---
title: 'Senior Digital Marketing Specialist at Adi Development Group'
canonical: 'https://feeny.ai/job/senior-digital-marketing-specialist-adi-development-group-burlington-35yc2k0e2jaq'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Digital Marketing Specialist at Adi Development Group

- **Company:** Adi Development Group
- **Location:** Burlington, Canada
- **Compensation:** $75k–$90k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.lever.co/adidevelopments/0e363ac1-9694-4f8e-ba81-1cff33e5c136

## Job description

Adi is one of the leading and most innovative real estate development platforms in the GTA, reshaping cities and urban landscapes with cutting-edge architecture and design. We are a vertically integrated platform, with investment, development and construction management under one roof, which allows us to deliver communities faster, better and more cost-effectively than our competitors. We are obsessed with our customers. We operate with a bias for action and speed, we hold ourselves to a standard of operational excellence, and we treat our customers, our partners and each other with trust and respect.

Marketing at Adi is run as a process with metrics. Every dollar of media spend is measured against leads, appointments and sales, and reviewed weekly. We work with specialist agencies for brand and launch creative, and our in-house team runs everything that generates demand: digital campaigns, lifecycle and email marketing, social, content and analytics. We have move-in-ready homes to sell today and new communities launching behind them, and in this market the sales centre only performs if marketing delivers qualified buyers to it every week.

We are looking for an experienced, high-performing digital marketer with a proven record of building and optimizing paid media campaigns, running email and marketing automation programs, and creating content with the latest AI tools for copy, image and video. The mandate is simple: fill the sales team's calendar with qualified appointments at a falling cost per appointment, and sell these communities out. This role reports to the Sales & Marketing Manager. We run with process discipline – clear weekly priorities, transparent metrics – and we reward people who move the numbers.

## The Role

- Create creative content using the latest AI techniques for copy, image and video – ads, emails, landing pages and social assets – and apply AI to research, analysis and repeatable production and reporting workflows, with every output checked for accuracy and brand voice.
- Set up, launch and optimize paid campaigns across Meta, Google and programmatic channels for each community: audiences, creative variants, bidding, budget pacing, landing pages and conversion tracking, with weekly optimization against cost per lead and cost per appointment.
- Build and run email and SMS programs in our CRM and marketing automation platform: segmentation, nurture and re-engagement journeys, A/B testing, launch waitlists, release and inventory communications, and broker communications.
- Run our social channels: plan the monthly calendar, shoot short-form video and photography on site, edit and caption the content, write the copy, publish, and manage the community.
- Brief our agency for the creative that requires it, and review the work against the brief.
- Maintain the weekly funnel dashboard by community and channel: spend, leads, qualified leads, appointments, sales and leases. Report the numbers with a recommendation on what to change.
- Maintain the website: landing pages, conversion improvements, content updates, SEO and AI-search visibility.
- Support media relations logistics – press materials, media lists and coverage tracking – and keep the sales team supplied with current, accurate materials.

What Success Looks Like

- AI in use across daily creative production, with no drop in accuracy or brand quality.
- Campaigns live for every active community and optimized weekly.
- Cost per lead and cost per appointment trending down against baseline, with lead quality improving.
- Lifecycle programs running, with nurture and re-engagement producing measurable appointments.
- Content published every week to the calendar, and a library of assets the sales team uses.
- The dashboard current every week without being asked.

## What You Bring

- Demonstrated ability to create creative content using the latest AI techniques for copy, image and video, and to apply AI to research, analysis and automated workflows. Be prepared to demonstrate how you use it during the interview process.
- 5–7 years in digital marketing, including hands-on management of paid media on Meta and Google (search, display and video). You have set up, run and optimized campaigns yourself.
- Experience with HubSpot (preferred) or a similar CRM and marketing automation platform to build campaigns and journeys, segment the database and run A/B testing.
- Content production skills you can show: short-form video shot and edited by you, photography, captions and copywriting for ads, email, social and web. A portfolio is required.
- Working knowledge of GA4, Tag Manager, pixels and conversion tracking, and the ability to read a funnel and identify where it is underperforming.
- Proficiency in Canva or Adobe, a video editor such as CapCut or Premiere, and a website CMS.
- Experience in real estate, rental or other high-consideration, sales-assisted categories is an asset. Agency experience is an asset.
- Ownership. You take a result, not a task, and it gets delivered without being chased. The energy to raise the standard, not maintain it.
- A track record you can prove. Come ready to walk us through two or three campaigns: spend, leads, appointments, what you changed and what happened, with the content you produced for them.

Why Adi!

- Employee Home Ownership Program: eligible team members receive a discount off the total purchase price of a home in the communities we build.
- Learning & Development Reimbursement: tuition and education reimbursement to support your growth.
- Paid Time Off: 10 days of Vacation, 5 paid Wellness Days and 3 paid Sick Days annually.
- Comprehensive Benefits Plan: dental, prescriptions, vision care, paramedical practitioners, life insurance and more for you and your dependents.
- Flexible Health, Lifestyle & Wellness Personal Spending Account: for fitness, family and pet needs, additional health coverage and more.
- Dedicated Online Mental Health Partner: 24/7 access to online therapy support.
- Career Path: as our marketing function grows, this role has a direct path to Digital Marketing Manager.

Adi Development Group is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a team that reflects the diversity of our customers and communities in which we live and serve. Adi Development Group is committed to creating an environment where every employee has the opportunity to reach their potential. We hire based on merit and are committed to the principle of equity in employment. We welcome diversity and encourage applications from all qualified individuals. As part of our commitment to accessibility for all persons with disabilities, Adi Development Group will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you require accommodation, please inform Human Resources.

## About Adi Development Group

## Company Overview
- **One-liner**: Adi Development Group is a privately held real estate developer building luxury residential communities, commercial properties, and mixed-use developments across the Greater Toronto Area (GTA).
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Burlington, Ontario, Canada
- **Founded**: 2007
- **Founders/Key Leadership**: Tariq Ethan Adi (Chief Executive Officer), Saud Adi (Chief Operating Officer)

## Core Business
- **Primary Industry**: Real estate development and investment — spanning residential, commercial, and hospitality properties.
- **Target Customers**: B2C (homebuyers and residents) and B2B (investment partners, commercial tenants, and institutional collaborators).
- **Mission**: "To be recognized as the premier name in real estate, delivering exceptional service in every community we build." The company’s stated purpose is "to build exceptional forward-thinking, sustainable residential communities and commercial working environments by partnering only with those who share our quest for excellence."

## Products & Services
- **Residential Communities**: Luxury, forward-thinking residential developments with open-concept layouts, sustainable materials, and quality-driven design (marketed under their **IntelliSpace** design philosophy and **AdiGreenVision** sustainability standard).
- **Commercial Properties**: Retail, office, and mixed-use developments across Southern Ontario, with a focus on prime locations and long-term value creation.
- **Real Estate Investment Partnerships**: End-to-end development investment opportunities — from land acquisition and planning through construction and property management — offering partners capital preservation, accountability, and focused growth strategies.
- **Development Management Services**: In-house expertise across planning, design, construction, and property management, making the company vertically integrated through the full development lifecycle.

## Market Standing
- **Valuation**: Not disclosed (private company).
- **Key Metric**: Reported annual revenue of approximately **USD $1.39M** (third-party estimate; note this likely represents an operating figure rather than total project asset value).
- **Notable Recognition**: Named one of the **Top 10 Growing Companies in 2019 by The Globe and Mail**; claims the title of fastest-growing real estate developer in the GTA.
- **Workforce**: Approximately **28 employees** (majority based in Canada), with a project management-heavy organizational structure and active hiring across investment, development, and administrative roles.
- **Growth Signals**: Currently recruiting for multiple roles (Analyst/Associate Investments, Junior Land Development Associate, etc.), with published salary bands of **$85K–$120K** for investment roles; ongoing expansion across residential, commercial, and mixed-use projects in the GTA.

## Competitive Advantages
- **Vertically Integrated Model**: The company controls the full chain — real estate investment, planning, design, construction, and management — enabling tighter quality assurance and faster decision-making.
- **Design & Sustainability Differentiation**: Proprietary platforms **IntelliSpace** (functional, forward-looking design) and **AdiGreenVision** (energy-efficient, planet-friendly building standards) help differentiate its communities from typical GTA developments.
- **Strong GTA Land Position**: The company emphasizes securing exceptional locations with high intrinsic value before development begins, a strategy cited as foundational to its growth.
- **Private, Founder-Led Culture**: As a founder-led private firm, leadership is accessible and decisions are made quickly — an advantage over institutionalized public competitors.

## Strategic Focus
- **GTA Expansion**: Continuing aggressive development of residential and commercial projects across the Greater Toronto Area.
- **Sustainability Leadership**: Embedding **AdiGreenVision** environmental standards into every new build — energy conservation, waste reduction, and healthier living/working environments.
- **Investor Partnerships**: Growing its investment arm to maximize returns for partners through accountability, capital preservation, and focused growth strategies.
- **Mixed-Use & Commercial Growth**: Expanding beyond residential into retail, office, and hospitality-mixed communities in Southern Ontario.

## Why Work Here
- **Culture & Environment**: Employee reviews highlight a positive, collaborative work environment with open-door leadership, accessible owners, and a diverse/inclusive culture. Management is described as attentive and present in day-to-day activities.
- **Work Arrangements**: **Hybrid work options** are available for certain roles (e.g., Analyst, Investments) alongside on-site positions; the company supports flexible work for qualified positions.
- **Growth & Advancement**: Multiple employee reviews describe the organization as rapidly growing with significant internal advancement opportunities — "If you're willing to work hard and get your work done, this is a great place and you will grow quickly in your career and compensation." The company also sponsors intern development with regular structured feedback.
- **Compensation & Perks**: Competitive market-rate salaries (published ranges: $55K–$70K for Junior Land Development Associate, $85K–$110K for Analyst Investments, $95K–$120K for Associate Investments) plus benefits, paid time off, and perks described by staff as "over and above industry standard."
- **Modern Hiring Process**: The company uses AI-assisted recruitment tools to support resume screening and assessment, but confirms that **final hiring decisions are made by humans**.
- **Employee Feedback Loop**: The company publicly responds to reviews — including negative ones — inviting direct feedback to hr@adidevelopments.com, signaling a willingness to address workplace concerns.

## Sources
1. [adidevelopments.com (Careers)](https://adidevelopments.com/careers/)
2. [linkedin.com (Adi Development Group Company Page)](https://linkedin.com/company/adi-development-group)
3. [adidevelopments.com (About)](https://adidevelopments.com/about/)
4. [jobs.lever.co (Adi Development Group Open Roles)](https://jobs.lever.co/adidevelopments)
5. [ca.indeed.com (Adi Development Group Reviews)](https://ca.indeed.com/cmp/Adi-Development-Group/reviews)

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