---
title: 'Senior Director - Integrated Marketing & Growth at SoundCloud'
canonical: 'https://feeny.ai/job/senior-director-integrated-marketing-growth-soundcloud-new-york-a73ye38awctn'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Director - Integrated Marketing & Growth at SoundCloud

- **Company:** SoundCloud
- **Location:** New York, NY
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/soundcloud71/jobs/8746253002

## Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

At SoundCloud, we believe growth is not the responsibility of a single channel. Growth happens when products, experiences, customer journeys, marketing channels, creators, communities, and partnerships work together as a unified system.

We're looking for a Senior Director, Integrated Marketing & Growth to oversee SoundCloud's growth marketing ecosystem and connect every customer touchpoint into a unified engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. In this role, you will build SoundCloud's growth operating system, own the end-to-end customer journey strategy, and lead performance, lifecycle, and organic growth channel strategy, while ensuring our platform remains discoverable in a world increasingly shaped by AI-powered search and recommendation engines. Working closely with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics, and Executive Leadership, you will drive integrated campaign orchestration across the business, modernize marketing measurement and experimentation, and build and lead a high-performing growth organization.

Reporting to the Chief Growth & Marketing Officer, you will be ultimately responsible for how users discover, engage with, subscribe to, and advocate for SoundCloud,  maximizing long-term customer value across our entire ecosystem.

Above all, we're looking for a builder — someone who can connect people, teams, channels, and ideas into a growth engine that helps more creators and fans find success on SoundCloud.

This is a hybrid role requiring 3 days/week in our NYC office.

Key Responsibilities:

- Design and lead the growth operating system, processes, and planning rhythms that unify efforts across Product, Marketing, Community, Partnerships, and Analytics into coordinated, scalable strategies, with clear prioritization and resource allocation
- Refine end-to-end creator and fan journeys to eliminate friction, bridge conversion gaps, and partner cross-functionally to accelerate activation, engagement, retention, and lifetime value — tying marketing efforts to customer behaviors, not just channel activity
- Own the overarching performance strategy for acquisition, lifecycle marketing, paid media, and conversion optimization, while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and growth loops
- Lead integrated campaign orchestration across major product launches and brand moments (in close partnership with Product Marketing) establishing repeatable frameworks to sync execution across paid, owned, earned, and product surfaces
- Modernize measurement and attribution alongside Analytics and Data Science by advancing incrementality testing, marketing mix modeling, forecasting, LTV frameworks, and growth scorecards for the executive team
- Build, mentor, and scale a high-performing growth organization grounded in a culture of experimentation, operational excellence, and data-driven accountability

Experience and Background:

- 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer technology, marketplaces, or platform businesses
- Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses
- Demonstrated success building growth systems, operating models, and cross-functional organizations
- Deep expertise in experimentation, measurement, attribution, and growth analytics
- Experience managing complex customer journeys and multi-channel ecosystems
- Fluent with AI tools and comfortable building them into growth, discovery, and measurement workflows
- Strong strategic thinking paired with operational excellence
- Exceptional cross-functional leadership and influence skills
- A real passion for creators, music, technology, and culture

The salary range for this role is $210,000 - $260,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About us:

- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Employee Equity Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

## About SoundCloud

## Company Overview
- **One-liner**: SoundCloud is an artist-first, fan-powered music streaming and sharing platform that connects a global community of creators and listeners.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Berlin, Germany (with offices in New York, Los Angeles, and London)
- **Founded**: 2007
- **Founders**: Alexander Ljung, Eric Wahlforss

## Core Business
- Primary industry/industries: Music Streaming, Audio Entertainment, Social Community
- Target customers: B2C (artists and fans), with a two-sided ecosystem serving both creators (independent and established) and listeners.
- Mission or purpose statement: "Empower artists and fans to share and connect through music."

## Products & Services
- **SoundCloud (Platform)**: A free and paid music streaming service available on mobile, desktop, and Xbox devices. It offers one of the largest music libraries globally, with over 200 million audio tracks and 40 million+ creators.
- **SoundCloud for Artists**: A suite of tools, services, and resources to help artists upload, promote, share, and monetize their music. This includes audience growth and direct fan engagement features.
- **SoundCloud Go / Go+**: Paid subscription tiers that offer ad-free listening, offline playback, and access to a deeper catalog of full-length tracks.
- **Repost by SoundCloud**: A distribution and monetization service for independent artists.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company). The company has raised **$550.2M in total funding** over 9 rounds.
- **Key Metric (Annual Revenue)**: Estimated at **$300.0 million** (per LinkedIn data). The company has approximately **900 employees**.
- **Notable Investors/Partners**: Not explicitly listed in the provided search results, but the company has raised significant venture capital. Key executives include Eliah Seton (CEO), Drew Wilson (COO, CFO), and Alexander Ljung (Chairman and Co-Founder).
- **Growth Signals**: Reports over **140 million monthly active users** (as of 2023). The platform hosts over **320 million music tracks** and operates in **64 countries**. It is widely recognized as the "leading voice of independence" in the music industry, having launched the careers of major artists like Billie Eilish and Post Malone.

## Competitive Advantages
- **Artist-First Ecosystem**: Unlike general streaming services, SoundCloud is purpose-built for independent creators, offering direct-to-fan engagement and discovery tools.
- **Massive & Unique Catalog**: Boasts "over 4x the catalog of any major platform," with a deep well of emerging and underground music that isn't available elsewhere.
- **Discovery Engine**: Known as a place where "discovery starts early," allowing fans to find new music and artists before they break into the mainstream.
- **Strong Community**: Positioned as the "world's most social music platform," fostering direct connections between artists and fans.

## Strategic Focus
- **Artist Empowerment**: Continuing to build tools and services that help artists build and monetize their careers.
- **Product Innovation**: Constantly evolving the platform with new features, driven by the Engineering, Product & Design (EPD) teams.
- **Global Expansion**: Operating in 190 countries and territories, with a focus on deepening its global community.
- **Two-Sided Growth**: Balancing the needs of both fans (discovery, social features) and creators (monetization, audience growth) within a single ecosystem.

## Why Work Here
- **Culture & Vibe**: Described as music and pet-friendly, with on-site industry events and snacks. The company emphasizes being "one team, one dream" and encourages employees to be their "authentic and true self."
- **Diversity & Inclusion**: Diversity is described as "in our DNA." The company has active Diversity Resource Groups (Clouds of Color, Women at SoundCloud, Women in Engineering, QueerClouders) and a dedicated DEI team.
- **Work Environment**: Hybrid model with four main office locations (Berlin, New York, Los Angeles, London) and numerous WFH offices.
- **Total Rewards & Perks**: Offers "flexible vacation up to 35 days" and a "Learning and Development benefit" with time and budget for professional growth (conferences, workshops, classes).
- **Engineering Culture**: The Engineering, Product & Design (EPD) team is positioned as the "backbone" and "leaders of innovation," with a focus on constant product updates and new features.
- **Open Roles (as of search date)**: Includes roles in Engineering (Lead Principal Software Engineer, Senior ML Engineer, Full Stack Engineer), Security (Principal Product Security Engineer), Sales (Associate/Strategist), and Executive (Business Partner to CEO).

## Sources
1. [SoundCloud About Us](https://soundcloud.com/company/about-us)
2. [SoundCloud Careers](https://soundcloud.com/company/careers)
3. [SoundCloud LinkedIn](https://www.linkedin.com/company/soundcloud)
4. [SoundCloud Community Homepage](https://community.soundcloud.com/company/home)
5. [SoundCloud Job Board (Greenhouse)](https://job-boards.greenhouse.io/soundcloud71/jobs/8559361002)

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