---
title: 'Senior Digital Content & Growth Marketing Manager at Noctrix Health'
canonical: 'https://feeny.ai/job/senior-digital-content-growth-marketing-manager-noctrix-health-pleasanton-q2n2d4mncpg8'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Digital Content & Growth Marketing Manager at Noctrix Health

- **Company:** Noctrix Health
- **Location:** Pleasanton, CA
- **Posted:** 2025-11-20
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/noctrixhealth/jobs/4991033008

## Job description

Noctrix Health is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription-grade therapy with an outstanding user experience. We have pioneered the world’s first drug-free wearable therapy, clinically proven to alleviate symptoms in adults with drug-resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with Noctrix Health.

We are seeking an experienced, strategic, and hands-on Senior Digital Content & Growth Marketing Manager to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.

This is a high-impact role within a fast-paced, collaborative start-up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer-facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but not required.

***This is a full-time, hybrid position located in our Pleasanton Headquarters. We require an in-office presence of at least 3 days per week.***

Responsibilities:

- Digital Strategy & Platform Management
- Own all digital platforms including websites, digital ads, and social media channels
- Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
- Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
- Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey
- Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions
- Growth Initiatives
- Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
- Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
- Plan, test, and optimize multi-channel growth campaigns (paid, organic, referral, email, and partnerships)
- Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.
- Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI
- Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
- Partnership & Collaboration
- Manage public relations and agency partnerships (digital, creative, and media) to deliver high-quality and consistent outputs
- Collaborate closely with cross-functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
- Serve as a key contributor in shaping the company’s digital presence and growth trajectory as we continue to reach new audiences

Requirements:

- 5+ years of experience in digital marketing, content strategy, or growth marketing roles
- Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
- Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
- Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
- Demonstrated ability to design and optimize full-funnel growth strategies
- Exceptional analytical, project management, and communication skills
- Experience managing external agencies and vendors
- A self-starter with a strategic mindset and a roll-up-your-sleeves attitude

Compensation:

- Base Pay: $130,000 to $150,000 per year + bonus

## About Noctrix Health

## Company Overview
- **One-liner**: Noctrix Health develops clinically validated wearable neuromodulation devices as non-pharmaceutical alternatives for managing chronic neurological disorders, starting with Restless Legs Syndrome (RLS).
- **Entity Type**: Private (Acquired by ResMed in May 2026 for $340M)
- **Headquarters**: Pleasanton, California, United States
- **Founded**: 2018
- **Founders**: Jonathan Charlesworth (CSO), Justin Kelly (SVP, Product), Steve Lien (SVP, Patient Access), Shriram Raghunathan (CEO)

## Core Business
- **Primary industry/industries**: Medical Device Manufacturing, Neuromodulation, Wearable Therapeutics, Sleep Health
- **Target customers**: B2B (healthcare providers, sleep clinics, DMEs) and B2C (patients with Restless Legs Syndrome)
- **Mission or purpose statement**: To innovate the next generation of clinically-validated wearable therapeutics to address the unmet needs of millions of people living with chronic medical conditions.

## Products & Services
- **[Nidra® Therapy (TOMAC Therapy)]**: A prescription wearable device that delivers Tonic Motor Activation (TOMAC) therapy to treat Restless Legs Syndrome (RLS). It is a non-pharmaceutical, clinically validated alternative that uses neuromodulation to alleviate symptoms without disrupting sleep. The therapy has received favorable inclusion in the American Academy of Sleep Medicine (AASM) clinical practice guidelines and has dedicated CMS reimbursement codes.

## Market Standing
- **Valuation/Market Cap**: Acquired by ResMed for $340 million (announced May 6, 2026).
- **Key Metric**: Total funding raised was approximately $57M (per CB Insights) to $107.2M (per LinkedIn), with the most recent round being a Series C - II. Annual revenue is estimated at $2.5M (pre-acquisition).
- **Notable Investors/Partners**: ResMed (acquirer), OrbiMed, Treo Ventures, The Blue Venture Fund, Sandbox Industries, Bridge Bank.
- **Growth Signals**: Headcount grew 100% YoY to 110 employees. The company secured dedicated CMS reimbursement codes for Nidra therapy. The therapy was included in new AASM clinical practice guidelines for RLS. The company was acquired by ResMed for $340M in May 2026, signaling strong validation and a major growth trajectory.

## Competitive Advantages
- **First-to-market with a non-pharmaceutical wearable for RLS**: Nidra therapy is a clinically validated, drug-free alternative for a condition affecting ~7% of adults globally, offering a significant differentiator in a market dominated by pharmaceuticals.
- **Strong clinical and regulatory moat**: The therapy has been included in AASM clinical practice guidelines and has dedicated CMS reimbursement codes, creating high barriers to entry for competitors.
- **Backed by ResMed**: The $340M acquisition by the global leader in sleep health provides immense resources, distribution channels, and market credibility.

## Strategic Focus
- **Post-acquisition scaling**: Following the acquisition by ResMed, the primary focus is on rapidly scaling U.S. commercialization, expanding market access, and integrating Nidra therapy into ResMed's global sleep health portfolio.
- **Expanding indications**: While currently focused on RLS, the company's platform technology has potential for treating other chronic neurological disorders.
- **Building the commercial engine**: The company is actively hiring across sales, marketing, patient access, and engineering roles to support its growth.

## Why Work Here
- **Patient-centered mission**: The company is deeply mission-driven, with a culture that prioritizes improving patient lives. Employees describe a strong sense of purpose in delivering life-changing therapy.
- **High-growth environment**: With 100% YoY headcount growth, a recent $340M acquisition, and 50+ open roles, this is a fast-scaling company with significant career advancement opportunities.
- **Culture of transparency and problem-solving**: The company emphasizes core values like "embrace the unknown," "build trust through transparency," and "win as a team," fostering a collaborative and innovative environment.
- **Remote-friendly**: Many roles are listed as remote, including sales, patient access, and support positions, though some engineering and marketing roles are based in Pleasanton, CA, or Pittsburgh, PA.
- **Strong engineering and clinical culture**: The team is a mix of seasoned medical device experts, neuroscientists, and engineers from the consumer electronics world, offering a unique blend of high-tech and life-science work.

## Sources
1. [noctrixhealth.com](https://noctrixhealth.com/)
2. [noctrixhealth.com/careers](https://noctrixhealth.com/careers/)
3. [greenhouse.io](http://job-boards.greenhouse.io/noctrixhealth)
4. [linkedin.com](https://www.linkedin.com/company/noctrix-health)
5. [cbinsights.com](https://www.cbinsights.com/company/noctrix-health)

## Other roles at Noctrix Health

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- [Manager, Regulatory Affairs](https://feeny.ai/job/manager-regulatory-affairs-noctrix-health-pleasanton-rww4jfgpsbbq) — Pleasanton, CA
- [Director, Clinical Affairs](https://feeny.ai/job/director-clinical-affairs-noctrix-health-pleasanton-d2z573r6sg9t) — Pleasanton, CA
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