--- title: 'Senior Digital Advertising Strategist at Pattern' canonical: 'https://feeny.ai/job/senior-digital-advertising-strategist-pattern-london-91j3e0rc0g6g' type: 'job' last_seen: '2026-09-07' --- # Senior Digital Advertising Strategist at Pattern - **Company:** Pattern - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2025-06-26 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/pattern/72e2ac05-24cc-49d9-ab07-650c5880d515 ## Job description Most ecommerce advertising jobs put you on a reporting treadmill: pull the numbers, build the deck, repeat next Monday. Pattern built something different. We accelerate hundreds of global brands across 60+ marketplaces — Amazon, TikTok Shop, Zalando, eBay, and more powered by 66T+ data points and our own AI-driven technology. Our brand partners already see everything: clicks, spend, ROAS, live, inside Predict and Pi, our proprietary platforms. So when you're on a call with a partner, you're not the messenger reading numbers back to them, you're the specialist they actually want in the room. Pattern is expanding, and we're looking for a Senior Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. What is the day in the life of a Senior Advertising Strategist? - Own the end-to-end advertising strategy for 3-5 brand partners - the only Ads Strategist on each account - working alongside colleagues across Brand Management, Merchandising, SEO, Creative, Marketplace Expansion and more as one united front focused on driving revenue for our brand partners. - Deliver strategic pitches that shape a brand partner's broader brand-building strategy - right down to growing organic rank at the keyword level for long-term, sustainable growth. - Run and optimise paid media across Amazon Ads, Amazon DSP, and EU marketplaces like TikTok Shop, eBay, Zalando and Allegro. - Ensure the best possible execution through AI and automation - from budget pacing to testing and scaling keywords, bids, audiences, placements and creative, and spotting the next move through keyword research and competitive analysis. - Tell the performance story through clear, narrative-led monthly and quarterly reporting - translating the numbers into what they mean for a brand partner's strategy. What will I need to thrive in this role: - 2:1/1st degree. - Hands-on experience in Search or Performance Marketing, ideally agency or ecommerce environment both welcome. - Proven track record executing campaigns across Amazon Ads, Google Ads or programmatic (experience with Meta, TikTok and EU marketplaces are a plus). - A strong analytical mindset with the ability to turn performance data into clear insights and actions. - Proficiency in Excel, Data Visualisation, Google Analytics, and other tools used to analyse and interpret campaign performance. - Excellent verbal and written communication skills, able to simplify complex topics for clients and internal teams. - Natural curiosity and strong critical thinking — you question assumptions and spot patterns. - Experience with retail or ecommerce brands is highly desirable. - Genuine excitement about AI and automation as tools that expand your remit, not something to be wary of. We are looking for individuals who are: Game Changers — Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes. Data Fanatics — Someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. Partner Obsessed — Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern. Team of Doers — Someone who uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. What is the hiring process? - An initial phone interview with Pattern's talent acquisition team (20 minutes). - An interview with one of the hiring team (30 minutes). - A case study in the form of a presentation (1hr). - A final in person interview and an opportunity to meet the team (1 hour). - Top-Grading with HR and Reference Collection. - Offer. Why should I work at Pattern? Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include: - 28 days Holiday (increasing to 32 with each year of service). - Competitive salary. RSUs (Restricted Stock Units). - Hybrid working (3 days a week in the office). - Private Medical Insurance + gym discounts. - Free breakfast and snacks in the office. - Enhanced Pension Scheme. - Cycle to work scheme. - Enhanced Maternity and Paternity leave and pay. - Regular company socials. - Nursery Scheme. ## About Pattern ## Company Overview - **One-liner**: Pattern is a global ecommerce accelerator that helps consumer brands maximize sales across marketplaces like Amazon, Walmart, Target, and TikTok Shop using proprietary technology, data-driven insights, and operational expertise. - **Entity Type**: Public (ticker: listed on Nasdaq in 2025) - **Headquarters**: Lehi, Utah, USA - **Founded**: 2013 - **Founders**: David Wright (CEO) and Melanie Alder (Co-Founder / Board Member) ## Core Business - **Primary industry**: Ecommerce acceleration, marketplace management, D2C optimization - **Target customers**: B2B – consumer brand companies (enterprise and mid-market) looking to grow on Amazon, Walmart, Target, eBay, Mercado Libre, and other global marketplaces - **Mission or purpose**: “Accelerate global ecommerce for brands” – do whatever it takes to accelerate growth for partners ## Products & Services - **Predict (Platform)**: All-in-one ecommerce acceleration platform (formerly TriGuardian) that provides pricing, inventory, advertising, and analytics tools. - **Chessboard**: AI-powered marketplace strategy tool unveiled at Accelerate 2025. - **GEO Scorecard**: Tool for optimizing geographic marketplace performance. - **TrendVision**: Trend analysis and demand forecasting tool. - **The Portal**: Centralized dashboard for brand partners to manage listings, ads, and data. - **Fulfillment & Distribution**: Operates 8 global distribution centers to support marketplace logistics. - **TikTok Shop Full-Service**: First full-service partner solution for TikTok Shop ecommerce. ## Market Standing - **Valuation/Market Cap**: Valued at $2 billion after Series B in 2021 (double unicorn); now public – current market cap not provided in search results. - **Key Metric**: Annual sales surpassed $1.4 billion; revenue not publicly broken out (public company financials pending). - **Notable Investors/Partners**: Knox Lane Investments (led $225M Series B); also partnered with Amazon, Walmart, Target, eBay, Mercado Libre, Tmall, JD. - **Growth Signals**: - IPO on Nasdaq in 2025. - Headcount grew from 1,400 to 1,800+ (as of 2025). - Expanded from 18 global locations; opened offices in Singapore and India. - Named Inc. Global Power Partner, Deloitte Fastest-Growing Technology Company, Fast Company Most-Innovative Company. ## Competitive Advantages - **Data-first approach**: All decisions driven by proprietary data analytics (Predict platform, AI tools) – “our edge is always found in the data.” - **Global infrastructure**: 8 distribution centers + 18 global offices enable cross-border marketplace optimization. - **Partner obsession**: Earned trust through impartial, measurable results; success tied to partner outcomes. - **Proven scale**: Surpassed $1.4B in annual sales, proving ability to accelerate growth for large brands. - **Patented technology**: Holds multiple tech patents for marketplace acceleration. ## Strategic Focus - **AI-powered commerce**: Continued investment in AI tools (Chessboard, TrendVision) to help brands compete in an increasingly intelligent commerce landscape. - **Global expansion**: Deepening presence in Asia-Pacific (Singapore, India) and Latin America. - **TikTok Shop & social commerce**: Building first-mover advantage in emerging channels. - **Retail media & advertising**: Expanding ad solutions for brand partners across marketplaces. ## Why Work Here - **Culture**: Recognized as a “Most Loved Workplace®” – core values: Game Changers, Data Fanatics, Team of Doers, Partner Obsession. - **Hybrid work**: In-office three days a week with intentional in-person collaboration; Lehi HQ includes an onsite fitness center, food trucks, yoga, and massage Mondays. - **Benefits**: Unlimited PTO, fully vested 401(k) match up to 4% from day one, equity, paid parental leave, HSA match, medical/dental/vision, long-term disability. - **Growth opportunities**: Regular feedback (weekly 1:1s), engagement surveys, open-door founders, and bonus KPIs tied to cross-team collaboration. - **Diverse roles**: Opportunities in data science, engineering, operations, marketing, sales, and account management across 18 global locations. ## Sources 1. [pattern.com/careers](https://www.pattern.com/careers) 2. [pattern.com/about/our-story](https://www.pattern.com/about/our-story) 3. [pattern.com/about/leadership](https://www.pattern.com/about/leadership) 4. [mostlovedworkplace.com/companies/pattern](https://mostlovedworkplace.com/companies/pattern/) 5. [jobs.lever.co/pattern](https://jobs.lever.co/pattern) ## Other roles at Pattern - [UX Designer](https://feeny.ai/job/ux-designer-pattern-pune-qs8pp171k18b) — Pune, India - [Social Commerce Manager](https://feeny.ai/job/social-commerce-manager-pattern-lehi-ut-yrdhaqdyt4jq) — Lehi UT, United States - [Backend Developer](https://feeny.ai/job/backend-developer-pattern-brno-b2x86g2wpgxx) — Brno, Czech Republic - [Product Designer](https://feeny.ai/job/product-designer-pattern-brno-7qsaz2dn69sm) — Brno, Czech Republic - [Product Manager](https://feeny.ai/job/product-manager-pattern-brno-dkwjmqrs6t8f) — Brno, Czech Republic - [Paralegal](https://feeny.ai/job/paralegal-pattern-lehi-ut-z489kd58rhpg) — Lehi UT, United States - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-pattern-dubai-1warx5h324gk) — Dubai, United Arab Emirates - [Junior Account Executive](https://feeny.ai/job/junior-account-executive-pattern-lehi-ut-w3jmajqa443a) — Lehi UT, United States - [Senior Data Platform Engineer](https://feeny.ai/job/senior-data-platform-engineer-pattern-lehi-ut-1y960gw7k0kh) — Lehi UT, United States - [Digital Advertising Strategist – TikTok](https://feeny.ai/job/digital-advertising-strategist-tiktok-pattern-lehi-ut-kkgzy59fn76h) — Lehi UT, United States