---
title: 'Senior Director, Paid Media at Kaseya Careers'
canonical: 'https://feeny.ai/job/senior-director-paid-media-kaseya-careers-united-states-62qpedfg8vcg'
type: 'job'
last_seen: '2026-10-18'
---

# Senior Director, Paid Media at Kaseya Careers

- **Company:** Kaseya Careers
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-18
- **Apply:** https://www.kaseya.com/careers/jobs/id/6188251004/?gh_jid=6188251004

## Job description

## About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by [Insight Partners](https://www.insightpartners.com/), a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.

We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.

At Kaseya, we don't just raise the bar. We build it.

Position Summary

Kaseya is seeking a Senior Director, Paid Media to own the strategy, execution, and performance of the company's global paid media investment. This leader will manage a significant multi-channel budget spanning paid search, paid social, programmatic display, video, content syndication, and emerging channels — with full accountability for pipeline contribution, efficiency, and return on spend.

Reporting to the VP, Digital Marketing, the Senior Director will build much of this function from the ground up — designing the processes, playbooks, measurement frameworks, and channel strategies that will scale with the business, not just inheriting and managing them. This is a builder's role for a leader who likes to get their hands dirty: someone as comfortable in the ad platforms, the data, and the campaign builds as they are in the boardroom presenting results. The right candidate combines deep channel expertise with rigorous financial discipline, treats paid media as a P&L rather than a cost center, and leads their team from the front.

## Key Responsibilities

- Own the global paid media strategy and budget across paid search (Google, Bing), paid social (LinkedIn, Meta, YouTube), programmatic display, video, content syndication, review sites, and emerging channels
- Build the operational foundation of the paid media function — processes, playbooks, campaign workflows, QA standards, and reporting cadences — designing for scale rather than inheriting legacy structure
- Stay hands-on in the work: in-platform strategy and optimization, campaign architecture, audience and bidding strategy, and budget pacing alongside the team
- Set channel-level targets for pipeline, CAC, ROAS, and efficiency; forecast, allocate, and reallocate spend based on performance data
- Build, lead, and develop a team of paid media managers and channel specialists; manage agency and vendor relationships where leveraged, including performance accountability and contract negotiation
- Own the measurement and attribution framework for paid media in partnership with marketing operations and analytics — including incrementality testing, media mix modeling, and full-funnel reporting from impression to closed-won revenue
- Partner with demand generation on integrated campaign strategy, ensuring paid media amplifies the right offers, segments, and buyer journeys
- Collaborate with product marketing and brand teams to ensure ad creative, messaging, and landing experiences convert — and run a disciplined testing program across creative, audience, and bidding strategies
- Drive continuous optimization of the paid funnel in partnership with web and conversion rate optimization teams
- Stay ahead of platform changes, privacy and signal-loss shifts, and emerging paid channels; pilot new opportunities with clear success criteria
- Present performance, forecasts, and investment recommendations to executive leadership on a regular cadence

Required Qualifications

- 10+ years of digital marketing experience with deep specialization in paid media, including 5+ years leading paid media teams and owning eight-figure or high seven-figure annual budgets
- Proven track record driving pipeline and revenue through paid channels in B2B software or technology, with fluency in the metrics that matter: CAC, ROAS, pipeline contribution, LTV, and payback
- Expert-level command of the major paid platforms (Google Ads, LinkedIn Campaign Manager, Meta, programmatic DSPs) and the martech stack surrounding them
- Strong analytical and quantitative skills, including hands-on experience with attribution models, incrementality testing, and marketing analytics tools
- A builder's track record: you've stood up or significantly rebuilt a paid media function, program, or process infrastructure — not just optimized one you inherited
- Genuinely hands-on operator at the senior level — still fluent and current in-platform, willing to build campaigns, dig into the data, and prototype processes yourself before delegating them
- Demonstrated success building and developing high-performing in-house teams and managing agency relationships with clear accountability
- Executive communication skills — able to translate channel performance into business narrative for C-level audiences

## Preferred Qualifications

- Experience in high-velocity, high-volume B2B demand generation environments (SMB or mid-market motion with short sales cycles)
- Familiarity with the IT management, security, or infrastructure software landscape, or experience marketing to IT buyers
- Experience with media mix modeling and navigating privacy-driven measurement change (signal loss, cookie deprecation)
- Experience at a company that scaled through acquisition, consolidating paid programs across multiple brands or business units
- Familiarity with ABM platforms and paid ABM execution (6sense, Demandbase, RollWorks)

Additional information Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

## About Kaseya Careers

## Company Overview
- **One-liner**: Kaseya is a global provider of unified IT management and cybersecurity software, serving managed service providers (MSPs) and small to medium-sized businesses (SMBs).
- **Entity Type**: Private (privately held)
- **Headquarters**: Miami, Florida, USA
- **Founded**: 2000
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: IT management, cybersecurity
- **Target customers**: B2B – managed service providers (MSPs), small to medium-sized businesses (SMBs), and enterprise IT departments
- **Mission**: “To empower you to simplify and transform IT and cybersecurity management with innovative platform solutions.” ([kaseya.com](https://www.kaseya.com/company/))

## Products & Services
- **Kaseya 365**: Unified platform combining IT management, security, backup, and automation tools for MSPs and IT teams.
- **IT Glue**: IT documentation and knowledge management platform.
- **RapidFire Tools**: Network assessment and reporting tools.
- **Spanning Cloud Apps**: Backup and recovery for SaaS applications (Office 365, G Suite, Salesforce).
- **ID Agent / Graphus**: Dark web monitoring and phishing protection.
- **RocketCyber**: Managed detection and response (MDR) platform.
- **TruMethods**: Business coaching and operational best practices for MSPs.
- **Unitrends**: Backup and disaster recovery solutions.

All are delivered as SaaS or on-premise software, with over 40 products total.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metrics**:
  - Over 40,000 customers ([kaseya.com](https://www.kaseya.com/company/))
  - Over 500,000 IT professionals use Kaseya products
  - 300 million devices managed globally
  - ~5,000 employees (as of 2025, per Built In)
- **Notable Investors/Partners**: Not publicly listed in provided sources; company is privately held (backed by private equity).
- **Growth Signals**:
  - Offices in more than 21 countries, with expansion in Bengaluru, Dublin, and other hubs.
  - Recognized as a “Great Place to Work” ([kaseya.com](https://www.kaseya.com/careers/)).
  - Continues to add products and acquire complementary technologies.

## Competitive Advantages
- **Broad platform**: Over 40 integrated products covering IT management, security, backup, and documentation – a single-vendor solution for MSPs.
- **Partner-first approach**: “Partner First Pledge” program shares risk with MSPs, building strong loyalty.
- **Scale and reach**: Serving 40,000+ customers across 20+ countries with a large partner ecosystem.
- **Innovation track record**: First-to-market with remote monitoring and management (RMM) in 2000, now a leader in unified IT and security.

## Strategic Focus
- Accelerate adoption of the Kaseya 365 unified platform.
- Expand cybersecurity capabilities (MDR, phishing, dark web monitoring).
- Grow international presence, especially in India, Ireland, and Australia.
- Hire aggressively across engineering, sales, customer success, and corporate functions to support rapid growth.

## Why Work Here
- **Culture**: Described as “human-centered” and “culture-centered,” with a strong emphasis on growth and collaboration. The company often uses the “rocketship” metaphor to signal momentum.
- **Work environment**: Hybrid and in-office options depending on role and location. Many roles are remote; some offices (Miami, Bangalore, Dublin) are in-office or hybrid. Built In lists both on-site and remote positions.
- **Career development**: Structured interview process, take-home assessments for tech roles, and a software sales development program for career switchers.
- **Global presence**: Opportunities to work in over 20 countries, with hubs in Miami, Dublin, Bangalore, Sydney, Vancouver, and more.
- **Recognition**: Certified “Great Place to Work”; noted for positive workplace culture.

## Sources
1. [kaseya.com – Careers](https://www.kaseya.com/careers/)
2. [kaseya.com – About Kaseya](https://www.kaseya.com/company/)
3. [builtin.com – Kaseya Company Profile](https://builtin.com/company/kaseya)

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