---
title: 'Senior Director, Measurement  Partner Growth at InMarket'
canonical: 'https://feeny.ai/job/senior-director-measurement-partner-growth-inmarket-united-states-7beh71c66nja'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Director, Measurement  Partner Growth at InMarket

- **Company:** InMarket
- **Location:** United States
- **Posted:** 2026-07-16
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/inmarket/jobs/8068582

## Job description

Job Title: Senior Director, Measurement Partner Growth

Location: Remote - United States

## About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

## About the Role

As Senior Director, Measurement Partner Growth, you will be responsible for driving the long-term success and revenue scaling of InMarket’s strategic measurement partner ecosystem. You will contribute to the execution of our partner ecosystem growth strategy by evangelizing InMarket’s Unified Measurement and LCI Measurement solutions, managing the high-level Sales/Account Team relationships of key strategic partners across DSPs, publishers, and social platforms.

Your primary responsibility will be to engage with our key partner’s Sales/Account Teams to drive consistent demand for existing mutual clients and net new brand logos, lead ongoing sales enablement efforts, and share product benefits. You’ll work closely with your BD Measurement Partnerships lead to develop the appropriate strategy and approach to demonstrate the value and benefits of our measurement solution via ongoing education, training, updates, in-depth meta-analysis reviews of past campaign performance, webinars, and customized collateral & co-marketing efforts across the partner’s Sales/Account Teams.

Your Daily Impact as the Senior Director, Measurement Partner Growth

- Growth Strategy: Contribute to the overarching growth strategy and partnership development roadmap to enable rapid revenue scaling across key measurement account teams and their sales leadership across partners.
- Market Analysis: Conduct deep analysis of the competitive landscape and media ecosystem to identify emerging opportunities and inform long-term strategic decisions.
- Relationship & Networking: Build key strategic relationships with partners, including internal vertical market sales teams and sales leadership.
- Account Team Mapping & Driving Net New Demand: Innate sense of the addressable market and quick understanding of InMarket’s existing client base to map out target partner Account Teams to engage and drive growth of net new brand logos.
- Training & demonstrate products: Create compelling training sessions, demos, and collateral that showcase the InMarket measurement offerings, core differentiators and value.
- Communicate & Evangelize: Articulate InMarket’s measurement solution benefits and how it can help partners address key advertisers needs to drive greater efficiency and effectiveness.
- Research & Insights: Gather partner feedback, needs and inputs to inform the product development and sales/marketing strategy.
- Cross-Functional Collaboration: Partner closely with InMarket Measurement Partnerships leadership, as well as Product and Sales leadership, to align on global go-to-market strategies and drive product innovation based on partner feedback.
- QBR & Meta-Analyses: Work with the BD and Insights teams on coordinated insights for QBRs and partner aggregate meta-analyses designed to grow demand from partner sales teams, optimize our partner’s advertiser campaign outcomes, and create co-marketing opportunities to evangelize the value of their investments in InMarket Measurement solutions for the partner and the partner’s client base.

## Your Experience & Expertise

- 6+ years adtech/martech sales, partnerships, account management, and/or product marketing experience
- Strategic Partner Management and/or Partner Sales experience a plus
- Experience meeting and exceeding goals
- Strong knowledge-base and experience with measurement solutions
- Exceptional presentation skills and comfort addressing large groups
- Strong communication and interpersonal skills
- Strong analytical skills and ability to identify and articulate key insights
- Organized and able to manage, keep pace, and effectively respond to high volumes of inbound inquiries
- Ability to build internal and external relationships quickly and collaborate with cross functional teams - sales, marketing, product, technology, operations
- Ambitious self-starter comfortable with forging own path and able to thrive in a fast-paced and often ambiguous environment

## Benefits Summary

- Competitive salary and bonus structure, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Generous Paid Parental Leave

For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000

At InMarket we are committed to a culture that supports diversity, inclusion, belonging and equal opportunity. We celebrate all people and believe everyone deserves respect regardless of race, gender, sexual orientation, backgrounds, experiences, abilities or beliefs.

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

## #LI-REMOTE

## About InMarket

## Company Overview
- **One-liner**: InMarket is the leading real-time marketing and measurement platform that helps brands connect with consumers in the moments that matter most, turning omnichannel engagement into measurable real-world outcomes.
- **Entity Type**: Private (funding stage: Series A + Debt Financing, total $12.5M raised)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2010
- **Founders**: Todd Dipaola (CEO, Co-Founder & Executive Chairman) and Mark Dipaola (Co-Founder)

## Core Business
- Primary industry: Digital advertising, marketing technology (AdTech / MarTech)
- Target customers: B2B – large brands and retailers across CPG, grocery, alcohol, QSR, and other verticals
- Mission: “Help leading brands connect to consumers in the moments that matter most.”

## Products & Services
- **InMarket Platform**: Unified real-time marketing and measurement suite combining Audiences (AI-driven predictive + real-time omnichannel audience targeting), Activation (programmatic media buying across channels, screens, and devices), Measurement (granular, real-time attribution and incremental ROAS analytics), and InSights (custom brand analytics and consumer intelligence).
- **Award-winning Creative Services**: High-impact, innovative brand experiences that outperform industry engagement benchmarks.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$130M (2024–2025 estimate) | Total Funding $12.5M (Series A $1M in 2010, Debt Financing $11.5M in 2021)
- **Notable Investors/Partners**: Board members including Dave Zinman, Michelle Millstone-Shroff, Todd Morris; industry affiliations with NAI, IAB, MMA, IAB Tech Lab, TAG Registered.
- **Growth Signals**: 300+ employees (“peeps”), 35+ industry awards, 15+ years in industry, trillions of impressions served. Recent acquisitions include ChannelMix (Aug 2024), Key Ring (Dec 2020), NinthDecimal (Sep 2020), Out of Milk (Jun 2021), Thinknear (Aug 2019). Headcount grew ~0.6% YoY to 265 employees as of mid-2025.

## Competitive Advantages
- **Real-time omnichannel measurement & activation**: Only platform that combines unified measurement with real-time campaign optimizations across all channels, delivering guaranteed, attributable iROAS.
- **Privacy-forward framework**: Consumer-first data practices; board member of Network Advertising Initiative (NAI); sets industry privacy standard.
- **AI-driven predictive targeting**: Uses machine learning to predict next purchase and engage consumers when and where they are most receptive.
- **Deep integrations and scale**: Operates in 12 countries, serves top global brands, and has a track record of high-impact campaign results (e.g., +7x store visits for a national grocer).

## Strategic Focus
- Continuing to unify the digital-physical commerce journey by expanding measurement capabilities and omnichannel activation.
- Strengthening privacy-compliant data infrastructure and AI-driven predictive models.
- Growing through strategic acquisitions (ChannelMix, NinthDecimal) to deepen analytics and audience reach.
- Scaling sales and client success teams, particularly in measurement and insights.

## Why Work Here
- **100% Remote Work Environment** – InMarket is a fully remote company, offering flexibility to work from anywhere.
- **Culture & Values**: Emphasizes “Courageous,” “Kaizen” (continuous improvement), “Smarter Not Harder,” “MVPeeps,” and “Good Peeps.” Described as data-driven, agile, and supportive. Employee rating on LinkedIn: 4.2/5 (54 reviews) with high marks for Culture (4.5), Compensation (4.3), Work-Life (4.1).
- **Benefits**: Not detailed on careers page but likely competitive for a growth-stage tech firm. The company invests in learning, development, and growth.
- **Engineering & Technical Roles**: Strong technical team (52 employees in tech, 11 design, 10 product). Active hiring for roles like AI Builder, Measurement Sales, and GTM Marketing.
- **Career Growth**: Open positions span from Director to SVP levels; the company has a flat-ish structure with many senior and director roles (14% director, 14% specialist, 11% manager). Recent departures indicate some turnover, but headcount is stable.

## Sources
1. [inmarket.com](https://inmarket.com/)
2. [inmarket.com/careers/](https://inmarket.com/careers/)
3. [inmarket.com/about-us/](https://inmarket.com/about-us/)
4. [linkedin.com/company/inmarket_1](https://www.linkedin.com/company/inmarket_1)
5. [inmarket.com/careers/open-positions/](https://inmarket.com/careers/open-positions/)

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