--- title: 'Senior Director, Strategic Marketing at CoreStory' canonical: 'https://feeny.ai/job/senior-director-strategic-marketing-corestory-remote-2swjt392h1p1' type: 'job' last_seen: '2026-09-09' --- # Senior Director, Strategic Marketing at CoreStory - **Company:** CoreStory - **Location:** Remote - **Work type:** remote - **Posted:** 2026-07-10 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/corestory/jobs/5184568007 ## Job description Senior Director, Strategic Marketing ## About CoreStory CoreStory is transforming how enterprises understand, modernize, and evolve software. Our AI-powered platform analyzes millions of lines of source code and automatically generates the specifications, architecture, workflows, documentation, and business context that engineering teams need to modernize applications with confidence. By turning legacy code into structured intelligence, CoreStory enables organizations to accelerate modernization, reduce technical debt, and unlock AI-assisted software development. We’re building a new category at the intersection of AI, software engineering, and enterprise modernization—and we’re looking for someone who wants to help define it. The Opportunity We’re looking for a highly strategic marketer who is equally comfortable shaping executive messaging, briefing industry analysts, supporting enterprise sales, and creating the content that moves the business forward. This is not a traditional marketing role focused on campaigns or demand generation. This role offers a unique opportunity to help define an emerging category while working alongside experienced founders, enterprise customers, and industry leaders. You’ll have a direct impact on company strategy, product direction, and market perception—and the opportunity to grow alongside the business. Success in this role requires someone who enjoys both thinking strategically and executing personally. You’ll be expected to create, influence, and deliver—not simply manage. ## What You’ll Do Shape CoreStory’s Market Position - Partner with executive leadership to refine CoreStory’s positioning, messaging, and category strategy and ensure our messaging evolves alongside the rapidly changing AI software landscape. - Monitor competitive, technology, and market trends to help shape company strategy. Strategic Product Marketing Working closely with Product leadership, you will: - Translate complex technical capabilities into compelling customer value and develop messaging for new product capabilities and releases. - Create executive presentations, solution narratives, and customer-facing collateral. - Gather market feedback that helps influence product direction. Analyst Relations Own CoreStory’s relationships with Gartner, Forrester, IDC, and other industry influencers by: - Preparing executive briefings, coordinating analyst interactions and driving participation in industry research. - Helping position CoreStory as a category leader. Strategic Sales Enablement Partner with Sales leadership to: - Support strategic enterprise opportunities with executive presentations and account-specific messaging. - Build sales enablement assets that improve enterprise selling, including creating competitive positioning and objection-handling materials. Executive Thought Leadership Help establish CoreStory and its leadership team as recognized voices in enterprise AI by: - Writing executive content, including keynote presentations, and supporting media and speaking opportunities. - Creating white papers and technical thought leadership. Partner Marketing Support Collaborate with the Partnerships organization to: - Develop messaging for strategic technology and channel partners. - Support joint go-to-market initiatives, including creating partner enablement content. - Participate in executive partner engagements. What Success Looks Like Within your first year, you’ll have: - Elevated CoreStory’s market positioning and messaging. - Built trusted relationships with leading industry analysts. - Improved the effectiveness of enterprise sales through stronger messaging and enablement. - Helped shape product direction through customer and market insights. - Increased CoreStory’s visibility as a thought leader in AI-powered software modernization. - Become a trusted advisor to the executive leadership team. ## What We’re Looking For - 10+ years of experience in enterprise B2B software marketing, product marketing, strategy, or related leadership roles. - Exceptional ability to simplify complex technical concepts for executive audiences. - Experience working with software developers, architects, or engineering organizations. - Strong executive communication and presentation skills. - Experience briefing industry analysts and engaging with enterprise customers. - Demonstrated ability to influence without direct authority across multiple organizations. - Self-starter who thrives in fast-moving, ambiguous environments. - Comfortable operating as both strategist and hands-on contributor. Ideal Experience Experience in one or more of the following areas is highly desirable: - AI-powered software development - Application modernization - Developer platforms - Enterprise software infrastructure - DevOps and software delivery - Cloud platforms - Low-code or application development platforms - Software architecture and engineering tools Experience at companies such as GitHub, GitLab, HashiCorp, OutSystems, Databricks, Atlassian, LaunchDarkly, MongoDB, Confluent, Microsoft, Red Hat, or similar enterprise technology companies is a plus. ## About CoreStory ## Company Overview - **One-liner**: CoreStory builds a persistent code intelligence platform that ingests source code to create a living specification layer for humans and AI agents, enabling faster modernization, onboarding, and governance of complex software systems. - **Entity Type**: Private (Series C, last raised November 2024) - **Headquarters**: Berkeley, California, United States - **Founded**: 2025 (as CoreStory; predecessor Crowdbotics was founded in 2017) - **Founders**: Anand Kulkarni (CEO) ## Core Business - **Primary industry**: Code Intelligence / AI-powered Developer Tools - **Target customers**: Enterprise engineering teams (B2B), Fortune 500 companies, and organizations with large, complex legacy codebases - **Mission or purpose**: “Bring intelligence and understanding to your code, to support system modernization, developer onboarding, and application governance.” ## Products & Services - **[CoreStory Platform](https://corestory.ai/)**: A SaaS platform that continuously ingests code, builds a persistent intelligence model (including business rules, workflows, architecture, and developer intent), and serves accurate system context on demand. Integrates via MCP/API with AI coding agents like Claude Code, Codex, Devin, GitHub Copilot, and Cursor Composer. Designed for legacy app modernization, application maintenance, technical debt management, and developer onboarding. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: **Total Funding** – $114.1M (8 rounds, including Series B of $40M led by NEA in 2023, and Series C in 2024 with 1 investor) - **Notable Investors/Partners**: New Enterprise Associates (NEA), Homebrew, Bee Partners, Jackson Square Ventures, SineWave Ventures, Tribeca Venture Partners - **Growth Signals**: Reports a 51% improvement in tasks completed correctly by AI agents when using CoreStory; claims a 70% reduction in token spend; operates in 5 countries (US, Canada, Serbia, Pakistan, Portugal); headcount of approximately 45 employees (Built In) or 23 (LinkedIn) – likely growing post-Series C. ## Competitive Advantages - **Persistent, compounding intelligence** – Unlike disposable context per session, CoreStory builds a durable understanding that survives turnover and compounds over time. - **Multi-model intelligence** – Captures business rules, system relationships, and developer intent, not just code syntax. - **Proven performance gains** – Boosts AI coding agent success rates by up to 51% and reduces token spend by 70%, lowering cost per task. - **Enterprise-grade** – Supports complex, long-lived codebases and integrates with existing AI agent ecosystems. ## Strategic Focus - **Legacy app modernization and migration** – Helping enterprises turn legacy code into a documented, queryable asset. - **AI agent enablement** – Providing accurate, persistent context to make AI coding agents more reliable and effective. - **Developer productivity** – Reducing onboarding time and technical debt through deep code understanding. - **Enterprise governance** – Enforcing application governance and reducing risk during modernization. ## Why Work Here - **Remote-first culture** – 100% remote company with periodic in-person offsites. Employees work from wherever they are most productive. - **Stock options** – Early-stage startup equity for all employees. - **Competitive benefits** – Medical, dental, vision, FSA, childcare benefits, generous parental leave, home-office stipend, unlimited discretionary time off, and a “Winter Break” time-off policy. - **High-impact environment** – Small teams with broad scope; influence product, strategy, and customer success from day one. - **Talent density** – Work alongside exceptional engineers and leaders who value curiosity, ownership, and grit. - **Cutting-edge tech** – Solve hard problems in code intelligence, AI, and software modernization. - **Diversity & inclusion** – Documented equal pay policy, highly diverse management team, and mean gender pay gap below 10%. ## Sources 1. [corestory.ai – Homepage](https://corestory.ai/) 2. [corestory.ai – Careers](https://corestory.ai/careers) 3. [corestory.ai – About](https://corestory.ai/about) 4. [builtin.com – CoreStory Profile](https://builtin.com/company/corestory) 5. [linkedin.com – CoreStory](https://www.linkedin.com/company/corestoryai) ## Other roles at CoreStory - [Enterprise Solutions Engineer](https://feeny.ai/job/enterprise-solutions-engineer-corestory-united-states-wfa8kp06p5fw) — United States - [Account Executive](https://feeny.ai/job/account-executive-corestory-united-states-m8wskddjkqpz) — United States - [AI Engineer](https://feeny.ai/job/ai-engineer-corestory-united-states-eg8j81fyy22n) — United States