---
title: 'Senior Director- Revenue & Partnerships at Fam'
canonical: 'https://feeny.ai/job/senior-director-revenue-partnerships-fam-bengaluru-nc5a8qdf6n67'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Director- Revenue & Partnerships at Fam

- **Company:** Fam
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-06
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/fampay/90a5d3d5-8fb6-4961-ab7a-43a8f8b48ef7

## Job description

## About Fam

Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.

## Role Overview

We're looking for a Head of Business Development to build and scale Fam's partnerships and alliances engine. This is a 1→10 role — you'll define the strategy, close high-impact partnerships, and turn them into meaningful growth, engagement, and revenue. This role sits at the intersection of growth, product, and brand, and demands someone who can walk into a room with a CMO or CEO and own the conversation. You'll own both the revenue partnerships charter and the user acquisition engine, working directly alongside founders and leadership to make Fam the definitive financial platform for India's next generation. Must-Haves 15+ years in business development, ad sales, partnerships, or strategic alliances Strong, proven network across large media and brands agencies Deep understanding of digital advertising and ad monetisation- ability to package and sell Fam's platform traffic, clicks, and impressions as a high-value media asset to brands and agencies Track record of building and scaling revenue-generating partnerships with large advertisers Exceptional storytelling and strategic thinking — able to lead CXO-level conversations with authority Raw intelligence and sharp product and business instincts — comfortable operating alongside founders and C-suite Data-driven approach to evaluating and structuring deals Strong negotiation skills and high ownership mindset Builder mentality — thrives in ambiguity and moves fast Strong network across consumer platforms and brands Good to Haves Prior experience in working in a consumer internet, product-led companies Familiarity with creator ecosystems or youth-first brands AI-native mindset Roles & Responsibilities

1. Revenue Partnerships Own and drive the revenue partnerships charter — co-branded campaigns, affiliate deals, and advertiser relationships Build direct relationships with large brand marketing teams and agency partners Sell Fam's platform (impressions, engagement, reach among India's youngest consumers) as a media and distribution vehicle Structure sustainable, high-value commercial deals that compound over time
2. Brand & Lifestyle Alliances Position Fam as a lifestyle brand deeply resonant with younger audiences Drive partnerships with fashion, music, content, and youth-first brands Conceptualize and execute high-impact co-branded campaigns
3. Merchant & Payments Ecosystem Expand Fam's presence across teen-friendly online and offline merchants Drive partnerships with QSR chains, e-commerce platforms, OTT, and gaming brands Increase transaction frequency and stickiness through relevant merchant coverage
4. Institutional Partnerships Build alliances with schools, colleges, coaching institutes, and youth communities Drive trust-led onboarding at scale
5. User Acquisition via Partnerships Build partnerships that unlock high-quality user acquisition at scale Identify and onboard partners across gaming, edtech, creator ecosystems, and youth platforms Create scalable distribution funnels via integrations and co-branded experiences What Success Looks Like Revenue is the scoreboard — own it, grow it, and be accountable to it from day one Significant share of new user acquisition driven via partner channels Reduction in CAC through scalable alliances Growth in monthly transactions per user Strong brand recall among younger audiences

## Why Join Us

Rare opportunity to build a category-defining brand for the next generation in India Work directly with founders and leadership — high visibility, high impact Own a critical growth and revenue lever from day one Access to the best AI tools and an AI-native work culture — we move faster because we build smarter Fast-paced, high-ownership culture where builders thrive

## About Fam

## Company Overview
- **One-liner**: Fam is an Indian fintech company offering a unified payment app for UPI, card, and wallet transactions, trusted by over 1 crore users.
- **Entity Type**: Private (Series A)
- **Headquarters**: Bengaluru, Karnataka, India
- **Founded**: 2019
- **Founders**: Sambhav Jain and Kushal Tandon

## Core Business
- **Primary Industry**: Financial Services – payment processing, UPI, digital wallet, card payments
- **Target Customers**: B2C – originally focused on teenagers and their families, now serving all age groups across India
- **Mission / Purpose**: To raise a financially aware generation of Indians who understand personal finance and can make informed decisions, while providing a fast, secure, and rewarding payment experience for everyone.

## Products & Services
- **FamApp**: The core mobile application (Android / iOS) enabling UPI payments, bank account linking, P2P transfers, QR code payments, and rewards. Includes a built-in wallet (FamX Wallet) and a numberless FamX Card for online/offline spending.
- **FamX Card**: A numberless physical and virtual card (Visa/RuPay) for ATM withdrawals, online purchases, and offline POS transactions, with card controls managed in-app.
- **Keeper**: A savings goal feature within the app that helps users set aside pocket money and track financial goals.
- **DigiGold**: A digital gold investment feature allowing users to invest in 24K gold.
- **Recharge & Bill Payments**: Mobile prepaid/postpaid recharges for all major telcos (Jio, Airtel, VI, BSNL) and utility bill payments.
- **Gift Cards & Gaming**: Cashback-enabled gift cards for brands like Myntra, Amazon, Nykaa, Zepto, and gaming gift cards for Google Play, Steam, Valorant, Xbox, etc.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~USD 1.2M (estimated); Total Funding ~USD 42.975M
- **Notable Investors**: Y Combinator (Pre-Seed lead), Peak XV Partners (formerly Sequoia Capital India, Seed lead), plus participation from 12+ investors in the Series A round.
- **Growth Signals**: Headcount grew 21.3% YoY to 174 employees; over 1 crore users (10M+); 63.8K LinkedIn followers with +31.4% yearly growth; active job postings up 157.1% year-over-year.

## Competitive Advantages
- First-mover in India’s teen-focused neobanking space, now broadened to a full‑service payment app for all ages.
- Integrated product suite (UPI, card, wallet, savings, gold, gift cards) in a single app reduces user friction.
- Strong brand trust (1Cr+ users, 4.4/5 employer rating, 4.7/5 culture rating) and a lean, fast-moving team.
- Y Combinator backing and deep ties with Indian fintech ecosystem (alumni from Razorpay, CRED, Jupiter, etc.).

## Strategic Focus
- Expanding the user base beyond teenagers to become a mainstream payment app for all Indians.
- Continuing product innovation around speed (gesture‑based navigation, instant camera, swipe‑to‑pay) and social features (DMs with payment notes).
- Growing revenue through reward‑powered gift cards, cashback programs, and subscription management.
- Deepening financial inclusion by offering savings, gold investment, and responsible spending tools.

## Why Work Here
- **Culture**: Rated 4.7/5 for culture; described as “young and ridiculously friendly,” “a family that looks after each other,” and “every idea shines bright here.”
- **Flexibility**: “Create your own flexible work schedule” – mainly on‑site in Bengaluru (HSR Layout and BKC Mumbai offices), but offers remote options for certain roles.
- **Perks**: ESOPs for all, top‑notch gadgets, health insurance (employee + dependents), free therapy with mental health professionals, generous leave policy, and experienced mentorship.
- **Engineering & Team**: 75 employees in technical roles (43% of headcount); active hiring across product, engineering, design, and data roles; strong alumni network among top Indian fintechs.
- **Reviews**: Overall employer rating 4.4/5 (172 reviews) with work‑life balance 4.0, compensation 4.1, career opportunities 4.5.

## Sources
1. [famapp.in/careers](https://www.famapp.in/careers/)
2. [jobs.lever.co/fampay](https://jobs.lever.co/fampay)
3. [linkedin.com/company/famappbytrio](https://linkedin.com/company/famappbytrio)
4. [Y Combinator – FamPay](https://www.ycombinator.com/companies/fampay/jobs)
5. [Google Play Store – FamApp](https://play.google.com/store/apps/details?id=com.fampay.in&hl=en_US)

## Other roles at Fam

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