--- title: 'Senior Data Journalist at GWI' canonical: 'https://feeny.ai/job/senior-data-journalist-gwi-london-j10tah402acd' type: 'job' last_seen: '2026-10-28' --- # Senior Data Journalist at GWI - **Company:** GWI - **Location:** London, United Kingdom - **Posted:** 2026-10-15 - **Last confirmed live:** 2026-10-28 - **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8886402002 ## Job description Senior Data Journalist Weekly office requirement: Hybrid, 2 days in office Employment type: Permanent At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Data Journalist to play a key role in our PR & Comms team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary. As our Senior Data Journalist, you’ll: Play a pivotal role within the PR & Corporate Comms team, interrogating GWI data and transforming it into actionable, commercially impactful and, editorially punchy narratives. With a journalistic mindset, your work will showcase the value of GWI’s solutions across key personas, verticals and, companies to support GWI’s positioning at the forefront of AI-powered insights in an increasingly agent-driven world. A few things you’ll be responsible for: - Support proactive pitches and media enquiries with data points to strengthen the story and build trust with media partners. - Partner with the Marketing and PR team to deliver narrative and unique view points for events through relevant formats and channels - Collaborating with Head of Comms, lead on the development and upkeep of industry wide data story tracking and wider press narrative trends, themes and forward features. - Partner with Marketing, GWI leaders and Insights team to identify strategic thought-leadership themes and bring them to life through compelling data stories. - Partner with the Marketing team to support ABM and demand gen efforts for high-value prospects by transforming GWI data into bespoke insights that drive engagement and accelerate pipeline through tailored content. - Build bespoke data stories for high-value accounts, enabling Marketing and Revenue teams to deliver personalized campaigns and outreach that resonate with target prospects. - Deliver outputs including presentations, white papers, reports, podcasts, interviews, op-eds and joint deliverables with clients or partners. - Ensure all thought leadership demonstrates ROI for target audiences by connecting directly to their workflows and jobs-to-be-done. - Represent GWI on global stages—at conferences, client events, panels, and round tables—as a confident and credible spokesperson. - Act as an ambassador within GWI and occasionally as a spokesperson for press, championing the narratives we take to market. It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment. What do I need to bring with me? You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you: - Expert analysis and storytelling skills, with the ability to turn data into insights that directly address media enquiries and client challenges. - Adaptability to engage diverse audiences—from research specialists to commercial leaders—always bringing the room with you - Experience in PR strategy and media/journalist relations. - Strong presentation and writing skills, with the confidence to deliver hour-long sessions,co-present, and field challenging questions on the spot. - Deep experience with quantitative research methods and mastery of GWI’s data and software. - Solid understanding of GWI’s competitive landscape and future as the human intelligence for the AI era. - Proven ability to work independently, managing the end-to-end process of thought leadership creation. Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you. ## Why Join Us - Influence the global narrative of a fast-scaling company with ambitions to define an emerging category. - Work alongside senior executives and cross-functional leaders where your impact is visible at the highest levels. - Enjoy a fast-paced, growth-oriented culture with opportunities to make your mark and grow your career as the company scales globally. Diversity, Equity & Inclusion 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully. #li-hybrid ## #LI-VS-1 ## About GWI ## Company Overview - **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI. - **Entity Type**: Private (Series B) - **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore) - **Founded**: 2009 - **Founders**: Tom Smith (CEO) ## Core Business - **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure - **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise). - **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior. ## Products & Services - **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools. - **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024). - **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022). - **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B. - **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually. ## Competitive Advantages - **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset. - **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth. - **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications. ## Strategic Focus - **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities. - **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools. - **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021). ## Why Work Here - **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI. - **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk. - **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition. - **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI. ## Sources 1. [gwi.com](https://www.gwi.com/) 2. [gwi.com/careers](https://www.gwi.com/careers) 3. [gwi.com/about-us](https://www.gwi.com/about-us) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company)) 5. 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