---
title: 'Senior Director of Insurance Demand at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/senior-director-of-insurance-demand-gen-digital-inc-united-states-22jzcx8zzqnh'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Director of Insurance Demand at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States
- **Compensation:** $210k–$254k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/gen-digital/4e5f7bc1-bdd6-45f3-9b97-0e928c510765

## Job description

## About the Role

We are seeking a Senior Director of Insurance Demand for our P&C insurance marketplace, Savvy. This role is integral to cementing Savvy as a best-in-class customer acquisition partner for insurance carriers, agencies, lead exchanges and marketplaces. This person will be responsible for expanding Savvy’s relationships across clicks, call transfers and data leads; and into new lines of business in addition to our core auto insurance offering. They will ensure industry best account management practices with demand partners. And they will support our engineering, data science and analytics teams with best practices that drive performance for demand partners and yield for Savvy. Success in this role requires a deep background in insurance lead generation, a track record of architecting and executing mutually valuable partnerships, and the desire to help grow our business from a strong player into an undisputed industry leader.

## What You'll Do

- Relationship Management: Own demand relationships with leading P&C insurance carriers, agencies, lead exchanges and marketplaces
- Increase Breadth and Depth: Manage demand for clicks, call transfers, data leads, including developing direct demand relationships when it’s advantageous to do so
- Foster Account Growth: Help our most strategic demand partners to profitably spend more with us
- Add New Logos: Identify new demand opportunities and determine the business case for onboarding them
- Support New Partner Onboarding: Work with engineering and data teams to scope and onboard new demand partners or products
- Influence Inventory Management: Drawing from experience, work with data science teams to improve positioning of our inventory to demand partners

## Who You Are

## Qualifications

- 10+ years of relevant experience in insurance lead generation, demand partnerships, or business development
- Deep knowledge of the P&C insurance lead generation industry, including clicks, call transfers, data leads, and the carrier, agency, lead exchange, and marketplace landscape
- Established relationships with the relevant customer acquisition teams at major P&C carriers and lead exchanges
- Experience working at a major lead exchange or insurance marketplace in the United States
- Fluency in the commercial arrangements common in insurance lead generation
- Experience negotiating marquee contracts with major P&C carriers
- Analytically proficient, can rigorously business-case potential partners and deal structures
- Savvy enough with analytical tools like Looker and Tableau to be comfortable self serving basic tasks

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Staff Product Designer](https://feeny.ai/job/staff-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Director of Product, Enterprise Content Hub](https://feeny.ai/job/director-of-product-enterprise-content-hub-gen-digital-inc-united-states-new-snzjqdqjmzm7) — United States / New York, NY
- [Director of Product, Web Experiences](https://feeny.ai/job/director-of-product-web-experiences-gen-digital-inc-united-states-new-york-ny-cxa9cgvq56xg) — United States / New York, NY
- [Integrated GTM & Product Marketing Lead](https://feeny.ai/job/integrated-gtm-product-marketing-lead-gen-digital-inc-united-states-new-york-ny-mrgmgazvajfd) — United States / New York, NY
- [Lifecycle & Campaigns Specialist (Partner Retention)](https://feeny.ai/job/lifecycle-campaigns-specialist-partner-retention-gen-digital-inc-prague-qcx4cpmhza5j) — Prague, Czech Republic
- [USXS Manager, Partner Programs](https://feeny.ai/job/usxs-manager-partner-programs-gen-digital-inc-prague-q2ms73whxr1w) — Prague, Czech Republic
- [Senior Data Platform Engineer](https://feeny.ai/job/senior-data-platform-engineer-gen-digital-inc-chennai-mcngpnykcrye) — Chennai, India
- [Data Engineer - MoneyLion](https://feeny.ai/job/data-engineer-moneylion-gen-digital-inc-kuala-lumpur-bt0nmf04740g) — Kuala Lumpur, Malaysia
- [Senior Digital Workplace Engineer - AI & Collaboration](https://feeny.ai/job/senior-digital-workplace-engineer-ai-collaboration-gen-digital-inc-united-j4sjnvybejsm) — United States / Tempe, AZ
- [Customer Service Identity Alerts Representative](https://feeny.ai/job/customer-service-identity-alerts-representative-gen-digital-inc-united-states-13wthv3nnrrk) — United States / Tempe, AZ