--- title: 'Senior Digital Marketing Specialist at Fullscript' canonical: 'https://feeny.ai/job/senior-digital-marketing-specialist-fullscript-canada-yerpvw3w07vb' type: 'job' last_seen: '2026-11-01' --- # Senior Digital Marketing Specialist at Fullscript - **Company:** Fullscript - **Location:** Canada - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-19 - **Last confirmed live:** 2026-11-01 - **Apply:** https://jobs.lever.co/fullscript/8e25cbca-c8cf-4992-af3a-9143f5737473 ## Job description ## About Fullscript We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care. That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment. We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better. This is your invitation. Bring your ideas, your grit, and your care for people. Join us and shape the future of care. The Role: Fullscript is how thousands of healthcare providers deliver better care to their patients, and paid digital is one of our biggest growth levers. As Senior Digital Marketing Specialist, you’ll oversee paid strategy across search, social, and programmatic, manage a large budget, and have a dedicated experimentation budget to find the channels and tactics that will drive our next stage of growth. You’ll work with a high-performing agency and a small in-house team, with the autonomy to shape how Fullscript reaches new providers online. The ideal candidate is a data-driven and strategic marketing leader who can balance hands-on campaign management with long-term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online. What You’ll Do: - Paid Digital Strategy: Includes Paid Search, including Google’s AI-driven formats (PMax, AI Max) and automated bidding, with the judgment to know when to lean into automation and when to take back control. Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels. - Campaign Management: While hands-on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals. - Test & Learn: Own a dedicated experimentation budget to pilot new channels, tactics, and formats, such as healthcare networks, CTV, LinkedIn, or emerging AI-driven ad products. Design tests with clear hypotheses and success criteria, and make the call on what scales and what gets cut. - Data Analysis & Insights: Own how we measure paid performance, using incrementality testing, first-party data, and offline conversion tracking to optimize toward qualified providers and revenue, not just leads. Navigate signal loss and healthcare advertising restrictions, and turn large data sets into clear recommendations that drive efficiency and ROI. - Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns. - Client & Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix. - Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities, using AI tools and automation to speed up reporting, analysis, and creative iteration. Identify and implement process improvements to automate and streamline workflow to ensure efficient high-quality campaign delivery. - Budget Management: Oversee your portion of the paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking. Help drive profitability within the department while ensuring campaign efficiency and performance. What You’ll Bring: - 7+ years experience in paid digital campaign management, with hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms. - Experience in managing $5 million+ in annual paid budgets. - Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on paid search, paid social, programmatic display, and their roles in customer engagement. - A sharp eye for performance copy, with experience writing and testing ad messaging that drives clicks and conversions. - Advanced proficiency in Google Sheets and Slides to be able to turn complex performance data into a clear story and recommendations for leadership. - Exceptional analytical skills with the ability to work with large data sets and derive actionable insights. - Detail-oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results. - Strong communication skills, able to work cross-functionally, and build relationships with internal and external stakeholders. - Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management. Bonus Points: - Healthcare B2B and B2C experience. - Experience and frameworks to apply with A/B testing to refine campaigns and improve results. - Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate paid digital program performance. - Experience developing and executing marketing strategies for a multi-product platform serving both SMB and Enterprise customers Compensation Range: The salary range for this role is between $90 000 and $120 000 [CAD]. Fullscript shares salary ranges to support transparency and help candidates make informed decisions. The range shown reflects base salary only. Additional incentives, perks, and benefits may be available as part of Fullscript’s total rewards package. Final base salary depends on experience, skills, and location. We review pay regularly to stay aligned with market data and internal equity. Benefits and total rewards may vary by region. Additionally: ⬦ Flexible PTO & competitive pay – Because work-life balance matters. ⬦ RRSP/401k match – Invest in your future. ⬦ Premium benefits package – Customizable coverage, paramedical services, and HSA. ⬦ Fullscript discounts – Save on high-quality wellness products. ⬦ Continuous learning opportunities – Training budgets and company-wide initiatives. ⬦ Hybrid & remote work flexibility – Your office, your way. ## Why Fullscript Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better. We grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door. What to Know Before You Apply We’re grateful for the interest in joining Fullscript. To make sure your application reaches our hiring team, please apply directly through our careers page. A quick note: Due to the high volume of applications, we’re not able to respond to phone or email inquiries about application status. If there’s a match, our team will reach out directly. Fullscript is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request at accommodations@fullscript.com. All offers are contingent on successful background checks conducted in compliance with federal, state, and provincial laws. We use AI tools to support parts of the hiring process, including screening and reviewing responses. Final hiring decisions are always made by people and follow all applicable privacy and employment laws in Canada and the U.S. Learn More www.fullscript.com @fullscriptHQ on instagram Let’s make healthcare whole ## About Fullscript ## Company Overview - **One-liner**: Fullscript is a provider-led healthcare platform that empowers clinicians to deliver personalized, integrative care through supplement management, lab testing, and practice tools. - **Entity Type**: Private (Series C stage based on total funding of $273.1M) - **Headquarters**: Ottawa, Ontario, Canada - **Founded**: 2011 - **Founders**: Not publicly listed on main sources; the company was founded in 2011. ## Core Business - **Primary industry**: Healthcare Technology (HealthTech) / Integrative Medicine - **Target customers**: B2B – licensed healthcare providers (naturopaths, functional medicine doctors, chiropractors, nutritionists, MDs) and their patients (B2B2C model) - **Mission statement**: "Make care easier for providers to deliver and patients to receive" by building a healthcare platform that amplifies a provider's reach and expertise, rather than replacing human connection with algorithms. ## Products & Services - **Supplement Management Platform**: The core product – a digital formulary and e-commerce platform that allows providers to prescribe, manage, and auto-ship over 20,000+ vetted supplement products to patients. Includes wholesale ordering integration (via Natural Partners) and patient-facing dispensaries. - **Fullscript Assist**: A HIPAA-compliant AI assistant that reads lab results, surfaces evidence-based recommendations, and drafts personalized treatment plans in minutes. - **Lab Testing (via Rupa Health acquisition)**: Integrated lab ordering and result management, connecting diagnostics to treatment planning. - **Fullscript Journeys**: Automated patient onboarding and care plan delivery tool with provider branding and clinical guidance built in. - **Quality Assurance Program**: Annual cGMP certification verification for all brands, plus independent blind purity/potency testing of 250 products per quarter by end of 2026. ## Market Standing - **Valuation**: Not publicly disclosed - **Key Metrics**: - **Annual Revenue**: $450M (per LinkedIn data) - **Total Funding**: $273.1M across 4 rounds - **Provider Base**: 125,000+ licensed clinicians - **Patient Reach**: 10+ million patients - **Headcount**: 609 employees (+23.6% YoY growth, +148 people) - **Notable Investors/Partners**: Kayne Partners (Series B, $25M in 2019), HGGC and Snapdragon Capital Partners ($240M strategic growth investment in 2021). Acquired Emerson Ecologics in 2021 and Rupa Health in October 2024. - **Growth Signals**: 23.6% headcount growth year-over-year; strategic acquisition of Rupa Health (Oct 2024) to add lab testing capabilities; expansion of AI-powered clinical tools (Fullscript Assist); physical distribution centers in Phoenix, Lancaster, Riverside, Colonial Heights, and Lenexa. ## Competitive Advantages - **Provider-led model**: Unlike many digital health platforms that attempt to replace clinicians, Fullscript builds tools to amplify provider expertise, creating strong stickiness with the 125,000+ practitioners who rely on it. - **Vetted catalog and quality assurance**: A rigorous, independently-verified supplement quality program (cGMP certification, blind testing) that builds trust with clinicians and patients. - **Integrated ecosystem**: Combines supplement dispensing, lab testing, AI-assisted planning, and patient engagement in a single platform – reducing fragmentation for practitioners. - **15 years of prescribing data**: Real-world outcomes data from millions of patients and thousands of clinicians provides a unique network effect and clinical intelligence moat. ## Strategic Focus - **AI-powered clinical tools**: Rolling out Fullscript Assist to reduce manual work for providers and accelerate personalized care planning. - **Diagnostics integration**: Deepening the lab testing and biomarker analysis capabilities following the Rupa Health acquisition. - **Expanding the care journey**: Moving beyond supplements into full-spectrum practice management (lifestyle, adherence, patient engagement). - **National distribution**: Operating five distribution centers across the US to ensure rapid, reliable delivery of supplements to patients. ## Why Work Here - **Culture**: Emphasizes "Wherever You Work Well" – a flexible hybrid model where teammates choose in-office, remote, or a mix. Physical hubs in Ottawa (Constitution Square) and virtual hubs across Canada and the US. - **Perks & Benefits**: - Tailored medical, dental, vision, and HSA/FSA benefits - Stock option incentives - RRSP and 401k matching - Flexible PTO plus paid public holidays - Employee discounts on the entire Fullscript catalog - Office amenities: fitness facilities, ping pong, games, unlimited snacks and caffeinated beverages - **Community & Events**: Town halls, hackathons, "Fullhouse" events, offsites, teams, and clubs. Employee Resource Groups (ERGs) and a DEIB Council. - **Engineering Culture**: Emphasis on using AI to amplify human capabilities; 21 jobs available at time of research (including Compliance Lead and likely engineering roles). - **Global Team**: Employees across 7 countries (Canada, US, Philippines, Germany, UK, and others). ## Sources 1. [fullscript.com](https://fullscript.com/about) 2. [fullscript.com](https://fullscript.com/careers) 3. [fullscript.com](https://fullscript.com/) 4. 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