---
title: 'Senior Demand Generation Manager at GovWell'
canonical: 'https://feeny.ai/job/senior-demand-generation-manager-govwell-new-york-15ty5qmp605j'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Demand Generation Manager at GovWell

- **Company:** GovWell
- **Location:** New York, NY
- **Compensation:** $165k–$185k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/govwell/fa9ac301-0588-49a5-b2c2-e99cec0aeb81

## Job description

🏛️ About GovWell We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies. GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%. Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in [TechCrunch](https://techcrunch.com/2024/07/29/govwell-is-bringing-automation-and-efficiency-to-local-governments/).

☀️ Why GovWell?

- A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. [WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire](https://www.loom.com/share/3d733b22ca0d4fa6be241e0cdd36311a)
- Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.
- Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.

🌟 Role overview GovWell is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn our marketing efforts into pipeline. You’ll own how we reach our target buyers across paid search, paid social, direct mail, email, retargeting, and new channels as we scale.

You’ll work closely with the Head of Marketing and broader marketing team to build integrated campaigns, manage channel performance and budget, and continuously improve conversion. Because our market is highly knowable, you’ll have a unique opportunity to build a precise demand engine that reaches the right government buyers with the right message at the right time.

This role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing-sourced pipeline and make our acquisition engine more efficient as GovWell scales.

We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.

💻 What you’ll do

- Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting
- Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget
- Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting
- Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams
- Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales
- Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed

🧠 Who you are

- 1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets
- Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics
- Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page
- Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners
- Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage
- Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns
- Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works
- Strong alignment with our [Core Values.](https://govwell.com/careers#core-values)

💸 Compensation and benefits Compensation within the posted salary band will be commensurate with experience. All offers will include:

- Competitive base salary + bonus.
- Equity / stock options.
- Medical, dental, and vision insurance.
- 401(k) program.
- Flexible PTO.

## #LI-AC1

## About GovWell

## Company Overview
- **One-liner**: GovWell builds an AI-powered operating system for local governments to streamline permitting, licensing, planning, zoning, and code enforcement workflows.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023
- **Founders**: Troy LeCaire (CEO) and Ben Cohen (CTO)

## Core Business
- **Primary industry**: Civic Technology / Government Software
- **Target customers**: Municipal and county governments (B2G)
- **Mission statement**: "Help Americans believe in government again" by making government services as easy as "calling an Uber or shopping on Amazon."

## Products & Services
- **Permitting**: Manage permits, plan review, and inspections in one platform to reduce delays and support safe construction.
- **Licensing**: Let residents and businesses apply, pay, and renew licenses online while staff manage records and approvals.
- **Planning + Zoning**: Digital tools for planning and zoning review processes.
- **Code Enforcement**: Track cases, schedule inspections, and follow issues through to closure.
- **AI Capabilities**:
  - **AutoCheck**: Automatically reviews every application for errors.
  - **Community Assistant**: Provides live support to the public, 24/7.

## Market Standing
- **Valuation**: Not disclosed
- **Total Funding**: $35 million
  - Pre-Seed (April 2023): $1.0M
  - Seed (July 2024): $4.5M, led by Work-Bench
  - Series A (May 2026): $25M, led by Insight Partners, with participation from Work-Bench and Bienville Capital
- **Key Metric**: Serves 150+ agencies in 40+ states, powering 5,000+ mission-critical processes for millions of residents.
- **Notable Investors**: Insight Partners (lead Series A), Work-Bench, Bienville Capital. Angel investors include David Reeves (former President/CRO of OpenGov), Andreas Huber (Founder/CEO of First Due), and Chris Bullock (Founder/CEO of ClearGov).
- **Growth Signals**: 80% headcount growth YoY (41 employees); customers report cutting permit and license processing times by up to 95%; 98% renewal rate across all customers.

## Competitive Advantages
- **AI-first platform**: Built from the ground up with AI to automate application review and provide 24/7 citizen support, unlike legacy systems.
- **Deep domain expertise**: Founded by the son of a general contractor who experienced permitting delays firsthand; over half the team has direct public service experience.
- **Speed of implementation**: AI-powered configuration tools help agencies go live in weeks, not months — 5x faster than legacy solutions.
- **High retention**: 98% customer renewal rate demonstrates strong product-market fit.

## Strategic Focus
- **Product expansion**: Doubling down on permitting, licensing, planning/zoning, and code enforcement, while investing aggressively in AI capabilities.
- **New verticals**: Plans to expand into public works, benefits, finance, and other government functions as trust is earned.
- **Team scaling**: Growing across engineering, deployment, and go-to-market teams to support an expanding customer base.

## Why Work Here
- **Mission-driven culture**: Employees are equity owners united by the mission to rebuild trust in government through technology.
- **Hybrid work model**: Work from the NYC headquarters (West 36th St & 5th Ave) 3-5 days a week, with flexibility to work from home when needed.
- **Top-tier talent standard**: Described as hiring "the top 1% at what they do" — small teams of exceptional people.
- **Competitive compensation**: Private-sector-level cash compensation plus equity ownership for all team members.
- **Benefits**: Medical/dental/vision (up to 100% premium coverage for employee + partner), 401(k), unlimited PTO, fully stocked kitchen, monthly team events.
- **Growth opportunities**: Rapidly scaling company with open roles across engineering, deployment, and go-to-market.

## Sources
1. [govwell.com](https://govwell.com/)
2. [govwell.com/careers](https://govwell.com/careers)
3. [linkedin.com/company/govwell](https://www.linkedin.com/company/govwell)
4. [govwell.com/resources/govwell-series-a](https://govwell.com/resources/govwell-series-a)
5. [govwell.com/mission](https://govwell.com/mission)

## Other roles at GovWell

- [Narrative and Content Lead](https://feeny.ai/job/narrative-and-content-lead-govwell-new-york-zzrhfbw9rjme) — New York, NY
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-govwell-new-york-kxv1j7wnae8b) — New York, NY
- [Senior Software Engineer, Mobile](https://feeny.ai/job/senior-software-engineer-mobile-govwell-new-york-q8p73sk2t8e8) — New York, NY
- [Senior Software Engineer, Payments](https://feeny.ai/job/senior-software-engineer-payments-govwell-new-york-akyygj2t2hfn) — New York, NY
- [Account Executive](https://feeny.ai/job/account-executive-govwell-new-york-ek2t0zmd8acq) — New York, NY
- [Senior Brand & Creative Designer](https://feeny.ai/job/senior-brand-creative-designer-govwell-new-york-z7d8t04c4ykj) — New York, NY
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- [Deployment Strategist, New Business](https://feeny.ai/job/deployment-strategist-new-business-govwell-new-york-4c6m0hdzacye) — New York, NY