---
title: 'Senior Director, People & Culture at Catapult Sports'
canonical: 'https://feeny.ai/job/senior-director-people-culture-catapult-sports-london-pzjpat4vxk79'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Director, People & Culture at Catapult Sports

- **Company:** Catapult Sports
- **Location:** London, United Kingdom
- **Posted:** 2026-10-04
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/catapultsports/jobs/8245705

## Job description

Catapult is building the future of sports performance technology, with a mission to Unleash the Potential of every athlete and team on earth. We don't just work in the sporting industry; we are actively changing it.  Since 2006, our solutions have been leading the way in sports performance software, science, and data, in a world where 1% can literally mean the difference between winning and losing.

We work with over 5,000+ teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.

Catapult is a sports technology company that empowers professional teams to make data-driven decisions. We deliver health, performance, video, and AI insights from the locker room to competitive environments, ensuring every decision is an opportunity to gain an advantage, sharpen performance, and build lasting success.

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT BUILDING LEADERS, SHAPING CULTURE, AND ENABLING BUSINESS SUCCESS

The Senior Director, People & Culture is a pivotal senior role within our London Office and a key member of Catapult’s global P&C leadership team. Working three days in the office and partnering closely with senior business leaders, you will drive strategic impact while shaping both the culture and operational effectiveness of the EMEA region.

Reporting to the Vice President, People & Culture, based in Melbourne, you will lead an in-region team of three and be responsible for designing and implementing strategies that enable, engage, develop and retain exceptional talent.

Success in this role requires a balance of strategic thinking and practical execution. You will thrive in a fast-paced, global environment and be energised by creating innovative, scalable solutions that strengthen leadership capability and foster a high-performance culture across the region.

## WHAT YOU’LL DO

- Develop and execute strategic workforce plans, coaching senior leaders on organisational design, change management, communication, and talent development to drive engagement, retention, and business performance.
- Shape culture and values by identifying organisational needs and implementing impactful, scalable people solutions.
- Drive a consistent, high-quality employee experience across the EMEA region, spanning three offices, 16 countries, and multiple employment frameworks.
- Provide hands-on support and strategic partnership to leaders, teams, and employees, ensuring people strategies are aligned with business goals.
- Partner with the Talent team to deliver strategic initiatives across learning and development, diversity, equity and inclusion, reward, workforce planning, and talent acquisition.
- Mentor and lead regional P&C team members, fostering a high-performance culture.
- Leverage data and insights to identify trends, inform decision-making, and influence strategic outcomes.

## WHAT YOU’LL NEED

- A commercial mindset and the ability to connect people decisions to business outcomes, building credibility and influence with senior leaders across regions and cultures.
- Significant People & Culture leadership experience in a multi-country EMEA environment, with working knowledge of UK and German employment law.
- Proven success partnering with senior leaders in a fast-paced, high-growth, global organisation to drive transformation and business outcomes.
- The ability to balance competing priorities across the employee lifecycle without compromising quality or attention to detail.
- Comfort operating in ambiguity and bringing clarity, structure, and momentum to complex challenges.
- A strategic yet hands-on approach, balancing pace with employee development, engagement, and belonging.
- Experience designing creative, commercially driven solutions to complex business challenges.
- Strong communication and influencing skills, with the ability to engage effectively at all levels of the organisation.
- High levels of energy, adaptability, and resilience, with the ability to manage multiple projects and priorities simultaneously.
- A passion for creating a market-leading employee experience and fostering a high-performance culture.
- Flexibility to work across global time zones when required.

## WHAT YOUR SUCCESS WILL LOOK LIKE

- In 6 months, you have built strong relationships with senior leaders and key stakeholders and are recognised as a trusted P&C partner. You have a clear understanding of workforce opportunities, challenges, and priorities, with a defined view of how P&C can enable business performance. Your direct team is aligned on priorities, ways of working, and expectations, and regional P&C processes are operating with consistency and quality.
- In 12 months time, you are driving meaningful impact through strategic workforce initiatives, stronger leadership capability, and an enhanced employee experience. Leaders are empowered to navigate people challenges effectively, global P&C initiatives are successfully embedded across teams, and data and insights are being used to inform decisions. You are a valued member of the global P&C leadership team, helping shape and deliver a high-performance culture across Catapult.

WHY CATAPULT?

- We have amazing people. We promise you’ll work with some of the most ambitious,  intelligent people in an exciting industry, and do some of the best work of your life.
- We encourage our people to engage in constructive, open, and honest communication to make Catapult extraordinary.
- We work in a collaborative yet challenging environment to consistently improve our performance, which in turn impacts our customers' performance.
- Our workforce spans more than 20 countries. You'll have the opportunity to work with people from multiple nationalities and cultures, and to build your global awareness.
- We value improvement and development. We are challenging ourselves to continuously grow and become a high-performance company. That means we maintain a growth mindset in everything we do, and our people are always looking for ways to improve.  There is an unlimited opportunity to grow, do more, and do better.

Whether you’re interested in sports or not, you’ll have the satisfaction of knowing your work is supporting some of the most successful teams and athletes on the planet!

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend only to apply when they check every box. So if you have what it takes, but don't meet every single point in our job ad, please still get in touch! We would love to have a chat and see if you could be a great addition to our team. We are building the future of sports performance. Our priority is to find the brightest talent who can add to our team culture, actively contribute, and be excited about what they do.

All offers of employment are subject to Catapult's positive prehire check. To find out more, please contact the Talent Partner for this role.

## About Catapult Sports

## Company Overview
- **One-liner**: Catapult provides wearable tracking, video analysis, and athlete management software to optimize performance, avoid injury, and quantify return to play for elite and amateur sports teams.
- **Entity Type**: Public (ASX:CAT)
- **Headquarters**: Melbourne, Australia (with offices in the US, UK, France, Germany, Spain, Philippines, etc.)
- **Founded**: 2006
- **Founders**: Originally formed from a partnership between the Australian Institute of Sport (AIS) and the Cooperative Research Centres (CRC); individual founders are not publicly named.

## Core Business
- Primary industries: Sports technology, sports science, athlete performance analytics, video analysis.
- Target customers: B2B – elite professional teams and leagues (NFL, EPL, MLB, NHL, AFL, NCAA, Formula One, rugby); also B2C – amateur athletes via Catapult One.
- Mission: "Unleash the potential of every athlete and team on Earth."

## Products & Services
- **Vector (Vector 8)**: Wearable GPS and inertial monitoring device for elite athlete tracking; latest generation launched in 2025/2026.
- **Catapult One**: Consumer-grade wearable for amateur football and soccer players.
- **Perch P2**: Next-generation athlete performance solution (launched March 2026).
- **Video Analysis (SBG Sports Software)**: Real-time video analysis platform used in Formula One, football, and rugby; acquired in 2021.
- **IMPECT**: Data-analysis engine for professional football (soccer); acquired in October 2025.
- **Athlete Management System (AMS)**: Software ecosystem integrating tracking, video, and analytics for coaching and medical staff.
- **XOS**: Video and playbook solution for American football; acquired to expand US market presence.

## Market Standing
- **Valuation/Market Cap**: Not publicly available in search results; refer to ASX:CAT for current market cap.
- **Key Metric**: Public company – annual revenue not explicitly stated in provided data; noted "record ACV growth and single-digit churn" under CEO Will Lopes.
- **Notable Investors/Partners**: Australian Institute of Sport (founding partner), LNR (French rugby union, partnership extended through 2029), Mercury13 (women’s football investment group), over 5,500 elite teams in 40+ sports.
- **Growth Signals**: Acquisition of IMPECT (2025) and SBG Sports Software (2021); launch of Vector 8 and Perch P2; expansion into motorsport and women-specific performance models; 400+ staff across 24 locations.

## Competitive Advantages
- Scientifically validated metrics backed by decades of research (origins at AIS and CRC).
- Comprehensive integrated ecosystem combining wearables, video, and data analytics – unique in the market.
- Deep relationships with top global leagues and teams (NFL, EPL, MLB, NHL, AFL, NCAA, Formula One).
- Strong recurring revenue and low churn rate.

## Strategic Focus
- Continued innovation in wearable hardware (Vector 8, Perch P2) and AI-driven analytics (computer vision, data engine).
- Expansion into new sports (motorsport, women’s football) and amateur markets via Catapult One.
- Integration of recent acquisitions (IMPECT, SBG) to unify performance data and video.
- Investment in AI, computer vision, and embedded systems (evidenced by recent job postings for Principal AI Engineer, Principal Computer Vision Engineer).

## Why Work Here
- Culture described as "energetic and collaborative" with a global community of passionate sports and tech professionals.
- Flexible work locations: offices in Melbourne, Boston, London, Cologne, Manila, and others; hybrid/remote policies likely vary by role (not explicitly stated).
- Cutting-edge technology stack: wearables, AI, computer vision, cloud infrastructure, and sports science.
- Opportunity to work directly with elite teams and contribute to products used in major global sports.
- Notable perks: involvement in sports technology innovation, potential for international travel, and a mission-driven environment.

## Sources
1. [catapult.com](https://www.catapult.com/company/about-catapult)
2. [catapult.com](https://www.catapult.com/newsroom)
3. [greenhouse.io](http://job-boards.greenhouse.io/catapultsports)
4. [catapult.com](https://www.catapult.com/careers)

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