--- title: 'Senior Director, Brand Marketing at CoLab Software' canonical: 'https://feeny.ai/job/senior-director-brand-marketing-colab-software-canada-united-states-7fwntvtp44fz' type: 'job' last_seen: '2026-10-28' --- # Senior Director, Brand Marketing at CoLab Software - **Company:** CoLab Software - **Location:** Canada / United States - **Work type:** remote - **Posted:** 2026-10-22 - **Last confirmed live:** 2026-10-28 - **Apply:** https://job-boards.greenhouse.io/colabsoftware/jobs/5461097008 ## Job description ## About CoLab At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner. We build AI for engineers designing cars, medical devices, and jet engines. Products this complex aren't sketched and sent to production. Teams spend months on iterations, reviews, and tests, predicting how every part performs before anything is built. CoLab is where those reviews happen, and we capture the rationale behind every change. Other tools show what changed between versions. Only CoLab knows why. That's how our AI helps manufacturers like Bobcat, Triumph Motorcycles, and GE Appliances make better decisions, eliminate rework cycles, and get to market faster. Proudly based in St. John’s, Newfoundland, CoLab started with one customer in 2018. Since then we’ve raised a $72M Series C, been named the 57th fastest growing company in North America by Deloitte (Fast 500™), signed multi-year AI partnerships with companies like Bombardier, and grown to a team of 250+. ## About the Role CoLab is hiring a Senior Director of Brand Marketing to lead brand design, multimedia, brand content, and communications. This is a team leadership role, with an existing team of 6. You will also build two competencies we don’t have today: executive communications and integrated brand campaigns. If you are a passionate operator with insanely high standards, this is an opportunity to build an organization you can be proud of  — with a clear philosophy, operating model, creative process, and reputation inside CoLab. This is your chance to make technical ideas feel consequential: to take something complex and create work that makes people understand why it matters and want to be part of the future it represents. Our Ideal Candidate You have a brand worldview. You don’t just know the mechanics of brand; you have beliefs about what makes one distinctive, memorable, and worth caring about. You have taste backed by conviction. You push the work further. You might watch a video six times before finally realizing the first five seconds are wrong, then sit with the producer until you figure out what will make them right. The details of the brand should be more top-of-mind for you than they are for our CEO or CMO. For some people, that sounds exhausting. For you, it’s probably your natural operating mode. You know how to win support for your ideas. You can walk into a room where an ambitious creative idea feels too big, make the strategic case for it, and get executives excited to take the bet. Job Responsibilities Build the brand function and protect the standard - Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns. - Establish the standards, operating model, and creative processes that enable exceptional work without turning the team into an internal creative-services desk. - Own how the brand shows up across every touchpoint and develop principles that make the brand easier to recognize and harder to forget - Stay close enough to the work to know when something is almost right but not right and help the team make it better. Create memorable campaigns that make technical ideas feel consequential - Partner with Product Marketing to identify the ideas CoLab should amplify, then turn them into bold, integrated campaigns. - Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and worth remembering. - Push beyond safe creative when the strategy warrants it, and build the internal support required to take bigger bets. Build an executive communications platform - Own a cohesive communications strategy for our CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events. - Identify the ideas each executive can credibly own and create opportunities for them to contribute meaningfully to relevant conversations. - Oversee media relations, press releases, executive visibility, and proactive communications opportunities. Develop an exceptional team - Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications. - Give clear feedback, create shared context, and help talented specialists do the best work of their careers. - Identify where new talent, agencies, or partners can materially raise the standard of the function. ## Qualifications - 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function. - A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t. - Experience leading multidisciplinary teams across several of the following: design, video, content, communications, production, and campaigns. - Exceptional executive communication skills. You can challenge an idea, advocate for a bigger one, and earn trust because your point of view is grounded in strategy. - The ability to move comfortably between setting direction and getting close to the work. You care about the big idea and the five-second edit. - Experience making complex or technical subject matter (B2B software, AI, engineering, manufacturing, or another technically complex category) compelling without oversimplifying it. ## About CoLab Software ## Core Business - **Primary industry**: Engineering design collaboration software (CAD/PLM) - **Target customers**: B2B, enterprise – mechanical engineering teams at hardware manufacturers (e.g., automotive, industrial equipment, medical devices) - **Mission statement**: “To help engineering teams deliver life-changing products to the world years sooner.” ## Products & Services - **[CoLab Platform (Design Engagement System)]**: A cloud-based workspace for virtual design reviews, where engineers can annotate 2D/3D models in real time, track feedback, and automatically capture knowledge. - **[AutoReview (AI Peer Checker)]**: An AI agent that marks up drawings and 3D models against company design standards, lessons learned, and industry best practices before human review. - **[AI Lessons Learned Agent]**: An AI that surfaces relevant past design decisions and similar designs during reviews, automating the traditional lessons-learned process. - **Integrations**: Connects with major PLM systems (Windchill, Teamcenter, 3DXPERIENCE) and accepts 30+ CAD file types for browser-based review. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metrics**: Annual Revenue ~$22.5M (2025); Total Funding $115.6M (as of Series C, Nov 2025) - **Notable Investors/Partners**: Insight Partners (lead Series B), Intrepid Growth Partners (lead Series C), Y Combinator (Pre-Seed). Customers include Ford, GE Appliances, Johnson Controls, Lockheed Martin, Komatsu. - **Growth Signals**: 64 new employees added in last 12 months (+67% growth); named to Deloitte Canada’s Fast 50 in October 2025; operates in 7 countries; 30,650 LinkedIn followers (+47% YoY). ## Competitive Advantages - **AI trained on proprietary company knowledge**: AutoReview and the Lessons Learned agent use an organization’s own design standards and past review data, making the AI highly specific to each customer’s engineering practices. - **Knowledge capture as a byproduct**: Feedback from reviews is automatically structured into a searchable database, eliminating extra documentation steps. - **Browser-based CAD review**: No special software or training needed for stakeholders to explore 3D models and add feedback. - **Strong PLM/CAD integrations**: Deep connections with industry-standard tools reduce friction for enterprise adoption. ## Strategic Focus - **Deploying AI agents** that assist engineers across the entire design lifecycle, from concept to validation. - **Scaling the platform** to more complex engineering programs and expanding the customer base among Fortune 500 manufacturers. - **Building out the “EngineeringOS” vision** – connecting people, data, and AI in one collaborative workspace. ## Why Work Here - **Culture**: Emphasizes kindness, respect, grit, ownership mentality, and continuous improvement. Values are clearly defined and used in hiring. - **Remote-friendly**: “Remote Friendly” policy listed on the careers page; team spans Canada, USA, and Europe. - **Benefits**: Health & dental coverage, RRSP/401K matching, unlimited PTO (vacation, personal, sick, bereavement), stock options, frequent team building. - **Engineering DNA**: Co-founded by mechanical engineers who experienced the problem firsthand; the team includes alumni from Rivian, Tesla, Northrop Grumman, and Komatsu. - **Growth stage**: High-growth scaleup (181 employees, +61% YoY) with active hiring across engineering, sales, product, and marketing roles. ## Sources 1. [colabsoftware.com](https://www.colabsoftware.com/) 2. [colabsoftware.com/about-us](https://www.colabsoftware.com/about-us) 3. [colabsoftware.com/careers](https://www.colabsoftware.com/careers) 4. [linkedin.com/company/colabsoftware](https://ca.linkedin.com/company/colabsoftware) 5. [ycombinator.com/companies/colab](https://www.ycombinator.com/companies/colab) ## Other roles at CoLab Software - [Customer Value Manager - Europe](https://feeny.ai/job/customer-value-manager-europe-colab-software-europe-k92vxhg2z8hc) — Europe - [Customer Value Manager](https://feeny.ai/job/customer-value-manager-colab-software-north-0451mz3cwqhh) — North, United States - [Sales Engineer](https://feeny.ai/job/sales-engineer-colab-software-north-6qexq776rjm1) — North, United States - [Industry Strategy Lead - Supplier Ecosystem](https://feeny.ai/job/industry-strategy-lead-supplier-ecosystem-colab-software-north-yy3s7wsdbe3q) — North, United States - [Have a Mechanical Engineering Background? 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