
1. [vml-map.com](https://www.vml-map.com/) – Company website (services, case studies, transformation)
2. [linkedin.com](https://www.linkedin.com/company/vml-map) – LinkedIn profile (employees, headcount growth, offices, tech stack)
3. [builtin.com](https://builtin.com/company/vml-map) – Built In company overview (culture, jobs, perks)
4. [builtin.com](https://builtin.com/company/vml-map/jobs) – Built In jobs page (open roles, career fair, job descriptions)
5. [vml.com](https://www.vml.com/careers) – VML careers page (culture, Catalyst Academy, benefits)

## Other roles at MAP

- [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-austin-texas-c0ksaerwahqp) — Austin Texas, United States
- [Lead Technical Project Manager](https://feeny.ai/job/lead-technical-project-manager-map-toronto-89r68nerqp06) — Toronto, Canada
- [Resourcing Manager](https://feeny.ai/job/resourcing-manager-map-copenhagen-m6a15j92xgrx) — Copenhagen, Denmark
- [Director, Media Solutions Consulting](https://feeny.ai/job/director-media-solutions-consulting-map-london-9kz6gpbd0dh1) — London, United Kingdom
- [Senior Strategy Consultant - B2B](https://feeny.ai/job/senior-strategy-consultant-b2b-map-austin-texas-87dfyatftahz) — Austin Texas, United States
- [Client Partner](https://feeny.ai/job/client-partner-map-copenhagen-9007nwgzqbg7) — Copenhagen, Denmark
- [Client Partner](https://feeny.ai/job/client-partner-map-london-bx1kmbgxt7fm) — London, United Kingdom
- [Experience Strategy Director](https://feeny.ai/job/experience-strategy-director-map-copenhagen-kejz2zdg8gqc) — Copenhagen, Denmark
- [Project Manager](https://feeny.ai/job/project-manager-map-copenhagen-apn4rewgddjk) — Copenhagen, Denmark
- [Project Manager](https://feeny.ai/job/project-manager-map-london-vgyxwkw9y8j0) — London, United Kingdom