--- title: 'Senior Director, Digital Marketing at AvePoint' canonical: 'https://feeny.ai/job/senior-director-digital-marketing-avepoint-london-jq0ngtwsnbpn' type: 'job' last_seen: '2026-09-14' --- # Senior Director, Digital Marketing at AvePoint - **Company:** AvePoint - **Location:** London, United Kingdom - **Posted:** 2026-07-20 - **Last confirmed live:** 2026-09-14 - **Apply:** https://www.avepoint.com/careers/job-detail?gh_jid=8074526 ## Job description The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm. As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front. ## What You'll Own Answer Engine Optimization (AEO) & GEO - Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms. - Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams. - Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces. - Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy. SEO Strategy & Organic Performance - Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting. - Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs. - Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T. - Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model. Paid Media & Performance Marketing - Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates. - Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal. - Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress). - Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience). Website & Conversion Rate Optimization (CRO) - Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages. - Lead CRO programs — A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization — with GA4 and pipeline as the primary success metrics. - Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance. - Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation. Building an AI-Powered Digital Org - Model and enforce AI proficiency standards across the Digital Marketing team — targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed. - Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing, reporting automation, and audience intelligence. - Create a culture of continuous learning and experimentation — running fast, documenting what works, and distributing knowledge across the broader growth marketing org. - Serve as the internal subject matter expert on AI-driven digital marketing, educating the ELT and cross-functional stakeholders on implications and opportunities. ## How We'll Measure Success You'll be accountable to AvePoint's full marketing funnel — from impressions to pipeline — with digital owning specific stages: Metric Channel ## Your Accountability Impressions & Clicks Paid Ads, SEO, AEO Primary owner Campaign Members Website, Paid, Search Primary owner Cost per MQL All digital channels Primary owner SAL Conversion Rate MQL quality indicators Contributing owner Pipeline Contribution Digital-sourced leads Contributing owner AEO Citation Share AI answer engines Primary owner ## Who You Are - 8+ years of B2B digital marketing experience, with at least 3 years in a senior leadership role owning paid media, SEO, and web. - Demonstrated expertise in AEO and GEO — you've been tracking and optimizing for AI-generated answer surfaces, not just reading about them. - Deep hands-on experience with GA4, paid search/social platforms (Google Ads, LinkedIn), SEO tooling (Ahrefs, SEMrush), and marketing automation (Marketo preferred). - Proven ability to connect digital spend to pipeline outcomes — you understand attribution, work well with RevOps, and don't hide behind vanity metrics. - Experience scaling AI tooling across a team — not just using AI yourself, but building processes, workflows, and capability frameworks for others. - Strong analytical instincts: you read data, form hypotheses, test them, and ship results. - Executive-ready communication — you can translate digital performance into business impact for ELT and board audiences. Strongly Preferred - Experience in B2B SaaS, security, or data governance — familiarity with complex, multi-stakeholder buying processes. - Experience with ABM platforms like 6sense or intent data tools (Bombora, Clearbit Reveal). - Exposure to Dynamics 365 and Marketo in a pipeline-reporting context. - Comfort operating in a global org with regional go-to-market nuance (AMER, EMEA, ANZ). - Active participant in digital marketing communities, newsletters, or public thought leadership on AI-driven marketing. The Signal We're Looking For The right person for this role doesn't wait for the industry to settle before making a move. They're already running experiments in AEO. They've replaced manual reporting workflows with AI agents. They have a point of view on where search is going in 18 months — and they're building for it now. They hold themselves accountable to pipeline, not just impressions. Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our [Privacy Notice](https://www.avepoint.com/company/privacy-notice). ## About AvePoint ## Company Overview - **One-liner**: AvePoint is a global leader in data security, governance, and resilience, providing a unified platform to help organizations protect, manage, and optimize their data across Microsoft, Google, Salesforce, and other collaboration environments in an AI-driven world. - **Entity Type**: Public (NASDAQ: AVPT) - **Headquarters**: Jersey City, New Jersey, United States - **Founded**: 2001 - **Founders**: The company was founded by a team of entrepreneurs; the journey began in a public library in Somerset, New Jersey. ## Core Business - Primary industry/industries: Enterprise SaaS (Data Security, Governance, and Resilience) - Target customers: B2B, heavily focused on Enterprise and Government (including highly regulated industries) - Mission or purpose statement: To enable organizations to confidently embrace the future of work by simplifying collaboration, securing data, and unlocking the potential of AI. Their platform, the AvePoint Confidence Platform, acts as the "Trust Layer" for modern data challenges. ## Products & Services - **[AvePoint Confidence Platform]**: A unified, cloud‑native SaaS platform that integrates data security, governance, and resilience. It addresses four core data challenges: 1. **Digital Sprawl**: Scalable backup and granular restore from a single platform. 2. **Legacy & Fragmented Data**: Full lifecycle management from creation to retirement, including discovery and cleanup of Redundant, Outdated, and Trivial (ROT) data. 3. **Overexposed Data**: Visibility and least-privilege access controls, automated policy reviews, and configuration drift remediation. 4. **Data Loss & Interruption**: Proactive security and compliance controls to mitigate reputational risk. - **Specialized Solutions**: The platform includes specific tools for Microsoft 365 Copilot analytics, workspace management (MyHub), and rapid cloud backup (Cloud Backup Express). - **Certifications & Compliance**: The platform is certified against major standards including ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, SOC 2 Type II, FedRAMP (Moderate), IRAP (Australia), and CSA STAR. ## Market Standing - **Valuation/Market Cap**: (Not publicly available from search results, but as a NASDAQ-traded company, this fluctuates. Check Yahoo Finance or a similar service for current data.) - **Key Metric**: Annual Revenue (Public) OR Total Funding (Private): **Public Company** - refer to SEC filings (10-K/10-Q) for the most recent quarterly/annual revenues. - **Notable Investors/Partners**: Deeply embedded partnership with **Microsoft** (has won the Global Microsoft Partner of the Year Award six times). Other key ecosystem partners include Google and Salesforce. - **Growth Signals**: - Serves **28,000+ customers** in **100 countries**. - Over **3,000 employees** globally, with a strategically distributed workforce (two-thirds in APAC). - Expanded FedRAMP authorization to include three new products in 2024. - Launched an **AI Lab in Singapore** in 2024 to drive industry-focused innovation. - Hosted across **14 global data centers**. ## Competitive Advantages - **Deep Microsoft Ecosystem Integration**: AvePoint is a long-standing, premier partner of Microsoft with one of the largest SaaS userbases in the Microsoft 365 ecosystem. Their history dates back to providing backup for SharePoint 2001. - **Comprehensive "Trust Layer"**: They are one of the few vendors to unify data security, governance, and resilience (backup & recovery) into a single platform, meeting the needs of highly regulated industries and governments. - **Highest Security Standards**: Holds extensive, globally recognized security and compliance accreditations (FedRAMP, SOC 2, ISO 27701, IRAP), making them a trusted partner for the public sector and regulated industries. - **Global Infrastructure & Support**: A strategically distributed global workforce and 14 data centers support data sovereignty requirements worldwide. ## Strategic Focus - **AI-Ready Data Governance**: Centered on the idea that AI is only as good as the data it uses. AvePoint focuses on helping organizations prepare, secure, and govern their data for AI adoption (e.g., providing benchmarking and analytics for Microsoft 365 Copilot). - **Serving the Public Sector**: Actively expanding its FedRAMP authorized product portfolio to capture more government business in the US and other regulated regions. - **Continued Platform Expansion**: Adding new analytics, workspace management, and rapid backup solutions to broaden the scope of the Confidence Platform. ## Why Work Here - **Award-Winning Culture**: Recognized as an **Inc. Best Workplace** (back-to-back), a **Built In Best Place to Work (2024)**, and a **Great Place to Work** (93% of US employees say it's a great place to work vs. 57% at a typical US-based company). Also received awards in the Philippines, Australia, and from kununu (Top 2025 Company). - **Culture & Values**: The company describes its culture with five core values and leadership behaviors: - **Ownership and Accountability** ("We take full accountability, set high standards...") - **Teamwork** ("promoting global collaboration and taking pride in helping, sharing, mentoring...") - **Agility** ("quick, informed decision-making... a growth mindset") - **Visionary and Practical** ("bold ideas... turning them into groundbreaking realities") - **Inclusive and Empathetic** ("Diversity is at the core of our success... fostering inclusive collaboration") - **Growth Trajectory**: With over 3,000 employees and a history of rapid growth, there are significant opportunities to make an impact and "craft your career." - **Global & Remote-Flexible**: Opportunities are available across **North America, APAC, and EMEA** in cities like Jersey City, New York, London, Singapore, Sydney, and many more. They also have remote positions in Poland and other locations. - **Entrepreneurial Spirit**: The company encourages a "builder" mindset, where employees are empowered to "seize" opportunities and take ownership. ## Sources 1. [Avepoint.com - Company Site](https://www.avepoint.com/) 2. [Avepoint.com - History Page](https://www.avepoint.com/history) 3. [Avepoint.com - Careers Page](https://www.avepoint.com/careers) 4. [LinkedIn - AvePoint](https://www.linkedin.com/company/avepoint) 5. [Great Place to Work - AvePoint](https://www.greatplacetowork.com/en/certified-company/7048881) ## Other roles at AvePoint - [Partner Activation Manager](https://feeny.ai/job/partner-activation-manager-avepoint-jersey-city-nj-avtb5wre0a7s) — Jersey City NJ, United States - [Systems Business Analyst](https://feeny.ai/job/systems-business-analyst-avepoint-arlington-va-k4yqxy0cmr83) — Arlington VA, United States - [Senior Account Executive - Public Sector](https://feeny.ai/job/senior-account-executive-public-sector-avepoint-melbourne-e0vxt56r9we0) — Melbourne, Australia - [OutSystems Developer (Johor Bahru)](https://feeny.ai/job/outsystems-developer-johor-bahru-avepoint-johor-bahru-johor-3bt8r4amehsk) — Johor Bahru Johor, Malaysia - [OutSystems Developer](https://feeny.ai/job/outsystems-developer-avepoint-kuala-lumpur-kuala-lumpur-zc897s1fv66s) — Kuala Lumpur Kuala Lumpur, Malaysia - [Director of Revenue Operations, GTM Performance](https://feeny.ai/job/director-of-revenue-operations-gtm-performance-avepoint-new-york-62wfksjjqc87) — New York, NY - [Campaign Operations Specialist](https://feeny.ai/job/campaign-operations-specialist-avepoint-manila-h3a6zah31t3t) — Manila, Philippines - [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-avepoint-melbourne-nk911ncj0yzk) — Melbourne, Australia - [Enterprise Account Manager](https://feeny.ai/job/enterprise-account-manager-avepoint-sydney-new-south-wales-0sy1xg6fbg2h) — Sydney New South Wales, Australia - [Partner Development Manager](https://feeny.ai/job/partner-development-manager-avepoint-toronto-28t9ddezsw4m) — Toronto, Canada