---
title: 'Senior Designer, Loyalty at Fanatics Betting & Gaming'
canonical: 'https://feeny.ai/job/senior-designer-loyalty-fanatics-betting-gaming-new-york-w77pb3z8a6n4'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Designer, Loyalty at Fanatics Betting & Gaming

- **Company:** Fanatics Betting & Gaming
- **Location:** New York, NY
- **Compensation:** $147k–$194k
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4483513009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics is building one of the most ambitious connected fan platforms in sports… a truly single ecosystem where millions of fans earn, spend, engage, and belong across commerce, betting and gaming, collectibles, live events, credit card and more. The glue holding that ecosystem together is great design, a great loyalty program and single identity: a coherent, trustworthy, delightful experience that feels like one Fanatics regardless of where a fan enters, that their engagement feels rewarding and connected to everything they do.

## About the Role

As a Senior Product Designer, you will be operating across the Loyalty layer of the Fanatics Ecosystem — this includes Loyalty itself, Identity (account, log-in, customer profile) and our SDK (which enables us to launch experiences across our various platforms seamlessly). Loyalty is the core of the customer experience, it's how we reward customers for their fandom across every touchpoint in our apps.

Your initial focus will be on improving upon our existing Loyalty infrastructure and taking key elements like rewards, Fanatics ONE, and FanCash to the next level giving them a reason to keep coming back.

This is a hands-on Senior role. You'll own design for key features within the pod, ship the work yourself, and help raise the design bar for the team around you.

## What You'll Own

- Deep end-to-end design on key features for Fanatics ONE, FanCash, and Rewards — from fostering early concepts through launch and iteration.
- Well-scoped projects and features that you drive to outcomes with guidance from design leadership, partnering with PM and Engineering on scope and tradeoffs.
- Contributions to the FanApp design system: using existing patterns well and proposing new components for rewards, offers, and other Loyalty surfaces that other pods can adopt.
- Prototyping as a way to decide, including in code or the app where useful, using AI tools to explore and validate real behavior against real data and backend constraints.
- Quality for your own work: bringing it to critique and delivering clear, well-redlined handoffs to engineering.
- Peer feedback and support for designers on and around the pod.

## How You'll Work

You'll partner closely with the Loyalty pod's Product Manager and Engineering Manager, sitting inside the pod rather than serving it from a distance. You'll also work with other designers in the Fanatics Ecosystem to keep your area's patterns coherent across.

This is a role that touches not one app, but multiple. Being able to represent the ecosystem through collaboration with designers, product managers, and engineers in other lines of the business is key to your success.

What Success Looks Like

- Usability, accessibility, and comprehension scores on core flows
- Speed and confidence of cross-tenant experience delivery
- Features that ship with a high craft bar and hold up at the edges.
- Patterns you design that get reused elsewhere in the app because they're good
- Trusted partnerships with your PM and engineering counterparts.

## What We're Looking For

- 4+ years in Product Design, with experience owning features or a product area end to end
- Experience in relevant domains; loyalty, rewarding, membership, account for consumer-facing companies
- Systems thinking - you've designed with and contributed to design systems, and you know when to reuse a pattern versus create a new one
- Prototyping fluency, and comfort using AI tools to move faster without losing rigor
- Experience giving thoughtful feedback to peers and taking part in design critique
- Comfort in a mobile-first, fast-moving consumer environment where the roadmap can be ambiguous and priorities shift

Design Craft

- You design complete flows, not just screens - you can hold your whole area in your head without losing the individual moment.
- You care deeply about visual and interaction quality, and you know when to simplify and unify rather than add another pattern.
- You prototype fluently enough to settle debates with a demo instead of a deck.
- You understand data and backend realities well enough to design interactions that are feasible, resilient, and predictable at the edges.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $147,000—$194,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Betting & Gaming

## Company Overview
- **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles.
- **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Michael Rubin (Founder & CEO of Fanatics)

## Core Business
- **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering)
- **Target customers**: B2C — sports fans and bettors in the United States
- **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform.

## Products & Services
- **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets).
- **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy).
- **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets.
- **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics.
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges.
- **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com.

## Competitive Advantages
- **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop.
- **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack.
- **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models.
- **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty.

## Strategic Focus
- **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025).
- **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios.
- **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities.
- **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform.

## Why Work Here
- **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology.
- **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin.
- **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development.
- **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker.

## Sources
1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming)
2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience)
3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team)
4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg)
5. [fanaticsinc.com](https://www.fanaticsinc.com/)

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