---
title: 'Senior Director of Growth at Trovy'
canonical: 'https://feeny.ai/job/senior-director-of-growth-trovy-new-york-jn9bs49de955'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Director of Growth at Trovy

- **Company:** Trovy
- **Location:** New York, NY
- **Compensation:** $180k–$210k
- **Employment:** full-time
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/trovy/12da506c-0669-4133-9be2-09205c656a55/application

**Skills:** Meta advertising, Google advertising, Affiliate marketing, Direct mail, SEO, AI search optimization, Email marketing, Data analysis, Copywriting

> Own acquisition and brand across all channels including paid media, affiliate, direct mail, SEO, and email marketing. Manage external partners and internal contributors to build toward a full in-house marketing function.

## Job description

## About Us

Trovy is building the financial home base for America's 86 million homeowners — the go-to platform for managing your home and accessing low-rate credit, because life is expensive and unpredictable. We believe your biggest asset should unlock your best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around your home equity. Backed by top-tier venture capital, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable. Don't own a home without it.

## Role Overview

We’re looking for a Senior Director of Growth to own acquisition and brand across every channel we run. This is a hands-on role — you’ll write briefs, review creative, read the data, and make the calls. You’ll also manage a growing roster of external partners and internal contributors, with the judgment to set priorities, hold people accountable, and build toward a full in-house marketing function over time. This role is the path to Head of Marketing as Trovy scales.

## Key Responsibilities

Paid Media

- Own Meta and Google advertising strategy end-to-end — audience segmentation, offer testing, creative direction, and budget pacing
- Monitor campaign-level data and make rapid decisions to cut, scale, or iterate

Affiliate Marketing

- Manage and grow our affiliate program, including consultants, partner relationships, compliance guardrails, and performance benchmarks
- Evaluate new affiliate partners against quality, conversion, and regulatory standards

Direct Mail

- Design and execute targeted homeowner direct mail campaigns, including list strategy, offer structure, and creative development
- Work with our mail vendor to test, measure, and optimize cost per acquisition
- Identify audience segments — by equity position, geography, credit profile — and tailor campaigns accordingly

## SEO & AIO

- Build and execute an organic search strategy targeting homeowners researching HELOCs and home equity
- Understand how AI-driven search (AIO/SGE) is reshaping discoverability and position Trovy's content across both traditional and AI-indexed surfaces
- Own the content roadmap for organic growth — working with internal and external contributors to produce high-quality, search-optimized material

Email & Lifecycle Marketing

- Own email nurture for leads in funnel and borrowers post-close, driving conversion and engagement
- Partner with product and operations to drive conversion, retention and re-engagement
- Develop and test messaging across the homeowner lifecycle, from first inquiry through active draw period

Brand & Creative

- Bring coherence to how Trovy shows up across all channels — ads, landing pages, email, and direct mail
- Write and review copy with a compliance lens: no misleading rate claims, no locked-rate language on variable products, accurate product descriptions
- Direct UGC and video creative — brief creators, review content, and ensure on-brand execution
- Develop seasonal campaigns, rate-driven promotions, and product feature launches with a clear narrative and compliant messaging

## Team & Vendor Management

- Manage internal external marketing personnel, setting clear expectations and accountability
- Identify when to bring capabilities in-house and help build internal marketing headcount over time

## What We’re Looking For

- 6–10 years of experience in growth marketing, performance marketing, or demand generation, ideally in consumer fintech, mortgage, or a direct-to-consumer lending or financial product
- Proven track record running paid media programs at scale on Meta and Google, with hands-on platform experience
- Experience managing affiliate programs and direct mail campaigns, including vendor relationships and list strategy
- Strong grasp of SEO fundamentals and emerging AI search optimization (AIO/SGE) — you don't need to be a technical SEO, but you need to know what good looks like
- Data-fluent: you can read attribution reports, identify what's working, and translate findings into action
- Strong copywriter and creative director — you can write a brief, review an ad, and spot when something is off-brand or non-compliant
- Experience managing external consultants and vendors with clear KPIs
- Comfort operating in a fast-moving, early-stage environment where you own the outcome, not just the workstream

Why Join Us?

- Compensation: Base Salary: $180,000–$210,000, commensurate with experience, meaningful equity compensation, and room to grow
- Market Opportunity: Join a team tackling the $30T home equity market.
- Early Impact: Help shape our operations from the ground up.
- Ownership: Competitive salary, meaningful equity, and room to grow.
- Location: On-site, NYC OR Remote-San Francisco
- Benefits: 401K account, company-paid dental, medical, vision and life insurance, flexible time off, and more.

## About Trovy

## Core Business
- **Primary industry**: Financial Services – Home equity lending and consumer finance
- **Target customers**: B2C – Homeowners seeking low-cost access to their home equity for debt consolidation, home improvements, or everyday expenses
- **Mission/purpose**: “Your home is your greatest asset. Trovy helps you use it that way.”

## Products & Services
- **Trovy HELOC (Home Equity Line of Credit)**: A digital-first HELOC offering up to $250k with variable rates starting at 5.99% APR. Key features include no upfront draw on loans ≤$100k, funding in as few as 4 days, and a linked Trovy Card (Mastercard) for instant access. Borrowers can choose variable or fixed rates (via FixedPay feature) and can draw, repay, and redraw repeatedly. No application, appraisal, or annual fees; 2% cash back on home purchases and 1% on everything else when using the Trovy Card (no interest on purchases if paid monthly in full).

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Headcount of 15 employees (as of mid-2026), with +214.3% year-over-year growth and +22.2% monthly growth. LinkedIn followers: 1,703 (yearly growth +782.4%).
- **Notable Investors/Partners**: Not disclosed on the website or LinkedIn. The company is privately held and does not list investors publicly.
- **Growth Signals**: Expanded to 20 licensed states (including California) within the first year; featured in NerdWallet (May 2026); rapid headcount growth; alumni from companies like Figure, DocGo, Azibo.

## Competitive Advantages
- **Speed & convenience**: 100% online application, remote notary, and funding in as few as 4 days (vs. traditional HELOC timelines of weeks).
- **Flexibility**: No minimum upfront draw for loans ≤$100k; ability to switch between variable and fixed rates on individual balances; card-based access anywhere Mastercard is accepted.
- **Low cost**: Rates comparable to mortgages, significantly lower than credit cards or personal loans; minimal fees (no application, appraisal, or annual fees; no draw fee when using the Trovy Card for purchases).
- **Modern user experience**: Digital-first, with a focus on eliminating friction (no checks, no in-person meetings).

## Strategic Focus
- **Platform expansion**: Trovy aims to become the standard “homeowner platform,” extending beyond HELOCs into a suite of products that help homeowners manage equity, access credit, and optimize their finances over a lifetime.
- **Geographic growth**: Currently licensed in 20 states, with plans to expand nationwide.
- **Product innovation**: Continued development of the Trovy Card, FixedPay feature, and integration of home equity into everyday spending.

## Why Work Here
- **Culture & mission**: Trovy is a mission-driven fintech startup reimagining home equity access. The team is described as “#Teamgold” – collaborative, fast-moving, and focused on solving a real consumer pain point.
- **Work environment**: Primary office in Manhattan (1460 Broadway, overlooking Bryant Park) with an operations center in Salt Lake City, Utah. The company is early-stage (15 employees), offering significant ownership and impact from day one.
- **Growth opportunity**: Rapid headcount growth (+214% YoY) and a young company (founded 2024) mean early employees can shape the product and culture. Technical roles make up 23% of the team.
- **Perks**: White-glove customer service ethos, modern fintech stack, and a focus on building a category-defining product. The careers page (via Ashby) lists open roles; the company values transparency and speed.

## Sources
1. [trovy.com](https://trovy.com/)
2. [trovy.com/company](https://trovy.com/company/)
3. [trovy.com/careers](https://trovy.com/careers/)
4. [LinkedIn – Trovy Technologies](https://www.linkedin.com/company/trovy-technologies-inc)
5. [Ashby Careers Page](https://jobs.ashbyhq.com/trovy)

## Other roles at Trovy

- [Customer Success Associate (Mortgage Loan Originator)](https://feeny.ai/job/customer-success-associate-mortgage-loan-originator-trovy-salt-lake-city-x7esbz5a46c2) — Salt Lake City, UT
- [Customer Success Associate](https://feeny.ai/job/customer-success-associate-trovy-salt-lake-city-c7eqcf65xr87) — Salt Lake City, UT
- [Senior Product Engineer](https://feeny.ai/job/senior-product-engineer-trovy-new-york-m6xv3r84182w) — New York, NY
- [Director of Affiliate Marketing & Partnerships](https://feeny.ai/job/director-of-affiliate-marketing-partnerships-trovy-new-york-kft7qaeks1h1) — New York, NY
- [Customer Success Representative](https://feeny.ai/job/customer-success-representative-trovy-salt-lake-city-gd61c330d0e0) — Salt Lake City, UT
- [Design Engineer](https://feeny.ai/job/design-engineer-trovy-new-york-3ndws4a9260m) — New York, NY
- [Director of Credit](https://feeny.ai/job/director-of-credit-trovy-new-york-dff0m8y0k8q8) — New York, NY