--- title: 'Senior Director, Content, Social, Creator Marketing at Babylist' canonical: 'https://feeny.ai/job/senior-director-content-social-creator-marketing-babylist-united-states-q3gp48py14ny' type: 'job' last_seen: '2026-09-08' --- # Senior Director, Content, Social, Creator Marketing at Babylist - **Company:** Babylist - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/babylist/jobs/6174670004 ## Job description What the Role Is Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet. This is a new role, reporting directly to the CMO, that owns editorial, social, creator and influencer marketing, community, branded content, and Babylist's podcasts. This role will lead the full range of channels where content actually reaches expectant and new parents and the community around them. You'll lead a team already doing strong work in pieces, and your job is to give it a point of view and a growth plan. This is a builder's job: Babylist sits at 15% aided brand awareness with over 75 NPS. We are loved by many but have real headroom to close the awareness gap, and that's the mandate. To do this, we will be investing more in demand generation content with paid media to reach the right audiences. This role will shape the creative direction, messaging, outcomes and learning for this work. Babylist's community is already talking about their experience — creating content, sharing it, trusting each other's voices more than any ad. Nobody owns turning that into a real program yet. The work will be structured around Marketing’s role in driving new customer acquisition and unlocking more value from the customers we already have. ## Who You Are - You've built a creator or influencer program from close to zero — the affiliate mechanics, the relationships, the content frameworks and not just managed one that already existed. - You know social-native video as a craft. You understand why a 90-second TikTok and a brand film are different disciplines, and can lead both without flattening either. You get channel specificity and how to set outcome driven KPI’s and continually test and iterate. - You've led editorial and commercial content living side by side and know how to protect editorial trust while still making sponsored content genuinely good. - You think in community, not just channels. You know how to turn people who already love a product into the people who make content about it across a series of topics that matter to the audience. - You can run a multi-format content team — written, video, audio, social — and know when a story belongs in which format and work to share learnings across formats and channels to maximize efficacy. - You have led social teams that build content from the bottom of the funnel up - you seed content through organic and know when to amplify it with paid and update the format to move it up the funnel to create consideration across addressable channels like YouTube and addressable TV. - You are outcome driven - you will establish frameworks to ensure we know what is actually working and understand how to measure success across channel KPI’s and how to understand the funnel and impact to performance metrics. - You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. ## How You Will Make An Impact - Own Babylist's editorial and branded content, brand social presence, creator and influencer marketing, community program, and podcasts. - Establish our showrooms as a hub for brand and user content leveraging our in house studio in the NYC showroom. - Build Babylist's affiliate creator and influencer program from the ground up: recruitment, program mechanics, and the content frameworks that make it scale. - Lead the team directly responsible for execution: Director, Social, Community & Creators; Senior Manager, Editorial Content; Senior Manager, Branded Content; and the Podcast Producer. - Own social-native video as Babylist's highest-frequency, highest-performing content format, while partnering with Brand Strategy & Creative Studio on where brand-level video lives instead. - Set the standard for how editorial integrity and sponsored content coexist on the same team — through process and disclosure, not separate fiefdoms. - Partner with Integrated Marketing leads on content needs for major go-to-market moments, and with Brand Strategy & Creative Studio on the handshake between campaign creative and channel content. - You understand culture and the role of establishing a content calendar with tentpole moments and when to hijack culture when a moment where we have the right to win plays out. ## Why This Role - You will build on the content foundations and establish more efficiency and cross channel collaboration.  You will set the operating model and drive comprehension and collaboration across teams. - You will streamline creative production and refine our approach to what we build versus where we partner. - You report directly to the CMO, with real ownership over the channels expectant and new parents actually spend time in. - Babylist's community is an underused asset. Millions of families already creating content about their experience, with no infrastructure yet to turn that into a real program. You'd be the one who builds it. - Video and creator marketing are the two highest-leverage growth levers in the current plan and you are inventing Babylist's playbook to do this work. ## About Compensation We use a market-based approach to compensation. The starting salary range for this role is: $212,712 to $283,694 + target 25% annual bonus and competitive equity Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity. ## Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. ## Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement ## Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers. ## About Babylist ## Company Overview - **One-liner**: Babylist is the leading baby registry and comprehensive parenting platform that helps expecting parents discover, register for, and purchase everything they need for their growing family. - **Entity Type**: Private (Series C, 2021) - **Headquarters**: Emeryville, California, USA - **Founded**: 2011 - **Founders**: Natalie Gordon ## Core Business - **Primary industry/industries**: Baby products (commerce), consumer media, digital health & wellness - **Target customers**: B2C – expecting and new parents (primarily first-time parents in the US and Canada) - **Mission or purpose statement**: "Ensure expecting parents get exactly what they need. Help parents celebrate every moment & milestone. Make finding and registering for essentials a breeze. Provide honest, reliable and unbiased information. Offer support, connection and a sense of belonging." [babylist.com](https://www.babylist.com/our-story) ## Products & Services - **Baby Registry**: The core product – a universal registry allowing parents to add items from any store, plus Babylist’s own shop. Over 50% of first-time parents use Babylist. [babylist.com](https://www.babylist.com/our-story) - **Babylist Shop**: Direct ecommerce marketplace for baby essentials, integrated with the registry. - **Babylist Health**: Provides insurance-covered breast pumps and other health-related baby products. [builtin.com](https://builtin.com/company/babylist) - **Expectful**: A health and wellness app for pre-pregnancy through postpartum care (acquired in 2023). [linkedin.com](https://www.linkedin.com/company/babylist) - **The Push**: A branded content studio that partners with major baby brands to create sponsored content. [builtin.com](https://builtin.com/company/babylist) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue – Not publicly available; the company states it is “profitable, established and growing.” [babylist.com](https://www.babylist.com/about/careers)
Total Funding – At least $40.65M (Seed $650K in 2013, Series C $40M in 2021 led by Norwest Venture Partners). [linkedin.com](https://www.linkedin.com/company/babylist) - **Notable Investors/Partners**: Norwest Venture Partners (lead in Series C). Other investors in earlier rounds not fully disclosed. - **Growth Signals**: Over 9M people purchase from Babylist annually; 59M monthly pageviews; 1.2M TikTok followers; 300 total employees; acquired Expectful in 2023; expanding into health and content verticals. [builtin.com](https://builtin.com/company/babylist) [babylist.com](https://www.babylist.com/about/careers) ## Competitive Advantages - **Dominant market share**: Over 50% of first-time parents use Babylist for their registry, creating strong brand trust and network effects. - **Comprehensive ecosystem**: Combines registry, ecommerce, health products, wellness app, and content studio – a one-stop shop for the entire parenting journey. - **Data and personalization**: Large-scale user data (9M+ annual purchasers) enables personalized recommendations and product insights. - **Remote-first, profitable business model**: Profitable operation allows sustained investment without pressure to monetize aggressively. ## Strategic Focus - **Expansion beyond registry**: Growing Babylist Health (breast pumps, fertility support) and Expectful (wellness) to capture more of the $320B global baby products market. - **Content and community**: Building brand authority through The Push content studio and social media presence (TikTok, blog) to drive organic acquisition. - **Technology and AI**: Hiring senior product managers and engineers focused on AI-powered recommendations and discovery (e.g., Staff Product Manager, Recommendations & Discovery). [greenhouse.io](http://job-boards.greenhouse.io/babylist) ## Why Work Here - **Remote-first culture**: Work from home or from hubs in Emeryville, Austin, Boston, LA, or Canada. Home-office stipend provided. Company-wide offsites 1-2 times per year. [babylist.com](https://www.babylist.com/about/careers) - **Stability + growth**: The company is profitable, established, and still expanding – less startup risk with significant upside. - **Comprehensive benefits**: 100% paid medical/vision/dental, 401k matching, equity, fertility coverage with $5,000 reproductive care stipend, generous Babylist Shop discount, flexible PTO, 9 wellness days, and 10 paid holidays. [babylist.com](https://www.babylist.com/about/careers) - **High-performance culture**: Values include “Commit, act, deliver!”, direct feedback, and a growth mindset. Emphasis on ownership and impact. [babylist.com](https://www.babylist.com/about/careers) - **Meaningful mission**: Work directly impacts millions of growing families, making the parenting journey easier and less stressful. ## Sources 1. [babylist.com - Our Story](https://www.babylist.com/our-story) 2. [babylist.com - Careers](https://www.babylist.com/about/careers) 3. [builtin.com - Babylist Profile](https://builtin.com/company/babylist) 4. [linkedin.com - Babylist Company Page](https://www.linkedin.com/company/babylist) 5. [greenhouse.io - Babylist Jobs](http://job-boards.greenhouse.io/babylist) ## Other roles at Babylist - [Supervisor, Fulfillment Operations - Weekends](https://feeny.ai/job/supervisor-fulfillment-operations-weekends-babylist-commercial-point-373zhsdwy9a7) — Commercial Point, OH - [Senior Director, Brand Strategy & Creative Studio](https://feeny.ai/job/senior-director-brand-strategy-creative-studio-babylist-united-states-y6gkjq5hpzzc) — United States - [Senior Product Manager, Money](https://feeny.ai/job/senior-product-manager-money-babylist-canada-wsp4pjst1wgt) — Canada - [Senior Manager, Data Analytics](https://feeny.ai/job/senior-manager-data-analytics-babylist-canada-xe8j6f2cg8xg) — Canada - [Senior Manager, Data Analytics](https://feeny.ai/job/senior-manager-data-analytics-babylist-united-states-9xyse15c0ppy) — United States - [Finance Manager, E-Commerce](https://feeny.ai/job/finance-manager-e-commerce-babylist-united-states-a36225abdxvn) — United States - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-canada-qqe8qbw5n7zp) — Canada - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-united-states-apbd01j7mvfr) — United States - [Senior Product Designer, AI Registry](https://feeny.ai/job/senior-product-designer-ai-registry-babylist-canada-anm9xwh1mhjk) — Canada - [Senior Product Designer, AI Registry](https://feeny.ai/job/senior-product-designer-ai-registry-babylist-united-states-e9y2ckxcdy67) — United States