---
title: 'Senior Director, Product Management - Measurement & Audiences Portfolio at Samba'
canonical: 'https://feeny.ai/job/senior-director-product-management-measurement-audiences-portfolio-samba-new-h0zchq0ppzcx'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Director, Product Management - Measurement & Audiences Portfolio at Samba

- **Company:** Samba
- **Location:** New York City, NY
- **Compensation:** $210k–$220k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-01-28
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.lever.co/sambatv/284221a5-326d-4440-b867-c179cd1953ba

## Job description

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We're seeking a strategic product leader to own and drive our Measurement & Audiences portfolio. Reporting to the Chief Product Officer, you'll be accountable for the full P&L and strategic direction of products that enable advertisers to plan, activate, measure, and optimize their campaigns across our platform. This portfolio sits at the intersection of data science, media execution, and business intelligence—requiring both analytical rigor and commercial acumen.

## What You'll Do

Portfolio Leadership & Strategy

- Own the vision, roadmap, and business outcomes for Measurement and Audiences products, including reach/frequency campaign measurement, outcomes measurement, audience segmentation/activation, and platform integrations
- Drive portfolio-level prioritization across competing needs—balancing feature development, technical infrastructure, partner integrations, and strategic insights initiatives
- Define success metrics spanning customer adoption, measurement accuracy, revenue impact, and operational efficiency
- Translate market trends and customer feedback into actionable product strategy that differentiates our platform

## Team Leadership

- Lead and develop a team of Product Owners/Managers across reach & frequency, outcomes measurement, audiences/activation, integrations, and strategic initiatives
- Coach team members on prioritization frameworks, data-driven decision making, and stakeholder influence
- Create clarity around roles and ownership, especially for the strategic initiatives function that identifies insights-driven opportunities for productization
- Build a high-performance culture that balances speed of execution with quality and customer impact

Cross-Portfolio Collaboration

- Partner closely with Data Science and Engineering to ensure measurement and audience modelling methodologies are statistically sound, scalable, and explainable
- Collaborate with Sales and Client Services to understand advertiser measurement and audience needs and translate them into product requirements
- Work with Business Development to prioritize and scope third-party integrations (DSPs, analytics platforms, data partners, clean rooms)

Strategic Initiatives & Insights

- Oversee a function dedicated to identifying product opportunities through customer insights, competitive analysis, and market research
- Establish processes for evaluating which strategic insights warrant investment and productization vs. one-off solutions
- Drive thought leadership externally on measurement best practices, privacy-safe attribution, and audience strategy
- Monitor industry evolution (MTA, MMM, incrementality testing, privacy changes) and position the portfolio accordingly

Customer & Market Focus

- Serve as the voice of advertisers and agencies, understanding how they evaluate campaign success and make optimization decisions
- Ensure products deliver accurate, timely, and actionable insights that drive customer value and retention
- Navigate complex measurement challenges including cross-device tracking, walled garden limitations, and attribution modeling
- Champion industry standards and collaborate on initiatives that advance measurement transparency

## Who You Are

- 12+ years of product management experience, with 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms
- Deep expertise in digital advertising measurement—reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics
- Proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes
- Strong analytical foundation with ability to evaluate statistical methodologies, challenge assumptions, and communicate complex concepts to non-technical stakeholders
- Experience managing both platform products (audience activation, measurement dashboards) and strategic initiatives (insights, R&D, partnerships)
- Exceptional ability to work in a highly matrixed environment—balancing needs of Sales, Engineering, Data Science, and external partners

## Preferred Experience

- Experience with integrations to major ad platforms (Google, Meta, Amazon, The Trade Desk, etc.) and understanding of their APIs and data models
- Track record of taking insights from strategic initiatives and successfully translating them into scaled product features
- Familiarity with privacy-preserving measurement techniques (clean rooms, aggregated reporting, synthetic controls)
- Experience in both B2B SaaS and media/advertising business models

The Challenge This role requires someone who can operate at multiple altitudes—setting portfolio strategy while also diving deep into measurement science and audience debates. You'll need to balance the tension between customer-specific requests and scalable product development, between innovation in strategic initiatives and execution on core roadmap, and between being a demanding customer of upstream data products while being a reliable producer to downstream activation teams. Success means delivering measurement products that advertisers trust, that differentiate our platform, and that scale profitably.

## #LI-CH

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

## About Samba

## Company Overview
- **One-liner**: Samba (formerly Samba TV) is a media intelligence company that uses AI and first-party deterministic data from 1.5 billion people to power cross-screen TV and digital advertising measurement, targeting, and analytics for the world's largest brands, publishers, and platforms.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2008
- **Founders**: Ashwin Navin (Co-founder & CEO), Alvir Navin (Co-founder & COO)

## Core Business
- **Primary Industry**: Media Intelligence / Advertising Technology / Data & Analytics
- **Target Customers**: B2B — primarily Enterprise (global brands, agencies, publishers, and platforms like Disney, Havas Media, and "the vast majority of top global brands")
- **Mission Statement**: Unite TV, digital, and behavioral data through AI to power faster, more accurate media decisions.

## Products & Services
- **Samba Analytics**: Independent cross-screen measurement using first-party data for deduplicated reach, frequency, and performance outcomes. Allows optimization of campaigns while they are still in-flight.
- **Samba Audiences**: Exclusive audience segments and Private Marketplaces (PMPs) built from Samba's deterministic cross-screen signals for effective targeting.
- **Samba Knowledge Graph**: AI-powered mapping of interests, behaviors, and purchase intent, linking content to 1.5 billion real people, devices, and households.
- **Samba ID**: A universal identity solution linking content to real people and devices across screens.
- **Samba AI**: Contextually analyzes and indexes all media content, including brand logo detection on TV.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Total Funding**: $75.7M USD across 9 rounds
    - Last known round: Series B ($30M, June 2017, led by Union Grove Venture Partners and Disney Accelerator)
    - Other notable rounds: Series A ($7M, February 2012, led by August Capital)
- **Key Metric**: Owns first-party TV and web data for 1.5 billion people globally.
- **Notable Investors/Partners**: August Capital, Union Grove Venture Partners, Disney Accelerator. Strategic clients include Disney, Havas Media, and "every platform and publisher you need."
- **Growth Signals**: Acquired Semasio in 2024, becoming the only provider owning both TV and web first-party data. Rebranded from "Samba TV" to "Samba" in 2026. Global workforce of 251 employees (+20.1% YoY growth). Operations span 6 countries with 13 offices.

## Competitive Advantages
- **First-Party Data Moat**: Nearly two decades of proprietary, deterministic data from smart TVs (24 brands, 48M devices) and web (1.5B people), creating a unique and un-copyable dataset.
- **Full-Funnel Integration**: The only provider to combine TV and web first-party data (after acquiring Semasio), offering planning, measurement, and activation in one platform.
- **AI-Powered Knowledge Graph**: Goes beyond traditional media measurement by mapping interests, behaviors, and purchase intent, enabling contextual analysis without relying on third-party cookies.

## Strategic Focus
- **Platform Expansion**: Evolving from a TV data provider into a comprehensive "media intelligence" company (rebranded in 2026).
- **Cross-Screen Unification**: Connecting TV and digital data to provide a complete view of audience behavior across all screens.
- **AI & Contextual Intelligence**: Deepening investment in AI for content analysis, brand detection, and predictive audience targeting.
- **Global Scale**: Operating across six continents and expanding direct partnerships with major platforms and publishers.

## Why Work Here
- **Founder-Led Culture**: Described as having "startup intensity and enterprise impact," with a "culture that values ownership over hierarchy and outcomes over optics."
- **Global & Distributed**: Teams span San Francisco (HQ), New York, London, Hamburg, Sydney, Los Angeles, Chicago, Austin, Warsaw, Taipei, and Amsterdam. Officed with a global, collaborative ethos.
- **Engineering & Data-First**: Ships products that "touch billions of signals daily." A strong emphasis on data science, engineering, and product roles.
- **Compensation & Benefits**: Competitive base salary, equity participation, performance bonuses, generous parental leave, flexible PTO, annual learning budgets, home office stipend, and best-in-class hardware.
- **Culture Values** (from company career page): Determined & Resilient, Self-Aware, Naturally Curious, Low Ego, Results Oriented.
- **Employee Rating**: 3.9/5.0 on LinkedIn (172 reviews), with Work-Life Balance at 3.9, Compensation at 3.8, and Culture at 3.8.

## Sources
1. [samba.com](https://samba.com/about-samba) — About Samba / Company History
2. [samba.com](https://samba.com/careers) — Careers Page / Culture & Benefits
3. [samba.com](https://samba.com/) — Home Page / Product & Platform Overview
4. [linkedin.com/company/sambatv](https://www.linkedin.com/company/sambatv) — LinkedIn Profile (Company Details, Size, Financials)
5. [jobs.lever.co/sambatv](https://jobs.lever.co/sambatv) — Lever Careers Page (Open Roles)

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