--- title: 'Senior Demand Generation Manager, Network Observability at BlueCat' canonical: 'https://feeny.ai/job/senior-demand-generation-manager-network-observability-bluecat-united-states-b7w6c6b8gfdy' type: 'job' last_seen: '2026-10-18' --- # Senior Demand Generation Manager, Network Observability at BlueCat - **Company:** BlueCat - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-22 - **Last confirmed live:** 2026-10-18 - **Apply:** https://jobs.lever.co/bluecatnetworks/3692b0f7-ae25-497f-a08e-40bae4f7dda5 ## Job description We're BlueCat—a Great Place to Work for good reason. Our team solves critical network challenges for some of the world's largest organizations. In simple terms, we manage the systems that keep networks running smoothly, securely, and reliably—the backbone infrastructure that powers digital transformation for enterprises globally. Our Intelligent Network Operations platform delivers and enables AI-driven agentic ops at scale, automating and simplifying how companies manage, secure, and optimize their networks. But what makes us different is how we work: we believe great work happens in an environment where you're trusted, heard, and supported. With teams globally, we're building a workplace culture that values collaboration and integrity as much as innovation. If you're looking to advance your career with a company that invests in its people, this is it. ## Qualifications Experience and proven track record in developing cohesive multi-channel integrated campaigns Strong project management, organizational, and communication skills Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation Ability to manage multiple projects with intertwining deadlines while staying focused on the details Experience working in a B2B software marketing team Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred Marketing automation experience required (i.e. Marketo, Pardot, Hubspot) Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane) Experience strategizing, writing, creating, and measuring email nurtures Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred) Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously Proficiency in MS Excel or Google Sheets Impeccable eye for detail Experience with marketing reporting, and attribution reporting preferred Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting ## Responsibilities Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners) Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation Clone and QC programs and campaigns in marketing automation and CRM Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday This position offers a salary range of $140,000 - $150,000 USD per year plus participation in a discretionary bonus plan. Final compensation will be based on skills, experience, and qualifications. The role is for an existing vacancy. If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! This position is eligible for a comprehensive benefits package, including medical, dental, and vision insurance; tax advantaged accounts (HSA, FSA); annual Lifestyle Spending Account (LSA); a 401(k) with company matching; paid parental leave; vacation, personal, and wellness days; an annual learning and development budget. Eligible employees may also participate in the company's annual bonus program. Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team! BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. BlueCat participates in the E-Verify program to confirm the employment eligibility of new hires based in the USA. The E-Verify process is completed in conjunction with the Form I-9 Employment Eligibility Verification on or before the first day of work. E-Verify is not used as a tool to pre-screen candidates. For more information about E-Verify, please visit https://www.e-verify.gov/employees. ## About BlueCat ## Company Overview - **One-liner**: BlueCat Networks provides Intelligent Network Operations solutions that unify DNS, DHCP, and IP address management (DDI) with observability, intelligence, and security for large enterprises. - **Entity Type**: Private (total funding $427.8M across 3 rounds) - **Headquarters**: Toronto, Ontario, Canada (with additional offices in New York, California, Iceland, Serbia, Germany, UK, Japan, Singapore, and Costa Rica) - **Founded**: Not publicly available - **Founders**: Not publicly available ## Core Business - **Primary industries**: Network infrastructure, DDI (DNS, DHCP, IPAM), network observability, network security - **Target customers**: B2B – large enterprises in finance, healthcare, retail, energy, government, education, and more - **Mission**: To help organizations build change-ready networks that boost resilience, enable rapid change, and protect critical infrastructure through Intelligent NetOps ## Products & Services - **Integrity**: A dedicated-server DDI platform for managing manual tasks and building cross-system automation; the foundation for a self-healing, self-optimizing network. - **Micetro**: An easy-to-deploy DDI orchestration overlay that centralizes network management across on-premises, cloud, and branch networks from a single interface. - **BlueCat Horizon**: A SaaS control plane for DNS, DHCP, and IPAM across hybrid and multicloud networks, providing centralized visibility and avoiding configuration drift. - **Network Observability & Intelligence (LiveAction)**: Real-time correlation of DDI with flow and packet data to predictively optimize performance, reliability, and security. - **Professional Services & Support**: Implementation, migration, and ongoing support for enterprise network transformations. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Annual revenue of $217.9M (LinkedIn estimate); total funding of $427.8M - **Notable Investors/Partners**: Not publicly disclosed (3 prior funding rounds) - **Growth Signals**: - Headcount grew 12.3% YoY to 521 employees (LinkedIn) - Acquisitions of Indeni (network monitoring/automation), Micetro (DDI orchestration), and LiveAction (network observability) to expand product suite - Recognized as a market leader in the 2022–2024 GigaOm Radar DDI vendor reports ## Competitive Advantages - **Comprehensive DDI platform**: Only vendor offering a unified suite covering core DNS/DHCP/IPAM, orchestration, observability, and security. - **Intelligent NetOps vision**: Real-time correlation layer that bridges core services with network intelligence, enabling self-healing and self-optimizing networks. - **Enterprise focus**: Deep experience with complex, regulated industries (finance, healthcare, government). - **Global presence**: Offices and customers across North America, Europe, and Asia-Pacific. ## Strategic Focus - **Intelligent NetOps**: Expanding beyond DDI to a full suite of network, security, and observability products. - **AI Transformation**: Appointment of a Chief AI Transformation Officer (Braden Pan) to drive AI-powered network automation and insights. - **Hybrid/Multicloud**: Delivering SaaS control planes (Horizon) to manage increasingly distributed and complex network environments. - **Organic + M&A growth**: Continued acquisitions to fill technology gaps and accelerate product roadmap. ## Why Work Here - **Culture**: Emphasizes accountability, transparency, responsiveness, initiative, customer guidance, curiosity, innovation, and teamwork (“We win as One”). - **Work model**: Hybrid and fully remote roles available; offices in Toronto, New York, California, Iceland, Serbia, Germany, UK, Japan, Singapore, and Costa Rica. - **Engineering culture**: Agile teams across five products, daily standups, product demos, and a focus on delivering high-quality, cutting-edge solutions. - **Inclusion**: Committed to equal opportunity, diversity, and creating an inclusive environment; accommodations available during hiring. - **Benefits**: “Great benefits” and a friendly, exciting culture (specific perks not detailed but include global opportunities). ## Sources 1. [bluecatnetworks.com/careers](https://bluecatnetworks.com/careers/) 2. [bluecatnetworks.com](https://bluecatnetworks.com/) 3. [bluecatnetworks.com/about](https://bluecatnetworks.com/about/) 4. [jobs.lever.co/bluecatnetworks](https://jobs.lever.co/bluecatnetworks/) 5. 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