--- title: 'Senior Director, Public Affairs at Orchestra' canonical: 'https://feeny.ai/job/senior-director-public-affairs-orchestra-washington-tv2t6tn3g5ch' type: 'job' last_seen: '2026-09-18' --- # Senior Director, Public Affairs at Orchestra - **Company:** Orchestra - **Location:** Washington, DC - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-18 - **Apply:** https://job-boards.greenhouse.io/orchestra/jobs/8806977002 ## Job description Start date: Immediate Salary: $115,000 - $130,000 (bonus eligible) Location: Washington, D.C. (hybrid) ## ABOUT ORCHESTRA Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. Its growing team of 700+ storytellers and strategists is shaping what's next in communications, with experience that spans consumer, technology, climate and sustainability, education, healthcare, philanthropy, real estate, sports, travel, hospitality, and arts and culture, to name a few. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communications professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/). People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ## ABOUT THE GLEN ECHO GROUP [Glen Echo Group](https://www.glenechogroup.com/) seeks a Senior Director to join our fast-growing, DC-based team. As one of the leading storytellers for the internet-enabled world, this role will combine passion, industry and policy knowledge and creative communications expertise to tell the stories of innovation and how it can move the world forward as a force for good. ## ABOUT THIS ROLE This is an exciting opportunity to join our growing team and work every day with the leading brands and innovators of the new economy. Our ideal candidate is a senior-level communications professional with strong storytelling and media expertise, the ability to lead multiple, high-profile accounts and manage a cross-disciplinary team. This person should be an excellent team player with a proven track record of developing and implementing successful media relations campaigns and a background in cybersecurity and/or defense within the public sector. Our ideal candidate is an experienced self-starter who can translate complex issues into simple, compelling narratives for a variety of audiences. Role location: This role is available in our Washington, D.C. office on a hybrid basis. The team is in-office at least 2-3 days per week. ## ACCOUNTABILITIES AND QUALIFICATIONS As a Senior Director with the Glen Echo Group Public Affairs team, you will… - Serve as the primary client manager, core team member and communications lead across a variety of clients - Strategic thinker able to quickly understand client businesses, targets, influencers and competitive landscape. Quickly grasp key issues and develop successful communications campaigns - Develop media strategies and create a variety of creative assets to execute across a wide range of media platforms. Build and cultivate trusted relationships across media platforms and leverage them to stay ahead of story angles and news cycles. Provide sound media counsel, judgment and analysis to clients - Understand content marketing channels and employ excellent written, verbal and creative communications skills to create and deliver compelling and persuasive content - Provide strategic counsel and guidance across the company, mentor team members and ensure the firm’s success by overseeing work quality and productivity level - Serve as brand ambassador for the Glen Echo Group, active within the third-party community and contribute to new business strategy, execution and outreach Essential skills: We love our work and take it seriously, but not ourselves. We work hard and we have fun. Our ideal candidate will have: - 10+ years of progressively responsible communications experience developing and leading communications strategies, including the ability to translate complex issues into simple and compelling campaigns - Strong project management experience with the ability to juggle multiple clients and deliver results in a fast-paced, collaborative environment - Strong media relationships and networks, excellent writing skills and utilization of best-in-class communications tools - Demonstrated understanding and expertise in public sector media, politics and public affairs - Expertise in crafting and executing integrated issue campaigns; a strong record of building relationships across the technology and public affairs communities - Ability to identify and counsel on emerging and breaking issues, highly responsive to urgent client requests and ability to navigate a constant and challenging media and political environment - Ability to secure new business opportunities for the firm and grow our existing client relationships - Experience managing and mentoring young communications professionals - Have attention to detail, enthusiasm, creativity and professionalism, a desire to work hard and be part of an extraordinary group of people Preferred skills: - A background in and working knowledge of the internet, cybersecurity and/or defense industries ## WORKING AT ORCHESTRA Salary range (commensurate with experience and skills): $115,000 - $130,000 Senior Directors are eligible for end of year bonuses based on firm, team and individual performance. ## #LI-SA1 #LI-Hybrid Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: [BerlinRosen](https://www.berlinrosen.com/), [Civitas Public Affairs Group](https://www.civitaspublicaffairs.com/), [Derris](http://derris.com/), [Glen Echo Group](https://www.glenechogroup.com/), [Inkhouse](http://inkhouse.com/), [M18](http://m18pr.com/), [Message Lab](https://messagelab.com/), [Onward](https://thisisonward.com/) and [Small Girls PR](https://www.smallgirlspr.com/). It also launched [Brightmode](http://www.brightmode.com/), a talent acquisition firm for communication professionals. Learn more at: [www.orchestraco.com](http://www.orchestraco.com/). To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates. ## About Orchestra ## Company Overview - **One-liner**: Orchestra is a strategic communications and marketing company that combines C-suite advisory, integrated strategy, and multichannel execution to help brands navigate today’s fragmented, fast-moving media landscape. - **Entity Type**: Private (Privately Held – no disclosed funding rounds; formed through mergers and acquisitions) - **Headquarters**: New York, New York, United States - **Founded**: 2024 (as Orchestra; constituent agencies such as BerlinRosen, Derris, Inkhouse have deeper histories) - **Key Leaders**: Jonathan Rosen (CEO), Jesse Derris (President), Ben Worthen (Chief Product Officer) ## Core Business - **Primary industry**: Public Relations and Communications Services (integrated marketing, earned media, public affairs, influencer, SEO, paid media, creative) - **Target customers**: B2B, enterprise, and high-profile organizations (C-suites, brands, nonprofits, policy stakeholders) that need coordinated, advisory-led communications - **Mission/purpose**: “We shape what’s next” – turning uncertainty into action by uniting advisory, strategy, and execution to earn and sustain the right kind of attention. ## Products & Services - **Strategic Advisory & C-Suite Counsel**: Working alongside senior leaders to diagnose problems, clarify what matters (customers, employees, policymakers, investors), and design integrated strategies. - **Integrated Communications Execution**: Coordinated delivery across earned media, content marketing, SEO, influencer, paid media, creative, and public affairs under a single “One Orchestra” model. - **Prompt Fuel 360 (Answer Engine Optimization)**: A repeatable product that optimizes brand visibility on generative AI platforms (e.g., ChatGPT) by combining earned media, technical SEO, owned content, influencer engagement, and analytics. - **Intelligence Infrastructure & AI Automation**: Systems that capture data from hundreds of client engagements, standardize delivery playbooks, and embed AI into workflows to make the entire offering smarter over time. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: Headcount ~700+ (website claim includes all collective team members; LinkedIn reports 156 employees under the parent entity, with a -68.6% YoY headcount change – likely reflecting restructuring after acquisitions) - **Notable Investors/Partners**: No outside funding disclosed; orchestrated through acquisitions of Civitas Public Affairs Group (Sep 2024) and Small Girls PR (Oct 2024). Constituent agencies include BerlinRosen, Derris, Inkhouse, Glen Echo Group, Brightmode Talent, Antenna Group. - **Growth Signals**: - 35 active job postings (up 3,400% YoY, but down 30% quarterly) - Launch of product organization and Chief Product Officer role (Ben Worthen) - Prompt Fuel 360 already in use across consumer and B2B engagements - Active in 6 countries (USA, Serbia, Spain, UK, Canada, Colombia) - LinkedIn followers: 10,112 (130.8% yearly growth) ## Competitive Advantages - **Integrated “One Orchestra” model**: Breaks down silos between earned, owned, paid, and creative – a structure that competing agencies typically cannot offer within a single P&L. - **Product-driven approach**: Codifying repeatable playbooks and measurement frameworks (e.g., Prompt Fuel 360) that compound knowledge with every engagement, making delivery consistent and scalable. - **AI-first infrastructure**: Process standardized before automation; each automated workflow feeds data back into intelligence systems, creating a learning loop that gets stronger over time. - **Depth of talent**: 700+ advisors, strategists, and storytellers from a diverse set of acquired agencies, covering public affairs, consumer PR, creative, and digital. ## Strategic Focus - **Building the Product organization**: Scaling standardized, repeatable offerings that integrate all disciplines (earned, owned, paid, creative, AI). - **Embedding AI into client delivery**: Moving from foundation-building (AI tools & training) to embedding AI directly into how work is done – with a focus on automation, intelligence, and compound learning. - **Expanding Prompt Fuel 360**: Taking the Answer Engine Optimization product to more clients and refining its measurement framework. - **M&A integration**: Continuing to unify acquired agencies under one operational and cultural umbrella (“One Orchestra”). ## Why Work Here - **Culture**: Positions itself as a place for “changemakers” – people energized by complexity and collaboration across disciplines. Emphasizes curiosity, transparency, and a forward-looking mindset. - **Work model**: Headquarters in New York with offices across North America and Europe. Likely hybrid in-office presence given client-facing nature. Not remote-only but flexible locations. - **Engineering/product culture**: Rapidly building a product organization that values standardization, data, and AI. Offers role of “Account Director, Product” and other innovation-focused positions. - **Perks & environment**: Not detailed explicitly; however, the blog post highlights an “AI-forward” culture where learning and experimentation are encouraged. Large agency network provides exposure to high-profile clients and complex challenges. - **Growth trajectory**: Despite headcount fluctuations, the company is investing in product, AI, and integrated delivery – a signal of ambition to lead the next generation of communications. ## Sources 1. [orchestraco.com](https://www.orchestraco.com/) 2. [orchestraco.com/careers](https://www.orchestraco.com/careers) 3. [linkedin.com/company/orchestraco](https://www.linkedin.com/company/orchestraco) 4. [orchestraco.com/leadership](https://www.orchestraco.com/leadership) 5. [orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm](https://www.orchestraco.com/insights/what-it-means-to-be-a-product-driven-communications-firm) ## Other roles at Orchestra - [Associate](https://feeny.ai/job/associate-orchestra-new-york-ny-washington-dc-boston-jjk5kz8fmyrp) — New York NY Washington Dc Boston, MA - [Associate Account Executive, Consumer Lifestyle](https://feeny.ai/job/associate-account-executive-consumer-lifestyle-orchestra-los-angeles-1qm4z5y9w347) — Los Angeles, CA - [Vice President, Public Affairs](https://feeny.ai/job/vice-president-public-affairs-orchestra-new-york-26e591pfcc4p) — New York, NY - [Public Affairs, Research Internship (Fall 2026)](https://feeny.ai/job/public-affairs-research-internship-fall-2026-orchestra-new-york-y5rh84cs74z2) — New York, NY / Washington, DC - [Art Director](https://feeny.ai/job/art-director-orchestra-new-york-w846h9j5sj96) — New York, NY - [Head of Agency Marketing](https://feeny.ai/job/head-of-agency-marketing-orchestra-new-york-j7fwvse8k8fg) — New York, NY - [Production Director (Experiential Marketing)](https://feeny.ai/job/production-director-experiential-marketing-orchestra-new-york-ny-or-los-angeles-eegamf8crdm7) — New York NY OR Los Angeles, CA - [Director, Influencer Marketing](https://feeny.ai/job/director-influencer-marketing-orchestra-new-york-k8mm51qc6tm3) — New York, NY / Washington, DC - [Head of Data & Analytics](https://feeny.ai/job/head-of-data-analytics-orchestra-new-york-ny-washington-dc-or-san-francisco-prfhz2aete4n) — New York NY Washington Dc OR San Francisco, CA - [Senior Account Executive, Tech & Lifestyle](https://feeny.ai/job/senior-account-executive-tech-lifestyle-orchestra-new-york-0v1wghbxaes3) — New York, NY