---
title: 'Senior Director, Brand at Airalo'
canonical: 'https://feeny.ai/job/senior-director-brand-airalo-united-kingdom-88x6sphk0e07'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Director, Brand at Airalo

- **Company:** Airalo
- **Location:** United Kingdom
- **Compensation:** £118k–£159k
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/airalo/853093bf-9cc6-4f15-aced-255145f4a064

## Job description

Help Us Build The Future of Travel At Airalo, we make it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access mobile data in over 200 countries and regions. We’re a fully remote team of 400+ people across 60+ countries, building a product used at a global scale every day. Work here is structured but fast-moving, with clear ownership and the space to make decisions without unnecessary layers. For many people joining us from the UK, it’s the combination that stands out: transparency, meaningful autonomy, and the ability to do high impact work without in office constraints.

## Your Next Destination

Location: Remote, anywhere in the UK. Contract: Full-time, permanent. Benefits: Learn more about our benefits here in this link - https://airalo-public.notion.site/Benefits-25396a97ffca81fb9bc1f0be479f1be3?pvs=74 Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async. Curious what it's actually like to work at Airalo? We've put together a guide for each of the hubs we hire from most, covering our benefits, remote culture, employment setup, and what our team values most: Life at Airalo · España: https://airalo-public.notion.site/life-at-airalo-espana Life at Airalo · United Kingdom: https://airalo-public.notion.site/life-at-airalo-united-kingdom Life at Airalo · United Arab Emirates: https://airalo-public.notion.site/life-at-airalo-united-arab-emirates

What You'll Do:

Brand Strategy & Vision

- Own Airalo's global brand strategy and roadmap, grounded in a deep understanding of users, market trends, competitive landscape, and category data.
- Set brand direction, product launch strategy, and go-to-market plans across all active regions (APAC, Arabia & Africa, Europe, North & South America).
- Represent brand at the marketing leadership table — advising the CMO and cross-functional leaders (Product, Growth, Partnerships) on brand implications of major decisions.

## Team Leadership & Development

- Lead and grow a team of Brand Managers, Creative leads, and Brand Systems specialists across regions and time zones.
- Recruit, coach, and develop your team's managers, building bench strength and a clear path for their own progression into leadership.
- Own team structure and resourcing decisions as the function scales.

Brand Performance & Governance

- Monitor and analyze brand and category performance, market penetration, and new user acquisition, including competitive benchmarking against forecast.
- Own brand tone of voice, guidelines, and governance across every channel and market, ensuring consistency at global scale.
- Report brand health and performance to senior leadership, translating data into clear action plans.

Brand Experience & Execution

- Direct internal teams and creative agencies to build fit-for-purpose toolkits (copy, digital, social, eCommerce, in-store/activation) and guide local delivery teams on execution.
- Own content marketing strategy — driving traffic, engagement, lead generation, retention, and brand awareness across email, social, blog, and other owned channels.
- Champion big ideas at key user touchpoints, including promotions and campaigns.

What you'll bring:

- 10+ years of brand/marketing experience in product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments, including 7+ years leading and scaling brand or marketing teams.
- Proven track record building and scaling brand functions and teams across regions/time zones in a highly competitive category.
- Strong track record partnering with senior leadership (CMO/C-suite level) and influencing cross-functional strategy across brand, growth, product, and operations.
- Excellent communication and executive presence, including group presentation and public speaking.
- High-quality judgment, end-to-end thinking, and strong analytical rigor.
- Strong ownership and entrepreneurial drive; comfortable with ambiguity and complexity.

## Why People Join Us In the UK

We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers. Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There’s trust to own what you do, space to focus without constant layers of process, and a clear sense of what you’re responsible for from day one. As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane. Before You Hit Apply By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

## About Airalo

## Company Overview
- **One-liner**: Airalo is the world's first eSIM store, providing travelers with digital SIM cards for flexible, affordable data coverage in over 200 countries and regions.
- **Entity Type**: Private (Series C)
- **Headquarters**: Delaware, United States (legal HQ; global presence includes Singapore and Türkiye)
- **Founded**: 2019
- **Founders**: Ahmet Bahadir Ozdemir, Abraham Burak, Duran Akcaylier

## Core Business
- **Primary industry**: Telecommunications / Travel connectivity (consumer eSIMs and B2B eSIM distribution)
- **Target customers**: Consumer travelers needing international data; B2B partners (travel brands, resellers, apps) via the partner platform
- **Mission**: "To provide global data connectivity for all people" — liberating users from roaming limits and helping everyone connect from anywhere

## Products & Services
- **Airalo eSIM Store / Mobile App**: The core product — local, regional, and global eSIMs for iPhone, iPad, and Android devices, with coverage in 200+ countries and regions. Bought digitally and activated on-device, eliminating physical SIM swaps.
- **Partners Platform (partners.airalo.com)**: B2B offering for travel companies, apps, and resellers to integrate or resell Airalo eSIMs (API/white-label distribution channel).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Total funding of USD 287.4M across 6 rounds — including USD 220M Series C (August 2025, led by CVC Capital Partners), USD 60M Series B (July 2023), and USD 5.4M Series A (October 2021, led by Rakuten Ventures)
- **Annual Revenue**: USD 9.5M per LinkedIn company data (likely an estimate; not officially disclosed)
- **Notable Investors/Partners**: CVC Capital Partners (lead, Series C), Rakuten Ventures (lead, Series A), plus a broad syndicate of 14+ investors across rounds
- **Growth Signals**:
  - 30M+ users worldwide (company-reported)
  - Coverage in 200+ countries and regions
  - Headcount grew to 319 employees, up +24.6% YoY (+77 people)
  - Truly global footprint: workforce distributed across 52 countries (LinkedIn) / 60+ countries and 6 continents (company site)
  - Active hiring across Engineering, Marketing, Finance, and Strategy roles

## Competitive Advantages
- **First-mover position** as the world's first eSIM store, establishing brand leadership in the consumer travel connectivity category
- **Broad global coverage** (200+ destinations) creates strong negotiating leverage with network operators and gives travelers a one-stop solution
- **Large user base (30M+)** generates data, brand trust, and network effects that are hard for later entrants to replicate
- **Remote-first global organization** spanning 60+ countries — enables 24/7 support, localized market knowledge, and low geographic hiring constraints

## Strategic Focus
- Expanding global connectivity coverage and deepening operator partnerships
- Growing the B2B partner channel (partners.airalo.com) to embed eSIMs in other travel products
- Continuing social impact initiatives (Clean Water Initiative in Cameroon, Children International sponsorships, relief funds for Ukraine, Myanmar, and Australia)
- Post-Series C scaling of product, network infrastructure, and go-to-market functions

## Why Work Here
- **Remote-first culture**: Team is spread across 60+ countries and six continents; annual in-person connection is built in
- **Airalo Away**: Annual all-expenses-paid retreat (4 nights, 5 days) in a host country, focused on team bonding and wellness
- **Benefits include**: Tools and technology supply, remote-work stipend, yearly wellness credit, comprehensive healthcare package, annual Airmoney budget for personal eSIM use (plus family), USD 500 annual training budget with additional training days added as extra annual leave
- **Culture**: Emphasizes diversity, inclusion, and equity as a core part of a global, multi-continent organization
- **Employer rating**: 4.1/5.0 on LinkedIn (61 reviews), with Compensation 4.2, Work-Life 4.2, Culture 4.1, Career 4.0
- **Interview process**: Applications acknowledged within one week; multi-stage interviews emphasizing curiosity and mutual fit

## Sources
1. [airalo.com](https://www.airalo.com/about-us/about-airalo/)
2. [airalo.com](https://www.airalo.com/airalo-careers/working-at-airalo)
3. [airalo.com](https://www.airalo.com/airalo-careers/job-vacancies)
4. [linkedin.com](https://www.linkedin.com/company/airalocom)
5. [lever.co](https://jobs.lever.co/airalo)

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