---
title: 'Senior Digital Marketing Manager at Right Formula LTD'
canonical: 'https://feeny.ai/job/senior-digital-marketing-manager-right-formula-ltd-london-3t5jwyzzhpwd'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Digital Marketing Manager at Right Formula LTD

- **Company:** Right Formula LTD
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.lever.co/rightformula/c56f3af7-3d82-49b5-a0c6-b089c6e5938f

## Job description

## About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

## Role Overview

Sponsors invest in sport to be seen, understood and remembered. The mechanics of how that happens have moved: fans and stakeholders discover, form opinions and make decisions across platforms, feeds, search, AI assistants and brand-owned destinations. This role determines how our clients' sponsorship assets traverse that broad landscape. It covers three connected disciplines: Discovery, Platforms and Distribution, and Amplification. It exists to make our clients' partnerships measurably more visible and more persuasive in the places fans and stakeholders actually are. This is not a media buying role. We are not competing with global media agencies on trading, footprint or rates. This role owns the strategy and operations of distribution, briefs client media agencies where relevant, and holds a narrow, fast-moving amplification budget for moment-driven activity.

## Key Responsibilities

Discovery: Visibility in Search and AI Answers Own how our clients appear when fans, media and commercial audiences seek information about the sports, teams, drivers, players and events our clients sponsor. This role will own discoverability of “partnership assets in sport context”, not general brand or product search. Build and maintain processes and systems that determine how AI assistants and answer engines surface partnership information, and where clients are absent, misattributed or misrepresented. Audit and improve the structured, verifiable information about client partnerships that these systems draw on — rightsholder properties, partner listings, press assets and credible third-party sources. Establish a repeatable audit method and baseline for client accounts, and report movement against it at an agreed cadence. Advise creative and content teams on how assets and copy should be structured so they are legible to both people and machines. This is a growing discipline. The role is expected to build the methodology, not inherit it, and to be candid about what can and cannot yet be evidenced. Platforms and Distribution Own the systems, access and operating rhythm through which client content reaches audiences. Set the distribution strategy for clients’ content calendars: where content publishes, in what format, in what sequence, and the strategic objectives it supports. Analyse in-flight performance and advise on optimisation of live activity, with clear recommendations that change what gets published next. Expand and maintain the reporting infrastructure the department and our clients rely on, working to the measurement framework set by Strategy. Own platform and rights compliance in distribution, including the constraints attached to trackside and live footage, and act as the department’s authority on what can be published where. Maintain first-party fan data capture and its governance where client contracts permit. Amplification Own paid activity that extends the reach of owned and creator content around partnership moments. Plan and run moment-triggered amplification, activating paid support behind content that is performing or behind time-sensitive partnership moments. Own the amplification budget end to end — forecasting, allocation, in-flight reallocation and post-campaign accountability. Where clients hold global media agency relationships, brief and quality-assure those partners on sport-context activity, providing the calendar intelligence, rights guidance and audience insight they lack.

## Skills & Experience Required

Essential Substantial experience running organic and paid distribution across major social and search platforms, with genuine hands-on platform depth rather than oversight-only exposure. Demonstrable ownership of a paid budget, including in-flight decision-making and post-campaign accountability. Strong analytical capability: comfortable in platform analytics and reporting tools, able to build a dashboard as well as read one, and able to distinguish a real signal from a flattering number. Confident working within rights and compliance constraints, and able to explain them clearly to clients and colleagues. Credible in front of clients, and able to hold a position under pressure from client-side and agency stakeholders. Comfortable operating in territory that is not yet defined, and honest about the limits of what can currently be proven. Desirable Sport, entertainment or sponsorship marketing background, particularly motorsport. Practical experience with SEO and structured data, and an active interest in how AI assistants surface brand and partnership information. Experience briefing or working alongside global media agencies. Some technical fluency — APIs, data pipelines or scripting without external dependency. Working Pattern The sporting calendar drives the rhythm of this role, with activity concentrated around race and event weekends across the season. Occasional weekend working and some international travel should be expected, balanced across the team.

## Role Structure & Benefits

Hybrid working Flexible hours with core working hours between 10am – 4pm Discretionary bonus scheme Gym & Retail Discounts Enhanced Employer Pension contribution Mental Wellbeing Day & Volunteer Day in addition to annual leave Sabbatical Leave in conjunction with long-service Employee Assistance Programme After successfully passing probation: Private Healthcare £500 per annum individual training budget Cycle to work scheme Payroll giving Season Ticket Loan Work From Anywhere Allowance

## About Right Formula LTD

## Company Overview
- **One-liner**: Right Formula LTD is an award-winning, integrated global sports marketing agency that helps brands maximise the value of their partnerships with sporting teams and championships, with a leadership position in Formula 1.
- **Entity Type**: Private limited company (UK registered)
- **Headquarters**: London, United Kingdom (5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX), with offices in the US and partners worldwide
- **Founded**: 22 July 2009 (UK incorporation date)
- **Founders**: Robin Fenwick (Founder & CEO)

## Core Business
- **Primary industry**: Sports marketing and sponsorship agency services
- **Target customers**: B2B — global brands seeking sports partnerships, hospitality and event activations; key clients include NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, and NTT Data (via The Open)
- **Mission or purpose statement**: "To push the limits of sports marketing" — the agency describes itself as combining "expertise, ingenuity and agility" to help brands accelerate growth through the power of sport.

## Products & Services
- **Partnership Strategy & Identification**: Full-service identification and negotiation of sports partnerships, taking brands "from partnership identification through to the delivery of fully integrated marketing strategies."
- **Integrated Marketing Campaign Design & Delivery**: 360-degree planning and activation of partnership marketing, including creative, strategy, and on-the-ground delivery.
- **Events & Hospitality**: Management of premium hospitality and event experiences tied to major sporting properties (e.g., The Open golf championship, Formula 1 weekends).
- **Formula 1 Specialism**: Dedicated expertise in F1 team and championship partnerships, including client work for Cash App Racing Bulls F1 Team.
- **Global/Regional Delivery**: UK + US-based delivery with worldwide partner network, enabling locally-aware regional campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company, small/medium size)
- **Key Metric**: Total Funding / Revenue — Not publicly available; no venture funding disclosed
- **Notable Investors/Partners**: NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, NTT Data (The Open); UK Companies House lists company number 06969725, with last accounts filed up to 31 December 2024
- **Growth Signals**:
  - Established dual-market presence with UK and US offices
  - Active job postings across multiple functions (Account, Creative, Technology) — signals investment in expanding the team
  - Named an "award-winning" agency, with a stated leadership position in Formula 1 marketing
  - Broadening portfolio beyond F1 into events/hospitality (e.g., The Open)

## Competitive Advantages
- **Formula 1 leadership**: Described as "the leading agency in Formula 1," with deep relationships and domain expertise in one of the most valuable global sports properties.
- **360-degree integration**: Unlike niche sponsorship brokers, Right Formula offers the full chain — from partnership identification to creative strategy to hospitality delivery.
- **Independence & agility**: Independently-owned and entrepreneurial, allowing faster decisions and custom solutions compared to large network agencies.
- **Global-local delivery model**: UK headquarters plus US offices and worldwide partners give clients regional insight with global reach.

## Strategic Focus
- **Scale the Formula 1 franchise**: Deepen existing F1 client work while expanding into adjacent premium sports (Golf/The Open, hospitality).
- **Diversify services and clients**: Hiring across Product Design and Technology roles suggests investment in digital/creative product capabilities alongside traditional account management.
- **US market expansion**: The Managing Director, US (Ashlee Huffman) and remote US-based roles signal strategic priority on growing North American business.

## Why Work Here
- **Culture**: The agency describes itself as an "entrepreneurial, independently-owned agency in Sport" where employees bring "the world's biggest brands into the heart of the most thrilling sports."
- **Work model**: Hybrid roles available for most positions in London; some US-based roles are offered as Remote.
- **Current openings (at time of research)**: Account Director, Account Manager, Senior Account Manager, Senior Account Director (F1 hospitality), Product Designer, Creative Coordinator (12-month fixed term), and Account Manager roles in Hospitality & Events (F1).
- **Impact**: Opportunity to work directly on high-profile global sports partnerships (Formula 1, The Open) with major brands like Visa and NEFT Vodka.
- **Team environment**: Small, leadership-accessible structure with a visible Leadership Team and Board, promoting direct client ownership and cross-functional collaboration.
- **Location perks**: London office in Nine Elms/Vauxhall area, near the US embassy; US office presence offers transatlantic career mobility.

## Sources
1. [rightformula.com](https://www.rightformula.com/)
2. [jobs.lever.co/rightformula](https://jobs.lever.co/rightformula)
3. [rightformula.com/careers/](https://www.rightformula.com/careers/)
4. [rightformula.com/about/](https://www.rightformula.com/about/)
5. [Companies House - GOV.UK](https://find-and-update.company-information.service.gov.uk/company/06969725)

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