---
title: 'Senior Director, Segment Marketing - Platform & Strategic at Kaseya Careers'
canonical: 'https://feeny.ai/job/senior-director-segment-marketing-platform-strategic-kaseya-careers-united-n2h2r8htme3a'
type: 'job'
last_seen: '2026-10-18'
---

# Senior Director, Segment Marketing - Platform & Strategic at Kaseya Careers

- **Company:** Kaseya Careers
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-18
- **Apply:** https://www.kaseya.com/careers/jobs/id/6188130004/?gh_jid=6188130004

## Job description

## About Kaseya

Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.

Backed by [Insight Partners](https://www.insightpartners.com/), a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.

Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.

We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.

At Kaseya, we don't just raise the bar. We build it.

Position Summary

Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the company's cross-portfolio platform narrative and lead marketing strategy for our most strategic audiences. Reporting to the Chief Marketing Officer, this leader will define and champion the story of Kaseya's integrated platform — the case for why the unified suite wins over point solutions — and ensure it runs consistently through campaigns, events, analyst relations, and sales enablement.

Where our segment marketing teams go deep on specific customer communities, this role goes deep on two things: the platform-level narrative that unifies everything Kaseya sells, and the strategic and enterprise-scale accounts whose buying decisions are made at the platform level rather than the product level. The Senior Director will serve as the marketing organization's authority on the platform story and a senior external voice for how the market, industry analysts, and our largest customers understand where Kaseya is going.

## Key Responsibilities

- Define, own, and continuously sharpen Kaseya's master platform narrative, ensuring individual product stories ladder up to one coherent, differentiated platform message
- Develop the proof points, ROI narratives, and customer evidence that make the platform case credible and quantifiable for buyers
- Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy in partnership with demand generation and sales leadership
- Support strategic deals as marketing's senior voice: executive briefings, platform-level pitches, and C-suite-facing content
- Lead platform-level competitive intelligence and own the competitive narrative in platform-versus-platform evaluations, equipping GTM teams to win
- Monitor market dynamics — consolidation, pricing shifts, emerging entrants — and translate them into positioning and strategy recommendations for the CMO and executive team
- Represent the platform story externally as a senior spokesperson at flagship events, analyst briefings, webinars, and industry forums, in partnership with corporate communications and analyst relations
- Bring insights from strategic audiences back into product, pricing, and packaging conversations
- Build and mentor a small, high-leverage team while driving outcomes through influence across product marketing, demand generation, communications, product, and sales

Required Qualifications

- 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles
- Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story
- Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions
- Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages
- Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases
- Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment

## Preferred Qualifications

- Familiarity with the IT management, security, or infrastructure software landscape
- Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative
- Background working alongside or within the MSP, channel, or IT services ecosystem
- Analyst relations experience (Gartner, Forrester, Canalys)
- Experience building or scaling account-based marketing programs for enterprise audiences

Additional information Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

## About Kaseya Careers

## Company Overview
- **One-liner**: Kaseya is a global provider of unified IT management and cybersecurity software, serving managed service providers (MSPs) and small to medium-sized businesses (SMBs).
- **Entity Type**: Private (privately held)
- **Headquarters**: Miami, Florida, USA
- **Founded**: 2000
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: IT management, cybersecurity
- **Target customers**: B2B – managed service providers (MSPs), small to medium-sized businesses (SMBs), and enterprise IT departments
- **Mission**: “To empower you to simplify and transform IT and cybersecurity management with innovative platform solutions.” ([kaseya.com](https://www.kaseya.com/company/))

## Products & Services
- **Kaseya 365**: Unified platform combining IT management, security, backup, and automation tools for MSPs and IT teams.
- **IT Glue**: IT documentation and knowledge management platform.
- **RapidFire Tools**: Network assessment and reporting tools.
- **Spanning Cloud Apps**: Backup and recovery for SaaS applications (Office 365, G Suite, Salesforce).
- **ID Agent / Graphus**: Dark web monitoring and phishing protection.
- **RocketCyber**: Managed detection and response (MDR) platform.
- **TruMethods**: Business coaching and operational best practices for MSPs.
- **Unitrends**: Backup and disaster recovery solutions.

All are delivered as SaaS or on-premise software, with over 40 products total.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metrics**:
  - Over 40,000 customers ([kaseya.com](https://www.kaseya.com/company/))
  - Over 500,000 IT professionals use Kaseya products
  - 300 million devices managed globally
  - ~5,000 employees (as of 2025, per Built In)
- **Notable Investors/Partners**: Not publicly listed in provided sources; company is privately held (backed by private equity).
- **Growth Signals**:
  - Offices in more than 21 countries, with expansion in Bengaluru, Dublin, and other hubs.
  - Recognized as a “Great Place to Work” ([kaseya.com](https://www.kaseya.com/careers/)).
  - Continues to add products and acquire complementary technologies.

## Competitive Advantages
- **Broad platform**: Over 40 integrated products covering IT management, security, backup, and documentation – a single-vendor solution for MSPs.
- **Partner-first approach**: “Partner First Pledge” program shares risk with MSPs, building strong loyalty.
- **Scale and reach**: Serving 40,000+ customers across 20+ countries with a large partner ecosystem.
- **Innovation track record**: First-to-market with remote monitoring and management (RMM) in 2000, now a leader in unified IT and security.

## Strategic Focus
- Accelerate adoption of the Kaseya 365 unified platform.
- Expand cybersecurity capabilities (MDR, phishing, dark web monitoring).
- Grow international presence, especially in India, Ireland, and Australia.
- Hire aggressively across engineering, sales, customer success, and corporate functions to support rapid growth.

## Why Work Here
- **Culture**: Described as “human-centered” and “culture-centered,” with a strong emphasis on growth and collaboration. The company often uses the “rocketship” metaphor to signal momentum.
- **Work environment**: Hybrid and in-office options depending on role and location. Many roles are remote; some offices (Miami, Bangalore, Dublin) are in-office or hybrid. Built In lists both on-site and remote positions.
- **Career development**: Structured interview process, take-home assessments for tech roles, and a software sales development program for career switchers.
- **Global presence**: Opportunities to work in over 20 countries, with hubs in Miami, Dublin, Bangalore, Sydney, Vancouver, and more.
- **Recognition**: Certified “Great Place to Work”; noted for positive workplace culture.

## Sources
1. [kaseya.com – Careers](https://www.kaseya.com/careers/)
2. [kaseya.com – About Kaseya](https://www.kaseya.com/company/)
3. [builtin.com – Kaseya Company Profile](https://builtin.com/company/kaseya)

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