---
title: 'Senior Director, Product Marketing & Brand at Gametime United'
canonical: 'https://feeny.ai/job/senior-director-product-marketing-brand-gametime-united-united-states-3sbq8veyf1h1'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Director, Product Marketing & Brand at Gametime United

- **Company:** Gametime United
- **Location:** United States
- **Compensation:** $235k–$275k
- **Work type:** remote
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/gametimeunited/jobs/5195086008

## Job description

About Us:

Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

## The Role

The Senior Director, Product Marketing & Brand will define and scale Gametime’s demand-side narrative — shaping what the brand means, who it’s for, and how it drives growth.

Today, Gametime has strong brand equity with a core audience of deal-seeking, last-minute sports fans. The opportunity ahead is significantly larger. This role will lead the evolution of Gametime into a broader, culturally relevant platform for live experiences across sports, concerts, and beyond.

This is both a strategic and operational leadership role, responsible for connecting positioning, audience understanding, and go-to-market execution to expand Gametime into new audiences and categories.

You will partner closely with Growth, Creative, Product, and Data teams to ensure brand is not a support function, but a core driver of acquisition, engagement, and revenue.

This is a player-coach role. You will define the strategy and do the work — building the foundations of Product Marketing and Consumer Insights while driving immediate business impact.

## Key Responsibilities

- Define and Lead Brand Strategy: Own Gametime’s positioning — clearly articulating what makes the brand different and how it evolves beyond its core use case. Build a narrative that scales across audiences without fragmenting the brand.
- Audience Expansion: Identify and prioritize new customer segments and use cases. Develop segmentation frameworks that influence product, marketing, and company strategy, and unlock growth in new categories.
- Build Product Marketing (0→1): Stand up the Product Marketing function. Own messaging frameworks, competitive positioning, and go-to-market strategy to ensure product innovation translates into customer adoption.
- Consumer Insights & Research: Develop a structured understanding of customer behavior, motivations, and perception. Build lightweight but effective research and brand tracking systems that inform decisions across the business.
- Brand as a Growth Lever: Partner with Growth to connect brand investment to acquisition, conversion, and retention. Define how brand drives measurable business outcomes, not just awareness.
- AI-Forward Approach: Leverage AI-driven tools and methodologies to accelerate insight generation, creative development, and go-to-market execution. Explore how AI can improve relevance, speed, and efficiency across the brand and marketing ecosystem.
- Experimentation & Innovation: Build and scale a structured approach to testing positioning, messaging, and audience strategies. Use data and experimentation to continuously refine how Gametime shows up in the market.
- Measurement & Insights: Partner with Data and Analytics to develop frameworks that connect brand investment to business impact, including brand tracking, attribution, and incrementality testing.
- Team Development: Build and lead a small, high-performing team. Foster a culture of ownership, curiosity, and execution excellence.
- Cross-Functional Leadership: Align Product, Growth, Creative, and Executive stakeholders around a unified narrative and strategy. Ensure consistency across all customer touchpoints.

## Key Skills

- Strong brand strategy and positioning expertise, with the ability to define and evolve narratives that drive business impact
- Deep understanding of consumer behavior, segmentation, and audience expansion strategies
- Experience building or scaling Product Marketing functions and go-to-market systems
- Ability to connect brand strategy to measurable growth outcomes (acquisition, conversion, retention)
- Strategic mindset with strong execution capability — comfortable operating as a player-coach
- Experience working cross-functionally with Product, Growth, Creative, and Data teams
- Strong analytical fluency and comfort using data to inform decisions and measure impact
- Curiosity and practical application of AI tools to improve marketing effectiveness and speed
- Excellent communication and storytelling skills, able to align teams and influence leadership

## Requirements

- 10–14 years of experience across brand, consumer marketing, product marketing, or related disciplines
- Proven track record of expanding a brand into new audiences, categories, or use cases
- Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments preferred
- Demonstrated ownership of positioning and go-to-market strategy, not just campaign execution
- Experience operating in fast-paced, ambiguous environments with limited resources
- Prior experience building or scaling functions (PMM, insights, or similar) is highly preferred

## What We Can Offer

- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company off-sites and meet-ups
- Wellness programs
- Tenure recognition

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range $235,000—$275,000 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

## About Gametime United

## Company Overview
- **One-liner**: Gametime provides a mobile-first marketplace for last-minute tickets to sports, music, and theater events, enabling users to purchase and access tickets directly from their phone.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2013
- **Founders**: Brad Griffith

## Core Business
- **Primary industry/industries**: Entertainment, Live Events, Ticketing Technology
- **Target customers**: B2C (individual fans seeking last-minute event tickets)
- **Mission or purpose statement**: "Uniting people through shared experiences" by building technology that gets people out into the real world together.

## Products & Services
- **Gametime Marketplace**: A mobile-first platform (iOS and Android) offering last-minute tickets to sports, music, comedy, and theater events in over 60 cities across the U.S. and Canada. Key features include:
    - **All-In Pricing**: Transparent upfront pricing with no hidden fees.
    - **Gametime Guarantee**: Assurance that tickets will be valid and delivered in time for the event.
    - **Real-Time Pricing Engine**: Dynamic pricing powered by machine learning.
    - **AI-Driven Personalization**: Sub-second checkout and tailored recommendations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed as a private company.
- **Key Metric**: Total Funding: **$71.6M**
- **Annual Revenue**: Approximately **$24.0M** (per LinkedIn data)
- **Notable Investors/Partners**: Accel, Evolution Media, Nimble Partners, Techstars
- **Growth Signals**: Operates in 61 cities across the US & Canada; over 148,000 teams and artists on the platform; 5,423 events listed. The company is actively hiring across Engineering, Product, Data, and Growth, with a stated "AI-First" strategy.

## Competitive Advantages
- **Mobile-First, Last-Minute Focus**: Built from the ground up for on-the-go, spontaneous ticket purchases, differentiating from legacy players who rely on desktop/printer-centric models.
- **AI-First Toolkit**: Every team is empowered to use AI to automate, experiment, and ship faster, creating a tech-forward edge.
- **Founder Mentality Culture**: Hires people who thrive with autonomy, ownership, and a long leash, aiming to attract high-impact talent that moves the needle.
- **Proprietary Technology**: Real-time pricing engine, ML-driven recommendations, and a sub-second mobile checkout are core competitive moats.

## Strategic Focus
- **Remote-First Expansion**: Hiring across 25+ US states with a fully remote setup, no hybrid or mandatory office days.
- **Product & Engineering Investment**: Actively hiring for Staff Engineer, Fullstack Engineer, and Front End Engineer roles to build out the technology stack.
- **Data-Driven Growth**: Scaling CRM, paid search, and SEM efforts to drive fan acquisition.
- **AI Integration**: Continuing to integrate AI across the product and internal operations as a core strategic lever.

## Why Work Here
- **Remote-First Culture**: Fully remote company spanning 25+ US states with no mandatory office days. The company invests in bringing people together for team events throughout the year.
- **Competitive Compensation & Equity**: Offers a "competitive comp" package including an ownership stake in the company.
- **Generous Benefits**: Medical, dental, and vision coverage; paid parental leave; mental wellness support (Lyra Health); open PTO (with a claim that they actually mean it); home office allowance; and "Gametime Credit" to attend events monthly.
- **Engineering Culture**: Described as "fast and build to last" with a bias for shipping. The technology stack includes real-time pricing engines, ML models, and AI-driven personalization. A focus on founder mentality means small teams and big ownership.
- **Hiring Process**: Designed to be fast and transparent, with a 30-minute recruiter chat (may include an AI interviewer), a skills assessment for some roles, and team interviews. The company states they review every application.
- **Recent Leadership**: Brad Griffith (CEO & Founder), Mihir Sambhus (CTO), Danny Guillory (CPO), Dave Zaragoza (CFO), Jon Armitage (CGO).

## Sources
1. [gametime.co - Careers Page](https://gametime.co/company/careers/)
2. [gametime.co - About Us](https://gametime.co/company/about/)
3. [LinkedIn - Gametime United](https://www.linkedin.com/company/gametime-united)
4. [Built In - Gametime United](https://builtin.com/company/gametime-united/faq/workplace-perception)

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