---
title: 'Senior Director, Membership Strategy at Crunchyroll, LLC'
canonical: 'https://feeny.ai/job/senior-director-membership-strategy-crunchyroll-llc-los-angeles-ps9pzz5s9vn9'
type: 'job'
last_seen: '2026-11-01'
---

# Senior Director, Membership Strategy at Crunchyroll, LLC

- **Company:** Crunchyroll, LLC
- **Location:** Los Angeles, CA
- **Compensation:** $228k–$285k
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-11-01
- **Apply:** https://boards.greenhouse.io/crunchyroll/jobs/8328077?gh_jid=8328077

## Job description

## About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

## About the role

We're looking for a Senior Director, Membership Strategy to help shape the future of Crunchyroll's global membership experience. At the heart of this role is a simple question: What makes fans join Crunchyroll, and what makes them stay?

You'll define how streaming, games, commerce, digital manga, and other benefits come together to create a membership that's worth more than any one offering alone. Working across senior leadership, you'll set the strategic priorities that connect these businesses around a shared membership vision, without owning their individual strategies.

Reporting to the VP of Strategy within the Chief Strategy Officer organization, you'll be part of a team responsible for Crunchyroll's enterprise, membership, and SVOD strategies, grounded in fan insights, competitive intelligence, and market research. Together, the team helps shape Crunchyroll's long-term direction and global growth.

Core Responsibilities

- Define and evolve Crunchyroll's global membership value proposition, including what drives fans to join, engage, and stay.
- Set membership-level strategic priorities that connect streaming, games, commerce, digital manga, events, and other offerings into a compelling membership experience.
- Partner with senior leaders across business lines to align their individual strategies with the broader membership vision, without owning their day-to-day strategies or operations.
- Establish strategic frameworks, performance measures, and planning processes that drive alignment across business lines, Finance, and regional teams.
- Shape the strategy for membership tiers and benefits, providing strategic direction to Commercial Planning on pricing, promotions, and tier structures.
- Build business cases for new and expanded membership benefits, including opportunity sizing, financial impact, and experimentation.
- Partner with Finance on long-term membership growth, revenue, and unit economics to inform investment priorities and strategic trade-offs.
- Develop and refine fan segmentation frameworks, partnering with Fan Insights and Market Intelligence on research to understand member behavior and test the membership value proposition.
- Evaluate membership value, pricing, competitive positioning, and regional market dynamics to identify growth opportunities and inform commercial decisions.
- Monitor industry trends, emerging business models, and product innovation to identify opportunities for differentiation.
- Present strategic recommendations to senior leadership, escalating membership priorities and trade-offs that require broader enterprise decisions.

## About You

- 15+ years of experience, including a background in management consulting, either as a career consultant or having transitioned into an in-house strategy role. Experience in media, technology, or consumer subscription businesses is preferred.
- 5+ years of leadership experience, with a track record of building and leading high-performing teams.
- Experience with subscription or membership businesses, including value proposition design, tiering, and benefit architecture.
- Proven track record of setting strategic direction and aligning senior leaders across business lines without direct authority.
- Excellent analytical and communication skills, including presenting strategic recommendations to C-suite executives.
- Sound judgment in navigating ambiguity, competing priorities, and evolving business strategies.
- Excellent interpersonal skills, with the emotional intelligence to build relationships and influence across teams.
- MBA or other relevant advanced degree preferred.
- Experience in digital retail, subscription services, advertising, or e-commerce a plus.

## About the Team

The Strategy team sits within the Chief Strategy Officer organization, with the VP of Strategy reporting directly to the CSO. The team owns Crunchyroll's enterprise strategy, membership strategy, and SVOD strategy, along with the fan, competitor, and market research that grounds them. It is tasked with shaping Crunchyroll's long-term direction and helping orchestrate how the company unlocks value, fuels global growth, and inspires deeper avidity for Crunchyroll across the anime fan ecosystem.

## Why you will love working at Crunchyroll

- In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Los Angeles, CA $228,000—$285,000 USD

## About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

- Courage. We believe that when we overcome fear, we enable our best selves.

- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

- Kaizen. We have a growth mindset committed to constant forward progress.

- Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

## About Crunchyroll, LLC

## Company Overview
- **One-liner**: Crunchyroll is the world’s largest anime streaming service, delivering anime content, theatrical releases, merchandise, games, news, events, and music to a global fan community.
- **Entity Type**: Private (Joint Venture between Sony Pictures Entertainment and Aniplex of Japan)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2006
- **Founders**: Not publicly available in recent sources

## Core Business
- **Primary industry**: Entertainment (anime streaming and media)
- **Target customers**: B2C – anime fans globally (individual consumers)
- **Mission or purpose statement**: “We deliver what anime fans love—anytime, anywhere. We believe anime is more than entertainment—it’s a way of life.” [crunchyroll.com](https://crunchyroll.com/about/jobs)

## Products & Services
- **Crunchyroll Streaming Service**: The world’s largest anime streaming library with subtitled and dubbed content, available via web, mobile, and TV apps. (SaaS/Subscription)
- **Theatrical Releases**: Distribution of anime films in theaters worldwide.
- **Merchandise Store**: Official anime merchandise, figures, apparel, and collectibles (e-commerce).
- **Crunchyroll Games**: Mobile and browser games based on popular anime franchises.
- **News & Events**: Anime news coverage, virtual and in-person fan events, and conventions.
- **Music**: Anime soundtracks and original music distribution.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Funimation in 2020 for $1.175B; now part of Sony/Funimation Global Group)
- **Key Metric**: Annual Revenue of $140.0M (as of latest data) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Total Funding**: $26.8M across 3 rounds (last venture round in 2015 led by Otter Media) [linkedin.com](https://www.linkedin.com/company/crunchyroll)
- **Notable Investors/Partners**: Sony Pictures Entertainment, Aniplex of Japan, Otter Media, TV Tokyo
- **Growth Signals**: 1,453 employees operating in 31 countries; job postings up +82.9% year-over-year; LinkedIn followers +20.5% yearly; active in India, France, Mexico, Japan, and more. [linkedin.com](https://www.linkedin.com/company/crunchyroll)

## Competitive Advantages
- **Largest anime streaming library** globally, with deep catalog and simulcast rights.
- **Sony/Aniplex partnership** provides unique access to Japanese anime production and distribution.
- **Integrated ecosystem** spanning streaming, merchandise, games, events, and music—creating multiple touchpoints for fans.
- **Authenticity and cultural roots** in Japan, reinforced by the Aniplex connection.
- **Global scale** with offices in 14 cities and localized content in multiple languages.

## Strategic Focus
- Expand global reach into emerging markets (India, Latin America, Southeast Asia).
- Deepen fan engagement through interactive experiences (games, events, community features).
- Grow the merchandise and e-commerce business.
- Continue investing in original co-productions and theatrical releases.
- Leverage AI/ML for personalization and content discovery (e.g., hiring Manager of Machine Learning and Data Science). [builtin.com](https://builtin.com/company/crunchyroll)

## Why Work Here
- **Mission-driven culture**: Employees are passionate about anime and serving a global fan community. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Hybrid work model**: Three in-person days per week (Tuesdays, Wednesdays, Thursdays) with flexibility; remote options for some roles. [builtin.com](https://builtin.com/company/crunchyroll)
- **Comprehensive benefits**: Health insurance, 401(k) match, mental-health support, flexible time off, free anime subscriptions, catered lunches, commuter benefits, pet-friendly offices, childcare benefits, and parental leave. [builtin.com](https://builtin.com/company/crunchyroll)
- **Career development**: Job training, conferences, online course subscriptions, and promotion opportunities. [builtin.com](https://builtin.com/company/crunchyroll)
- **Positive employee sentiment**: High satisfaction ratings on Glassdoor and Comparably, with praise for collaborative environment and growth opportunities. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception)
- **Diversity & inclusion**: Dedicated DEI staff, documented equal pay policy, and highly diverse management team. [builtin.com](https://builtin.com/company/crunchyroll)
- **Offices in 14 global locations**: Los Angeles, San Francisco, Tokyo, Paris, Berlin, London, Mexico City, Hyderabad, and more. [builtin.com](https://builtin.com/company/crunchyroll)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/crunchyroll) – Company overview, financials, workforce, and growth data.
2. [builtin.com](https://builtin.com/company/crunchyroll) – Perks, culture, hybrid policy, benefits, and technology.
3. [crunchyroll.com](https://crunchyroll.com/about/jobs) – Official about page and mission.
4. [help.crunchyroll.com](https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs) – Hiring process and recruitment fraud warnings.
5. [builtinsf.com](https://www.builtinsf.com/company/crunchyroll/faq/workplace-perception) – Employee satisfaction and workplace perception.

## Other roles at Crunchyroll, LLC

- [Manager, Static Marketing Versioning](https://feeny.ai/job/manager-static-marketing-versioning-crunchyroll-llc-los-angeles-ggczvmqf6qey) — Los Angeles, CA
- [Staff Technical Product Manager](https://feeny.ai/job/staff-technical-product-manager-crunchyroll-llc-dallas-mjch55yvpfth) — Dallas, TX
- [Staff Technical Product Manager](https://feeny.ai/job/staff-technical-product-manager-crunchyroll-llc-los-angeles-b489zk5tdhvy) — Los Angeles, CA
- [Manager, Marketing Versioning](https://feeny.ai/job/manager-marketing-versioning-crunchyroll-llc-los-angeles-k622kjz8dpmx) — Los Angeles, CA
- [Associate Approvals Manager](https://feeny.ai/job/associate-approvals-manager-crunchyroll-llc-tokyo-r2ma423gk9cg) — Tokyo, Japan
- [Membership Strategy Senior Manager](https://feeny.ai/job/membership-strategy-senior-manager-crunchyroll-llc-los-angeles-6pxekwevp1mk) — Los Angeles, CA
- [Senior Manager, Enterprise Technology Operation](https://feeny.ai/job/senior-manager-enterprise-technology-operation-crunchyroll-llc-dallas-bmz6btnjjc60) — Dallas, TX
- [Senior Accountant](https://feeny.ai/job/senior-accountant-crunchyroll-llc-los-angeles-hh29g1ge4nwq) — Los Angeles, CA
- [Strategic Initiatives Director](https://feeny.ai/job/strategic-initiatives-director-crunchyroll-llc-los-angeles-s506zzy4zj6d) — Los Angeles, CA
- [Senior CX Insights Manager, APAC](https://feeny.ai/job/senior-cx-insights-manager-apac-crunchyroll-llc-mumbai-ssvhdcvjrxdh) — Mumbai, India