---
title: 'Senior Director, Marketing at Dude Perfect'
canonical: 'https://feeny.ai/job/senior-director-marketing-dude-perfect-frisco-jct8qea2xbve'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Director, Marketing at Dude Perfect

- **Company:** Dude Perfect
- **Location:** Frisco, TX
- **Posted:** 2026-05-01
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/dudeperfect/jobs/5208097008

## Job description

Senior Director, Marketing

About Us: Dude Perfect is a leading entertainment brand known for our thrilling sports videos, epic trick shots, and engaging content that resonates with millions of fans around the world. As we continue to innovate and grow, we’re looking for a strategic marketing leader to join our team.

Position Overview: We’re seeking a world-class leader to lead marketing, brand, and communications for one of the most influential YouTube-native media brands in the world. This role is responsible for scaling the business beyond content - launching and growing consumer products, brands, and audience-driven experiences powered by massive global reach. The candidate will blend consumer product marketing, creator economics, and modern marketing technology, translating audience engagement into durable, diversified growth streams. The ideal candidate will be equal parts builder and operator, comfortable in the weeds of a go-to-market campaign one hour and presenting a brand strategy to leadership the next.

Initial Responsibilities:

Product Launches & Performance Marketing

- Lead go-to-market strategy for new consumer products, brands, and audience-driven experiences (physical, digital, and experiential)
- Support product launches end-to-end, including positioning, pricing, demand forecasting, and launch execution
- Support launch and scaling of new YouTube channels, content verticals, and IP-driven franchises, including positioning, audience strategy, and performance optimization
- Translate audience insights into product-market fit, identifying unmet needs and high-conviction opportunities
- Build and optimize acquisition funnels and across owned, earned, and paid channels
- Define growth KPIs and design tracking systems across the full lifecycle (CAC, LTV, conversion, retention, repeat purchase)
- Design experimentation frameworks for launches, offers, pricing, and messaging
- Partner with product, ops, and creative teams to align roadmap, storytelling, and distribution
- Apply an AI-forward lens to marketing operations, leveraging automation and intelligent tooling to maximize efficiency

Brand Management

- Lead brand strategy for new formats, franchises, products, and spin-off channels
- Define, evolve, and protect the channel’s brand positioning, voice, and narrative
- Ensure consistent brand expression across YouTube, social platforms, websites, products, and IRL activations
- Anticipate cultural trends, platform shifts, and audience expectations to keep the brand ahead of the curve
- Guide creative direction in collaboration with content leadership to strengthen brand affinity and loyalty

Communications

- Own public-facing communications and public relations strategy, including press, announcements, and reputation management
- Lead creator, platform, and industry relationships to elevate visibility and influence
- Oversee messaging for major launches, partnerships, and moments of cultural relevance
- Partner with brand and legal teams on crisis communications and risk mitigation
- Support shaping executive and creator thought leadership across media, speaking engagements, and digital platforms

Qualifications:

- 8-10+ years of senior marketing leadership experience within world-class, cross-functional marketing organizations and agencies
- 3+ years within high-growth, private companies strongly preferred
- MBA a plus
- Proven success launching and scaling consumer products or brands, preferably within creator-led, media, or DTC businesses
- Deep understanding of audience-led growth and modern product marketing
- Strong experience owning and scaling martech stacks and data-driven marketing systems
- Demonstrated ability to lead cross-functional teams and complex launches
- International go-to-market experience
- Existing relationships with agencies, platforms, or strategic partners
- Comfortable with ambiguity and thrives managing several projects, deadlines and stakeholders in a fast-paced, rapidly changing environment
- A proactive, low-ego team player who can seamlessly toggle between strategic thinking and operational detail
- Results-oriented, gritty, resourceful, and organized team player with strong ethical standards
- Passion for digital media, sports, and entertainment; familiarity with Dude Perfect content is a plus
- Location: This position is located onsite at the Dude Perfect HQ in Frisco, TX (Dallas-Fort Worth Metroplex)

## About Dude Perfect

## Company Overview
- **One-liner**: Dude Perfect is a global sports and entertainment group and YouTube channel known for its epic trick shots, stunts, and family-friendly content.
- **Entity Type**: Private (received $100M private equity investment in 2024)
- **Headquarters**: Frisco, Texas, United States
- **Founded**: 2009
- **Founders**: Tyler Toney, Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, Sean Townsend

## Core Business
- Primary industry/industries: Digital content creation, sports entertainment, consumer merchandise, live events
- Target customers: B2C – family audiences, sports fans, YouTube viewers across all ages
- Mission or purpose statement: "To be the most trusted, world-class, family entertainment brand" – dedicated to spreading joy and glorifying Jesus Christ.

## Products & Services
- **Dude Perfect YouTube Channel**: Flagship channel with 62 million subscribers and 20.5 billion views, featuring trick shots, battles, stereotypes, and the "Overtime" show.
- **Dude Perfect Merchandise**: Apparel, toys, and games sold online and at a physical store adjacent to their Frisco headquarters.
- **Live Tours**: National live tour experiences (first toured in 2019, second in 2020) bringing trick shots and stunts to live audiences.
- **Dude Perfect Video App**: Free, family-friendly app with unlimited Dude Perfect videos, early access, and behind-the-scenes content (over 2 million downloads as of Q3 2024).
- **Dude Perfect Plus / Gaming / Outdoors / en Español**: Additional YouTube channels expanding content verticals (collectively 2.07M subscribers as of Jan 2026).
- **Dude Perfect World (Planned)**: A $100 million theme park designed for interactive trick shots, world records, and rage room experiences (announced Dec 2022).
- **Trick Shot World Championship**: Annual live event (first held Feb 2025) featuring global trick shot teams competing at Globe Life Field.

## Market Standing
- **Valuation/Market Cap**: Not disclosed; $100M private equity investment from Highmount Capital in April 2024 for an undisclosed minority stake.
- **Key Metric**: Annual Revenue ~ $4 million (estimated from public data); 62M YouTube subscribers, 20.5B total views.
- **Notable Investors/Partners**: Highmount Capital (lead investor, 2024). Partnerships with YouTube Originals (documentary "Backstage Pass"), Nickelodeon/CMT (TV show), NBA, and various brands through commercial partnerships.
- **Growth Signals**: Employee headcount grew 65.2% year-over-year (64 employees as of 2026). New $3 million headquarters (DPHQ3) opened Jan 2025. Launched first Trick Shot World Championship. Expanding content channels and app downloads.

## Competitive Advantages
- Massive, loyal YouTube audience (62M subscribers) built over 16 years with consistently high engagement.
- Strong brand recognition and family-friendly reputation – clean content that appeals across generations and aligns with values (faith-based).
- Diversified revenue: ad revenue, merchandise, live events, app, and brand partnerships.
- Guinness World Records holder (20+ records) reinforcing their authority in trick shots and stunts.

## Strategic Focus
- Scaling content creation through additional YouTube channels and presenters.
- Expanding physical presence: new HQ, retail store, and potential theme park.
- Building a more traditional corporate structure post-investment (hired CEO Andrew Yaffe, former NBA social media exec).
- Growing live events and competitive formats (Trick Shot World Championship).
- Modernizing the company while keeping founders actively creating content.

## Why Work Here
- Culture highlights: Values-driven environment emphasizing "spreading joy" and Christian faith, with a strong emphasis on teamwork and family-friendly creativity.
- Work policy: Hybrid workspace – employees engage in a combination of remote and on-site work; many roles list "In-Office" or "Hybrid" in Frisco, TX.
- Notable perks: State-of-the-art headquarters with a basketball court, pickleball court, golf simulator, putting course, and goalpost. Employee rating on Built In: 5.0/5.0 (based on 1 review) with high marks for compensation, culture, and career development.
- Growth trajectory: Rapidly expanding team (65% YoY headcount growth), offering opportunities in content production, marketing, finance, HR, and brand partnerships.

## Sources
1. [dudeperfect.com](https://dudeperfect.com/)
2. [builtin.com/company/dude-perfect-llc](https://builtin.com/company/dude-perfect-llc)
3. [linkedin.com/company/dude-perfect-llc](https://www.linkedin.com/company/dude-perfect-llc)
4. [en.wikipedia.org/wiki/Dude_Perfect](https://en.wikipedia.org/wiki/Dude_Perfect)
5. [job-boards.greenhouse.io/dudeperfect](https://job-boards.greenhouse.io/dudeperfect)

## Other roles at Dude Perfect

- [Social Media Manager](https://feeny.ai/job/social-media-manager-dude-perfect-frisco-xdgqn1k0te2m) — Frisco, TX
- [Social Content Editor](https://feeny.ai/job/social-content-editor-dude-perfect-frisco-b7rkqb9pbnfn) — Frisco, TX
- [Social Content Producer](https://feeny.ai/job/social-content-producer-dude-perfect-frisco-z4wcrtpemf6e) — Frisco, TX
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