---
title: 'Senior Director, B2B Marketing at Fetch'
canonical: 'https://feeny.ai/job/senior-director-b2b-marketing-fetch-united-states-kh587z8p7w0e'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Director, B2B Marketing at Fetch

- **Company:** Fetch
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDrNqMjwmLudbpPFhtX-vsuV

## Job description

About the Role:

Fetch is seeking a senior B2B marketing leader to lead our B2B Marketing function and shape how Fetch goes to market with brands, agencies, retailers, restaurants and other commercial partners. This leader will build the strategy and programs that create demand for Fetch, strengthen our position in the market and help turn partner interest into commercial growth.

Reporting to the VP, Brand Experience, this leader will oversee three core areas: Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB. Together, these capabilities will establish how Fetch tells its story, engage priority industries and audiences, and build a scalable marketing engine that supports the partner journey from awareness through conversion.

This is both a strategic leadership and functional-building role. Working closely with Sales, Commercialization, Product Marketing, Marketing Intelligence, Corporate Communications and Brand, the Senior Director will set the direction for B2B Marketing, determine where to invest and build a high-performing team that connects differentiated positioning, compelling content and integrated marketing programs to commercial outcomes.

Content & Vertical Marketing

- Continue to evolve Fetch's B2B positioning and narrative in partnership with the core team, translating our products, proprietary data, capabilities and competitive differentiation into compelling stories for brands, agencies and commercial partners.
- Expand a vertical marketing strategy across priority industries, audiences and growth opportunities, developing differentiated positioning, go-to-market approaches and integrated programs tailored to each vertical.
- Own the strategy B2B content and thought leadership, including Fetch Finds, industry perspectives, category narratives, case studies and proprietary insight-driven storytelling.
- Partner with Marketing Intelligence to transform first-party behavioral data, audience research and market intelligence into differentiated content, commercial narratives and actionable insights for priority industries.
- Develop scalable sales enablement, messaging frameworks and marketing collateral that help commercial teams articulate Fetch's value across audiences, verticals and stages of the partner journey.
- Partner with Corporate Communications on industry thought leadership, executive visibility and external narratives that strengthen Fetch's credibility and position in the market.

Events & Experiences

- Help expand Fetch's events and experiences strategy in partnership with the core team, determining where and how Fetch should show up to build awareness, deepen partner relationships and create commercial opportunities.
- Provide oversight across the strategy and investment of Fetch-owned experiences, priority industry conferences, executive gatherings and partner activations.
- Develop distinctive experiences that bring Fetch's platform, products, data and partner value proposition to life in memorable and commercially meaningful ways.
- Identify opportunities for integrated B2B2C experiences and co-marketing programs that connect Fetch's consumer audience, brand partners and commercial priorities.
- Establish clear objectives and measurement frameworks that connect event investment to audience engagement, relationship development, qualified demand and commercial impact.

Demand Generation & SMB

- Progress B2B demand generation strategy and programs in partnership with the core team, building scalable approaches to reach, engage, nurture and convert priority partner audiences.
- Lead demand generation for emerging growth areas, including SMB and Fetch Ads Manager, establishing repeatable acquisition, engagement and conversion programs that support commercial expansion.
- Define B2B media strategy and investment priorities across paid, owned and partner channels, optimizing spend based on audience opportunity, funnel performance and expected business impact.
- Partner with Sales and Commercialization to strengthen lead management, nurturing, funnel conversion and the connection between marketing activity and pipeline outcomes.
- Establish performance frameworks, KPIs and operating rhythms that connect marketing investment to qualified demand, pipeline contribution and commercial growth.
- Continuously identify opportunities to improve marketing efficiency, audience targeting, conversion and scalability through experimentation, automation and emerging technologies.

B2B Strategy & Organizational Leadership

- Set the multi-quarter strategy, investment priorities and operating model for B2B Marketing, aligning resources to Fetch's commercial growth objectives.
- Lead and develop a high-performing B2B Marketing team, establishing clear accountability, developing senior talent and creating leverage through strong functional leadership.
- Build repeatable processes, planning frameworks and operating mechanisms that improve collaboration, execution quality and performance across the function.
- Advise senior Marketing and commercial leaders on market opportunities, partner needs, competitive dynamics and strategic investment trade-offs.
- Partner across Brand Experience, Sales, Commercialization, Product and adjacent functions to align priorities, resolve dependencies and ensure B2B Marketing delivers measurable business impact.

Success Will Look Like

- Fetch has a clear, differentiated B2B narrative and vertical-specific positioning that helps priority partners understand our value and why they should work with us.
- Content and thought leadership, including Fetch Finds, establish Fetch as a credible voice in commerce, advertising and consumer behavior while strengthening partner engagement and commercial conversations.
- Fetch has a focused, measurable events strategy that builds industry relevance, deepens relationships and contributes to commercial opportunities.
- Demand generation and SMB marketing operate as scalable growth engines, connecting marketing investment to qualified demand, pipeline and commercial outcomes.
- Sales and Commercialization teams have the content, insights, proof points and marketing programs needed to engage and convert priority audiences.
- B2B Marketing operates as a cohesive, high-performing function with clear priorities, strong leadership, repeatable systems and measurable business impact.

## Qualifications

- Proven senior B2B marketing leader with 12+ years of progressive experience, including leadership of a meaningful marketing function or portfolio within technology, advertising, commerce or an adjacent industry.
- Deep understanding of the CPG, retail, advertising and/or commerce landscape and how brands, agencies and businesses evaluate and purchase marketing solutions.
- Demonstrated experience developing B2B positioning, vertical marketing strategies, thought leadership and content programs that strengthen market differentiation and commercial growth.
- Proven ability to build integrated demand generation programs and connect marketing investment to qualified demand, pipeline and measurable business outcomes.
- Experience leading event and experiential marketing strategies that balance brand building, industry relevance, relationship development and demand generation.
- Experience translating proprietary data, audience insights and complex product capabilities into compelling commercial narratives, content and sales enablement.
- Strong business judgment with experience prioritizing investments, managing budgets and making strategic trade-offs across multiple marketing disciplines.
- Proven ability to build and lead high-performing teams, develop senior talent and establish scalable organizational capabilities.
- Strong executive and client-level communication skills, with the ability to influence senior stakeholders and build alignment across complex organizations.
- Comfortable operating in ambiguity, balancing long-term strategic direction with the operational rigor required to deliver measurable results.

Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $202,319-$238,022. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

## Other roles at Fetch

- [Senior Data Scientist II, Relevance & Ranking](https://feeny.ai/job/senior-data-scientist-ii-relevance-ranking-fetch-canada-5tnk4r2wg43y) — Canada
- [Staff Data Scientist, Ad Platform](https://feeny.ai/job/staff-data-scientist-ad-platform-fetch-canada-9hrzqjh45v1g) — Canada
- [Senior Data Scientist I, Monetization](https://feeny.ai/job/senior-data-scientist-i-monetization-fetch-canada-er3mqdgm7k2d) — Canada
- [Senior Data Scientist II, Monetization](https://feeny.ai/job/senior-data-scientist-ii-monetization-fetch-canada-y388tqywjz6w) — Canada
- [Senior Data Scientist II, Ranking & Relevance](https://feeny.ai/job/senior-data-scientist-ii-ranking-relevance-fetch-united-states-sf2aj6x2fhxf) — United States
- [Partner Manager, Mid-Market, New Business](https://feeny.ai/job/partner-manager-mid-market-new-business-fetch-united-states-c4068wv6g0s1) — United States
- [Partner Director, Mid-Market, New Business](https://feeny.ai/job/partner-director-mid-market-new-business-fetch-united-states-b1qxfpw2sgr1) — United States
- [Account Director, Growth Mid-Market](https://feeny.ai/job/account-director-growth-mid-market-fetch-united-states-jepvyhea1f4y) — United States
- [Account Manager, Enterprise](https://feeny.ai/job/account-manager-enterprise-fetch-united-states-7t4101t418qy) — United States
- [Partner Director, Enterprise](https://feeny.ai/job/partner-director-enterprise-fetch-united-states-hckwrny3859v) — United States