---
title: 'Senior Director of Partnerships at Sweed'
canonical: 'https://feeny.ai/job/senior-director-of-partnerships-sweed-united-states-gdsbsqze6f55'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Director of Partnerships at Sweed

- **Company:** Sweed
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/sweedpos.com/d116bf2d-c335-4ff9-bfc7-4f68fc5aa8be

## Job description

## SENIOR DIRECTOR OF PARTNERSHIPS

## ABOUT SWEED

Sweed is a product-driven SaaS company building a leading technology platform for cannabis retailers. Our goal is to create a retail operating system capable of competing with the best mainstream POS solutions.

Sweed’s AI-powered Dispensary Operating System brings together POS, payments, e-commerce, marketing, analytics, inventory management, delivery, and automation in one integrated platform.

Founded in 2018, Sweed is a remote-first company of approximately 250 employees serving cannabis retailers across the United States. Today, Sweed is the leading challenger brand in the cannabis retail POS market, with the second-largest share of doors and an ambition to become the market leader by the end of 2028.

## ROLE SUMMARY

As Senior Director of Partnerships, you will build Sweed’s revenue-generating partner ecosystem from the ground up.

This is a senior, hands-on builder role for someone who can define the strategy and personally execute it—from mapping the market and approaching potential partners to building relationships, launching programs, and generating qualified opportunities.

Your primary goal will be to create a network of trusted organizations and professionals that influence how dispensaries open, operate, and select technology. These may include consultants, licensing attorneys, accounting firms, agencies, associations, construction and hardware providers, and other service providers across the cannabis ecosystem.

Reporting to the CRO, you will work closely with Sales, RevOps, and Marketing to turn partner relationships into qualified leads, new retail doors, pipeline, and revenue.

The role will initially operate without a dedicated team. As the partnership model demonstrates traction and commercial impact, you will have the opportunity to define the structure and build a team around the function.

Success will be measured by active partners recruited, qualified leads generated, coverage across priority markets, partner-sourced pipeline, and contribution to ARR.

## KEY RESPONSIBILITIES

## BUILD SWEED’S PARTNER ECOSYSTEM

- Develop and execute Sweed’s partnership strategy across priority markets.
- Map the organizations and professionals that influence new dispensary openings and technology decisions.
- Build relationships with cannabis consultants, licensing attorneys, accounting firms, agencies, associations, construction and hardware providers, and other relevant service providers.
- Identify the partner categories and markets with the greatest potential commercial impact.
- Personally manage Sweed’s most important partner relationships.
- Build scalable referral, reseller, and co-selling programs based on clear mutual value.
- Move relationships from informal networking to consistent lead and pipeline generation.

## PARTNER ACTIVATION AND ENABLEMENT

- Create a clear value proposition for each priority partner category.
- Train partners to position Sweed accurately, recognize qualified opportunities, and make effective introductions.
- Develop onboarding materials, partner playbooks, and regular engagement cadences.
- Collaborate with Sales to ensure partner-generated leads are followed up on effectively.
- Work with Marketing on partner campaigns, webinars, events, regional activations, and co-marketing opportunities.

## REVENUE IMPACT AND PARTNER OPERATIONS

- Drive qualified partner-generated leads into HubSpot.
- Partner with RevOps to define and track partner-sourced and partner-influenced activity.
- Establish clear rules for attribution, procuring cause, referral eligibility, incentives, and dispute resolution.
- Build CRM views, dashboards, and reporting that provide visibility into partner activity, leads, pipeline, doors, and revenue.
- Establish market- and category-level goals for partner recruitment and lead generation.
- Evaluate partner performance and focus resources on relationships producing meaningful commercial results.
- Recommend the team and resources required to scale the function as the partner channel grows.

## REQUIRED QUALIFICATIONS

- 8+ years of experience in B2B SaaS partnerships, channel development, business development, or revenue-generating commercial roles.
- Demonstrated success building a partner, referral, reseller, or ecosystem-led growth motion from an early stage.
- A strong personal track record of generating qualified pipeline and revenue through partner relationships.
- Experience developing relationships with senior external stakeholders and industry influencers.
- Ability to combine strategic thinking with hands-on execution, including market research, direct outreach, networking, negotiation, and follow-through.
- Strong understanding of sales processes, lead qualification, attribution, and CRM discipline.
- Ability to create structure, priorities, and operating processes where little currently exists.
- High ownership, independence, urgency, and accountability.
- Strong communication and executive presence.
- Willingness to travel to build relationships and represent Sweed in priority markets.

## RELEVANT INDUSTRY BACKGROUND

We are open to candidates from two relevant backgrounds:

- Professionals with deep knowledge of the cannabis retail ecosystem and an established network across retailers, consultants, service providers, associations, and other industry influencers; or
- Strong partnership and commercial leaders from closely related vertical SaaS markets, such as restaurant technology, hospitality technology, retail technology, POS, payments, or platforms serving multi-location brick-and-mortar businesses.

Candidates from adjacent industries should understand how to win in a competitive market with a finite number of locations, multiple established vendors, and products that may initially appear similar.

Relevant experience may include:

- Selling POS, payments, or operational software to physical locations.
- Building market share in a highly competitive vertical SaaS category.
- Targeting both new business openings and migrations from competing platforms.
- Using partner ecosystems and local relationships to generate opportunities.
- Working with consultants, associations, agencies, and service providers that influence technology decisions.

Regardless of industry background, the successful candidate must be able to operate independently and personally turn market relationships into qualified leads, pipeline, and revenue.

## WHAT SUCCESS LOOKS LIKE

During the first 6–12 months, you will be expected to:

- Establish a clear partnership strategy and operating model.
- Identify priority markets and partner categories.
- Build a portfolio of active partners that consistently generate qualified leads.
- Increase Sweed’s access to new dispensary openings and strategically important doors.
- Create visibility into partner activity and results through HubSpot.
- Establish clear attribution, accountability, and reporting.
- Develop a plan for scaling the function and building a dedicated team.

## BENEFITS AND COMPENSATION

- Competitive compensation with a variable component aligned with partnership outcomes.
- Remote-first flexibility and company-sponsored travel.
- Medical, dental, vision, life, and short-term disability insurance.
- Generous PTO and paid holidays.
- Opportunity to build the Partnerships function from the ground up and grow into VP-level leadership as the partner channel and team scale.

## About Sweed

## Company Overview
- **One-liner**: Sweed provides an AI-powered, all-in-one dispensary operating system (POS, eCommerce, inventory, payments, marketing, and loyalty) for cannabis retailers.
- **Entity Type**: Private (backed by Leaf Trade, Inc.)
- **Headquarters**: New York, New York, USA
- **Founded**: Year not publicly specified
- **Founders**: Rocco Del Priore (Co-Founder)

## Core Business
- **Primary industry**: Cannabis retail technology / Software Development
- **Target customers**: Cannabis dispensaries and multi-location retailers (B2B, SMB to Enterprise)
- **Mission or purpose statement**: To redefine cannabis retail management with a cohesive platform that seamlessly connects operations, marketing, and compliance, enabling retailers to drive growth and deliver exceptional customer experiences.

## Products & Services
- **Point of Sale (POS)**: Native dispensary POS system for streamlined sales, including AI-driven upselling and smart recommendations.
- **eCommerce**: Connected online storefront with real-time inventory updates, one-click reordering, and personalized product recommendations.
- **Inventory & Logistics**: Centralized stock management across locations, automated workflows, AI-driven demand forecasting, and Metrc/BioTrack compliance integrations.
- **Marketing & Loyalty**: Omnichannel messaging (email, SMS, push), drag-and-drop campaign builder, advanced customer segmentation, and a loyalty program usable across locations.
- **Payments**: Secure, contactless payment processing with support for multiple payment methods.
- **Delivery**: Multiple delivery models integrated into the platform.
- **Business Intelligence**: AI-powered analytics, sales trend analysis, and a unified data view across POS, eCommerce, loyalty, and more.
- **Customer Data Platform (CDP)**: A ground-up, multi-tenant CDP featuring identity resolution, unified profiles, and an AI enrichment layer (currently being built).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: 97 employees (+63.5% YoY growth); boasts the largest in-house development team in the cannabis technology industry.
- **Notable Investors/Partners**: Parent company is Leaf Trade, Inc. (now part of LeafLink). Key integrations include Metrc and BioTrack for compliance.
- **Growth Signals**: Headcount grew 63.5% year-over-year. Development team grew by 41% since Q1 2024. Successfully completed SOC 1 and SOC 2 Type II audits in early 2025. The company operates in 21 countries, with a significant US presence (46 employees) and distributed teams across Europe (Spain, Poland, Serbia, Georgia, Portugal, Slovenia) and Asia (Israel, Kyrgyzstan, Thailand).

## Competitive Advantages
- **All-in-One Platform**: Unlike competitors that require multiple integrations, Sweed offers a native, unified system covering POS, eCommerce, inventory, payments, marketing, and loyalty. This reduces complexity and cost for retailers.
- **Largest In-House Dev Team**: The company claims the largest dedicated development team in the cannabis tech industry, allowing for rapid innovation and product agility.
- **Compliance-First**: Native integrations with Metrc and BioTrack ensure audit-readiness and simplification of complex regulatory tracking.
- **AI-First Approach**: AI is embedded throughout the platform for demand forecasting, personalized upselling, smart segmentation, and data analytics, moving beyond basic POS functionality.
- **Enterprise-Grade Security**: Completed SOC 1 and SOC 2 Type II audits, demonstrating a high level of trust and security for clients.

## Strategic Focus
- **AI Advancement**: Continuing to invest in and roll out AI-driven tools for automation, personalization, and revenue optimization across the platform.
- **Product Expansion**: Enhancing the native suite of services (CDP, AI features) to further reduce reliance on third-party integrations.
- **Scaling the Platform**: Building out infrastructure to support multi-location and multi-state cannabis operators with centralized distribution, data, and management.
- **Industry Leadership**: Positioning itself as the definitive technology standard for forward-looking cannabis retailers in 2025 and beyond.

## Why Work Here
- **Culture & Mission**: The company emphasizes being an "innovation and technology company leading the cannabis industry." Work is focused on solving complex, real-world problems in a rapidly growing and regulated industry.
- **Remote-First**: The company offers a remote work program, allowing for flexibility. The HQ is in New York, NY, but the workforce is globally distributed.
- **Benefits**: Offers generous parental leave, health insurance, and generous PTO, according to Built In profiles.
- **Engineering Culture**: The engineering team is central to the company's identity. Roles include building a ground-up Customer Data Platform, working on a .NET microservices ecosystem, and integrating AI into core product features. The large development team suggests a collaborative and fast-paced environment with significant ownership.
- **Growth Trajectory**: With 63.5% YoY headcount growth and a clear focus on aggressive product expansion, the company is in a high-growth phase, offering potential for career advancement and impact.

## Sources
1. [sweedpos.com](https://www.sweedpos.com/)
2. [linkedin.com](https://www.linkedin.com/company/sweed-pos)
3. [builtin.com](https://builtin.com/company/sweed-pos)
4. [builtin.com (Benefits)](https://builtin.com/company/sweed-pos/benefits)
5. [globenewswire.com](https://www.globenewswire.com/news-release/2025/02/18/3027907/0/en/Sweed-Establishes-Largest-Development-Team-in-the-Cannabis-Industry.html)

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