---
title: 'Senior Director, Product Management (Small Axe Studios) at 2K'
canonical: 'https://feeny.ai/job/senior-director-product-management-small-axe-studios-2k-novato-california-0vrpc8k25tms'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Director, Product Management (Small Axe Studios) at 2K

- **Company:** 2K
- **Location:** Novato California, United States
- **Posted:** 2026-03-06
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/2k/jobs/7655914003

## Job description

## Who We Are

At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, Small Axe Studios, formally known as 2K Sports Lab, was created as our newest stand-alone studio in Burnaby with an ambitious mission to redefine the future of sports games. We are actively expanding our world-class publishing team to launch 2K’s next major sports franchise with Small Axe Studios. If you thrive on bringing bold, innovative experiences to life with a laser focus on players and sports fans worldwide, we’d love to connect with you.

## What We Need

We are looking for a Senior Director, Product Management responsible for partnering with Small Axe Studios on product strategy, feature roadmaps, and management of the live service player experience to enable long-term engagement & revenue growth.

In this critical role, you will work with the studio to architect and execute a multi-year product roadmap, shaping our player engagement, growth and retention strategies. Leading both the product management and data insights teams, you will work closely with studio and publishing collaborators to develop and implement plans that will enable the franchise to become a cultural powerhouse.

## What You’ll Do

- Product Leadership
- Multi-Year Product Roadmap: Partner with the studio to drive the design and execution of the multi-year product roadmap, being a strong voice in the vision, direction & evolution of the core game experience.
- Player Lifetime Value: Maximize the end-to-end player lifecycle - onboarding, retention, re-acquisition & monetization - leveraging data to build and continually iterate a live service strategy that consistently grows in-game engagement and player lifetime value.
- Monetization Models: Collaborate with the studio to plan and optimize in-game monetization models, ensuring they are designed to enhance the player experience, increase MAUs, and drive long-term revenue growth without creating player friction or introducing pay-to-win dynamics.
- Content Roadmap: Co-author the daily/weekly/monthly/annual cadence of feature drops, content updates, gameplay optimization, and game resets, ensuring alignment on resourcing, licensing, and development costs.
- Evergreen Engagement & Conversion: Build comprehensive messaging, campaign, and upsell strategies in collaboration with performance marketing and studio development teams to drive ongoing player engagement and conversion.
- Data, Insights & Market Intelligence
- Voice of the Player: Understand and advocate for the player’s perspective at every opportunity, to ensure the development of fair and balanced gameplay experiences that empowers player choice and values their time.
- Telemetry & Analysis: Define telemetry needs, critical metrics, reporting, and analysis needed to develop insights that impact product decisions, ultimately enabling us to improve the player experience and exceed core franchise targets.
- Landscape Analysis: Leverage market intelligence to deliver insight and thought leadership on the industry landscape, trends, competitor products, and best practices to help us grow and evolve our thinking regarding player engagement strategies.
- Localization Strategy: Develop regional and local market insight, understanding player needs across diverse geographies, recommending localization opportunities across the organization to expand our TAM and deliver a positive ROI.
- Team & Operational Leadership
- Team Leadership: Architect and lead a high-performing Product Management & Analytics organization; mentor a multidisciplinary team of PMs, Data Analysts, and Data Scientists to establish a "best-in-class" center of excellence for franchise-wide player insights.
- Operational Excellence: Direct mission-critical operations to ensure go-to-market readiness; e.g. driving accountability for 1st party submissions and the global legal compliance process.
- Best-in-Class Testing Plans: Orchestrate a comprehensive testing roadmap - from Alpha/Beta execution to release management - leveraging real-time monitoring, dashboards, and community feedback loops to optimize game quality and player satisfaction.
- Regulatory Landscape Expert: Proactively navigate the evolving global legislative landscape to ensure full product compliance, mitigating risk by anticipating and preparing for upcoming regulatory shifts.
- Franchise Evangelist: Develop a deep understanding of our product, becoming the sought-after expert regarding product and live services strategy. Proactively share insights, processes, and lessons learned across studio & publishing teams within the sports game portfolio.

What Will Make You a Great Fit

- AAA Live Service Expertise: 10+ years of experience in product leadership, specifically driving persistent AAA console/PC live service games
- Visionary Leadership: An accomplished team builder with a proven track record of inspiring and empowering high-performing, cross-functional teams.
- Strategic Influence: Expert-level ability to align diverse stakeholders and drive executive-level decision-making through clear, structured communication and collaboration.
- Analytical Decision-Maker: A critical thinker who masterfully balances data-driven insights with player perspectives, business priorities, and resource constraints to solve complex product challenges.
- Sports Passion: A genuine passion for sports paired with an intuitive grasp of how to interpret sports culture into high-impact digital experiences.

Bonus Points

- Early Development: Experience working in the early phases of development (pre-production and production) of AAA and/or Free-to-Play games with live services content.
- Mobile Platform Fluency: Strategic insight into onboarding, scaling and retaining player bases within evergreen mobile games.
- Publishing Partnership: Experience working in collaboration with publishing teams, collaborating on decisions that impact both product and commercial outcomes.

The pay range for this position in California at the start of employment is expected to be between $227,700 and $337,020 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Onsite #LI-Hybrid

## About 2K

## Company Overview
- **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*.
- **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO)
- **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia)
- **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive)
- **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer.

## Core Business
- **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games)
- **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms)
- **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page)

## Products & Services
- **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC.
- **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise.
- **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio).
- **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series.
- **Mafia Series**: Open-world crime drama franchise.
- **WWE 2K Series**: Professional wrestling simulation franchise.
- **XCOM Series**: Tactical strategy franchise.
- **PGA Tour 2K Series**: Golf simulation franchise.
- **Top Spin Series**: Tennis simulation franchise (revived in 2024).
- **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally.

## Market Standing
- **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games.
- **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**.
- **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia).
- **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models.

## Competitive Advantages
- **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*).
- **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms.
- **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions.
- **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG).
- **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement.

## Strategic Focus
- **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content.
- **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*).
- **Mobile & New Platforms**: Expanding into mobile gaming and new platforms.
- **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox).
- **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles).

## Why Work Here
- **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world.
- **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values.
- **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility.
- **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA.
- **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture.
- **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally.

## Sources
1. [2k.com/careers/](https://2k.com/careers/)
2. [2k.com/about/](https://2k.com/about/)
3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k)
4. [en.wikipedia.org/wiki/2K_(company)](https://en.wikipedia.org/wiki/2K_(company))

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