---
title: 'Senior Director, EMEA Sales Development at Perk'
canonical: 'https://feeny.ai/job/senior-director-emea-sales-development-perk-barcelona-yetasv1y6694'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Director, EMEA Sales Development at Perk

- **Company:** [Perk](https://feeny.ai/companies/perk)
- **Location:** Barcelona, Spain
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/perk/26c971dd-7b3d-4681-944a-fdbe0e1111e7

## Job description

## About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.

We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, [a $1.7 trillion problem](https://www.perk.com/shadow-work-report).

Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.

At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.

Visit [www.perk.com](http://www.perk.com) to learn more.

## About the Role

As Senior Director, Sales Development, you’ll own the strategy, structure, and performance of Perk’s Inbound and Outbound SDR organisation across all global markets outside North America. You’ll lead close to 140 reps and a team of 20 first and second-line managers. Reporting directly to the Chief Revenue Officer, you’ll shape how the organisation is built, resourced, and coached as the business scales. You’ll set the standard for SDR hiring, performance, and process across every region you lead.

## What You'll Do

Strategy & Operating Model

- Define and evolve the outbound and inbound prospecting strategy, balancing net-new generation with lead recycling to optimize pipeline quality and coverage against revenue targets.
- Own the SDR operating model: cadences, playbooks, tooling, and ways of working, and redesign it as priorities shift (e.g., the current Launchpad/Nursery ramp program, the SDR-to-SE career path, and the shift to a centralised inbound function).
- Decide how the org is structured and resourced: where managers sit, how territories are split, and when to add, remove, or reshape roles as the business changes.

Process, Tooling & AI Adoption

- Own decisions on the SDR tech stack and how the team uses it, sequencing and engagement tools, intent/enrichment data, call intelligence, and automation of non-selling work.
- Set the bar for how the team evaluates and adopts new tools and AI-assisted workflows, balancing productivity gains against quality and compliance

People Leadership & Talent Development

- Lead, coach, and develop the SDR managers and team leaders across all regions, and build the leadership bench beneath them.
- Own hiring and termination decisions for the SDR function, partnering with TA on headcount needs, hiring strategy, sourcing capacity, hiring process, and comp positioning.
- Build and maintain SDR career paths (SDR → Senior SDR → SE and adjacent tracks) and succession plans for both individual contributors and managers.
- Drive a culture of accountability and performance: clear expectations, consistent coaching cadence, and fast, fair action on underperformance.

Pipeline, Performance & Reporting

- Ensure high-quality pipeline generation across all regions, with clear KPIs, activity standards, and conversion benchmarks by segment and channel (inbound/outbound).
- Own SDR productivity and ramp metrics and act on the data. This role is accountable for pipeline generation and rep productivity.
- Build and maintain leadership-level reporting on team performance, capacity, and risk, and use it to drive decisions rather than just track status.

Cross-Functional Partnership

- Partner closely with Marketing and RevOps on lead quality, routing, RoE definitions, and tooling (sequencing, intent data, dialler, CRM).
- Act as a trusted partner to regional Sales leadership (Senior Managers/VPs) and the Revenue Leadership Team, aligning on priorities, resourcing, and governance across regions.
- Partner with TA on hiring capacity, process design, and comp positioning for the function.

## What We're Looking For

- A track record of leading a multi-region SDR or sales development function at meaningful scale, you can point to specific decisions you made about org structure, coverage, or resourcing and what happened as a result.
- Demonstrated ownership of hiring and performance decisions for a function this size, including how you've handled underperformance and built succession plans.
- Evidence that you've redesigned or meaningfully changed an operating model (career path, coaching model, territory structure, tooling) in response to a business need, not just run an existing one.
- A working point of view on how AI and automation change SDR work today, and where you'd draw the line between adopting a tool and trusting it blindly.
- Comfort operating with matrixed reporting lines and multiple regional stakeholders, where alignment has to be earned rather than assumed.
- Fluency in reading pipeline and productivity data well enough to challenge a number, not just report it.

AI at Perk AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.

## How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume. Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.

Protect Yourself from Recruitment Scams All official communication from Perk will always come from email addresses ending in @[perk.com](http://perk.com) or @[externalperk.com](http://externalperk.com), our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate.

#LI-Hybrid

## About Perk

## Company Overview
- **One-liner**: Perk provides an AI-powered platform for business travel, expenses, invoices, and payments, automating administrative "shadow work" to let employees focus on high-impact tasks.
- **Entity Type**: Private (venture-backed, offers stock options)
- **Headquarters**: Amsterdam, Netherlands (primary office listed among locations)
- **Founded**: Not publicly available (estimated ~2016 based on market presence, but not confirmed in provided sources)
- **Founders**: Avi Meir (CEO and Co-founder)

## Core Business
- **Primary industry**: Travel & spend management (SaaS)
- **Target customers**: B2B – companies of all sizes with traveling employees, finance teams, and managers
- **Mission statement**: “Remove shadow work, giving people time back to focus on real work, with real impact.”

## Products & Services
- **Perk Travel**: Seamless booking of flights, stays, trains, and cars – aggregated in a single itinerary with access to global inventory and proprietary rates.
- **Perk Expenses**: AI-powered automatic receipt capture, categorization, discrepancy detection, and policy breach flagging.
- **Perk Invoices**: Intelligent invoice matching, coding, and routing for approval with minimal manual effort.
- **Perk Card & Payments**: Corporate cards with real-time spend visibility, custom controls, and automated reconciliation.
- **Perk Events**: Custom landing pages for team gatherings, with budgeting, RSVP tracking, and post-event follow-up.
- **Perk Insights & Compliance**: Dashboards for real-time visibility, policy enforcement, and actionable spend analytics.

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: Serves over **300,000 travelers every day**; growing **over 30% month over month** (as stated on careers page)
- **Notable Investors/Partners**: Not disclosed in provided sources
- **Growth Signals**: Rapid headcount growth (162 open roles listed), international presence across 10+ office locations in Europe and North America, team representing 70+ nationalities

## Competitive Advantages
- All-in-one platform that unifies travel booking, expense management, invoicing, and payments – eliminating the need for multiple tools.
- Heavy AI automation to remove manual data entry and policy checks, achieving an average compliance rate of 95%.
- Role-based permissions and granular controls that give finance teams full oversight while empowering employees.

## Strategic Focus
- Continued expansion of AI capabilities to further reduce “shadow work.”
- Scaling globally with offices in key business hubs (Amsterdam, London, Berlin, Boston, Chicago, etc.) and a diverse, talent-dense team.
- Deepening integrations with HR, finance, security, and workplace apps to become the central travel & spend hub for enterprises.

## Why Work Here
- **Culture**: IRL-first hybrid model – team works together in-person 3 days a week in exceptional offices. Emphasizes autonomy, ownership, and real impact.
- **Perks**: Competitive salary and stock options, private healthcare and wellness programs, generous vacation time and flexible hours, fully stocked kitchens with healthy snacks and coffee, and “the finest tech” to do your best work.
- **Diversity**: Team hails from 70+ countries, fostering an inclusive and globally minded environment.
- **Growth**: Fast-paced company with significant month-over-month growth, offering clear career development opportunities (“You're the architect”).

## Sources
1. [Perk Careers](https://www.perk.com/careers/)
2. [Perk Company Page](https://www.perk.com/company/)
3. [Perk Homepage (Platform Overview)](https://www.perk.com/?gad_campaignid=23583569194)
4. [Perk LinkedIn](https://www.linkedin.com/company/perk)

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