---
title: 'Senior Director, Product Growth at Hello Heart'
canonical: 'https://feeny.ai/job/senior-director-product-growth-hello-heart-tel-aviv-rs2frw48war7'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Director, Product Growth at Hello Heart

- **Company:** Hello Heart
- **Location:** Tel Aviv, Israel
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-08
- **Apply:** https://job-boards.greenhouse.io/helloheart/jobs/8926728002

## Job description

About Hello Heart:

Hello Heart is on a mission to make heart attacks a thing of the past.

We’re an AI company focused exclusively on heart health, building a platform that predicts and prevents cardiac events before they happen—identifying risk up to 10 days in advance versus 10 years in traditional clinical models.

This is already working at scale. Hello Heart has been shown to reduce inpatient hospital days by 47% and deliver ~$1,800 in annual savings per member. Hello Heart is the cardiac prevention partner to over 80% of large U.S. health plans and serves hundreds of public and private employers.

We’re defining how the #1 cause of death—heart disease—is managed in the AI era. Join us.

About the role:

Our products already work at scale. The next wave of growth comes from helping every enrolled member reach lasting use across every product. That's the job.

You'll guide the path from enrollment to lasting habit. As Senior Director of Product Growth, you'll define what "activated" means across our portfolio, from our core heart health app to medication adherence with a connected pillbox and new care models for Medicare members. You'll own the metrics that track members from enrollment to repeated use. You'll find exactly where and why members drop off, and turn that into recommendations, forecasts, and experiments that product leaders act on.

This isn't an acquisition or performance marketing role, and it isn't a second product owner role. Members reach us through their employers and health plans, and product leaders own their roadmaps and enrollment with GTM. You'll guide growth across the portfolio and own in-product activation and engagement, setting the bar for how we measure and experiment.

Activation here isn't a vanity metric. A member who takes a second reading, sets up their pillbox, or returns to their AI coach is a member we can help.

Responsibilities:

- Own product strategy and execution for a new growth team across product lines, from identifying opportunities to shipping and iterating on solutions.
- Own activation, engagement, and retention definitions across product lines, so every team measures the path from enrollment to repeated use the same way.
- Improve core product metrics, such as retention and adoption of key features.
- Partner with Member Marketing, who own lifecycle messaging, and with Data, so in-product moments and lifecycle communication work as one member journey, measured with trusted metrics.
- Build product operating mechanisms across product lines: shared metrics, one experimentation process, and a regular review cadence, with the privacy, safety, and clinical guardrails a regulated health product needs.
- Lead the growth pod hands-on, pairing with designers and engineers to ship experiments rather than filing requests.
- Report results, forecasts, and the decisions they imply to product leaders and executives.
- Use AI daily to shorten the time from question to decision, from automated funnel monitoring to faster analysis and readouts.

Qualifications:

- 10+ years in product, growth, or analytics-driven product roles, including 5+ years leading growth for B2C or B2B2C products at scale with a proven record of exceptional growth.
- A proven track record of scaling products and features to large user bases, with measurable impact on engagement and retention.
- You've owned activation or retention numbers. You can tell us what they were when you started, what they were when you left, and how you know your work moved them.
- An operator with analytical depth. You write SQL, work in product analytics tools such as Mixpanel or Tableau, and challenge an analysis before it reaches a decision.
- Strong experimentation craft, including tests where traffic is limited or classic A/B testing doesn't fit.
- You think in systems, not campaigns, and you've built growth practices that multiple teams adopted.
- Experience growing products where members are enrolled through a partner, such as an employer or health plan, and need a reason to start, a plus.
- A record of driving decisions across product leaders who don't report to you.
- Working knowledge of behavioral science and habit formation, applied responsibly.
- AI-native builder: you use AI tools as a core part of how you analyze, prototype, and ship, and you can create measurement foundations where data is still messy.
- Healthcare, digital health, or other regulated-industry experience strongly preferred.
- Clear communicator who can turn a complex funnel into one decision.

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our [Instagram page](https://www.instagram.com/helloheartapp/).

## About Hello Heart

## Company Overview
- **One-liner**: Hello Heart is a digital therapeutics company focused exclusively on preventing and managing heart disease through AI-powered coaching, connected devices, and behavioral science.
- **Entity Type**: Private (Series D)
- **Headquarters**: Menlo Park, California (Silicon Valley) with additional offices in Tel Aviv, Israel; New York City; and Austin, Texas [helloheart.com](https://www.helloheart.com/about/company)
- **Founded**: 2013
- **Founders**: Maayan Cohen (CEO) and Michal Gutman [helloheart.com](https://www.helloheart.com/about/company)

## Core Business
- **Primary industry**: Digital Therapeutics / Healthcare IT
- **Target customers**: B2B (employers, health plans, health systems) — the solution is distributed through benefits programs; end users are individuals managing hypertension and cardiovascular risk.
- **Mission or purpose statement**: "Taking on the number one cause of death" — empowering people to manage their heart health and change the future of heart health for good. [helloheart.com](https://www.helloheart.com/about/company)

## Products & Services
- **Hello Heart Program (Digital Therapeutic)**: An app-based program combining a free blood pressure monitor with AI-powered guidance, personalized coaching, medication tracking, and behavioral science to help users lower and manage their blood pressure. The program is clinically validated and has demonstrated a 47% reduction in inpatient hospital days and $1,709 in savings per member per year. [helloheart.com](https://www.helloheart.com/)
- **Nia (AI Health Assistant)**: An AI-powered assistant designed to help members understand heart health questions between visits, operating within clinician-informed safety guardrails for accuracy and safety. [helloheart.com](https://www.helloheart.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: **$138M total funding raised through Series D** [helloheart.com](https://www.helloheart.com/about/careers)
- **Notable Investors/Partners**: Member of the American Heart Association Innovators’ Network, American College of Cardiology Industry Advisory Forum, and CVS Health Point Solutions Management program. [helloheart.com](https://www.helloheart.com/about/company)
- **Growth Signals**: More than **225 global employees** and over **452K subscribers** served. The company is expanding its AI capabilities with the launch of "Nia" and has a growing commercial presence across the U.S. [helloheart.com](https://www.helloheart.com/about/careers)

## Competitive Advantages
- **Exclusive focus on heart disease**: Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, giving it deep domain expertise and a highly tailored product.
- **Proven clinical and financial ROI**: Published outcomes show 47% fewer inpatient hospital days and significant per-member cost savings, making the value proposition clear to employers and health plans.
- **AI-first approach with safety guardrails**: Their AI assistant "Nia" is purpose-built for heart health and operates within clinician-defined boundaries, balancing innovation with patient safety.
- **Connected device integration**: Providing a free blood pressure monitor removes barriers to entry and ensures accurate data collection.

## Strategic Focus
- **AI for behavior change and risk detection**: Hello Heart is investing heavily in AI to deliver more personalized, real-time support and to proactively identify risk signals.
- **Scaling commercial partnerships**: Through partnerships with major health plans (e.g., CVS Health), employers, and health systems, the company aims to expand its reach to millions more at-risk individuals.
- **Data privacy leadership**: The company emphasizes that it will "never sell our members' health information," positioning privacy as a core brand value in a sensitive market. [helloheart.com](https://www.helloheart.com/)

## Why Work Here
- **Mission-driven impact**: Employees work on a product that directly addresses the leading cause of death globally, offering a strong sense of purpose. The company culture is described as "transparent and collaborative" with a strong team "driven to change how patients manage their health." [helloheart.com](https://www.helloheart.com/about/company)
- **Growth and ownership**: Each team member receives an equity package ("stock options makes each of our employees real partners"), and the company emphasizes challenge and career growth. [helloheart.com](https://www.helloheart.com/about/careers)
- **Benefits**: Full medical, dental, and vision coverage for U.S. employees and dependents; unlimited PTO; and an annual company-wide offsite for all team members. [helloheart.com](https://www.helloheart.com/about/careers)
- **Work model**: The company has offices in multiple cities (Menlo Park, Tel Aviv, New York, Austin), but specific remote/hybrid policy details are not publicly stated on their careers page. [helloheart.com](https://www.helloheart.com/about/company)
- **Engineering culture**: With a Chief Technology and Product Officer leading product development, the company uses AI and connected devices, offering a compelling environment for engineers and data scientists in healthcare tech.

## Sources
1. [Hello Heart - About/Company](https://www.helloheart.com/about/company)
2. [Hello Heart - Careers Page](https://www.helloheart.com/about/careers)
3. [Hello Heart - Official Site](https://www.helloheart.com/)
4. [Hello Heart - Job Listings (Greenhouse)](https://job-boards.greenhouse.io/helloheart)

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