---
title: 'Senior Demand Generation Manager at NetBox Labs'
canonical: 'https://feeny.ai/job/senior-demand-generation-manager-netbox-labs-united-states-j7gy4p0t53bh'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Demand Generation Manager at NetBox Labs

- **Company:** NetBox Labs
- **Location:** United States
- **Compensation:** $145k–$165k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/netboxlabs/0fd98e8a-54f6-4109-ae6c-22f97db450bc

## Job description

## About the Role

This is a high-impact, high-ownership role at the center of how NetBox Labs drives pipeline. As our Senior Demand Generation Manager, you'll be responsible for the strategy and execution behind how we create and accelerate demand — from integrated campaign development and account-based marketing to email nurture, social, and our website. You'll report to the VP of Marketing and work closely with Sales, Product Marketing, and Customer Success to ensure our programs generate real pipeline, not just activity.

This is the right role for someone who thinks in full funnels, can manage multiple programs at once without losing quality, and brings both strategic instincts and execution chops. If you're energized by proactivity and making a real impact — and want to do it at a company with a product that practitioners genuinely love and executives choose for their critical infrastructure — this is your seat.

What you will do:

- Design, execute, and optimize multi-channel demand generation campaigns across the full funnel, from awareness to pipeline — and own the performance reporting that follows.
- Build and scale an account-based marketing (ABM) program targeting enterprise accounts in partnership with Sales, including tiered account plays and cross-functional alignment.
- Own our end-to-end email nurture strategy across audience segments — free users, trial accounts, and enterprise prospects — and continuously improve conversion through testing and segmentation.
- Partner with marketing colleagues to develop organic social media strategy, with a focus on LinkedIn and other channels relevant to our technical and buyer audience.
- Work with our agency partners to manage the website, owning updates, campaign landing pages, and conversion optimization projects — and coordinating across design, product marketing, and marketing teammates to ship on time.
- Partner with Product Marketing on campaign messaging and asset development to ensure programs are compelling and consistent.
- Track, report, and iterate. You'll be accountable for pipeline contribution, not just campaign outputs.

What you will bring:

- 6+ years of B2B demand generation experience, ideally at a SaaS or engineer-focused company.
- Proven track record building integrated campaigns that drive measurable pipeline.
- Hands-on ABM experience — you've built the plays, not just the strategy decks.
- Experience in a high-growth startup or scale-up environment.
- Strong command of marketing automation (HubSpot, Claude Code, or equivalent) and CRM (HubSpot).
- Comfortable pulling and interpreting data and making decisions from it.
- Experience managing website projects cross-functionally with design, product, and marketing teams.
- Strong written communication skills — you have experience writing sharp web copy and communicating clearly internally.
- Able to manage multiple programs in flight simultaneously without dropping quality.

Bonus points:

- Experience marketing to technical audiences — network engineers, IT ops, infrastructure teams.
- Familiarity with open-source communities or product-led growth motions.
- Experience leveraging Claude or other AI tools to accelerate campaign development or, automate systems and processes

About NetBox Labs: NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community. NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox. NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.

Our culture and values:

- We own and solve problems with high attention to detail.
- Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.
- We prioritize simplicity and think twice before adding complexity
- Clear communication helps keep our team aligned and collaborating smoothly.

NetBox Labs is proud to be an equal opportunity employer. We believe diverse teams build better software, and we welcome applicants of every race, color, religion, gender identity, sexual orientation, national origin, age, disability, and veteran status. If you need accommodation at any point in the process, just let us know.

## About NetBox Labs

## Company Overview
- **One-liner**: NetBox Labs is the commercial steward of the open source NetBox project, providing an intelligent infrastructure management platform that serves as a system of record for network and infrastructure data.
- **Entity Type**: Private (Series B, raised $35M in August 2025; total funding $55.2M)
- **Headquarters**: New York, United States
- **Founded**: 2023
- **Founders**: Kris Beevers (Co-founder & CEO), Jeremy Stretch (Chief NetBox Officer), Mark Coleman (Co-founder & Chief Product Strategy Officer)
## Core Business
- **Industry**: Computer Networking Products / Network & Infrastructure Management
- **Target Customers**: B2B, primarily large enterprises, hyperscalers, and organizations with complex, multi-vendor network infrastructures
- **Mission or Purpose**: “Bringing simplicity and surety to modern networks and infra” – building an ecosystem that makes networks easier to operate, observe, automate, and secure.
## Products & Services
- **NetBox (Open Source)**: The world’s most widely adopted infrastructure data standard, trusted by 10,000+ organizations. Provides a source of truth for network objects, IP address management (IPAM), data center infrastructure management (DCIM), and more.
- **NetBox Cloud**: A fully supported, hosted version of NetBox with performance and service SLAs, commercial support, and enterprise-grade reliability.
- **NetBox AI**: Natural language querying, smart automation, and AI-assisted orchestration, enabling agentic operations and grounded infrastructure context.
- **Infrastructure Graph / Operational Intelligence**: Core platform components that map semantic relationships, topology, live inventory, intended vs. operational state, and drift detection – all in one unified data thread.
- **Validation & Approval Gates**: Branching, change review, approval workflows, and guardrails to validate every infrastructure change before it reaches production.
## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding – $55.2M (Series B of $35M led by NGP Capital in August 2025; Series A of $20M led by Flybridge in April 2023; seed round led by NS1 and IBM)
- **Annual Revenue**: Approximately $27.5M (LinkedIn estimate)
- **Notable Investors/Partners**: NGP Capital, Flybridge, NS1 (IBM), and others
- **Growth Signals**:
  - Headcount grew 176.1% year-over-year to 91 employees (as of mid-2026)
  - Operates in 8 countries across North America, Europe, and APAC
  - Claims trust from 10,000+ organizations, including hyperscalers and large enterprises
  - Monthly headcount growth of +4.1%
## Competitive Advantages
- **Open Source Community**: NetBox is the de facto open source standard for infrastructure data; a large, active community drives adoption and contributions.
- **API-First & MCP Everywhere**: Built for agentic operations and AI integration, making it easy to connect automation tools, agents, and orchestration platforms.
- **Unified System of Record**: Combines operational state, intended state, and drift detection in a single graph, reducing complexity and manual work.
- **Guardrails for AI Scale**: Validation, branching, and approval gates ensure safe, auditable changes – critical for high-velocity AI-driven operations.
## Strategic Focus
- **Current Priorities**: Accelerate AI transformation in infrastructure management; expand the “Infrastructure Intelligence Platform” with advanced analytics, natural language exploration, and agent orchestration; grow the commercial ecosystem around NetBox.
- **Direction for Growth**: Deepen enterprise adoption, scale the platform for hyperscaler needs, and build out multi-region capabilities and lifecycle management features.
## Why Work Here
- **Culture Highlights**: “Community First” – employees, users, and open source contributors are valued equally. Values include “Keep It Simple,” “Own It,” and “Get It Out There.”
- **Remote/Hybrid Policy**: Fully remote-first team with employees in 8 countries. Global offsites are held for in-person collaboration.
- **Notable Perks**:
  - Competitive compensation with meaningful equity (stock for all employees)
  - Unlimited PTO / flexible time off
  - Top-tier medical, dental, and vision insurance
  - 401(k)/pension contributions with no match required
  - Generous parental leave
  - Premium health coverage
- **Engineering Culture**: “Impact is our headline” – fast shipping, ownership, and solving hard problems. Teams are small, cross-functional, and use modern tooling (API-first, AI-driven).
## Sources
1. [netboxlabs.com](https://netboxlabs.com/)
2. [netboxlabs.com/about](https://netboxlabs.com/about/)
3. [netboxlabs.com/careers](https://netboxlabs.com/careers/)
4. [linkedin.com/company/netboxlabs](https://www.linkedin.com/company/netboxlabs)
5. [jobs.ashbyhq.com/netboxlabs](https://jobs.ashbyhq.com/netboxlabs)

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