--- title: 'Senior Director, Retail Media at Kepler Group' canonical: 'https://feeny.ai/job/senior-director-retail-media-kepler-group-new-york-7zx15pchg7eb' type: 'job' last_seen: '2026-09-11' --- # Senior Director, Retail Media at Kepler Group - **Company:** Kepler Group - **Location:** New York, NY - **Posted:** 2026-06-29 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/keplergroup/jobs/7895720 ## Job description Kepler is a leading omnichannel, full-funnel, full-service agency, powered by the proprietary Kip platform, specializing in media, creative, and data. We are at the forefront of digital innovation, helping our clients navigate the ever-evolving landscape of digital marketing, culture, and AI. Kepler prides itself on being a great place to work. In fact, Digiday named Kepler the most innovative media agency in 2025, a recognition that speaks to the bold, forward-thinking work we do every day and the trust our clients place in us to drive meaningful business impact. - We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. - We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Role: We are looking for a dynamic, entrepreneurial thought leader to serve as Kepler’s Retail Center of Excellence. This role is responsible for defining and refining Kepler’s capabilities, strategy, and partnerships across the retail media ecosystem, with a keen focus on Amazon Ads (SPA, DSP, AMC) in addition to Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks (RMNs). You will be a primary builder evangelist of Kepler’s “Retail 360” approach. The ideal candidate has a deep, nuanced understanding and passion for the expansive future of retail media within ads, measurement and the digital shelf, inclusive of SEO/content and sales operations. You must embody the view that retail media being a holistic, integrated, full-funnel business driver, not just a lower-funnel and siloed tactic. Key Responsibilities: Strategic Vision and Leadership - GTM Strategy: Refine Kepler’s retail media narrative to help productize and differentiate our “[Kepler Commerce](https://www.keplergrp.com/commerce)” services. - Consumer Trends: Anticipate changes in consumer ecommerce behavior in ecommerce (agentic, LLM search, etc) - Thought Leadership: Serve as one of the agency’s primary thought leaders in retail -- representing Kepler with clients, partners, press, and business development opportunities. - Foster culture: Lead with creativity, never stop innovating, and be curious -- all in the name of excellence for Kepler and our clients. Strategic Partnerships, Business Growth, and Marketing - Retailer Relations: Nurture relationships with RMN partners (Amazon, Walmart, etc.) to mature capabilities and co-develop new opportunities. - Retail Media Tech Relations: Similar to the above, build relationships with Kepler’s preferred retail media tech partners to benefit prospects and clients. - Consultative Selling: Act as a senior strategic partner for prospects, providing expert counsel on leveraging retail data (e.g., AMC, Scintilla) to achieve business outcomes. - Sales Enablement: Co-develop high-impact marketing materials and "big idea" pitches that showcase Kepler’s unique value proposition. - Industry Voice: Represent Kepler as a retail media subject matter expert (SME) at industry events, with press, and in senior-level client meetings. Product & Team Collaboration - Innovation: Partner with Kepler’s product team to inform the development of tech solutions within the Kip platform, including AI-driven retail applications. - Omnichannel Alignment: Collaborate with Media COE leads (Social/Entertainment/Culture, Search+, Programmatic, Video, etc) and Client Solutions to ensure retail media is integrated into broader omnichannel strategies. - Client Team Support: Consult the Client Solutions team and clients as needed, providing thought leadership to drive innovation within client programs. Qualifications: - 8+ years of experience in digital advertising sales, with a proven track record of closing complex, multi-million dollar deals. - Deep Expertise in the retail media landscape, including Amazon Ads (DSP, Sponsored Ads, AMC), Walmart Connect, and similar platforms; including Pacvue, Skai, and commerce acceleration platforms. - Strategic Vision: Partner with the other Kepler Commerce and Retail Leads to develop 3-5 year growth plans for a retail media practice, considering the impact of AI and evolving consumer behavior. - Communication: Exceptional presentation skills and the ability to explain complex data and technical features in "ordinary terms" for senior executives. - Entrepreneurial Grit: A "do what it takes" mindset with the ability to thrive in a fast-paced, high-growth environment. What We Look For: - A Growth Mindset: You are naturally curious, constantly identifying new opportunities and "breaking through" ambiguity. - A Strategic Storyteller: You can craft compelling narratives that connect retail media spend directly to a client’s long-term business goals. - An Inspiring Leader: You are passionate about building teams and fostering a culture of excellence and innovation. - A Dynamic Business Driver: You are not afraid to dive into ambiguous situations that require deep optimization expertise, with an ability to level up communications to fit the audience. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $150,000 - $175,000 - Target Annualized Discretionary Bonus: 10% ($15,000 - $17,500) - Target Total Cash: $165,000- $192,500 Benefits: - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking[here](https://www.keplergrp.com/notice-on-fraudulent-job-offerings) ## About Kepler Group ## Company Overview - **One-liner**: Kepler Group is a data-driven marketing agency that fuses advanced analytics, AI, and human insight to help Fortune 500 brands clarify their digital strategy and drive measurable growth. - **Entity Type**: Private (part of the kyu collective, alongside IDEO and Sid Lee) - **Headquarters**: New York, NY, USA (with 10 global offices) - **Founded**: 2012 - **Founders**: Six industry pioneers (names not publicly listed; current leadership includes global CEO Remy Stiles) ## Core Business - **Primary industries**: Digital marketing, data analytics, media planning & activation, commerce, creative, influencer marketing, B2B. - **Target customers**: Large enterprise brands (Fortune 500), B2B and B2C across retail, tech, finance, etc. - **Mission statement**: “Clarify the digital universe” – helping brands find the signal among complexity and focus on what matters most. ## Products & Services - **Kip™ (Kepler Intelligence Platform)**: Proprietary SaaS platform for audience insights, planning, deployment, optimization, and measurement across digital channels. - **Kip AIR™ (AI Recommendation Index)**: Tool that measures how visible, credible, and recommendable a brand is within influential AI models. - **Media & CRM Consulting**: Strategic planning and activation across search, social, programmatic, retail media (Amazon), and CRM. - **Creative Services**: AI-powered creative development and production. - **Analytics & Measurement**: Custom measurement playbooks, modeling, and responsible reporting. - **B2B & Influencer Marketing**: Specialized services leveraging AI for targeting and scale. - **Commerce & Amazon**: Certified Amazon Ads Advanced partner helping brands optimize marketplace presence. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private). - **Key Metric**: Over 600 employees (Comets) across 10 offices; serves Fortune 500 brands. - **Notable Investors/Partners**: Part of kyu collective (alongside IDEO, Sid Lee, SYPartners). Partners include Google (Premier Partner), Meta (Business Partner), Amazon Ads (Advanced Partner), and 50+ other adtech/martech providers. - **Growth Signals**: Grew from 6 people in 2012 to 600+ in 10 global offices; offers an externship program (Kepler U) to close industry opportunity gap; launched Kip AIR in 2025/2026. ## Competitive Advantages - **Proprietary technology**: Kip platform provides an integrated, data-driven marketing stack that is rare among agencies. - **AI-first approach**: Early adoption of AI for creative, measurement, and brand perception (Kip AIR). - **Strong partner ecosystem**: Deep certifications and premier partner status with major platforms (Google, Meta, Amazon). - **Human + data blend**: Combines advanced analytics with creative and strategic thinking (“Precisely Human & Radically Relevant”). - **kyu Collective backing**: Access to cross-disciplinary expertise from design, innovation, and brand strategy. ## Strategic Focus - **AI-led innovation**: Continuing to develop AI-powered tools and services (Kip AIR, creative AI) to maintain differentiation. - **Global expansion**: Adding offices and talent across EMEA, APAC, and Americas. - **Talent pipeline**: Scaling Kepler U and investing in learning & development to build the next generation of digital marketers. - **Sustainability**: ISO 14001 certified, Ecovadis Bronze, and active community responsibility programs. ## Why Work Here - **Culture**: Emphasizes innovation, integrity, collaboration, sustainability, and inclusion. Employee resource groups, volunteering, matched charity contributions. - **Work flexibility**: “Work from Anywhere” four weeks per year; home office and phone/internet reimbursement. - **Perks**: Stocked kitchens, team events, generous PTO with enforced minimums, paid caregiver leave, adoption assistance, retirement plans with company contributions. - **Learning & Development**: Kepler U, hackathons, tuition reimbursement, learning stipend, mentorship program. - **Growth**: Rapidly growing agency (600+ employees, new roles continuously posted) – opportunities to shape the company’s direction. - **Engineering culture**: Dedicated Head of Engineering and Head of DevOps/CISO; tech stack includes proprietary AI and data platforms. ## Sources 1. [keplergrp.com](https://www.keplergrp.com/) – Company overview, services, mission, technology. 2. [keplergrp.com/who-we-are](https://www.keplergrp.com/who-we-are) – History, leadership, partner details, kyu collective. 3. [keplergrp.com/values-and-benefits](https://www.keplergrp.com/values-and-benefits) – Values, benefits, perks, culture details. 4. [keplergrp.com/careers](https://www.keplergrp.com/careers) – Careers overview, current job openings and categories. 5. [job-boards.greenhouse.io/keplergroup](http://job-boards.greenhouse.io/keplergroup) – Active job listings (52 jobs across data, marketing, finance, etc.). ## Other roles at Kepler Group - [Data Strategy & Analytics Senior Analyst (Pharma Account)](https://feeny.ai/job/data-strategy-analytics-senior-analyst-pharma-account-kepler-group-new-york-mafq15y6sa1q) — New York, NY - [Business Development Manager](https://feeny.ai/job/business-development-manager-kepler-group-london-p7ja6dfgmy6e) — London, United Kingdom - [Analyst, Strategy](https://feeny.ai/job/analyst-strategy-kepler-group-philadelphia-x9vqa7g8ng5h) — Philadelphia, PA - [Senior Cloud Data Architect](https://feeny.ai/job/senior-cloud-data-architect-kepler-group-canada-tfyewek35wtm) — Canada - [Senior Analytics Implementation Specialist](https://feeny.ai/job/senior-analytics-implementation-specialist-kepler-group-canada-h2rp569bhw83) — Canada - [Senior Analyst Data Solutions](https://feeny.ai/job/senior-analyst-data-solutions-kepler-group-canada-a1tbn6pqvhvb) — Canada - [Associate VP, Product Manager](https://feeny.ai/job/associate-vp-product-manager-kepler-group-new-york-prrtm7p3eak4) — New York, NY - [Senior Analyst, Digital Media (Paid Social)](https://feeny.ai/job/senior-analyst-digital-media-paid-social-kepler-group-san-jose-3wm3rz8xdwbg) — San José, Costa Rica - [Senior Digital Marketing Analyst](https://feeny.ai/job/senior-digital-marketing-analyst-kepler-group-london-9jt2m25stbtv) — London, United Kingdom - [Senior Analyst, Retail Media Strategy & Activation](https://feeny.ai/job/senior-analyst-retail-media-strategy-activation-kepler-group-philadelphia-g1mp5s6m62ea) — Philadelphia Pennsylvania, United States