--- title: 'Senior Demand Generation Manager at Fieldguide' canonical: 'https://feeny.ai/job/senior-demand-generation-manager-fieldguide-united-states-11bf3f0rrqbf' type: 'job' last_seen: '2026-10-19' --- # Senior Demand Generation Manager at Fieldguide - **Company:** Fieldguide - **Location:** United States - **Compensation:** $150k–$175k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.ashbyhq.com/fieldguide/a101b9b7-fa37-4be2-a623-cd6b5a478c44 ## Job description ## About Fieldguide Fieldguide is the AI platform for audit and advisory firms. We are helping firms make the most consequential decision of the decade: not which AI tool to buy, but which partner to build their agentic firm with. Practitioner led, agent executed. We are Series C, scaling fast, and the firms we work with are rebuilding how professional services gets done. ## The role We are looking for a demand generation manager who thinks in funnels, not channels. You will own Fieldguide’s campaign demand engine: the webinars, nurture tracks, email programs, and content distribution that build pipeline across every segment of the market. You will own the number for those channels, from the hypothesis to the honest read on what worked. This is a hands-on program owner seat with real ownership. You will set the calendar, write the briefs, run the pods, and carry the outcome. You will work alongside a peer who owns paid performance, so you can go deep on the campaign side rather than spreading thin across everything. You are also someone who uses AI daily. Not as a novelty, but because you have built workflows that let you produce like a team of three. ## What you’ll do Own the webinar program. Thought leadership, product release, and sponsored webinars. Content, production, promotion, registration and attendance conversion, and follow-up. Build it as a repeatable operating rhythm, not a series of one-offs. Own nurture and lifecycle. Design and ship segmented nurture tracks by practice area, persona, and funnel stage. Instrument conversion before launch. Read it honestly. Kill what isn’t working. Own email campaigns. Content launches, product announcements, pre and post event promotion. Every send has a hypothesis and a metric. Own content syndication, distribution and segmentation. Take the content our brand and product marketing teams produce and get it in front of the right audience, in the right sequence, more than once. Define the audiences and the list strategy. Orchestrate with ABM. Partner closely with our ABM lead so account-based plays have campaign air cover, a shared calendar, and the collateral they need. Partner on the demand side of events. Catalyst, trade shows, and field events. You drive the demand campaign wrapped around the event: promotion, registration, and follow-up sequencing, alongside our Field Marketing team who own the event itself. Report on what’s working. Own the campaign read in the weekly pipeline review: pipeline created and influenced by program, against pace. Build the reporting and the AI-assisted monitoring that surfaces a problem before anyone has to ask. Use AI to multiply output. Ask whether AI can do the first 80% of every task, then spend your time on the judgment and the finish. Build agentic monitoring for campaign performance. Share the workflows so the leverage compounds across the team. ## What you bring - 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing, with clear ownership of a pipeline number. - Experience at the scale we are operating at: programs contributing meaningfully to a quarterly pipeline target in the eight figures, not a few hundred thousand. - Full-funnel thinking. You can walk through a program you owned and name the stages, the conversion rate at each one, the persona map, and where the leak was. Tactics are steps in a journey, never the whole story. - Deep hands-on experience with webinars, nurture, and email at real scale. You have this down to a science, not in theory. - Fluency in HubSpot or a comparable marketing automation platform. You build the workflow yourself; you don’t wait for ops. - A specific, demonstrable AI practice in campaign execution. You can show us the workflow, the inputs, and what it replaced. - Comfort in the seams. Much of this job is making the next function’s work easier: ABM, content, ops, sales. You bring dependencies in early and hand off cleanly. - A high bar you hold yourself. You are the first quality check on your own work, and you measure it against the best in the category, not against your last campaign. - B2B experience. Professional services, accounting, audit, or fintech is a plus; B2C is not a fit. What great looks like here We measure ourselves by outcomes, not effort. Great work doesn’t meet the standard, it sets it. Ordinary is the failure mode, even when ordinary is clean and correct. If that sounds like the way you already work, we should talk. ## About Fieldguide ## Company Overview - **One-liner**: Fieldguide is an AI-native platform that automates audit and advisory engagements for professional services firms, replacing manual workflows with agentic AI and collaborative tools. - **Entity Type**: Private (Series C, $125.3M total funding) - **Headquarters**: San Francisco, California, United States - **Founded**: 2020 - **Founders**: Jin Chang (CEO/Co-Founder) and Chris Szymansky (CTO/Co-Founder) ## Core Business - **Primary Industry**: Vertical AI for Audit & Advisory (Regulatory Compliance, Risk Advisory, Financial Audit, SOC Readiness, IT Audit, Cybersecurity & Privacy, ESG) - **Target Customers**: B2B — Audit and advisory practices (CPA firms, risk advisory firms, internal audit teams) ranging from top 100 firms to regional practices. Clients include KPMG, RSM US LLP, Baker Tilly, BDO, Grant Thornton, Forvis Mazars, CLA, CohnReznick, and many others. - **Mission/Purpose**: "Increase trust in commerce and capital markets" by amplifying the assurance and advisory engagement experience through automation and AI. ## Products & Services - **Fieldguide AI Platform**: The core end-to-end engagement management platform where practitioners and AI agents work together. Covers planning, testing, evidence review, reporting, and client collaboration. - **Field Agents (Agentic AI)**: Purpose-built AI agents that automate end-to-end test procedures — validating evidence, summarizing results, and flagging exceptions. Includes Testing Agents, Substantive Testing Agents, Request Agents, and Agentic Chat. - **AI Actions**: Handles recurring tasks across entire workpapers (drafting walkthroughs, suggesting test plans). - **Client Hub**: Automated modern request management with a client-facing portal. - **Reporting Automation**: One-click collaborative report generation. - **Document Management**: Enterprise-grade workpaper management. - **End-to-End Engagement Management**: Centralized platform for planning, execution, and delivery across every practice area and methodology. ## Market Standing - **Valuation**: Not disclosed (last round: Series C, $75M, announced February 2026) - **Total Funding**: $125.3M (8 rounds) - **Key Metric**: Annual Revenue of $7.5M (156 employees) - **Notable Investors**: Growth Equity at Goldman Sachs Alternatives (lead, Series C), Bessemer Venture Partners, 8VC, Thomson Reuters, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries. Corporate investment from KPMG (2025). - **Growth Signals**: 64.5% YoY headcount growth (+78 people); 50% of the top 100 firms trust Fieldguide; 32% reduction in engagement hours for customers; 70% reduction in manual testing time; 95% reduction in manual testing time for certain workflows; error rate of less than 1% versus manual processes; 5-time winner of CPA Practice Advisor Technology Innovation Award. ## Competitive Advantages - **Vertical AI Moat**: Purpose-built for regulated audit and advisory environments, not a generic AI tool. Field Agents are trained on industry standards (SOX, HIPAA, FFIEC, HITRUST, PCI DSS) and firm methodologies. - **Founder-Market Fit**: Both co-founders have deep industry experience — Jin Chang spent 5 years at EY in audit & advisory; Chris Szymansky has a technical background and founded a crypto tax automation company. - **Network Effects**: As more firms use the platform, the AI agents improve across methodologies and regulatory frameworks, creating a data moat. - **Top-Tier Customer Base**: Already adopted by 50% of the top 100 firms, including Big Four (KPMG) and national leaders (RSM, Baker Tilly, BDO, Grant Thornton), providing credibility and a strong reference base. - **Capital & Strategic Backing**: Backed by Goldman Sachs Alternatives, Bessemer, 8VC, and a strategic investment from KPMG — signaling both financial strength and industry validation. ## Strategic Focus - **Agentic AI First**: Doubling down on autonomous AI agents that execute testing, documentation, and evidence review, allowing practitioners to focus on judgment and client impact. - **Platform Expansion**: Moving beyond audit into risk advisory, SOC, ESG, cybersecurity, and other assurance practices — becoming the single platform for all trust services. - **Geographic Growth**: Expanding presence with offices/hubs in San Francisco (HQ), Denver, New York, Seoul, Los Angeles, Austin, Detroit, Pittsburgh, Toronto, London, Seattle, and Singapore. - **Talent Acquisition**: Aggressively hiring (+105.6% YoY job posting growth) across engineering, customer success, sales, and marketing to scale the platform. ## Why Work Here - **Mission-Driven**: Work that directly increases trust in commerce and capital markets — a meaningful, high-impact problem. - **Remote-Friendly Culture**: Described as a "remote-friendly, global company" with hubs across the US, Canada, UK, Ireland, South Korea, and Singapore. Not fully remote but flexible. - **Strong Engineering Culture**: Cross-functional teams with autonomy and focus on core metrics. Engineers work on cutting-edge agentic AI problems in a high-regulation environment. - **Learning Opportunity**: Daily exposure to industry experts (former auditors on staff) who share knowledge — no prior audit experience needed. - **Perks & Benefits**: Competitive compensation, stock options, flexible PTO, wellness benefits, technology reimbursement, company offsites. - **Culture Values**: "Loveable" (create mutual value, earn trust), "Fearless" (inspire, break down walls), "Fast" (launch fast, iterate to perfection), "Inclusive" (scale best ideas with inclusive teams), "Owners" (execute with ownership), "Deliver happiness & 11 star experiences." - **Talent Density**: Team includes alumni from Meta, Amazon, Brex, Carta, EY, Thomson Reuters, FloQast, LaunchDarkly — high-caliber peers. ## Sources 1. [fieldguide.io](https://www.fieldguide.io/) 2. [fieldguide.io/about](https://www.fieldguide.io/about) 3. [fieldguide.io/careers](https://www.fieldguide.io/careers) 4. [linkedin.com/company/fieldguide-inc](https://www.linkedin.com/company/fieldguide-inc) 5. [ycombinator.com/companies/fieldguide](https://www.ycombinator.com/companies/fieldguide) ## Other roles at Fieldguide - [Implementation Analyst](https://feeny.ai/job/implementation-analyst-fieldguide-san-francisco-ca-or-02kvbwssmfp7) — San Francisco CA OR, United States - [Senior Implementation Consultant, Audit](https://feeny.ai/job/senior-implementation-consultant-audit-fieldguide-san-francisco-ca-or-922az5nqqrzt) — San Francisco CA OR, United States - [Senior Manager, Deployed Engineering](https://feeny.ai/job/senior-manager-deployed-engineering-fieldguide-san-francisco-ca-or-sdtcwavxesme) — San Francisco CA OR, United States - [Head of Deployed Engineering](https://feeny.ai/job/head-of-deployed-engineering-fieldguide-san-francisco-ca-or-fzae3vfy5862) — San Francisco CA OR, United States - [Senior Executive Assistant](https://feeny.ai/job/senior-executive-assistant-fieldguide-san-francisco-ca-or-fq8rvpn84dkw) — San Francisco CA OR, United States - [Implementation Consultant, EMEA](https://feeny.ai/job/implementation-consultant-emea-fieldguide-united-kingdom-6bhy5wm528fb) — United Kingdom - [Senior Software Security Engineer](https://feeny.ai/job/senior-software-security-engineer-fieldguide-san-francisco-ev48dbwjka4x) — San Francisco, CA - [Product Support Representative](https://feeny.ai/job/product-support-representative-fieldguide-united-kingdom-2jbw0mnzywvm) — United Kingdom - [Product Support Representative](https://feeny.ai/job/product-support-representative-fieldguide-united-states-9rr6kt3zk0yp) — United States - [Staff Product Designer](https://feeny.ai/job/staff-product-designer-fieldguide-san-francisco-ca-or-c80re2pq7wv9) — San Francisco CA OR, United States