---
title: 'Senior Director, Marketing Intelligence at Fetch'
canonical: 'https://feeny.ai/job/senior-director-marketing-intelligence-fetch-united-states-0dzb6851e891'
type: 'job'
last_seen: '2026-11-02'
---

# Senior Director, Marketing Intelligence at Fetch

- **Company:** Fetch
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.gem.com/fetch/am9icG9zdDoEPZ43VQZw2j1Os7di4gI-

## Job description

About the Role:

As Fetch continues to scale across its consumer and partner businesses, one of our greatest advantages is our ability to understand people, markets, and culture through a combination of proprietary data and external intelligence. The Senior Director, Marketing Intelligence will lead the function responsible for turning that understanding into a durable competitive advantage for Fetch.

This leader will set the vision, strategy, and operating model for Marketing Intelligence, connecting audience research, segmentation, voice of consumer, proprietary behavioral data, third-party research, and social and cultural intelligence. Working across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab, this role will help determine who we should reach, where opportunities exist, what messages will resonate, and how intelligence should shape marketing strategy and investment.

This is more than a traditional research role. The Senior Director will build a strategic intelligence capability that anticipates emerging opportunities, challenges assumptions, and translates complex data into actionable recommendations. They will establish the team, tools, partnerships, and systems that embed intelligence into how Marketing plans, prioritizes, and makes decisions.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

Marketing Intelligence Strategy & Audience Understanding

- Set the multi-year vision and strategy for Marketing Intelligence, defining how the capability evolves to support Fetch's consumer, partner, and broader business priorities.
- Establish a shared framework for understanding Fetch's audiences, including segmentation, personas, voice of consumer, behavioral intelligence, market sizing, and emerging audience opportunities.
- Direct the integration of proprietary first-party behavioral data, third-party research, qualitative insights, social intelligence, and cultural and competitive signals to develop a differentiated understanding of consumers and markets.
- Build a comprehensive understanding of current, prospective, and expansion audiences, identifying their motivations, needs, perceptions, behaviors, and opportunities for Fetch.
- Proactively identify emerging consumer behaviors, cultural shifts, market dynamics, and competitive opportunities, distinguishing meaningful long-term trends from short-term signals.
- Determine the research methodologies, data sources, technology, AI-enabled tools, and external partnerships needed to support Marketing's evolving intelligence needs.

Strategic Marketing Intelligence & Data Storytelling

- Serve as a strategic advisor to senior Marketing and cross-functional leaders, translating intelligence into recommendations that shape audience prioritization, positioning, campaign strategy, growth initiatives, and marketing investment.
- Partner across Brand, Consumer Marketing, Product Marketing, Growth, B2B Marketing, and The Rewards Lab to embed audience and market intelligence into strategic planning, creative briefs, seasonal initiatives, and go-to-market decisions.
- Establish Fetch's proprietary behavioral data as a differentiated intelligence asset, uncovering human truths, consumer trends, and market opportunities that strengthen marketing strategy and storytelling.
- Develop compelling insight platforms, audience narratives, and evidence-based recommendations that inform consumer campaigns, product marketing, growth strategies, and partner-facing initiatives.
- Identify emerging audience, category, and market opportunities, partnering with B2B Marketing to provide the intelligence that fuels vertical strategies, Fetch Finds, thought leadership, and partner-facing programs.
- Advise leadership on strategic trade-offs across audiences, markets, initiatives, and investments, clearly articulating opportunities, risks, and the business implications of different choices.
- Anticipate strategic questions the organization is not yet asking and proactively surface intelligence that could meaningfully influence Fetch's direction.

Organizational & Functional Leadership

- Design and scale the Marketing Intelligence function, establishing the organizational structure, capabilities, priorities, and accountability needed to support Fetch's long-term growth.
- Build and develop a high-performing team, beginning with Social Intelligence and expanding capabilities across audience research, consumer insights, market intelligence, and related disciplines as business needs evolve.
- Establish clear collaboration models with UXR, Analytics, and other research and data teams, integrating existing expertise without duplicating functional ownership.
- Determine resource allocation across internal talent, external research partners, syndicated data, technology, and AI-enabled capabilities based on business value and strategic importance.
- Build repeatable frameworks, operating rhythms, and decision-making mechanisms that make intelligence a consistent input into Marketing planning and execution.
- Develop senior talent and future leaders, creating clear ownership, accountability, and the ability for the function to scale beyond individual execution.
- Establish measures of success that demonstrate how Marketing Intelligence influences decisions, improves investment quality, and creates measurable business value.

What Success Looks Like:

- Marketing Intelligence becomes a trusted strategic capability that materially influences decisions across Brand Experience and Growth.
- Fetch establishes a differentiated, continually evolving understanding of its audiences, consumers, markets, competitors, and cultural environment.
- Audience segmentation, personas, voice of consumer, and market intelligence become foundational inputs into marketing strategy, campaign development, and growth planning.
- Proprietary behavioral data and external intelligence fuel stronger consumer marketing, product positioning, and partner-facing narratives.
- Intelligence meaningfully influences audience priorities, positioning, campaign direction, investment decisions, and emerging growth opportunities.
- The organization proactively identifies market and cultural shifts early enough for Fetch to act on meaningful opportunities and risks.
- Marketing Intelligence scales through strong leadership, repeatable systems, clear accountability, and effective cross-functional partnerships.

Qualifications:

- 12+ years of progressive experience in marketing intelligence, consumer insights, audience strategy, market research, strategic planning, analytics, or related disciplines, including significant functional leadership experience.
- Demonstrated success building, leading, and scaling an insights, intelligence, audience research, or related function.
- Deep expertise in audience segmentation, personas, voice of consumer, market research, behavioral intelligence, and translating research into marketing strategy.
- Proven ability to synthesize proprietary first-party data, third-party research, qualitative insights, and cultural and market signals into strategic recommendations.
- Experience influencing senior and executive leaders, shaping consequential marketing decisions, and advising on complex business trade-offs.
- Strong ability to turn complex research and data into compelling strategic narratives, presentations, and recommendations that influence action.
- Experience defining multi-year functional strategies, prioritizing investments, and building scalable research capabilities and operating models.
- Demonstrated success developing high-performing teams, mentoring senior talent, and creating organizational leverage through others.
- Experience partnering across Brand, Consumer Marketing, Product Marketing, Growth, and B2B or Partner Marketing.
- Strong judgment, executive communication, and ability to navigate ambiguity, competing priorities, and incomplete information
- Deep curiosity about people, culture, markets, brands, technology, and the forces shaping consumer behavior and business growth.

Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $245,076-$288,325 Discover our benefits and how our employees live rewarded at https://fetch.com/careers.

## About Fetch

## Company Overview
- **One-liner**: Fetch is a rewards app and outcomes-based advertising platform that gives users points for everyday shopping, dining, and gaming activities, redeemable for gift cards and other rewards.
- **Entity Type**: Private (Series E)
- **Headquarters**: Madison, Wisconsin, United States
- **Founded**: 2013
- **Founders**: Wes Schroll

## Core Business
- **Primary industry/industries**: Consumer rewards, digital advertising, mobile apps, data analytics
- **Target customers**: B2C (consumers via the Fetch app) and B2B (brands and retailers via its outcomes-based advertising platform)
- **Mission or purpose statement**: To create the rewards destination for everyone, turning everyday moments into opportunities for consumers to earn something back while helping brands acquire and retain lifelong consumers.

## Products & Services
- **Fetch Rewards App (Consumer)**: A mobile app that awards users "Fetch Points" for submitting receipts from any retailer, as well as for dining out, playing games, and other daily activities. Points can be redeemed for free gift cards to popular retailers, restaurants, and charities. The app personalizes offers and becomes more rewarding the more it's used.
- **Fetch for Business (Advertising Platform)**: An outcomes-based advertising platform that gives brands SKU-level visibility into over $212 billion in annual gross merchandise value. It helps brands target shoppers with purchase-based offers, drive incremental sales, and build lasting brand loyalty through a non-disruptive, reward-based ad model.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Over $855.3 million in total funding across 13 rounds; annual revenue estimated at $102 million [linkedin.com](https://linkedin.com/company/fetch-rewards)
- **Notable Investors/Partners**: Not explicitly listed in search results, but the company has raised significant capital (Series E stage) from venture capital firms.
- **Growth Signals**: Employs 792 people (with a -5.6% YoY change) [linkedin.com](https://linkedin.com/company/fetch-rewards); processes over 13 million receipts daily; has visibility into $212 billion in annual GMV; named one of America’s Best Startup Employers by Forbes for two consecutive years [fetch.com](https://fetch.com/careers/jobs); has offices or coworking spaces in Madison, Chicago, Birmingham, Boston, New York, and Mexico City.

## Competitive Advantages
- **Massive, proprietary data set**: Fetch possesses the largest retail-agnostic, SKU-level view of household spending, giving it unique consumer insights that power its advertising platform.
- **Mutually beneficial model**: Unlike disruptive ads, Fetch’s model creates a win-win where consumers get rewards and brands get measurable, outcomes-based results.
- **Scale and adoption**: With millions of active users and over 13 million receipts submitted daily, Fetch has a large, engaged user base that is difficult for competitors to replicate.
- **Third-party validated measurement**: The platform’s effectiveness is rigorously measured and validated by industry-leading third parties, building trust with brand partners.

## Strategic Focus
- **Continued platform expansion**: The company is focused on growing its rewards ecosystem beyond just receipt scanning, including dining, gaming, and other daily moments.
- **Deepening advertising capabilities**: Fetch is investing in its outcomes-based ad platform to help brands acquire and retain consumers more effectively.
- **AI and data science**: The company is actively hiring for roles like Staff Product Designer, AI Labs and Senior Data Scientist, indicating a focus on leveraging AI to enhance personalization and product innovation [fetch.com](https://fetch.com/careers/jobs).
- **International and talent growth**: With offices in Mexico City and remote roles, Fetch is expanding its geographic footprint and talent base.

## Why Work Here
- **Culture and recognition**: Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, with a people-first culture rooted in trust, accountability, and innovation [fetch.com](https://fetch.com/careers/jobs).
- **Generous compensation and benefits**:
    - **Equity**: All employees receive Restricted Stock Units (RSUs), giving them a stake in the company’s success [fetch.com](https://fetch.com/careers/faq).
    - **401(k)**: 100% match on the first 4% of contributions [fetch.com](https://fetch.com/careers).
    - **Parental Leave**: 20 weeks for primary caregivers, 14 weeks for secondary caregivers, plus a $2,000 stipend [fetch.com](https://fetch.com/careers).
    - **Education**: $10,000+ per year in education reimbursement for job-related courses or programs [fetch.com](https://fetch.com/careers).
    - **Family Planning**: Support for egg retrieval, adoption, IVF, and surrogacy through partner Carrot, with a $10k lifetime stipend [fetch.com](https://fetch.com/careers).
    - **Health & Wellness**: Medical, Dental, Vision (with perks like teeth whitening and laser eye surgery discounts), HSA with employer contributions, wellness coach, nutrition counseling, and Gympass membership [fetch.com](https://fetch.com/careers/faq).
    - **Time Off**: Flexible PTO, 9 paid holidays, plus a year-end week-long break [fetch.com](https://fetch.com/careers).
    - **Pet Insurance**: Fully covered for the first pet, and bereavement leave includes furry family members [fetch.com](https://fetch.com/careers/faq).
- **Flexible work environment**: Most roles offer a "Remote Flexible Environment," with offices in Madison, Chicago, Birmingham, Boston, New York, and Mexico City for in-person collaboration [fetch.com](https://fetch.com/careers/faq).
- **Early career programs**: Offers a 12-week Tech Internship and a 12-week Tech Apprenticeship program for those starting their careers in software engineering or data [fetch.com](https://fetch.com/careers/faq).
- **Hiring process**: Typically includes an application review, a take-home exercise, a phone interview, and a panel interview [fetch.com](https://fetch.com/careers/faq).

## Sources
1. [fetch.com - Careers Page](https://fetch.com/careers)
2. [fetch.com - Careers FAQ](https://fetch.com/careers/faq)
3. [fetch.com - About Us](https://business.fetch.com/about-us)
4. [fetch.com - Open Positions](https://fetch.com/careers/jobs)
5. [linkedin.com - Fetch Company Page](https://linkedin.com/company/fetch-rewards)

## Other roles at Fetch

- [General Manager, Agencies](https://feeny.ai/job/general-manager-agencies-fetch-united-states-5sqed81jp6kv) — United States
- [Senior Manager, PR & Communications](https://feeny.ai/job/senior-manager-pr-communications-fetch-united-states-d8b7wr2ycyhg) — United States
- [Senior ML Operations Engineer II - Ads Platform](https://feeny.ai/job/senior-ml-operations-engineer-ii-ads-platform-fetch-united-states-b4mtpemjn1rd) — United States
- [Staff Software Engineer, Audiences](https://feeny.ai/job/staff-software-engineer-audiences-fetch-united-states-59ejs48k5f8w) — United States
- [Staff Data Scientist - Data Products](https://feeny.ai/job/staff-data-scientist-data-products-fetch-canada-tccetz5pt8z1) — Canada
- [Senior Data Scientist II - Core & Agentic Automation](https://feeny.ai/job/senior-data-scientist-ii-core-agentic-automation-fetch-canada-mkrty2nw31pf) — Canada
- [Software Engineer II, Data Platform](https://feeny.ai/job/software-engineer-ii-data-platform-fetch-united-states-h66j1pa76nsq) — United States
- [Senior Data Scientist I - Core](https://feeny.ai/job/senior-data-scientist-i-core-fetch-canada-2ggjyk6qetdb) — Canada
- [Senior Data Scientist I - Growth & Engagement](https://feeny.ai/job/senior-data-scientist-i-growth-engagement-fetch-canada-4xcjaa8jfa9c) — Canada
- [Senior Data Scientist I, Growth & Engagement](https://feeny.ai/job/senior-data-scientist-i-growth-engagement-fetch-united-states-wrbvaw73dv4p) — United States